InsightXplorer Biweekly Report_20160330

  • View
    214

  • Download
    0

Embed Size (px)

Text of InsightXplorer Biweekly Report_20160330

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    1/35

    !"#$ 2 0 1 6 % 0 3 & 3 0 #

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    2/35

    ARO / MMX

    3 ARO / MMX '( )*+,-./0123

    IX Survey

    21 4567 )89:;<

    2016 03 30

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    3/35

    ARO / MMX *+,-./0123

    2016 03 30

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    4/35

    comSPC

    – –

    2016 03 30

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    5/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    (%)Top 12

    ( )Top 12

    1 98.7 - 16.02 98.0 - 14.43 98.0 - 13.84 (u) 98.0 13.45 - 94.3 12.9

    6 91.2 10.87 / 89.7 9.78 (U) 87.7 (u) 9.1

    9 - 85.0 - 8.910 (U) - 82.8 (u) 8.8

    11 82.2 (u) - 8.612 (u) / 71.6 (u) / - 8.5

    2016 1PC 82.2% PC

    10.8- 13.8

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    6/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    2016 1 1,086.7 PC 23PC 134.9 244

    12.5 10.8 19.5 PC(48.3%) 25-34

    ( ) 10,867

    ( ) 2,362

    ( ) 1,466

    ( ) 134.9

    ( ) 10.8

    ( ) 2,653

    244

    19.5

    ( ) 136,022

    12.5"

    #&!' !(&)' )(&*'

    #,#-

    )!,)-

    )',#-

    )*,(-

    !(,$-

    $,)-

    "-

    )"-

    '"-

    #"-

    $"-

    !""-

    ((+

    '(&('

    *(&''

    )(&*'

    !(&)'

    #&!'

    (!,#-

    '$,*-

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    7/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    2015 12 PCPC PC 1 3

    2016 1 12.2%

    $!,(.$,$

    $),*./,.

    $*,*$",$ $!,.

    $),* $!,($*,$

    $#,(

    /!,#

    $),)

    .(

    $"

    $(

    /"

    /(

    !""

    0&!( 1&!( 2&!( 3&!(2&!( 0&!( 0&!( 3&!( 4&!( 5&!( 6&!(7&!( 0&!#

    (%)

    !,*

    !,)

    !,*!,)

    !,)!,! !,!

    !,) !,)

    !,"!,!!,)!,*!,'!,(!,#!,.!,$

    0&!( 1&!( 2&!( 3&!(2&!( 0&!( 0&!( 3&!( 4&!( 5&!( 6&!(7&!( 0

    ( )

    *,"

    ),#),$

    ),* ),'

    ),!),*

    ),'),)

    ),"

    ),'

    ),$

    *,)

    0&!( 1&!( 2&!( 3&!(2&!( 0&!( 0&!( 3&!( 4&!( 5&!( 6&!(7&!( 0

    ( )

    !#'

    !'"

    !#!

    !'( !'*

    !**

    !'! !'*

    !*)!*/ !'"

    !'#

    !*#

    !)"

    !'"

    !#"

    !$"

    0&!( 1&!( 2&!(3&!( 2&!( 0&!( 0&!( 3&!( 4&!( 5&!( 6&!( 7&!( 0&!#

    ( )

    !"#"$ %&'(!

    !"#"$ %&+',!

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    8/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    ( ) ( )

    10,867 82.2 2,362 12.5 10.8 Yahoo 3,482 26.4 305 3.3 8.4

    (U) momo 3,210 24.3 337 4.1 6.7 Yahoo 3,005 22.7 269 3.8 8.3

    PChome 24h 2,431 18.4 193 3.4 4.1 2,210 16.7 174 3.2 5.3

    1,875 14.2 131 2.5 2.6 1,686 12.8 150 4.5 7.7

    PChome 1,573 11.9 103 2.6 3.8 3 1,485 11.2 74 1.7 2.9

    1,087 8.2 61 2.0 3.4

    PC 2016 1348.2 26.4%

    33.7 4.5Yahoo 8.4

    -#. &*

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    9/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    PC

    35 PChome 35

    '#,(- '',"- '",'- (",!- '","- #",$- '#,/- '/,/- (',)-

    (*,(- (#,"- (/,#- '/,/- #","- */,)- (*,!- (",!- '(,$-

    .,! (,* $,' (,/ .,$ !",$ .,) ',( #,)

    !',! !*,. !#,*

    !),/ !/,' !#,$ !#,$

    !),. !.,"

    )#," )(,' )(,*

    ).,').,) ).,' )#,!

