InsightXplorer Biweekly Report_20150216

20150216

2014

2015 02 16

2015 02 16

2014110RDD300123,600comScore MMX Jan. - Dec. 20142014

2014

2015 02 16

Key Findings2014

17.510.3

2.43.6

2606.8

2014PC1261.4708.420627.229.337.53292606.846.9

2014

2015 02 16

Key Findings2014

25-3415-2435-44

2014(u)

2014(u)Yahoo SitesFacebook

MMXTop20comScoreCensus PVs253.5%20149

2014

2015 02 16

Key Findings

71.3%(88.5%)(80.0%)39.6%

(84.2%)74.7%Android(75%)iOS(16.8%)

(53%)30.9%iOS(48.4%)Android (43.9%)

/(38.3%)

2014

2015 02 16

201417.510.32.43.629442909.238.6%

2014

Worldwide 2,098.0 Asia Pacific 1,833.7 Europe 2,765.4 North America 2,909.2 Latin America 1,683.4 Middle East - Africa 990.2

2014

() 1,755,348

() 1,038,444

() 2,426,219

() 3,682,736

() 95,986

comScore MMXARO 2014 12 20141

2014

2015 02 16

495508,1701,810

1,2603292,606.842.2%


495.5 990.2 1,996.9 896.7

1,610.9

1,127.6

1,328.4

2,606.8

1,507.1

855.6

2,173.2

xxxx

2014

2015 02 16

20141,261.4PC/Laptop708.420627.229.337.53292,606.846.9


206/ 27.2/ 29.3/ 37.5/

2014PC

329/ 2,606.8/ 46.9/

1,261.4/ 708.4/

*icon source: www.iconfinder.com

2014

2015 02 16

Demographic ProfilePC52.1%47.9%54%25-3424.4%635-44


52.1% 47.9%

54.5% 45.5%

54.2% 45.8%

2014PC

*comScore2014820148201412

2014

2015 02 16

2014Top15(u) (U)(U)651.7


2014 Top15 %

()

()

()

()

1 (u) 98.0 8,686 367 475 54 2 - 94.8 3,377 176 124 15 3 94.4 4,146 381 439 29 4 (U) 92.4 6,517 170 196 34 5 / 90.2 3,915 61 115 23 6 83.0 2,280 86 181 11 7 (u) / - 78.6 1,686 20 25 7 8 68.0 1,177 18 30 6 9 (u) - 68.2 2,014 94 99 13

10 62.6 1,951 93 144 16 11 (U) - 58.5 1,682 25 25 9 12 (u) - 53.2 1,423 73 113 10 13 (u) - / 52.6 1,260 53 103 10 14 48.6 685 16 36 4 15 48.2 722 21 30 5

2014

2015 02 16

(u)18-2425-4445 (U)Top15(u) (u)


18-24 %Reach Top15 25-44 %Reach Top15 45 %Reach Top15

1 (u) 98.4 (u) 98.6 (u) 98.0 2 98.0 95.2 - 92.4 3 - 97.9 - 95.1 (U) 92.3 4 (U) 96.0 (U) 93.9 91.8 5 / 92.5 / 90.6 / 89.5 6 (u)/ - 89.8 84.9 80.3 7 86.8 (u)/ - 78.8 (u) - 73.8 8 76.6 (u) - 70.4 (u)/ - 72.1 9 73.5 70.3 63.8

10 (U) - 70.0 59.9 (u) - 61.9 11 (u) - / 68.2 (U) - 59.8 52.0 12 (u) - 65.2 (u) - 55.1 (U) - 51.5 13 51.5 (u) - / 54.5 48.1 14 49.7 51.7 46.2 15 (u) - 49.3 49.9 (u) - / 39.2

2014

2015 02 16

2014Top15(u)Yahoo Sites96.2%PCYahoo(u)Yahoo SitesNHN CorporationLineFacebook


2014 Top15 %

()

()

()

()

1 (u) Yahoo Sites 96.2 6,735 337 431 48 2 Google Sites 89.2 4,153 284 324 31 3 Facebook 73.5 3,162 440 486 30 4 (u) Microsoft Sites 56.9 1,232 34 25 8 5 PIXNET 53.8 999 15 23 6 6 Chunghwa Telecom 45.0 642 20 26 5 7 (U) YAM.COM 42.8 529 3 11 4 8 (U) UDN Group 42.6 681 17 19 5 9 (U) Next Media Interactive Ltd. 40.2 1,135 29 30 10

