InsightXplorer Biweekly Report_20151015

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食評食譜網站/App調查與台灣食評食譜相關網站使用概況

Text of InsightXplorer Biweekly Report_20151015

  • 20151015

  • App

    2015 10 15

  • 2015 10 15

    App201591820App2,095comScore Media Metrix

  • App

    2015 10 15

    Key Findings(94%)2,8409.14 (1)22.7%

    (77.4%)(39.1%)(15.3%)

    (91.8%)49.1%38.4%

    (73.7%)56.2%48.2%

    App

    20158201.415.2%

  • App

    2015 10 15

    Key Findings

    818.4(10.1) 82%

    4625-3418-2435-44

    (U) iPeenFonFood(U)(u)

    Top4 25-34 (U) WalkerLand 18-34(U) OpenRice 35-44 (U) WalkerLand 45 (U) OpenRice

    Top4 25-34 (U) 45 (U) MSN 18-34(U) 35-44 45 (u)

  • App

    2015 10 15

    Key FindingsSegment Metrix

    25-3435-44100%

  • App

    2015 10 15

    94%9.14 (1)31-6(40.8%)7-15(35.2%)

    22.7%(22.6%)18.5%

    6.0%

    40.8%35.2%

    18.0%

    1-6

    7-15

    Base: N=2095 : Sep 2015

    22.7%

    22.6% 18.5%

    13.3%

    11.7% 5.9%

    5.1%

    ++

    +

    +

    +

    Base: N=1968 : Sep 2015

  • App

    2015 10 15

    2,8401,001~3,000 (35.7%)1-6

    (91.8%)(49.1%)40(38.4%)

    12.3%

    14.9%

    35.7%

    20.4%

    16.7%

    500

    500~1,000

    1,001~3,000

    3,001~5,000

    5,001

    Base: N=1968 : Sep 2015

    49.1% 38.4%

    4.3% 8.2%

    Base: N=2095 : Sep 2015

  • App

    2015 10 15

    (77.4%)(39.1%)(15.3%)

    4.1% 7.2%

    22.4%

    23.0%

    43.2%

    /

    Base: N=2095 : Sep 2015

    77.4%

    39.1%

    15.3%

    9.1%

    6.9%

    5.3%

    4.0%

    0.3%

    0% 20% 40% 60% 80%

    APP

    PTT

    Base: N=1190 : Sep 2015

    (56.8%)(22.4%)(23%)

  • App

    2015 10 15

    56.2%

    48.2%

    1.3%

    26.3%

    0% 20% 40% 60% 80%

    Base: N=2095 : Sep 2015

    (73.7%) 56.2%48.2%comScore Media Metrix

  • App

    2015 10 15 comScore MMXARO 2015 8

    20158(Lifestyle Foods)201.4(Reach) 15.2%2015116.7%14%~15%(Average Daily Visitors)810.1818.482%

    Aug-2014, 101

    Aug-2015, 184

    020406080

    100120140160180200

    Aug-2014, 11.3

    Jan-2015, 16.7 Aug-2015, 15.2

    0.02.04.06.08.0

    10.012.014.016.018.020.0

    % Reach Average Daily Visitors (000)

  • App

    2015 10 15 comScore MMXARO 2015 8

    Demographic Profile (%Composition Unique Visitors)*(Composition Index UV)46 25-34 18-44

    10.8%

    16.1%

    16.0%

    7.6%

    5.6%

    6.0%

    11.5%

    8.1%

    7.9%

    4.6% 55+

    45-54

    35-44

    25-34

    18-24

    40.1% 59.9% (89)

    (96)

    (74)

    (96)

    (78)

    (77) (124) (144)

    (101)

    (145)

    (144)

    (145)

    %Composition Unique Visitors Composition Index UV (#)(#)

  • App

    2015 10 15

    ()(55.5%)20-24(44.4%)(44.2%)

    ()(70.6%)1925-29(56.8%)(38.2%)(37.2%)

