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ARO / MMX 觀察 –台灣內容農場相關媒體使用概況市調解析 –網路口碑篇
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20160115
ARO / MMX 3 ARO / MMX
IX Survey 14
IX
2016 01 15
ARO / MMX
2016 01 15
10
comScore MMX 2015 11
ARO
2016 01 15
2015 11 508 1.3 19% 28%
25-34 55 45
Top5 Buzzhand 214.8 (U)
TEEPR
Top5 25-34 LIFE
Top5 /Facebook (U) TEEPR YouTubeLIFE
Key Findings
2016 01 15
ARO
ARO
2016 01 15
(Content Farm)
Chrome Content Farm Blocker comScore MMX 2015 11 40
comScore MMXARO 2015 11
7COKE.COM EBCBUZZ.COM ILIFE99.COM PIKICAST.TWANYELSE.COM ENEWS.COM.TW JUKSY.COM PTT01.CCBOMB01.COM EZNEWLIFE.COM LAUGHBOMBCLUB.COM PTTBOOK.CCBUZZHAND.COM EZVIVI.COM LIFE.COM.TW PUSH01.COMBUZZLIFE.COM.TW GETEZ.INFO LIFE.TW QILOOK.COMCLICKME.NET GETJOYZ.COM MANGO01.COM SHARE001.NETCMONEY.TW GIGACIRCLE.COM METALBALLS.CO SHAREBA.COMDALIULIAN.NET HOTHK.COM MYFBSHARE.NET SHAREONION.COMDAYDAYIN.COM HOW01.COM ONEFUNNYJOKE.COM TEEPR.COMEAZON.COM HSSSZN.COM PICALLIES.COM YOUTHWANT.COM.TW
()
ARO
2016 01 15
40 2014 PC 600 2015 11 PC 508 19%(Total Pages Viewed) 2014 2 2015 1 2.12 2015 11 1.3 28%
comScore MMXARO - 2014 11
0
50
100
150
200
250
0
1,500
3,000
4,500
6,000
7,500Total Unique Visitors (000) Total Pages Viewed (MM)
Audience Duplication 40
2015 11
ARO
2016 01 15
Demographic Profile (% Composition Unique Visitors) 53.1%46.9% 25-34 (Average Pages per Visitor) 45 37.6 35 25
comScore MMXARO 2015 11
11.0
9.2
11.5
9.0
6.3
11.9
10.6
13.8
10.7
6.2 6-17
18-24
25-34
35-44
45+
%Composition Unique Visitors
Males Females53.1 46.9
20.7
20.0
20.0
29.0
25.6
26.0
26.5
30.0
16.1
37.6
Average Pagesper Visitor
Average Pagesper Visitor Total
ARO
2016 01 15
2015 11 comScore MMX 5 Buzzhand 214.8 (U) TEEPR LIFE (%Reach) 10%(U) TEEPR (Average Minutes per Visitor) (Average Visits per Visitor) Buzzhand (Average Pages per Visitor)
comScore MMXARO 2015 11
Media / MeasuresTotal
Unique Visitors (000)
% Reach Average Daily Visitors (000)
Average Minutes per
Visitor
Average Pages per Visitor
Average Visits per Visitor
Buzzhand 2,148 16.3 207 4.2 12.4 3.6
(U) TEEPR 1,503 11.4 251 12.1 9.9 6.3
LIFE 1,381 10.5 116 8.3 4.8 3.1
1,304 9.9 106 9.6 6.1 2.9
Bomb01 1,213 9.2 101 8.0 5.4 3.1
ARO
2016 01 15 comScore MMXARO 2015 11
15.2
13.4
14.0
10.7
15.8
10.2
9.4
7.2
8.0
9.8
14.3
19.3
15.4
15.7
13.2
9.7
12.0
11.0
15.0
11.3
5.8
5.9
6.9
7.2
7.3
9.1
9.1
11.5
6.9
12.4
10.5
9.5
10.0
6.7
9.6
10.6
9.3
10.6
9.9
9.4
9.1
6.4
7.4
13.4
7.4
5.5
5.5
5.9
6.3
3.8
Buzzhand
(U) TEEPR
LIFE
Bomb01
Males Females
%CompositionUnique Visitors
57.3%
56.7%
54.6%
60.0%
55.3%
42.7%
43.3%
45.4%
40.0%
44.7%45+
35-4425-3418-246-17
Demographic Profile Top5 25-34 LIFE Bomb01Buzzhand 35-44 45
ARO
2016 01 15
Source/Loss Top5 (Source) Facebook Facebook Bomb01(U)TEEPR (Logon) (Loss) Facebook(U) TEEPR YouTube Life