10 (U) EMI Group 38.9 935 24 22 8 11 Baidu.com Inc. 38.0 733 25 38 8 12 Wikimedia Foundation Sites 35.7 509 9 16 5 13 NHN Corporation 35.6 1,388 1 2 1 14 SINA Corporation 29.5 394 13 22 4 15 PChome Online 27.9 314 13 38 4

2014

2015 02 16

(u)Yahoo Sits(U)Next Media Interactive Ltd.(U)EMI GroupEttoday45(U)UDN GroupPTT.CCOneup Network Corporation18-2425-4445Pchome Online


18-24 %Reach Top15 25-44 %Reach Top15 45 %Reach Top15

1 (u) Yahoo Sites 96.7 (u) Yahoo Sites 97.2 (u) Yahoo Sites 96.0 2 Google Sites 92.3 Google Sites 89.2 Google Sites 88.2 3 Facebook 84.0 Facebook 72.5 Facebook 68.0 4 (u) Microsoft Sites 63.4 (u) Microsoft Sites 57.7 (u) Microsoft Sites 56.0 5 PIXNET 61.6 PIXNET 56.3 PIXNET 47.7 6 (U) Next Media Interactive Ltd. 55.5 Chunghwa Telecom 46.4 (U) UDN Group 44.0 7 (U) EMI Group 53.6 (U) UDN Group 44.7 Chunghwa Telecom 43.2 8 (U) YAM.COM 48.7 (U) YAM.COM 44.1 (U) YAM.COM 38.3 9 Chunghwa Telecom 48.6 (U) Next Media Interactive Ltd. 41.3 Baidu.com Inc. 32.3

10 NHN Corporation 48.0 (U) EMI Group 39.4 (U) Next Media Interactive Ltd. 30.0 11 Baidu.com Inc. 47.1 Baidu.com Inc. 36.9 Wikimedia Foundation Sites 29.7 12 Wikimedia Foundation Sites 46.9 NHN Corporation 35.9 (U) EMI Group 29.5 13 (U) UDN Group 43.7 Wikimedia Foundation Sites 34.9 PChome Online 27.6 14 PTT.CC 37.3 PChome Online 31.0 NHN Corporation 27.3 15 Oneup Network Corporation 37.1 SINA Corporation 30.6 SINA Corporation 25.9

2014

2015 02 16

2014comScore MMX Media DashboardFull UniverseTop20comScoreCensus PVs

Census PVs253.5%()

302.2%()20149


2014

2015 02 16

LINE

2014110RDD300123,600

2015 02 16

71.3%

49

2014

(88.5%)(80.0%)39.6%

20~29

20~2930~39

2015 02 16

(84.2%)20~493

74.7%49

Android(75%)10~19Apple iOS(16.8%) 20~296

2014

2015 02 16

(53%)30~393

30.9%20~393

Apple(iOS)(48.4%)Android(43.9%)

Apple(iOS)

20~39Android10~1940~49

2014

2015 02 16

/(38.3%)(14.6%)/31.3%10~195020~293

2014

2015 02 16

100%49%(79.2%)10-29%(37.9%)50%(59.4%55.3%)

2014

2015 02 16

49%(75.8%)10-29%(32.4%)50%(59.7%53.4%)

2014

2015 02 16

comScore

25-3415-2435-44PC

20142014comScore20151comScore Mobile Metrix

2014

2015 02 16

(44.9%)(38.3%)(31.6%)(31.3%)

2014

2015 02 16

1790 49.7% 1810 50.3%

10~19 469 13.0%20~29 539 15.0%30~39 664 18.5%40~49 613 17.0%50 1315 36.5%

1626 45.2%

950 26.4%

1024 28.4%

20141300

10RDD

20140112

N=3,600

2014

2015 02 16

comScoreUnified Digital MeasurementTM(UDM) 4IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

MMX

*comScore(UDM)unified(U)(u)comScore

/

2014

Top20 PC2014comScoreCensus PV

m [email protected]

Documents

InsightXplorer Biweekly Report_20150216