InsightXplorer Biweekly Report_20151116

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即時通訊調查與台灣即時通訊相關媒體使用概況

Text of InsightXplorer Biweekly Report_20151116

  • 20151116

  • 2015 11 16

  • 2015 11 16

    1990 AIMICQMSN LINEWhatsAppWeChat Skype

    2015 10 16 18 2,297 comScore MMX Segment Metrix

  • 2015 11 16

    Key Findings 2010~2011 Windows Live MessengerYahoo! 2014 LINESkype

    2015 9 LINE 502.7 38%Skype295.822.4%

    6.525.245.71

    (80.9%)(45.5%)(41.9%)

    LINE25-34 Skype45

    (78.1%)(57.7%)(53.9%)(82.1%)(47.6%)(43.4%)

  • 2015 11 16

    Key Findings

    (49.5%)29.2%20.9%

    Segment Metrix LINE EC Skype

    Cross Visiting EC Top6

    EC Top6 PAZZOZaraLineUniqlo Top6 Skype

    (53.4%)

  • 2015 11 16 comScore MMXARO 2015 9

    2010 PC Windows Live MessengerYahoo! PC 30% 2013 20%Windows Live MessengerSkypeSkype 20% LINE 2012 2014 comScore 32%

    0

    0.1

    0.2

    0.3

    0.4

    0.5

    *LINELINESkypeSkype

    ( )

    (Reach)

  • 2015 11 16 comScore MMXARO 2015 9

    2015 9 MMX PC 500 (Total Unique Visitors) Line (Reach) 38%Skype 300 22.4% 167 Line(Average Daily Visitors)Skype 122 LineSkype (Average Usage Days per Visitor)

    5,026,731 Total Unique Visitors 2,957,811

    38.0% Reach 22.4%

    1,673,675 Average Daily Visitors 1,228,565

    10.0 Average Usage Days per Visitor 12.5

    33.7 Mean Age 33.8

  • 2015 11 16

    6.525(5.245.71)

    7.5%

    23.6% 18.6%

    4.4%

    14.8% 10.4%

    3.9%

    (/)

    1-3

    1-3

    1-3

    4-6

    Oct. 2015

    6.52(/) 5.24(/) 5.71(/)

  • 2015 11 16

    80.9%

    45.5% 41.9%

    38.6%

    33.3% 32.3%

    24.3% 23.5%

    18.5% 15.9%

    14.1%

    0% 30% 60% 90%

    Base: N=2,200 Oct. 2015

    LINE Facebook Chat IM Skype WeChat

    80.9% 83.6% 85.3% 83.9% 92.5%

    45.5% 47.2% 55.6% 52.1% 49.8%

    41.9% 42.9% 46.6% 46.1% 45.7%

    38.6% 40.6% 44.9% 42.7% 45.5%

    33.3% 34.3% 34.5% 38.1% 39.7%

    Oct. 2015

    (80.9%)20-24(45.5%)(41.9%)

  • 2015 11 16 comScore MMXARO 2015 9

    comScore MMX Demographic Profile 50%SkypeLineLine 25-34 18-34 LineSkype 25 45

    9.5%

    13.8%

    9.5%

    11.3%

    8.7%

    12.1%

    10.8%

    12.9%

    10.6%

    13.6%

    10.9%

    11.0%

    9.7%

    10.4%

    11.2%

    10.7% 45

    35-45

    25-34

    18-24

    51.4%

    48.9%

    48.6%

    51.1%

    (%Composition Unique Visitors)

    *icon source: www.iconfinder.com

  • 2015 11 16

    (43.3%)38%

    (78.1%)20-29

    1.6%

    38.0%

    15.2% 43.3%

    1.9%

    vs.

    Base: N=1,186 Oct. 2015

    78.1%

    57.7%

    53.9%

    35.9%

    35.3%

    30.7%

    16.3%

    15.4%

    0% 20% 40% 60% 80%

    Base: N=2,200 Oct. 2015

  • 82.1%

    47.6% 43.4%

    25.8%

    23.1% 21.6%

    21.1%

    13.8%

    13.3%

    11.8%

    0% 30% 60% 90%

    Base: N=2,200 Oct 2015

    2015 11 16

    (49.5%)(29.2%)20.9%

    29.2%

    49.5%

    20.9% 0.5%

    Base: N=2,200 Oct 2015

    (82.1%)(47.6%)20-24(43.4%)20-24

  • 2015 11 16 comScore MMXARO 2015 9

    Segment Metrix (Composition Index UV) 100 100 EC LineLine 100SkypeSkype

    191

    109

    100

    104

    129

    97

    120

    144 EC

    (Composition Index UV)

  • 2015 11 16 comScore MMXARO 2015 9

    138

    116

    158

    95

    138

    158

    124

    132

    117

    139

    125

    107

    EC

    EC

    OB

    UNIQLO

    Lativ

    PAZZO

    ZARA (LINE, Composition Index UV)

    116 132

    Cross Visiting EC EC LINE EC Top 6 OBUNIQLOLINEUNIQLOZARAPAZZOLINE

    *icon source: www.iconfinder.com

  • 2015 11 16 comScore MMXARO 2015 9*icon source: www.iconfinder.com

    174

    206

    28

    157

    62

    160

    Skype Top 6 SkypeSkype

    186

    158

    164

    140

    157

    173

    (Skype, Composition Index UV)

    130 118

  • 2015 11 16

    (53.4%)4024.7%75.6531~60(31.4%)

    4.3% 4.3%

    6.5% 6.9%

    24.7% 53.4%

    1-3

    1-3

    1-3

    1-3

    Base: N=2,200 Oct. 2015

    23.7%

    31.4% 27.9%

    11.9% 5.0%

    (/) 30

    31~60

    61~100

    101~200

    201

    Base: N=1,026 Oct. 2015

    (/)

    75.65

  • 2015 11 16

    LINE PayLINE Pay(70.6%)LINE Pay(18.7%)

    LINELINE Pay

    70.6%

    29.4%

    LINE Pay

    Base: N=2,200 Oct. 2015

    18.7%

    81.3%

    LINE Pay

    Base: LINELINE Pay N=1,473 Oct. 2015

  • 2015 11 16

    VS.

  • 2015 11 16

    LINEFacebook Chat IMSkype

  • 2015 11 16

    comScore 2015 9 120 10

    Demographic Profile Cross Visting Segment Metrix

  • 2015 11 16

    1155 50.3%

    1142 49.7%

    19 349 15.2% 20-24 223 9.7% 25-29 216 9.4% 30-34 260 11.3% 35-39 271 11.8% 40 977 42.5%

    1109 48.3%

    581 25.3%

    607 26.4%

    (IX Survey)

    CyberPanel 12

    2015/10/162015/10/18

    N=2,29795%,2.04%201509

  • 2015 11 16

    comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

    Methodology

    Global PERSON Measurement

    Global MACHINE Measurement

    Panel

    Census

    Unified Digital MeasurementTM (UDM)

    Media Metrix

    * comScore(UDM)unified(U)(u)

    /

    *Composiion Index UV 100

    100

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