InsightXplorer Biweekly Report_20160115

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ARO / MMX 觀察 –台灣內容農場相關媒體使用概況市調解析 –網路口碑篇

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  • 20160115

  • ARO / MMX 3 ARO / MMX

    IX Survey 14

    IX

    2016 01 15

  • ARO / MMX

    2016 01 15

  • 10

    comScore MMX 2015 11

    ARO

    2016 01 15

  • 2015 11 508 1.3 19% 28%

    25-34 55 45

    Top5 Buzzhand 214.8 (U)

    TEEPR

    Top5 25-34 LIFE

    Top5 /Facebook (U) TEEPR YouTubeLIFE

    Key Findings

    2016 01 15

    ARO

  • ARO

    2016 01 15

    (Content Farm)

    Chrome Content Farm Blocker comScore MMX 2015 11 40

    comScore MMXARO 2015 11

    7COKE.COM EBCBUZZ.COM ILIFE99.COM PIKICAST.TWANYELSE.COM ENEWS.COM.TW JUKSY.COM PTT01.CCBOMB01.COM EZNEWLIFE.COM LAUGHBOMBCLUB.COM PTTBOOK.CCBUZZHAND.COM EZVIVI.COM LIFE.COM.TW PUSH01.COMBUZZLIFE.COM.TW GETEZ.INFO LIFE.TW QILOOK.COMCLICKME.NET GETJOYZ.COM MANGO01.COM SHARE001.NETCMONEY.TW GIGACIRCLE.COM METALBALLS.CO SHAREBA.COMDALIULIAN.NET HOTHK.COM MYFBSHARE.NET SHAREONION.COMDAYDAYIN.COM HOW01.COM ONEFUNNYJOKE.COM TEEPR.COMEAZON.COM HSSSZN.COM PICALLIES.COM YOUTHWANT.COM.TW

    ()

  • ARO

    2016 01 15

    40 2014 PC 600 2015 11 PC 508 19%(Total Pages Viewed) 2014 2 2015 1 2.12 2015 11 1.3 28%

    comScore MMXARO - 2014 11

    0

    50

    100

    150

    200

    250

    0

    1,500

    3,000

    4,500

    6,000

    7,500Total Unique Visitors (000) Total Pages Viewed (MM)

    Audience Duplication 40

    2015 11

  • ARO

    2016 01 15

    Demographic Profile (% Composition Unique Visitors) 53.1%46.9% 25-34 (Average Pages per Visitor) 45 37.6 35 25

    comScore MMXARO 2015 11

    11.0

    9.2

    11.5

    9.0

    6.3

    11.9

    10.6

    13.8

    10.7

    6.2 6-17

    18-24

    25-34

    35-44

    45+

    %Composition Unique Visitors

    Males Females53.1 46.9

    20.7

    20.0

    20.0

    29.0

    25.6

    26.0

    26.5

    30.0

    16.1

    37.6

    Average Pagesper Visitor

    Average Pagesper Visitor Total

  • ARO

    2016 01 15

    2015 11 comScore MMX 5 Buzzhand 214.8 (U) TEEPR LIFE (%Reach) 10%(U) TEEPR (Average Minutes per Visitor) (Average Visits per Visitor) Buzzhand (Average Pages per Visitor)

    comScore MMXARO 2015 11

    Media / MeasuresTotal

    Unique Visitors (000)

    % Reach Average Daily Visitors (000)

    Average Minutes per

    Visitor

    Average Pages per Visitor

    Average Visits per Visitor

    Buzzhand 2,148 16.3 207 4.2 12.4 3.6

    (U) TEEPR 1,503 11.4 251 12.1 9.9 6.3

    LIFE 1,381 10.5 116 8.3 4.8 3.1

    1,304 9.9 106 9.6 6.1 2.9

    Bomb01 1,213 9.2 101 8.0 5.4 3.1

  • ARO

    2016 01 15 comScore MMXARO 2015 11

    15.2

    13.4

    14.0

    10.7

    15.8

    10.2

    9.4

    7.2

    8.0

    9.8

    14.3

    19.3

    15.4

    15.7

    13.2

    9.7

    12.0

    11.0

    15.0

    11.3

    5.8

    5.9

    6.9

    7.2

    7.3

    9.1

    9.1

    11.5

    6.9

    12.4

    10.5

    9.5

    10.0

    6.7

    9.6

    10.6

    9.3

    10.6

    9.9

    9.4

    9.1

    6.4

    7.4

    13.4

    7.4

    5.5

    5.5

    5.9

    6.3

    3.8

    Buzzhand

    (U) TEEPR

    LIFE

    Bomb01

    Males Females

    %CompositionUnique Visitors

    57.3%

    56.7%

    54.6%

    60.0%

    55.3%

    42.7%

    43.3%

    45.4%

    40.0%

    44.7%45+

    35-4425-3418-246-17

    Demographic Profile Top5 25-34 LIFE Bomb01Buzzhand 35-44 45

  • ARO

    2016 01 15

    Source/Loss Top5 (Source) Facebook Facebook Bomb01(U)TEEPR (Logon) (Loss) Facebook(U) TEEPR YouTube Life

    comScore MMXARO 2015 11

    SourceEntities

    % of Entries / Exits

    Loss

    Facebook Logon YouTube Google SearchYahoo Search Facebook Logoff YouTube

    Google Search

    Yahoo Search

    34.3% 1.7% 0.4% 0.1% 0.1% Buzzhand 25.7% 3.1% 0.6% 0.4% 0.2%

    59.6% 4.1% 1.0% 0.2% 0.5% (U) TEEPR 40.6% 6.7% 3.0% 0.9% 0.2%

    59.9% 2.8% 1.3% 0.4% 0.2% LIFE 42.9% 5.6% 2.6% 1.8% 0.3%

    61.8% 1.8% 0.8% 0.4% N/A 44.4% 5.3% 1.7% 1.2% 0.3%

    64.8% 3.3% 1.1% N/A N/A Bomb01 43.4% 6.0% 2.5% 0.4% 0.1%

    Logon: (1)(2)(3)(4)Logoff:

  • 25-34 45

    Source/Loss / EC SEM/SEO

    2016 01 15

    ARO

  • 2016 01 15

    ARO

    Methodology

    Global PERSON Measurement

    Global MACHINE Measurement

    Panel

    Census

    Unified Digital MeasurementTM (UDM)* comScore (UDM) Unified (U) (u)

    comScore Unified Digital MeasurementTM (UDM) 6 IAB International Spiders and Bots List

    Media Metrix/

  • IX

    2016 01 15

  • AIDMA AISAS(3C)

    2015 12 18 20 2,439

    IX

    2016 01 15

  • IX

    Key Findings

    3C 3C

    (78.1%)(47.3%)

    (38.1%)(51.4%)36.9%

    2016 01 15

  • IX

    2016 01 15

    5.8%

    13.6%

    15.4%

    27.5%

    40.2%

    46.4%

    48.1%

    68.6%

    78.4%

    79.0%

    31.6%

    44.6%

    50.6%

    46.1%

    49.2%

    46.3%

    41.6%

    27.3%

    17.5%

    17.8%

    45.3%

    33.2%

    26.1%

    21.1%

    7.7%

    6.1%

    8.4%

    2.8%

    2.8%

    2.4%

    17.2%

    8.7%

    7.8%

    5.3%

    2.9%

    Base N=2,439 Dec. 2015

    4.0

    4.0

    3.8

    3.4

    3.4

    3.3

    2.9

    2.6

    2.5

    1.9

    (45.3%)(17.2%)5(4)(4)1.9

  • IX

    2016 01 15

    PTTBBS20-34

    48.5%

    40.4%

    31.4%

    31.1%

    26.6%

    25.2%

    23.6%

    23.1%16.9%

    8.7%

    22.4%

    22.8%

    15.3%

    8.1%

    8.7%

    7.2%

    6.6%

    3.7%

    4.0%

    0.7%

    0% 10% 20% 30% 40% 50%

    PTTBBS

    Base N=2,424 N=2,190

    Dec. 2015

    90.3%

    9.7%

    Base N=2,424 Dec. 2015

  • IX

    2016 01 15

    66.7%

    63.8%

    38.9%34.6%

    32.2%

    27.8%

    23.2%

    22.9%19.4%

    18.9%

    17.5%

    17.2%

    11.9%

    10.5%

    8.5%

    34.5%25.7%

    7.5%4.9%6.3%

    7.8%3.1%

    1.0%

    1.2%

    1.9%

    1.3%

    1.4%

    1.7%

    0.4%

    1.2%

    0% 10% 20% 30% 40% 50% 60% 70%

    3C

    Base N=2,424 N=2,190

    Dec. 2015

    25-293C

    /

  • IX

    2016 01 15

    3C53.273C3.253.23

    24.2%25.9%

    23.5%27.5%

    33.7%29.2%

    32.7%31.6%

    33.6%32.5%

    34.9%37.3%37.6%

    40.4%39.8%

    38.4%39.5%

    47.2%40.5%

    37.6%48.0%43.6%

    48.1%47.7%51.8%48.3%

    46.8%48.6%44.9%47.7%

    30.2%31.8%

    25.7%28.0%21.1%

    21.0%22.5%

    19.6%16.6%

    15.1%15.2%

    12.5%13.0%14.5%11.9%

    3C

    Dec. 2015

    3.273.253.233.183.173.163.133.113.083.052.972.912.912.882.80

  • IX

    2016 01 15

    46.1%

    47.6%

    50.0%

    65.0%

    65.2%

    65.2%

    67.4%

    71.0%

    32.0%

    33.7%

    27.9%

    24.4%

    24.4%

    24.4%

    22.8%

    19.4%

    20.3%

    17.1%

    20.1%

    9.7%

    10.1%

    10.0%

    9.4%

    9.0%

    Dec. 2015

    5.11

    5.00

    4.98

    4.94

    4.98

    4.40

    4.44

    4.37

    7(5.11)(5)5(4.37)

  • IX

    2016 01 15

    78.1%

    19.7%2.2%

    Base: N=2,190 Dec. 2015

    47.3%

    22.4%

    30.3%

    Base: N=2,190 Dec. 2015

    (78.1%) (47.3%) 40

  • IX

    2016 01 15

    38.1%61.9%

    Base: N=2,190 Dec. 2015

    51.4%

    11.7%

    36.9%

    Base: N=834 Dec. 2015

    (38.1%)(51.4%) 36.9% 30 - 34

  • IX

    3C

    2016 01 15

  • IX

    2016 01 15

    (IX Survey)

    CyberPanel 12

    2015/12/182015/12/20

    N=2,43995%,1.98%201511

    1226 50.3%

    1213 49.7%

    19 368 15.1%20-24 237 9.7%25-29 229 9.4%30-34 274 11.3%35-39 289 11.9%

    40 1041 42.7%

    1178 48.3%

    617 25.3%

    644 26.4%

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