InsightXplorer Biweekly Report_20140630

5/24/2018 InsightXplorer Biweekly Report_20140630

1/30

20140630


2/30

ARO / MMX

3 ARO / MMX-

IX Survey

16

20140630


3/30

ARO / MMX-

20140630


4/30

-

20140630


5/30

-

comScore Media MetrixA 20140630

comScore-

43%UDM

2013

28%69%

1,408

1,881

1,000

1,250

1,500

1,750

2,000

2,250

2,500

Total Unique Visitors (000)

7

0

2

4

6

8

10

12

14

Total Minutes (MM)

14

0

5

10

15

20

25

Total Pages Viewed (MM)

-Audience Duplication


6/30

-_

20140630

2006

OpenRice2013

PC

app

comScore Media MetrixA

1,188

72

0 1,000 2,000

[P] IPEEN.COM.TW

[M](u)OPENRICE.COM


3.5

1.7

0.0 2.0 4.0

[P] IPEEN.COM.TW

[M](u)OPENRICE.COM

Average Minutes per Visitor

4.1

3.8

3.5 4.0 4.5

[P] IPEEN.COM.TW

[M](u)OPENRICE.COM

Average Pages per Visitor

[P] IPEEN.CO

[M](u)OPENRICE

Aver


7/30

-_

20140630 comScore Media MetrixA

24

72

860

1,188

0

200

400

600

800

1,000

1,200

1,400

1,600

0

10

20

30

40

50

60

70

80


[M](u) OPENRICE.COM [P] IPEEN.COM.TW

3.0

3.5

1.1

1.7

0.0

0.5

1.0

1.5

2.0

2.5

3.0

3.5

4.0

4.5


6.5

1.8

0

1

2

3

4

5

6

7

Average Pag

1.6

1.2

0.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2.0

Average Visit


8/30

-_

20140630

625-34


84

116

80

121

0 100

Males

Females

Composition Index UV

[P] IPEEN.COM.TW [M](u) OPENRICE.COM

1

Composition Ind

2

Composition Ind

74

132

38

176

0 100

Males

Females

Composition Index PV


9/30

-_

20140630

comScore Source/Loss

Facebook

YahooFacebook


IPEEN.COM.TW

Outgoing Traffic Losses

Exits (000) % of Exits E

[C] Yahoo Search 831 26.3

[C] Google

Search203 6.4

[P] Facebook 354 11.2

[P] PIXNET 131 4.1

IPEEN.COM.TW

Source of Incoming Traffic

OPENRICE.COM


Entries (000) % of Entries Entries (000) % of Entries

[C] Yahoo Search 1,241 39.2 12 15.7

[C] Google

Search93 2.9 5 5.9

[P] Facebook 282 8.9 4 4.7

[P] PIXNET 124 3.9 6 7.9

[P] Logon 35 1.1 N/A N/A


10/30

-_

20140630


586

151

128

53

35

28

0 500 1,000

[P](U) ICOOK.TW

[P]YTOWER.COM.TW

[P]

DODOCOOK.COM

[P] XINSHIPU.COM

[P] MASA.TW

[M](u) My Taste Sites


11

14

13

4

4

6

0 10 20

[P](U) ICOOK.TW

[P]YTOWER.COM.TW

[P]

DODOCOOK.COM

[P] XINSHIPU.COM

[P] MASA.TW


Average Pages per Visitor

2

1.5

1.2

1.3

1.0

0.0 2.0

[P](U) ICOOK.TW

[P]YTOWER.COM.TW

[P]

DODOCOOK.COM

[P] XINSHIPU.COM

[P] MASA.TW


Average Visits per Vis

[P](U) ICOOK.TW app

[P] YTOWER.COM.TW

[P] DODOCOOK.COM

[P] XINSHIPU.COM

[P] MASA.TW MASAABC



11/30

20140630

()