    70.6% 56.8%

    38.2% 37.2%

    27.5% 23.9%

    18.1% 15.2%

    11.0%

    0% 20% 40% 60% 80%

    ()

    Base: N=1010 : Sep 2015

    55.5%

    44.4% 44.2%

    25.0%

    24.8% 22.2%

    18.9% 9.6% 9.5%

    0% 20% 40% 60% 80%

    PTT

    App

    Email

    ()

    Base: N=796 : Sep 2015

  • App

    2015 10 15 comScore MMXARO 2015 8

    (U) iPeen180 FonFood 50 (U) OpenRice

    Media/Measures Total Unique Visitors (000) Reach Average

    Daily Visitors (000)

    Average Visits per

    Visitor Mean Age

    (U) iPeen 1,894 14.3% 122 2.2 34.8

    FonFood 522 4.0% 20 1.2 34.1

    (U) WalkerLand 310 2.3% 16 1.6 36.7

    (U) OpenRice 191 1.4% 14 2.4 36.7

    Top4

  • App

    2015 10 15 comScore MMXARO 2015 8

    Top425-3425-34(U) WalkerLand35-44(U) WalkerLand(U) OpenRice

    6.0%

    12.1% 6.3%

    9.2%

    13.7%

    20.5% 18.2%

    9.3%

    17.9%

    23.2% 5.6%

    22.1%

    3.9%

    12.0% 5.0%

    8.8%

    8.5%

    19.8% 20.1%

    13.3%

    1.1%

    15.8% 10.1%

    8.9%

    5.8%

    13.9% 10.1%

    10.0%

    9.3%

    19.1% 16.3%

    9.8% 45+

    35-44

    25-34

    18-24

    (75)

    (91)

    (116)

    (75)

    (86)

    (148)

    (171)

    (125)

    42.1% (81) 57.9% (120)

    (U) iPeen FonFood

    45+

    35-44

    25-34

    18-24

    (69)

    (57)

    (100)

    (77)

    (81)

    (165)

    (183)

    (183)

    35.4% (68) 64.6% (134)

    45+

    35-44

    25-34

    18-24

    (66)

    (45)

    (100)

    (50)

    29.7% (57) 70.3% (146)

    (U) OpenRice

    (193)

    (51)

    (207)

    (240)

    45+

    35-44

    25-34

    18-24

    (67)

    (92)

    (131)

    (14)

    (116)

    (182)

    (177)

    (114)

    35.9% (69) 64.1% (133)

    (U) WalkerLand

    Total

    Total Total

    Total

    %Composition Unique Visitors Composition Index UV (#)(#)

  • App

    2015 10 15

    App19(62.4%)(53%)

    App2.291-3(32.8%)1-3(24.1%)

    12.7%

    12.0%

    24.1% 18.4%

    32.8%

    App

    4-6

    1-3

    1-3

    Base:App N=198 : Sep 2015

    69.0%

    62.4% 53.0%

    48.3%

    44.9% 42.2%

    37.4% 35.2%

    32.9% 30.0%

    0% 10% 20% 30% 40% 50% 60% 70%

    App

    App

    Base:App N=426 ; Sep 2015

  • App

    2015 10 15

    ()(54%)(53.6%)(33.7%)(32%)App(29.3%)

    ()(71.1%)(63.4%) ()20-24

    71.1%

    63.4% 38.7%

    37.7%

    37.3% 28.9%

    26.0% 20.0%

    7.4%

    0% 20% 40% 60% 80%

    ()

    Base: N=1177 : Sep 2015

    54.0%

    53.6% 33.7%

    32.0%

    29.3% 16.5%

    13.6% 11.9%

    9.1%

    0% 20% 40% 60%

    App

    PTT

    Email

    ()

    Base: N=932 : Sep 2015

  • App

    2015 10 15 comScore MMXARO 2015 8

    (U) 80(u) 40

    Media/Measures Total Unique Visitors (000) Reach Average Daily Visitors (000)

