InsightXplorer Biweekly Report_20131230

8/13/2019 InsightXplorer Biweekly Report_20131230

1/33

20131230


2/33

ARO / MMX

3 ARO / MMX/

IX Survey

21

20131230


3/33

ARO / MMX/

20131230


4/33

/

360

20131230


5/33

/

comScore Media MetrixA 20131230

comScore Media Metrix201311/

18.6%25.3%(21

(16.9%)/

Nov'13(000)

Nov'13

China 89,329 25.3%

Taiwan 2,594 21.8%

World-Wide 302,032 18.6%

Asia Pacific 117,716 17.7%

Australia 2,461 16.9%

Singapore 546 15.7%

New Zealand 430 14.7%

Thailand 1,419 14.3%Hong Kong 498 10.7%

Japan 7,540 10.2%

India 6,672 8.2%

Vietnam 1,403 8.0%

Malaysia 807 6.8%

Indonesia 817 6.0%

Philippines 292 3.4%


6/33

/

20131230

201311259

/

21.8%

17

543

25-34

45-54

55

comScore Media MetrixA

1Composition Index U

2Composition Index PV


7/33

/

20131230 comScore Media MetrixA

/

/

Yahoo!

12.7%2.1%

35


8/33

/


66

25-4424-483

3/4

25-3435-

44

/


9/33

/

20131230 comScore Segment MetrixA

comScore Segment Metrix

Yahoo!

/


10/33

/


591

54.8

4.6%HouseFun

(2.5%)(1.3%)38.4e-rent

33

591

591

591

/


11/33

/


591

11

HouseFun

/


12/33

/


45

/


13/33

/

20131230

comScore Media MetrixSource/Loss

FACEBOOK

Sources of incomingtraffic

591.COM.TW HOUSEFUN.COM.TW RAKUYA.COM.TW TWHOUSES.COM.TW

Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries

Google Web Search 87 0.6 27 1.1 19 1.8 4 0.6

Yahoo Taiwan Search 458 3.3 71 3.0 68 6.6 16 2.9

FACEBOOK.COM 377 2.8 116 4.8 60 5.9 N/A N/A

Logon 170 1.2 24 1.0 37 3.6 N/A N/A

591.COM.TW N/A N/A 54 2.2 34 3.4 21 3.7KIJIJI.COM.TW Housing 29 0.2 12 0.5 6 0.6 6 1.1

RAKUYA.COM.TW 51 0.4 10 0.4 N/A N/A N/A N/A

HOUSEFUN.COM.TW 63 0.5 N/A N/A 10 0.9 3 0.5

YUNGCHING.COM.TW 89 0.6 1,043 43.4 15 1.4 N/A N/A

SINYI.COM.TW 34 0.3 3 0.1 8 0.8 N/A N/A

TWHG.COM.TW 9 0.1 N/A N/A 9 0.9 6 1.1

comScore Media MetrixA

/


14/33

/


Source/Loss

FACEBOOK.COM

591

Outgoing trafficlosses

591.COM.TW HOUSEFUN.COM.TW RAKUYA.COM.TW TWHOUSES.COM.TW

Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits

Google Web Search 172 1.3 63 2.6 43 4.2 4 0.8

Yahoo Taiwan Search 117 0.9 27 1.1 32 3.1 9 1.6

FACEBOOK.COM 405 3.0 125 5.2 64 6.3 7 1.2

Logoff 309 2.3 84 3.5 73 7.1 5 0.9

591.COM.TW N/A N/A 63 2.6 51 5.0 16 2.9KIJIJI.COM.TW Housing 36 0.3 10 0.4 5 0.4 4 0.7

RAKUYA.COM.TW 34 0.3 10 0.4 N/A N/A 4 0.7

HOUSEFUN.COM.TW 54 0.4 N/A N/A 10 1.0 8 1.5

YUNGCHING.COM.TW 94 0.7 1,008 41.9 15 1.5 N/A N/A

SINYI.COM.TW 27 0.2 5 0.2 9 0.9 N/A N/A

TWHG.COM.TW 6 0.0 4 0.2 11 1.1 N/A N/A

/


15/33


app

138.3

4021

(36.5)

/


16/33


21

/


17/33


25-44

45-5

45

21

/


18/33


Sources ofincoming traffic

YUNGCHING.COM.TW SINYI.COM.TW TWHG.COM.TW CTHOUSE.COM.TW ETWARM.COM.TW HBHOUSING.COM.TW CENTURY21

Entries(000)

% ofEntries

Entries(000)

% ofEntries

Entries(000)

% ofEntries

Entries(000)

% ofEntries

Entries(000)

% ofEntries

Entries(000)

% ofEntries

Entries(000)

