InsightXplorer Biweekly Report_20150115

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    20150115

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    IX Survey

    3

    14 From TV to Total Video

    2015 0115

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    IX

    2015 0115

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    20141219 22

    2015 0115

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    !(70.2%)

    !(50.9%)

    (48.6%)

    (33.3%)

    !2014

    !

    2015 0115

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    !

    (70.2%)

    (31%)

    (29.5%)

    (28.9%)

    2015 0115

    (15.6%

    (5.3%

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    !

    2015 0115

    (50.9%)35-39

    (41.5%)40

    (38.7%)

    (48.6%)19

    (44.2%)

    (40.5%)

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    !

    (33.3%)

    (22.2%)

    (20.6%)

    2015 0115

    (65.6%)

    %40

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    !

    2015 0115

    14

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    !

    142014

    1000

    2014

    2015 0115

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    !

    (31.2%)34

    (28.4%)35

    (19.6%)40

    2015 0115

    (15.1%)

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    !

    (50.9%)(48.6%

    (44.2%)(40.5%)

    (33.3%)

    2014

    2015 0115

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    20150115

    (IX Survey)

    CyberPanel 12

    2014/12/192014/12/22

    N=2,348

    95%2.02%201411

    1167

    1181

    19 306

    20-24 177

    25-29 175

    30-34 216

    35-39 217

    40 1257

    1060

    620

    668

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    From TV to Total Video

    2015 01 15

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    OTT(Over-The-Top)OTT

    comScore Total Video

    2015 0115

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    2015 0115

    Total Video

    App

    Total Video

    1.

    2.

    3.

    4.

    5.

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    2015 0115

    Total VideocomScore

    comScore

    comScore

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    2015 0115

    Total Video

    Total Video

    Total Video

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    2015 0115

    #1

    +

    comScore()

    reach)5.8%(Incremental Reach)

    (incremental reach)

    1%16%

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    2015 0115

    ()

    1412.2

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    2015 0115

    #2

    GRPsGR

    GRP

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    2015 0115

    comScore25

    46%11

    18-3455%

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    2015 0115

    #3 ROI

    GRP

    comScoreGRP

    GRPs

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    2015 0115

    GRPs

    100 GRPs

    100GRPs100 GRPs

    100 GRPs1.81.4

    12

    GRP

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    2015 0115

    #4

    (18-34)

    48%YouTubeNetflixHulu

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    2015 0115

    18

    45-54

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    2015 0115

    Total Video

    Total Video

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    m marcom@insightxplorer.com

    !

    !

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