comScore MMXARO 2015 11
SourceEntities
% of Entries / Exits
Loss
Facebook Logon YouTube Google SearchYahoo Search Facebook Logoff YouTube
Google Search
Yahoo Search
34.3% 1.7% 0.4% 0.1% 0.1% Buzzhand 25.7% 3.1% 0.6% 0.4% 0.2%
59.6% 4.1% 1.0% 0.2% 0.5% (U) TEEPR 40.6% 6.7% 3.0% 0.9% 0.2%
59.9% 2.8% 1.3% 0.4% 0.2% LIFE 42.9% 5.6% 2.6% 1.8% 0.3%
61.8% 1.8% 0.8% 0.4% N/A 44.4% 5.3% 1.7% 1.2% 0.3%
64.8% 3.3% 1.1% N/A N/A Bomb01 43.4% 6.0% 2.5% 0.4% 0.1%
Logon: (1)(2)(3)(4)Logoff:
25-34 45
Source/Loss / EC SEM/SEO
2016 01 15
ARO
2016 01 15
ARO
Methodology
Global PERSON Measurement
Global MACHINE Measurement
Panel
Census
Unified Digital MeasurementTM (UDM)* comScore (UDM) Unified (U) (u)
comScore Unified Digital MeasurementTM (UDM) 6 IAB International Spiders and Bots List
Media Metrix/
IX
2016 01 15
AIDMA AISAS(3C)
2015 12 18 20 2,439
IX
2016 01 15
IX
Key Findings
3C 3C
(78.1%)(47.3%)
(38.1%)(51.4%)36.9%
2016 01 15
IX
2016 01 15
5.8%
13.6%
15.4%
27.5%
40.2%
46.4%
48.1%
68.6%
78.4%
79.0%
31.6%
44.6%
50.6%
46.1%
49.2%
46.3%
41.6%
27.3%
17.5%
17.8%
45.3%
33.2%
26.1%
21.1%
7.7%
6.1%
8.4%
2.8%
2.8%
2.4%
17.2%
8.7%
7.8%
5.3%
2.9%
Base N=2,439 Dec. 2015
4.0
4.0
3.8
3.4
3.4
3.3
2.9
2.6
2.5
1.9
(45.3%)(17.2%)5(4)(4)1.9
IX
2016 01 15
PTTBBS20-34
48.5%
40.4%
31.4%
31.1%
26.6%
25.2%
23.6%
23.1%16.9%
8.7%
22.4%
22.8%
15.3%
8.1%
8.7%
7.2%
6.6%
3.7%
4.0%
0.7%
0% 10% 20% 30% 40% 50%
PTTBBS
Base N=2,424 N=2,190
Dec. 2015
90.3%
9.7%
Base N=2,424 Dec. 2015
IX
2016 01 15
66.7%
63.8%
38.9%34.6%
32.2%
27.8%
23.2%
22.9%19.4%
18.9%
17.5%
17.2%
11.9%
10.5%
8.5%
34.5%25.7%
7.5%4.9%6.3%
7.8%3.1%
1.0%
1.2%
1.9%
1.3%
1.4%
1.7%
0.4%
1.2%
0% 10% 20% 30% 40% 50% 60% 70%
3C
Base N=2,424 N=2,190
Dec. 2015
25-293C
/
IX
2016 01 15
3C53.273C3.253.23
24.2%25.9%
23.5%27.5%
33.7%29.2%
32.7%31.6%
33.6%32.5%
34.9%37.3%37.6%
40.4%39.8%
38.4%39.5%
47.2%40.5%
37.6%48.0%43.6%
48.1%47.7%51.8%48.3%
46.8%48.6%44.9%47.7%
30.2%31.8%
25.7%28.0%21.1%
21.0%22.5%
19.6%16.6%
15.1%15.2%
12.5%13.0%14.5%11.9%
3C
Dec. 2015
3.273.253.233.183.173.163.133.113.083.052.972.912.912.882.80
IX
2016 01 15
46.1%
47.6%
50.0%
65.0%
65.2%
65.2%
67.4%
71.0%
32.0%
33.7%
27.9%
24.4%
24.4%
24.4%
22.8%
19.4%
20.3%
17.1%
20.1%
9.7%
10.1%
10.0%
9.4%
9.0%
Dec. 2015
5.11
5.00
4.98
4.94
4.98
4.40
4.44
4.37
7(5.11)(5)5(4.37)
IX
2016 01 15
78.1%
19.7%2.2%
Base: N=2,190 Dec. 2015
47.3%
22.4%
30.3%
Base: N=2,190 Dec. 2015
(78.1%) (47.3%) 40
IX
2016 01 15
38.1%61.9%
Base: N=2,190 Dec. 2015
51.4%
11.7%
36.9%
Base: N=834 Dec. 2015
(38.1%)(51.4%) 36.9% 30 - 34
IX
3C
2016 01 15
IX
2016 01 15
(IX Survey)
CyberPanel 12
2015/12/182015/12/20
N=2,43995%,1.98%201511
1226 50.3%
1213 49.7%
19 368 15.1%20-24 237 9.7%25-29 229 9.4%30-34 274 11.3%35-39 289 11.9%
40 1041 42.7%
1178 48.3%
617 25.3%
644 26.4%