    )(,# )',#

    ).,' ).,/ )(,! ).,.)',)

    )),. )#,( *",! ).,.

    !.,/ !$,* !#," !$,# !(,) !',' !#,. !$,/ !.,)

    .,( /,' $,/ .,# #,) .,/ #,. $,) .,*

    Yahoo momo Yahoo PChome24h

    PChome 3

    #&!. !$&)' )(&*' *(&'' '(&(' ((+

    -#. &*

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    10/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    ( )

    Jan-2015 Jan-2016 % Change Jan-2015 Jan-2016 % Change Jan-2015 Jan-2016 %

    11,033 10,867 -1.5 8.0 10.8 35.5 18.0 19.5

    Yahoo 5,100 3,482 -31.7 4.4 8.4 89.9 5.8 7.4

    (U) momo 2,431 3,210 32.1 2.2 6.7 199.0 7.7

    Yahoo 3,528 3,005 -14.8 7.2 8.3 15.5 7.3 8.6PChome 24h 2,218 2,431 9.6 3.8 4.1 9.3 11.7 13

    2,831 2,210 -21.9 2.6 5.3 101.4 12.8 15.

    742 1,875 152.7 2.6 2.6 -1.3 4.3

    2,426 1,686 -30.5 5.0 7.7 53.6 13.7 9.1

    PChome 1,743 1,573 -9.7 3.2 3.8 20.4 9.1 10

    3 882 1,485 68.5 1.3 2.9 124.2 4.5 3.

    1,465 1,087 -25.8 3.7 3.4 -9.8 7.1 5.

    PC(U) momo PChome 24h

    199.0% Yahoo

    -#. &* -

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    11/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    ( ) ( )

    – 3,721 28.2 395 4.5 8.0

    lativ 1,057 8.0 91 3.4 6.8

    OB 817 6.2 57 2.6 10.3

    UNIQLO 449 3.4 25 1.9 5.5

    PAZZO 347 2.6 24 2.5 7.1

    313 2.4 18 2.0 7.2

    - 2016372.1 PC 28.2% PC 39.5

    lativ OB UNIQLO PAZZOlativ 105.7 9.1

    OB 10.3PAZZO 14.5

    -#. ( -

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    12/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    )#,/- **,"- *$,/- !#,(-

    .*,!- #.,"- #!,!- $*,(-

    (,( /,! ),' !,*

    !),. !!,/ !(,. )*,.

    )',( )',! )#,/)/,/

    *',* )/,$ *',#).,$

    !#," !.,/ !),# !!,/

    #,/ .,! .,. (,*

    lativ OB UNIQLO PAZZO

    #&!. !$&)' )(&*' *(&'' '(&(' ((+

    -#. ( -

    /,$

    !$,.

    )(,'

    )(,"

    !(,#

    (,#

    "-

    )"-

    '"-

    #"-

    $"-

    !""-

    ((+

    '(&('

    *(&''

    )(&*'

    !$&)'

    #&!.

    */,/-

    #",!-

    -

    – 25-325-44

    PAZZO 35 18-3445 6-17

    UNIQLO 35-44 lativ

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    13/35

    2016 03 30 =>[email protected]$ comScore Segment Metrix A!BCD$E4F AROA

    PAZZOPA

    UNIQLO –

    l

    0

    100

    200lativ

    OB

    UNIQLOPAZZO

    0

    100

    200lativ

    OB

    UNIQLOPAZZO

    0100200300

    400500

    lativ

    OB

    UNIQLOPAZZO

    0

    100

    200

    300

    400lativ

    OB

    UNIQLOPAZZO

    0

    100

    200

    300

    400lativ

    OB

    UNIQLOPAZZO

    0

    100

    200

    300

    400lativ

    OB

    UNIQLOPAZZO

    -#. ( –

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    14/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    ( ) ( )

