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20150115
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IX Survey
3
14 From TV to Total Video
2015 0115
-
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IX
2015 0115
-
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20141219 22
2015 0115
-
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!(70.2%)
!(50.9%)
(48.6%)
(33.3%)
!2014
!
2015 0115
-
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(31%)
(29.5%)
(28.9%)
2015 0115
(15.6%
(5.3%
-
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!
2015 0115
(50.9%)35-39
(41.5%)40
(38.7%)
(48.6%)19
(44.2%)
(40.5%)
-
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(33.3%)
(22.2%)
(20.6%)
2015 0115
(65.6%)
%40
-
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!
2015 0115
14
-
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!
142014
1000
2014
2015 0115
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!
(31.2%)34
(28.4%)35
(19.6%)40
2015 0115
(15.1%)
-
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(50.9%)(48.6%
(44.2%)(40.5%)
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2015 0115
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20150115
(IX Survey)
CyberPanel 12
2014/12/192014/12/22
N=2,348
95%2.02%201411
1167
1181
19 306
20-24 177
25-29 175
30-34 216
35-39 217
40 1257
1060
620
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-
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From TV to Total Video
2015 01 15
-
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OTT(Over-The-Top)OTT
comScore Total Video
2015 0115
-
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2015 0115
Total Video
App
Total Video
1.
2.
3.
4.
5.
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2015 0115
Total VideocomScore
comScore
comScore
-
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2015 0115
Total Video
Total Video
Total Video
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2015 0115
#1
+
comScore()
reach)5.8%(Incremental Reach)
(incremental reach)
1%16%
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2015 0115
()
1412.2
-
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2015 0115
#2
GRPsGR
GRP
-
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2015 0115
comScore25
46%11
18-3455%
-
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2015 0115
#3 ROI
GRP
comScoreGRP
GRPs
-
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2015 0115
GRPs
100 GRPs
100GRPs100 GRPs
100 GRPs1.81.4
12
GRP
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2015 0115
#4
(18-34)
48%YouTubeNetflixHulu
-
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2015 0115
18
45-54
-
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2015 0115
Total Video
Total Video
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