InsightXplorer Biweekly Report_20141230

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    20141230

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    ARO / MMX

    3 ARO / MMX

    IX Survey

    10

    2014 1230

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    ARO / MMX

    2014 12 30

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    MV

    KKBOXApple Inc.iTunes*SoundCloud

    Spotify**201411161.6

    11.9%

    2014 1230

    88.1

    2014

    4

    *iTunes iTunes

    **

    ***KKBOXiTunesSpotify

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    comScore MMXA 2014 1230

    KKBOX

    KKBOX2004

    app

    Facebook

    KKBOX20141180.7

    15-2415-24

    807

    780

    790

    800

    810

    820

    830

    840

    850

    Sep-2014 Oct-2014 Nov-2014

    (000)

    32

    29

    30

    31

    32

    33

    34

    35

    36

    37

    38

    39

    Sep-2014 Oct-2014 Nov-2014

    (

    )

    23

    0

    10

    20

    30

    40

    50

    60

    Sep-2014 Oct-2014 Nov-2014

    (MM)

    5,281

    5,0005,0505,1005,1505,2005,2505,3005,3505,4005,4505,5005,550

    Sep-2014 Oct-2014 Nov-2014

    (000)

    3.7 3.7

    17.615.0

    15.8

    13.8

    8.4

    6.5

    5.5

    5.2

    1.9

    2.8

    0

    10

    20

    30

    40

    50

    60

    Males Females

    55+

    45-54

    35-4425-34

    15-24

    6-14

    Males: 52.9%

    Females: 47.1 %

    All Ma

    All Fema

    Males: 6-

    Males: 15-

    Males: 25-

    Males: 35-

    Males: 45-

    Males: 5

    Females: 6-

    Females: 15-

    Females: 25-

    Females: 35-

    Females: 45-

    Females: 5

    C

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    comScore MMXA 2014 1230

    iTunes

    iTunesApple Inc./

    iTunesApple

    Podcast20141160.8

    iTunes25-3415-24

    608

    540

    550

    560

    570

    580

    590

    600

    610

    620

    630

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (000)

    1

    0

    0

    0

    1

    1

    1

    1

    1

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (

    )

    2

    0

    0

    0

    1

    1

    1

    1

    1

    2

    2

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (MM)

    892

    0

    100

    200

    300

    400

    500

    600

    700

    800

    900

    1,000

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (000)

    6.23.7

    10.814.3

    15.2 11.9

    8.3

    9.1

    6.76.7

    4.2

    2.9

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    55

    Males Females

    55+

    45-54

    35-44

    25-3415-24

    6-14

    Males: 51.4%Females: 48.6 %

    All Male

    All Female

    Males: 6-14

    Males: 15-24

    Males: 25-34

    Males: 35-44

    Males: 45-54

    Males: 55+

    Females: 6-14

    Females: 15-24

    Females: 25-34

    Females: 35-44

    Females: 45-54

    Females: 55+

    Co

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    comScore MMXA 2014 1230

    SoundCloud

    SoundCloud2007

    3

    23.8

    15-24

    238

    0

    50

    100

    150

    200

    250

    300

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (000)

    3

    0

    1

    1

    2

    2

    3

    3

    4

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    ()

    2

    1

    1

    2

    2

    2

    2

    2

    2

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (MM)

    1,049

    0

    200

    400

    600

    800

    1,000

    1,200

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (000)

    4.87.3

    17.5

    17.9

    13.6

    14.9

    11.36.0

    1.9

    0.0

    1.03.9

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    55

    Males Females

    55+

    45-54

    35-44

    25-34

    15-24

    6-14

    Males: 50.1% Females: 49.9 %

    All Male

    All Female

    Males: 6-14

    Males: 15-24

    Males: 25-34

    Males: 35-44

    Males: 45-54

    Males: 55

    Females: 6-14

    Females: 15-24

    Females: 25-34

    Females: 35-44

    Females: 45-54

    Females: 55

    C

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    comScore MMXA 2014 1230

    Spotify

    Spotify2006

    Spotify

    Facebook201411Spotify23.2

    15-3464%15-24

    7.3

    36.3

    27.8

    10.4

    13.8

    4.4

    6-14

    15-24

    25-34

    35-44

    45-54

    55+

    232

    180

    190

    200

    210

    220

    230

    240

    250

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (000)

    1

    0

    0

    0

    1

    1

    1

    1

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    ()

    1

    0

    0

    0

    0

    0

    1

    1

    1

    1

    1

    1

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (MM)

    249

    0

    100

    200

    300

    400

    500

    600

    Aug-2014 Sep-2014 Oct-2014 Nov-2014

    (000)

    All Males

    All Females

    6-14

    15-24

    25-34

    35-44

    45-54

    55+

    Co

    55.8

    44.2

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    !Apple

    Inc.iTunesKKBOXSpotifySoundCloud

    201411161.6

    !KKBOX

    app

    20141180.7

    KKBOX

    15-24

    !iTunesApple Inc./

    20141160.8iTunes

    25-3415-24

    !SoundCloud

    23.8

    15-24

    !Spotify

    Facebook

    Spotify23.2

    15-3464%15-2

    2014 1230

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    20141258

    2,837

    2014 1230

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    Key Findings!

    /(68.8%)

    /(52.6%)

    (49.4%)

    !

    (66.6%)/(64.6%)

    3.89

    ()87.87

    (68.1%)(34.4%)(32.7%)

    (46.5%)

    (40.8%)

    (34.2%)/

    (40.2%)(34.6%)

    (31.0%)

    !

    ()

    (4

    (18.5%)

    (16.7%)

    !/

    192.29

    (52.5%)

    !

    76.7%

    33.7%

    (66.8%)

    (1

    2014 1230

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    !

    /(68.8%)

    24

    /(52.6%)

    20-24

    (49.4%)

    2014 1230

    (66.6%)

    /

    2

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    !

    2014 1230

    3.893~4(29.2%)

    1~2(24.8%)

    1(48.5%)

    1~338.9%

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    !

    2014 1230

    (68.1%)

    (34.4%)(32.7%)

    (29.2%)

    /(73.5%

    /

    (28.7%)(28.5

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    !

    2014 1230

    (46.5%)

    (40.8%)(34.2%)

    24

    25-29

    25-2935-39

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    !

    2014 1230

    /(40.2%)

    20-24

    (34.6%)24

    (31.0%)

    20-24

    (53.8%)

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    !

    2014 1230

    (23.3%)

    ()(76.7%)

    33.7%

    43.0%

    (52.5%)

    20-2430-39

    192.29

    101

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    !

    (42.7%)

    (41.9%)

    (61.1%)

    (58.9%)

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    !

    2014 1230

    (37.5%)

    1~3

    20.4%

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    !

    (49.4%)

    KKbox()

    3.89

    87.87

    23.3%

    ()(76.7%)

    /

    2014 1230

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    2014 1230

    (IX Survey)

    CyberPanel

    2014/12/052014/12/08

    N=2,837

    95%,1.84%201411

    1463

    1374

    19 482

    20-24 287

    25-29 290

    30-34 351

    35-39 324

    40 1104

    1354

    710

    773

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    (02) 3322-2882cm [email protected]

    !

    !