    Average Visits per

    Visitor Mean Age

    (U) 807 6.1% 95 4.3 35.0

    (u) 406 3.1% 30 2.5 37.6

    283 2.1% 12 1.4 40.3

    (U) MSN 89 0.7% 12 4.3 46.1

    Top4

  • App

    2015 10 15

    7.0%

    8.7%

    7.4%

    12.6%

    3.0%

    9.4%

    28.7% 19.4%

    4.5%

    13.5% 7.2%

    9.1%

    11.0%

    17.7%

    19.1% 11.7%

    0%

    10.6%

    6.8%

    14.4%

    1.1%

    10.5%

    5.2%

    40.5%

    4.4%

    9.2% 5.0%

    9.1%

    10.0%

    16.2%

    20.4% 19.7% 45+

    35-44

    25-34

    18-24

    (68)

    (65)

    (112)

    (57)

    (102)

    (173)

    (158)

    (147)

    35.7% (69) 64.3% (134)

    (U) (u)

    45+

    35-44

    25-34

    18-24

    (68)

    (45)

    (77)

    (57)

    (171)

    (184)

    (145)

    (133)

    30.1% (58) 69.9% (145)

    45+

    35-44

    25-34

    18-24

    (386)

    (47)

    (87)

    (14)

    68.2% (132) 31.8% (66)

    (U) MSN

    (125)

    (62)

    (95)

    (0)

    45+

    35-44

    25-34

    18-24

    (94)

    (67)

    (73)

    (89)

    (169)

    (260)

    (84)

    (40)

    36.3% (70) 63.7% (132)

    Total

    Total Total

    Total

    %Composition Unique Visitors Composition Index UV (#)(#)

    Top4(U) MSN3518-34(U) 35-4445(u)

  • App

    2015 10 15

    App2.011-3(34.7%)1-3(25.4%)

    85.2%

    37.2%

    33.1%

    32.8%

    20.3%

    14.4%

    14.0%

    0% 30% 60% 90%

    MSN -

    DayDayCook

    App

    Base:App N=273 : Sep 2015

    7.8% 12.4%

    25.4%

    19.8%

    34.7%

    App

    4-6

    1-3

    1-3

    Base: App N=273 : Sep 2015

    App(85.2%)(37.2%)(33.1%)(32.8%)

  • App

    2015 10 15

    /App(59%)20-2430-34(47.1%)(43.3%)

    59.0%

    47.1% 43.4% 42.4%

    42.4% 40.9%

    37.8% 35.6%

    32.2% 31.8%

    0% 20% 40% 60%

    App

    App

    Base:App N=593 : Sep 2015

  • App

    2015 10 15 comScore Segment Metrix ReportARO 2015 8

    Segment Metrix25-3435-44(Reach)(Portals)100%(Social Media)99% (Retail) (Blogs)

    100

    99.4

    98.4%

    97.2%

    98.3%

    97.0%

    90.0%

    Portals

    Social Media

    - Blogs

    - Social Networking

    Retail

    Search/Navigation

    Multimedia

    100

    99.6%

    98.3%

    96.4%

    99.4%

    96.8%

    91.3%

    100

    100

    99.6%

    98.5%

    98.6%

    96.9%

    91.2%

    Composition Index UV (#)

    25-34 35-44

    (102)

    (101)

    (130)

    (102)

    (119)

    (100)

    (94)

    (102)

    (102)

    (130)

    (101)

    (121)

    (100)

    (95)

    (102)

    (102)

    (132)

    (103)

    (120)

    (100)

    (95)

    Reach

  • App

    2015 10 15

    (91.8%94%)

    AppAppApp()(CP)

    comScore14%~15%82%25-34Top435-44Segment Metrix

  • App

    2015 10 15

    1053 50.3%

    1042 49.7%

    19 319 15.2% 20-24 204 9.7% 25-29 197 9.4% 30-34 238 11.4% 35-39 247 11.8% 40 890 42.5%

    1011 48.3%

    530 25.3%

    554 26.4%

    (IX Survey)

    CyberPanel

    2015/09/182015/09/20

    N=2,09595%,2.14%201508

  • App

    2015 10 15

    comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

    Me