Yahoo TaiwanSearch

83 3.5 71 8.6 27 6.1 18 7.2 17 7.8 18 8.6 7

Google WebSearch

41 1.7 25 2.9 7 1.7 N/A N/A N/A N/A 6 2.7 N/A

Logon 31 1.3 26 3.2 13 2.8 N/A N/A N/A N/A 4 1.9 N/A

FACEBOOK.COM 154 6.6 19 2.3 14 3.2 5 2.1 3 1.4 5 2.3 N/A

HOUSEFUN.COM.TW

1,008 42.9 5 0.6 4 1.0 N/A N/A 3 1.4 3 1.3 N/A

591.COM.TW 94 4.0 N/A N/A 6 1.3 N/A N/A N/A N/A 5 2.5 N/A

SINYI.COM.TW 40 1.7 N/A N/A 4 0.8 N/A N/A 2 1.2 6 2.8 N/A

RAKUYA.COM.TW 15 0.6 9 1.0 11 2.4 N/A N/A N/A N/A N/A N/A N/A

HBHOUSING.COM.TW

34 1.4 6 0.8 N/A N/A 2 1.0 N/A N/A N/A N/A N/A

YUNGCHING.COM.TW

N/A N/A 40 4.8 25 5.5 5 2.1 N/A N/A 34 16.2 N/A

/


19/33


Outgoing traffic

losses

YUNGCHING.COM.TW SINYI.COM.TW TWHG.COM.TW CTHOUSE.COM.TW ETWARM.COM.TW HBHOUSING.COM.TW CENTURY21

Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000)

Yahoo Taiwan

Search38 1.6 34 4.1 19 4.3 7 2.7 8 3.9 10 4.8 N/A

Google Web

Search40 1.7 41 5.0 8 1.8 3 1.4 5 2.5 9 4.4 3

Logoff 72 3.1 49 5.9 30 6.8 6 2.5 15 7.1 8 3.7 7

FACEBOOK.COM 166 7.1 26 3.1 14 3.0 5 2.1 6 2.6 7 3.2 N/A

HOUSEFUN.COM.

TW1,043 44.4 3 0.4 N/A N/A N/A N/A 4 2.0 N/A N/A N/A

591.COM.TW 89 3.8 34 4.1 9 2.0 2 1.0 7 3.2 5 2.6 3

SINYI.COM.TW 40 1.7 N/A N/A N/A N/A N/A N/A N/A N/A 6 3.0 N/A

RAKUYA.COM.TW 15 0.6 8 1.0 9 2.0 N/A N/A N/A N/A 3 1.4 N/A

HBHOUSING.COM

.TW34 1.5 6 0.7 N/A N/A N/A N/A N/A N/A N/A N/A N/A

YUNGCHING.COM

.TWN/A N/A 40 4.8 26 5.8 N/A N/A N/A N/A 34 16.2 N/A


20/33

comScore Media Metrix201311

259/

1754

Yahoo!12.7%

2.1%

35

comScore Segment Metrix

HouseF

591

Source/Loss

FACEBO

/

20131230


21/33

IX

20131230


22/33

201312

1,946

20131230


23/33

Key Findings

(42%)/

(45.5%)

(87.4%)(85.1%)

(85.0%)(84.8%)/

(83.9%)

5.295.64

5.46

(40.5%)

(68.9%)

/

/kij

Yahoo!/

/5.21

/

20131230


24/33


25/33

(45.5%)

(37.9%)

/(35.8%)

(35.6%)

/

20131230


26/33

(87.4%)

(85.1%)(85%)

(84.8%)/

(83.9%)

20131230


27/33

/

(42.7%)

(37.4%)

21.7%14.6%

7

5.29

(81.5%)5.64

5.46

20131230


28/33

(40.5%)

(38.5%)/

(30.6%)

20131230


29/33

(68.9%)

(57.7%)(52.8%)

(58.2%)

(48.5%)

(40.5%)

20131230


30/33

/

/

78.5%591

Kijiji

(49.4%)

591

/40%

kijiji/

9.7%

4.7%4.1%

20131230

/

5.16

(74.2%)

Yahoo!/5.48591

/5.21


31/33

(/)//

/

591(78.5%)Kijiji(49.4%)

(37.4%)591/40%

(21.7%)/

20131230


32/33

(IX Survey)

CyberPanel

12

2013/12/072013/12/08

N=1,946

95%,

2.22%201311

969 49

977 50

19 264 13

20-24 146 7.

25-29 150 7.

30-34 184 9.

35-39 175 9.

40 1027 52

890 45

467 24

546 28

42 2.

20131230


33/33

(02) 2368-2300cm [email protected]
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Documents

InsightXplorer Biweekly Report_20131230