InsightXplorer Biweekly Report_20151116

20151116

2015 11 16

2015 11 16

1990 AIMICQMSN LINEWhatsAppWeChat Skype

2015 10 16 18 2,297 comScore MMX Segment Metrix

2015 11 16

Key Findings 2010~2011 Windows Live MessengerYahoo! 2014 LINESkype

2015 9 LINE 502.7 38%Skype295.822.4%

6.525.245.71

(80.9%)(45.5%)(41.9%)

LINE25-34 Skype45

(78.1%)(57.7%)(53.9%)(82.1%)(47.6%)(43.4%)

2015 11 16

Key Findings

(49.5%)29.2%20.9%

Segment Metrix LINE EC Skype

Cross Visiting EC Top6

EC Top6 PAZZOZaraLineUniqlo Top6 Skype

(53.4%)

2015 11 16 comScore MMXARO 2015 9

2010 PC Windows Live MessengerYahoo! PC 30% 2013 20%Windows Live MessengerSkypeSkype 20% LINE 2012 2014 comScore 32%

0

0.1

0.2

0.3

0.4

0.5

*LINELINESkypeSkype

( )

(Reach)


2015 9 MMX PC 500 (Total Unique Visitors) Line (Reach) 38%Skype 300 22.4% 167 Line(Average Daily Visitors)Skype 122 LineSkype (Average Usage Days per Visitor)

5,026,731 Total Unique Visitors 2,957,811

38.0% Reach 22.4%

1,673,675 Average Daily Visitors 1,228,565

10.0 Average Usage Days per Visitor 12.5

33.7 Mean Age 33.8

2015 11 16

6.525(5.245.71)

7.5%

23.6% 18.6%

4.4%

14.8% 10.4%

3.9%

(/)

1-3

1-3

1-3

4-6

Oct. 2015

6.52(/) 5.24(/) 5.71(/)

2015 11 16

80.9%

45.5% 41.9%

38.6%

33.3% 32.3%

24.3% 23.5%

18.5% 15.9%

14.1%

0% 30% 60% 90%

Base: N=2,200 Oct. 2015

LINE Facebook Chat IM Skype WeChat

80.9% 83.6% 85.3% 83.9% 92.5%

45.5% 47.2% 55.6% 52.1% 49.8%

41.9% 42.9% 46.6% 46.1% 45.7%

38.6% 40.6% 44.9% 42.7% 45.5%

33.3% 34.3% 34.5% 38.1% 39.7%

Oct. 2015

(80.9%)20-24(45.5%)(41.9%)


comScore MMX Demographic Profile 50%SkypeLineLine 25-34 18-34 LineSkype 25 45

9.5%

13.8%

9.5%

11.3%

8.7%

12.1%

10.8%

12.9%

10.6%

13.6%

10.9%

11.0%

9.7%

10.4%

11.2%

10.7% 45

35-45

25-34

18-24

51.4%

48.9%

48.6%

51.1%

(%Composition Unique Visitors)

*icon source: www.iconfinder.com

2015 11 16

(43.3%)38%

(78.1%)20-29

1.6%

38.0%

15.2% 43.3%

1.9%

vs.

Base: N=1,186 Oct. 2015

78.1%

57.7%

53.9%

35.9%

35.3%

30.7%

16.3%

15.4%

0% 20% 40% 60% 80%

Base: N=2,200 Oct. 2015

82.1%

47.6% 43.4%

25.8%

23.1% 21.6%

21.1%

13.8%

13.3%

11.8%

0% 30% 60% 90%

Base: N=2,200 Oct 2015

2015 11 16

(49.5%)(29.2%)20.9%

29.2%

49.5%

20.9% 0.5%

Base: N=2,200 Oct 2015

(82.1%)(47.6%)20-24(43.4%)20-24


Segment Metrix (Composition Index UV) 100 100 EC LineLine 100SkypeSkype

191

109

100

104

129

97

120

144 EC

(Composition Index UV)


138

116

158

95

138

158

124

132

117

139

125

107

EC

EC

OB

UNIQLO

Lativ

PAZZO

ZARA (LINE, Composition Index UV)

116 132

Cross Visiting EC EC LINE EC Top 6 OBUNIQLOLINEUNIQLOZARAPAZZOLINE

*icon source: www.iconfinder.com

2015 11 16 comScore MMXARO 2015 9*icon source: www.iconfinder.com

174

206

28

157

62

160

Skype Top 6 SkypeSkype

186

158

164

140

157

173

(Skype, Composition Index UV)

130 118

2015 11 16

(53.4%)4024.7%75.6531~60(31.4%)

4.3% 4.3%

6.5% 6.9%

24.7% 53.4%

1-3

1-3

1-3

1-3

Base: N=2,200 Oct. 2015

23.7%

31.4% 27.9%

11.9% 5.0%

(/) 30

31~60

61~100

101~200

201

Base: N=1,026 Oct. 2015

(/)

75.65

2015 11 16

LINE PayLINE Pay(70.6%)LINE Pay(18.7%)

LINELINE Pay

70.6%

29.4%

LINE Pay

Base: N=2,200 Oct. 2015

18.7%

81.3%

LINE Pay

Base: LINELINE Pay N=1,473 Oct. 2015

2015 11 16

VS.

2015 11 16

LINEFacebook Chat IMSkype

2015 11 16

comScore 2015 9 120 10

Demographic Profile Cross Visting Segment Metrix

2015 11 16

1155 50.3%

1142 49.7%

19 349 15.2% 20-24 223 9.7% 25-29 216 9.4% 30-34 260 11.3% 35-39 271 11.8% 40 977 42.5%

1109 48.3%

581 25.3%

607 26.4%

(IX Survey)

CyberPanel 12

2015/10/162015/10/18

N=2,29795%,2.04%201509

2015 11 16

comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List

Methodology

Global PERSON Measurement

Global MACHINE Measurement

Panel

Census

Unified Digital MeasurementTM (UDM)

Media Metrix

* comScore(UDM)unified(U)(u)

/

*Composiion Index UV 100

100

m [email protected]

Documents

InsightXplorer Biweekly Report_20151116