InsightXplorer Biweekly Report_20141015.pdf

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    2014

    2,309co

    Metrix

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    Key Findings

    201185.9%20148

    24.8%319%

    533%328%

    20148

    33624.8%

    34.9

    /

    (40.8%)(36.

    (31.3%)

    (57.4%)

    Yahoo!x

    (46.1%)

    (33.3%

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    Key Findings

    Top5(U)Yahoo!x

    (U)

    uho

    46.1%53.9%

    46

    45

    25-34

    Cross Visiting

    EC

    Top5/Yahoo!

    Yahoo!

    35-44

    25-34

    Top3/

    35

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    Key Findings

    Top3Yahoo!

    25-34

    Top3(u)momo

    25-34

    ET Mall

    45

    Top3

    (U)GOMAJI35-

    44

    (25.3

    (24.3%)//

    (44.9%)/(

    (6.5%)

    2425.5

    NT$1,000(40.8%)

    (36.3%)

    (25.6%)(1

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    Key Findings

    /(40%)

    (36.9%)///(35.4%)

    /(52.3%)

    /(48.2%)/

    (46.5%)

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    comScore Media Metrix

    2012610%2014824

    2013

    comSco

    (2014/03-04)comScore(2014/07-08)

    comScore Media MetrixARO

    0.0

    10.0

    20.0

    30.0

    40.0

    Aug-2011 Feb-2012 Aug-2012 Feb-2013 Aug-2013 Feb-2014 Aug-2014

    %

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    201486PC33624.8%Top5

    (U)Yahoo!x121.3

    (U)(U)67.748.7

    (U)Yahoo!x

    (U)comScore/

    uho

    comScore Media MetrixA

    Top5

    ()%

    ()

    ()

    (

    3,360 24.8 251 34.9 7.6 11.

    (U)Yahoo!x 1,213 9.0 89 34.5 9.6 7.1

    (U) 677 5.0 37 37.3 5.3 7.4

    (U) 487 3.6 23 36.8 6.4 4.9

    KingNet 298 2.2 11 36.9 2.1 3.8

    uho 219 1.6 9 33.3 1.2 4.6

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    4

    45

    25-34

    46

    25-34

    comScore Media MetrixA

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    /(40.8%)

    40

    (36.3%)

    (31.3%)

    (57.4%)

    19

    (44.2%)

    (42.3%)

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    /

    /

    (60.6%28.8%)Yahoo!x

    (50.2%23%)

    40

    Yahoo!x1

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    (46.1%)

    (37.5%)(33.3%)

    (47.6%)

    Yahoo!x

    (59.3%)

    ETtoday

    (71.9%31.7%)

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    IX SurveyTop6Cross Visiting

    EC*(Index UV)Top5/

    Yahoo!215.1

    47.1%

    35-4425-34

    PChome

    comScore Media MetrixA

    Top5/

    ()

    %

    Yahoo! 2,151 41.5

    Yahoo! 1,730 47.1

    1,163 42.5PChome 1,112 41.4

    783 46.2

    Yahoo!

    Yahoo!

    PCho

    Top5/

    *(Composition Index UV)100100100

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    Top3/11.3

    *

    15-24

    35Top3Yahoo!

    comScore Media MetrixA

    Top3/

    ()

    %

    113 57.2

    82 57.2

    43 100.0

    Top3 ()

    %

    Yahoo! 1,860 43.4

    1,488 41.7

    793 41.4

    Yahoo!

    Top3/ Top

    *Mall

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    Top3(u)momo102.1

    (u)momo

    ET Mall45

    Top3(U)GOMAJI

    35-4425-34

    comScore Media MetrixA

    Top3()

    %

    (u)momo 1,021 43.1

    311 46.9

    ET Mall 221 44.3

    Top3()

    %

    (U)GOMAJI 771 49.3

    (U)17Life 684 46.2

    GROUPON 553 48.0

    (U)GOMAJI

    (u)momo

    ET Mall

    (U

    Top3 To

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    (38%)

    (25.3%)(24.3%)//

    (23.8%)

    (51.6%)

    (43.6%)19

    31.1%

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    (44.9%42.9%)

    40

    /

    (17.1%7.5%)

    (6.5%)

    2425.5

    NT$1,000

    (40.8%)NT$1,001

    ~$2,000(29%)

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    (36.3%)(36%)

    /(25.6%)

    (17.9%)

    40

    /(55.8%)

    (33.5%)

    (32%)(31.1%)

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    (14.8%22.6%)

    (10.5%27.8%)(6.4%

    20.5%)

    40

    35-

    39

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    /(40%)

    (36.9%)/

    //(35.4%)

    25-2935-39

    //

    /40

    /(52.3%)

    /(48.2%)/

    (46.5%)40

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    comScore Media Metrix

    MeasuresDemographic ReportTop5

    Cros

    EC

    /

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    /

    /

    //

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    1148

    1161

    19 304

    20-24 174

    25-29 174

    30-34 214

    35-39 212

    40 1231

    1042

    610

    657

    (IX Survey)

    CyberPanel12

    2014/09/192014/09/22

    N=2,309

    95%,2.04%20149

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    comScoreUnified Digital MeasurementTM

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement M

    Panel

    Unified Digital Measuremen

    Media Metrix

    *comScore(UDM)unified(U)(u)

    /

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