InsightXplorer Biweekly Report_20160330

8/18/2019 InsightXplorer Biweekly Report_20160330

1/35

!"#$ 2 0 1 6 % 0 3 & 3 0 #


2/35

ARO / MMX

3 ARO / MMX '( )*+,-./0123

IX Survey

21 4567 )89:;<

2016 03 30


3/35

ARO / MMX *+,-./0123

2016 03 30


4/35

comSPC

– –

2016 03 30


5/35

2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA

(%)Top 12

( )Top 12

1 98.7 - 16.02 98.0 - 14.43 98.0 - 13.84 (u) 98.0 13.45 - 94.3 12.9

6 91.2 10.87 / 89.7 9.78 (U) 87.7 (u) 9.1

9 - 85.0 - 8.910 (U) - 82.8 (u) 8.8

11 82.2 (u) - 8.612 (u) / 71.6 (u) / - 8.5

2016 1PC 82.2% PC

10.8- 13.8


6/35


2016 1 1,086.7 PC 23PC 134.9 244

12.5 10.8 19.5 PC(48.3%) 25-34

( ) 10,867

( ) 2,362

( ) 1,466

( ) 134.9

( ) 10.8

( ) 2,653

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7/35


2015 12 PCPC PC 1 3

2016 1 12.2%

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8/35


( ) ( )

10,867 82.2 2,362 12.5 10.8 Yahoo 3,482 26.4 305 3.3 8.4

(U) momo 3,210 24.3 337 4.1 6.7 Yahoo 3,005 22.7 269 3.8 8.3

PChome 24h 2,431 18.4 193 3.4 4.1 2,210 16.7 174 3.2 5.3

1,875 14.2 131 2.5 2.6 1,686 12.8 150 4.5 7.7

PChome 1,573 11.9 103 2.6 3.8 3 1,485 11.2 74 1.7 2.9

1,087 8.2 61 2.0 3.4

PC 2016 1348.2 26.4%

33.7 4.5Yahoo 8.4

-#. &*


9/35


PC

35 PChome 35

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10/35


( )

Jan-2015 Jan-2016 % Change Jan-2015 Jan-2016 % Change Jan-2015 Jan-2016 %

11,033 10,867 -1.5 8.0 10.8 35.5 18.0 19.5

Yahoo 5,100 3,482 -31.7 4.4 8.4 89.9 5.8 7.4

(U) momo 2,431 3,210 32.1 2.2 6.7 199.0 7.7

Yahoo 3,528 3,005 -14.8 7.2 8.3 15.5 7.3 8.6PChome 24h 2,218 2,431 9.6 3.8 4.1 9.3 11.7 13

2,831 2,210 -21.9 2.6 5.3 101.4 12.8 15.

742 1,875 152.7 2.6 2.6 -1.3 4.3

2,426 1,686 -30.5 5.0 7.7 53.6 13.7 9.1

PChome 1,743 1,573 -9.7 3.2 3.8 20.4 9.1 10

3 882 1,485 68.5 1.3 2.9 124.2 4.5 3.

1,465 1,087 -25.8 3.7 3.4 -9.8 7.1 5.

PC(U) momo PChome 24h

199.0% Yahoo

-#. &* -


11/35


( ) ( )

– 3,721 28.2 395 4.5 8.0

lativ 1,057 8.0 91 3.4 6.8

OB 817 6.2 57 2.6 10.3

UNIQLO 449 3.4 25 1.9 5.5

PAZZO 347 2.6 24 2.5 7.1

313 2.4 18 2.0 7.2

- 2016372.1 PC 28.2% PC 39.5

lativ OB UNIQLO PAZZOlativ 105.7 9.1

OB 10.3PAZZO 14.5

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12/35


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PAZZO 35 18-3445 6-17

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13/35

2016 03 30 =>?@$ comScore Segment Metrix A!BCD$E4F AROA

PAZZOPA

UNIQLO –

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14/35


( ) ( )