    – 752 5.7 47 2.3 4.0

    ez 183 1.4 9 1.7 1.1 ACCUPASS 152 1.15 8.5 2.1 3.4

    139 1.05 8 2.0 5.6

    74 0.6 4 1.9 6.1

    KKTIX 66 0.5 3 1.6 2.3

    -#. ( –

    –75.2 PC -

    ez ACCUPASS KKTIX ez18.3 9 ez

    ACCUPASS

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    15/35

    2016 03 30 =>[email protected]$ comScore MMX A!BCD$E4F AROA

    #",(- '),#- *",!- *",/-

    */,(- (.,'- #/,/- #/,!-

    *,( ",) (," *,. !',/ !$,! !',$ !',)

    *",')!,$

    '!,$ '#,(

    )!,/)#,!

    )!,*/,$

    )",*!','

    (,"!",.

    /,"!/,' !),) !(,!

    ez ACCUPASS KKT

    #&!. !$&)' )(&*' *(&'' '(&(' ((+

    -#. ( –

    #,)

    !.,!

    *),(

    )",$

    !),.

    !",.

    "-

    )"-

    '"-

    #"-

    $"-

    !""-

    ((+

    '(&('

    *(&''

    )(&*'

    !$&)'

    #&!.

    '!,(-

    ($,(-

    – PC 25-34ez25-34 KKTIX

    KKTIX 35 35 ACCUPASS

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    16/35

    2016 03 30 =>[email protected]$ comScore Segment Metrix A!BCD$E4F AROA

    0

    100

    200

    300

    400ez

    ACCUPASSKKTIX

    -#. ( –

    0100200300400500

    600700

    ez

    ACCUPASSKKTIX

    0100200300400500

    ez

    ACCUPASSKKTIX

    -100

    100

    300

    500ez

    ACCUPASSKKTIX0

    100

    200

    300

    400ez

    ACCUPASSKKTIX0

    100

    200

    300ez

    ACCUPASSKKTIX

    KKT

    ezACCUPASS

    A

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    17/35

    2016 03 30

    ! 2016 1 PC82.2%

    PC

    -13.8

    ! 2016 1 PC1,086.7 236.2

    134.9 244

    10.8 19.5

    ! 2015 12 PC

    1 3

    ! 2016 1

    12.2%

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    18/35

    2016 03 30

    " PC

    " 2016 1

    Yahoo PC348.2(U) momo 33.7

    PC 4.5

    Yahoo

    " PC

    35PChome 35

    " PC

    PC(152.7%) (U) momo199.0%

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    19/35

    2016 03 30

    " - PC

    " - 2016 1 372.1

    PC 28.2% PC39.5 PC25-34

    " - lativ PC105.7

    9.1 3.4PC OB

    10.3PAZZO 14.5

    " -

    PAZZOPC PAZZ4

    UNIQLO 35-4

    " PC

    - PAZZO- PAZZ- UNIQ- -- OB- lativ

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    20/35

    2016 03 30

    " – PC

    " – 2016 1 75.2

    PC 4.7PC25-34

    " – PCez 18.3 PC

    9 PC

    ACCUPASS

    " – ez PCPC

    " – 25-3

    KKTIXPC 35

    ACCUPASS

    " PC

    -- – KK- ACCU- ez-- ACCU

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    21/35

    IX

    2016 03 30

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    22/35

    2016 1 8 22( )

    2016 03 30GMO Research ASIA Cloud

    11 GMO Research http://www

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    23/35

    Key Findings" 8.13

    6.14

    70.6%21.8%

    " 91.5%(90.2%)

    "

    85.3%

    73.2%

    "

    "

    2016 03 30

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    24/35

    2016 03 30

    *,/- !*,)-

    **,'-

    #,!- ',#-

    )),.-

    '),$-

    (),$-

    (*,.-

    *$,(-

    */,(-

    *!,.-

    !),#-

    *",.-

    *(,#-

    !$,"-

    $,/- .,)-

    !*,'-!(,/-

    .,/-

    '8(

    )8*

    !

    09:, )"!#

    ; * )!

    /'&, 0'0, &'1+ 0'&+ 2'&0 !

    2~3 (39.

