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201482326
2,203comScore Media MetrixSegment Metrix
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Key Findings
/
53.7%/
39.9%
21.1%
(39.9%)/
(29.4%)(27.5%)
(64.4%)
//
(72.5%)
(46.8%)
(52.4%)(46.4%)
(46.3%)
(33%)
(20.9%)
/(35.4%
/
//MINI TOUR
/(7
20147
576.748%
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Key Findings
Top7112.7
Top7(105.5)Top7
(39.6)
Top753%Top7Top7
Top720147
Top7
AgodaBooking.com
Airbnb
Top7
Top7
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Key Findings
/
Top7
Top7
15-24
Airbnb25-34
Hotels.com35-4445
EZHOTELAirbnb
Top7
3535-44
ezTravel45
ezfly
Top7
25-34
35
Segment Metrix 2.0
Top7
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Key Findings
(67%)(51.8%)
(26.6%)
///(58.9%)(50.3%)
/(48.1%)
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/
/(53.7%)
/
39.9%
21.1%
(39.9%)
/(29.4%)
(27.5%)
-
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(46.8
(14.2%)(6.8%)
(52.4%)
(46.4%)(46.3%)
-
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(39.8%)
(33%)
(20.9%)
-
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/
/
(35.4%)
(33.1%)/
(14.6%)
/(36.1%)
(31%)
/(25.8%)
-
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//MINI TOUR
//MINI TOUR
/
(74.5%)
19
(43.4%)40
(20.2%)25-29
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20147Top
20147576.7
Audience DuplicationTop7
53%13%39.6
comScore Media MetrixARO
() Jul-2013 Jul-20
Top7 738 1,12
Top7 1,213 1,05
Top7 405 39
0
200
400
600
800
1000
1200
1400
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Top7
20147Top7
Agoda74.1
Booking.com26.1
Airbnb
Top7
Top7
15.513.2
comScore Media MetrixA
Top7
()
%
)
326 2.7 13
315 2.6 19
292 2.4 15
ezTravel 216 1.8 12
ezfly 185 1.5 9
167 1.4 9
164 1.4 9
Top7
()
%
)
155 1.3 10
132 1.1 7
47 0.4 2
UNI AIR 46 0.4 2
Peach 44 0.4 2
AirAsia 41 0.3 2
flyscoot 40 0.3 2
Top7
()
%
)
Agoda 741 6.2 37
Booking.com 261 2.2 13
EZHOTEL 197 1.6 8
Hotel.com.tw 188 1.6 8
Hotels.com 152 1.3 8
Airbnb 89 0.7 4
Expedia 73 0.6 3
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/Top7
Index UV)100100
Expedia15-24
100Airbnb25-34H
35-44EZHOTEL45Airbn
comScore Media MetrixA
101
107
105
1
105
95
82
99
57 101
35-44
103
116
120
117
106
127
96
110
65 103 142
25-34
94
81
67
58
83
72
108
81
53 94 135
15-24
105
115
117
112
113
113
116
119
75 105 134
95
86
83
88
87
88
85
81
79 95 111
Agoda
Booking.com
EZHOTEL
Hotel.com.tw
Hotels.com
Airbnb
Expedia
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Top7
3525-34e
ezTravel3
35-44ezTravel45
comScore Media MetrixA
105
114
118
124
119
111
120
122
70 105
95
87
83
77
81
90
81
79
72 95 119
ezTravel
ezfly
94
98
60
55
55
45
64
59
40 94 148
15-24
103
96
117
108
115
118
95
100
79 103 128
25-34
101
102
106
116
101
12
113
60 101
35-44
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Top7
flyscootUNI AIR
15-24AirAsia
2525-34
3535-44
comScore Media MetrixA
105
110
113
128
102
117
113
126
67 105
95
91
87
73
98
83
87
75
68 95 123
UNI AIR
Peach
AirAsia
flyscoot
94
66
79
77
78
65
98
79
60 94 128
15-24
103
120
113
148
106
172
139
150
19 103
25-34
101
90
11
81
104
106
101
102
78 101 1
35-44
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comScoreSegment Metrix 2.0*
Top7(Composition Index UV)Top7
Airbnb
Top7Peach
comScore Segment Metrix 2.0A
0
100
200
300
400
500
Agoda
Booking.com
EZHOTEL
Hotel.com.tw
Hotels.com
Airbnb
Expedia
0
100
200
300
400
500
ezTravel
ezfly
0
100200
300
400
500
Peach
AirAsia
flyscoot
Top7
-
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(67%)
(51.8%)(26.6%)
///(58.9%
(50.3%)/(48.1%)
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7
5.29/
//5.03
5.02
76.4%
///
(69.8%)
(69.6%)
-
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/
///
///
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comScore Media Metr
Top7Top7
Demographic Report
Top7
Segment M
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1109
1193
19 333
20-24 228
25-29 233
30-34 281
35-39 255
40 874
1076
565
562
(IX Survey)
CyberPanel12
2014/08/232014/08/26
N=2,203
95%,2.09%20147
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comScoreUnified Digital MeasurementTM
International Spiders and Bots List
Methodology
Global
PERSONMeasurement M
Panel
Unified Digital Measuremen
Segment Metrix 2.0
*comScore(UDM)unified(U)(u)
Segment Metrix 2.0
Segment Metrix 2.0
:(Heavy: Technology News)
:(Heavy: Business/Finance - News/Research)
(Heavy:Social Media):
(Heavy: Retail - Comparion shopping)
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(02) 3322-2882c
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