– 752 5.7 47 2.3 4.0

ez 183 1.4 9 1.7 1.1 ACCUPASS 152 1.15 8.5 2.1 3.4

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15/35


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16/35

2016 03 30 =>?@$ comScore Segment Metrix A!BCD$E4F AROA

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17/35

2016 03 30

! 2016 1 PC82.2%

PC

-13.8

! 2016 1 PC1,086.7 236.2

134.9 244

10.8 19.5

! 2015 12 PC

1 3

! 2016 1

12.2%


18/35

2016 03 30

" PC

" 2016 1

Yahoo PC348.2(U) momo 33.7

PC 4.5

Yahoo

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35PChome 35

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PC(152.7%) (U) momo199.0%


19/35

2016 03 30

" - PC

" - 2016 1 372.1

PC 28.2% PC39.5 PC25-34

" - lativ PC105.7

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20/35

2016 03 30

" – PC

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21/35

IX

2016 03 30


22/35

2016 1 8 22( )

2016 03 30GMO Research ASIA Cloud

11 GMO Research http://www


23/35

Key Findings" 8.13

6.14

70.6%21.8%

" 91.5%(90.2%)

"

85.3%

73.2%

"

"

2016 03 30


24/35

2016 03 30

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25/35

2016 03 30

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Total

20-29 30-39 40-49 50

70.6% 66.7% 74.4% 57.7% 81.9% 73.8% 68.9% 65

47.8% 55.2% 40.4% 48.6% 57.6% 50.5% 34.5% 40 21.8% 19.6% 24.0% 20.0% 23.8% 23.6% 20.0% 18

46.9% 44.5% 49.4% 49.8% 46.3% 47.0% 44.7% 40

30.9% 35.3% 26.4% 35.1% 39.5% 21.7% 27.1% 30

70.6%(47.8%) (46.9%) (21.8%)

30


26/35

2016 03 30

/!,(- /",)-

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Total

20-29 30-39 40-49 50

91.5% 93.2% 89.9% 88.3% 89.5% 94.5% 93.9% 88 90.2% 92.1% 88.3% 87.3% 91.8% 90.0% 91.7% 8

63.7% 55.5% 72.0% 60.8% 63.9% 69.2% 60.9% 59

73.9% 67.8% 80.0% 70.3% 71.2% 76.8% 77.3% 68

77.1% 74.8% 79.5% 71.6% 80.0% 69.6% 87.2% 74

91.5%(90.2%)


27/35

2016 03 30

-#.,

1 79.0% 77.4% 53.6% 60.8%

2 71.5% 68.0% 48.4% 60.6%

3 69.4% 61.1% 47.9% 58.0%

(79.0%)


28/35

2016 03 30

-#.(

1 65.9% 66.1% 51.9% 71.5%

2 56.1% 57.4% 46.4% 47.6%

3 52.7% 50.0% 38.1% 41.8%

4 48.0% 47.8% 32.1% 30.3%

5 44.3% 45.6% 23.3% 27.7%


29/35

2016 03 30

-#.(

1 76.2% 66.9% 78.6% 57.5%

2 68.4% 65.5% 27.2% 46.5%

3 65.4% 55.0% 26.1% 46.2%

4 59.9% 49.1% 22.5% 39.9%

5 59.9% 45.9% 19.7% 30.5%


30/35

2016 03 30

85.3%73.2% (34.0%)

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48.7%28.9%

13.8%5.2% 9.8%

4.3

34.0% 65.7% 73.2% 52.2% 8


31/35


32/35

2016 03 30

69.5

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33/35

"

2016 03 30

8.13 4.44 1.97 4.1

70.6% 47.8% 21.8% 46.9

91.5% 90.2% 63.7% 73.9

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34.0% 65.7% 73.2% 52.2%

26.2% 60.2% 52.4% 37.3%

14.6% 54.8% 44.0% 31.1%

19.8% 48.7% 48.1% 26.0%


34/35

2016 03 30

(IX Survey )

CyberPanelGMO Research

ASIA Cloud Panel

2016/01/08 H 2016/01/22

2,375

20-29 30-39

40-49

50


35/35

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Documents

InsightXplorer Biweekly Report_20160330