    6.14

    2

    33.4%

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    25/35

    2016 03 30

    .",#-'.,$-

    )!,$-'#,/-

    *",/-

    09:, )"!#

    Total

    20-29 30-39 40-49 50

    70.6% 66.7% 74.4% 57.7% 81.9% 73.8% 68.9% 65

    47.8% 55.2% 40.4% 48.6% 57.6% 50.5% 34.5% 40 21.8% 19.6% 24.0% 20.0% 23.8% 23.6% 20.0% 18

    46.9% 44.5% 49.4% 49.8% 46.3% 47.0% 44.7% 40

    30.9% 35.3% 26.4% 35.1% 39.5% 21.7% 27.1% 30

    70.6%(47.8%) (46.9%) (21.8%)

    30

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    26/35

    2016 03 30

    /!,(- /",)-

    #*,.- .*,/- ..,!-

    09:, )"!#

    Total

    20-29 30-39 40-49 50

    91.5% 93.2% 89.9% 88.3% 89.5% 94.5% 93.9% 88 90.2% 92.1% 88.3% 87.3% 91.8% 90.0% 91.7% 8

    63.7% 55.5% 72.0% 60.8% 63.9% 69.2% 60.9% 59

    73.9% 67.8% 80.0% 70.3% 71.2% 76.8% 77.3% 68

    77.1% 74.8% 79.5% 71.6% 80.0% 69.6% 87.2% 74

    91.5%(90.2%)

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    27/35

    2016 03 30

    -#.,

    1 79.0% 77.4% 53.6% 60.8%

    2 71.5% 68.0% 48.4% 60.6%

    3 69.4% 61.1% 47.9% 58.0%

    (79.0%)

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    28/35

    2016 03 30

    -#.(

    1 65.9% 66.1% 51.9% 71.5%

    2 56.1% 57.4% 46.4% 47.6%

    3 52.7% 50.0% 38.1% 41.8%

    4 48.0% 47.8% 32.1% 30.3%

    5 44.3% 45.6% 23.3% 27.7%

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    29/35

    2016 03 30

    -#.(

    1 76.2% 66.9% 78.6% 57.5%

    2 68.4% 65.5% 27.2% 46.5%

    3 65.4% 55.0% 26.1% 46.2%

    4 59.9% 49.1% 22.5% 39.9%

    5 59.9% 45.9% 19.7% 30.5%

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    30/35

    2016 03 30

    85.3%73.2% (34.0%)

    !,"- ','- /,!- *,(- !",(-**,!-

    #!,*- #',!-'$,.-

    .',$-*!,!-

    !.,)- !.,'-

    )$,/-

    /,$-)),.-

    !",(- ',)- !*,$-',*-!),!- #,#- (,)- (,)-

    33.1%

    31.1%

    22.7%

    12.1%4.4%

    61.3%

    17.2%

    10.5%6.6% 9.1%

    64.1%

    17.4%

    4.2%5.2%

    48.7%28.9%

    13.8%5.2% 9.8%

    4.3

    34.0% 65.7% 73.2% 52.2% 8

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    31/35

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    32/35

    2016 03 30

    69.5

    14.7 17.222.9

    40.9

    16.6

    42.8

    10.4

    33.0

    16.3

    12.7

    36.2

    67.5

    39.8 35.8

    09:, )"!#

    42.8%

    67.5% 39.8%

    "

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    33/35

    "

    2016 03 30

    8.13 4.44 1.97 4.1

    70.6% 47.8% 21.8% 46.9

    91.5% 90.2% 63.7% 73.9

    < < <

    < < <

    < < <

    < < <

    <

    <

    <

    <

    <

    <

    <

    < <

    <

    <

    <

    34.0% 65.7% 73.2% 52.2%

    26.2% 60.2% 52.4% 37.3%

    14.6% 54.8% 44.0% 31.1%

    19.8% 48.7% 48.1% 26.0%

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    34/35

    2016 03 30

    (IX Survey )

    CyberPanelGMO Research

    ASIA Cloud Panel

    2016/01/08 H 2016/01/22

    2,375

    20-29 30-39

    40-49

    50

  • 8/18/2019 InsightXplorer Biweekly Report_20160330

    35/35

    m [email protected]

    " IJK"LMNOPQE4F4RSTUVWXYZ[\

    " ]^_1IJK"`abcde\fgVhdij?klV