-_

0

100

200

300

400

500

600

700


0

1

2

3

4

5

6

7

8

9


0

2

46

8

10

12

14

16

18

20

Average Pag

0.0

0.5

1.0

1.5

2.0

2.5

3.0

Average Visit

[P](U) ICOOK.TW

[P] DODOCOOK.COM

[P] MASA.TW

20139UDM

-


12/30

20140630

6-7

37%

MASA


-_

72

129

71

130

61

141

58

144

57

145

59

143

0 100

Males

Females

Composition Index UV

[P] YTOWER.COM.TW [P] XINSHIPU.COM

[P](U) ICOOK.TW [P] DODOCOOK.COM

[M](u) My Taste Sites [P] MASA.TW

1

Composition Ind

2

Composition Ind

60

149

63

146

32

184

45

168

63

145

35

180

0 100

Males

Females

Composition Index PV

-


13/30

20140630 comScore Media MetrixA

_

MASA

ICOOK.TW


YTOWER.COM.TW


DODOCOOK.COM


XINSHIPU.COM


MASA.TW

Source of Incoming Tra

Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entr

[C] YahooSearch

114 13.2 156 31.4 57 16.8 15 14.0 11 14.8

[C] GoogleSearch

13 1.5 14 2.7 4 1.2 7 6.8 N/A N/A

[P] Facebook 204 23.7 25 5.1 158 46.2 N/A N/A 15 20.5

[P] PIXNET 147 17.1 7 1.5 7 2.1 4 3.4 N/A N/A

[P] Logon 8 0.9 9 1.7 5 1.6 N/A N/A N/A N/A

N/A N/A 8 1.5 5 1.4 N/A N/A N/A N/A

-


14/30

_

20140630

MASAGoogle

FacebookFacebook

Facebook


ICOOK.TW


YTOWER.COM.TW


DODOCOOK.COM


XINSHIPU.COM


MASA.TW

Outgoing Traffic Losse

Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exi

[M] Google 158 18.4 77 15.6 32 9.5 48 45.7 21 28.0

[M] Yahoo 155 18.0 225 45.3 71 20.7 13 12.3 14 18.4

[P] Facebook 205 23.8 26 5.2 129 37.9 N/A N/A 12 16.3

[P] PIXNET 51 5.9 4 0.7 12 3.5 3 2.8 N/A N/A

Logoff 40 4.7 41 8.2 21 6.2 6 5.7 6 7.5

12 1.4 7 1.4 4 1.3 N/A N/A N/A N/A


15/30

comScore-

43%

28%69%

OpenRice

6

25-34

comScore Source/Loss

Yahoo

Facebook

YahooFac

6-7

MASA

Facebook

Facebook

-

20140630


16/30

IX

20140630


17/30

2014

2,247

20140630


18/30

Key Findings

(95.0%)

8.56(

1)3

2473.19(68.8%)

(66.6%)/(54.2%)

/

//(70.3%)

(40.1%)(37.9%)

(72.8%)(69.2%)

/

(62.5%)(5

(49.4%)/

(46.4%)(4

(43.8%)

(74.7%)

(15.5%) 20140630


19/30

(95.0%)

19

8.56

(1)3

4~9(34.7%)2~31~3

(28.4%)1

20140630


20/30

2473.19

1,001~3,000

(33.8%)

(66.6%)/

(54.2%)/

(37.8%)

24

/

35-39

/40

20140630


21/30

(68.8%)53.2%

/

/(70.3%)20-

2430-34

(40.1%)20-2430-39

(37.9%)20

20140630


22/30

(72.8%)(69.2%)(37.5%)(30.8%)

20140630


23/30

20140630


24/30

/

(62.5%)

(53.7%)(49.4%)

/(48.7%)

(15.6%)

(84.4%)

20140630


25/30

App

(46.4%)

20-24

(43.9%)(43.8%)

App

(54.5%)

App

iPeen(33.8%)

(33.8%)App19

20140630


26/30

(31.2%)

(33.3%)

(40.2%)(34.7%)

20140630


27/30

(74.7%)20-24

(31.8%)(15.5%)

20140630


28/30

8.5

2473.19

//

/

(74.7%)

(31.8%)(15.5%)

20140630


29/30

20140630

(IX Survey)

CyberPanel12

2014/06/062014/06/09

N=2,247

95%,2.07%20145

1118

1129

19 300

20-24 169

25-29 172

30-34 210

35-39 204

40 1192

1013

593

640


30/30

(02) 3322-2882cm [email protected]
mailto:[email protected]:[email protected]

Documents

InsightXplorer Biweekly Report_20140630