InsightXplorer Biweekly Report_20140630

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  • 5/24/2018 InsightXplorer Biweekly Report_20140630

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    20140630

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    ARO / MMX

    3 ARO / MMX-

    IX Survey

    16

    20140630

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    ARO / MMX-

    20140630

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    -

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    -

    comScore Media MetrixA 20140630

    comScore-

    43%UDM

    2013

    28%69%

    1,408

    1,881

    1,000

    1,250

    1,500

    1,750

    2,000

    2,250

    2,500

    Total Unique Visitors (000)

    7

    0

    2

    4

    6

    8

    10

    12

    14

    Total Minutes (MM)

    14

    0

    5

    10

    15

    20

    25

    Total Pages Viewed (MM)

    -Audience Duplication

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    2006

    OpenRice2013

    PC

    app

    comScore Media MetrixA

    1,188

    72

    0 1,000 2,000

    [P] IPEEN.COM.TW

    [M](u)OPENRICE.COM

    Total Unique Visitors (000)

    3.5

    1.7

    0.0 2.0 4.0

    [P] IPEEN.COM.TW

    [M](u)OPENRICE.COM

    Average Minutes per Visitor

    4.1

    3.8

    3.5 4.0 4.5

    [P] IPEEN.COM.TW

    [M](u)OPENRICE.COM

    Average Pages per Visitor

    [P] IPEEN.CO

    [M](u)OPENRICE

    Aver

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    20140630 comScore Media MetrixA

    24

    72

    860

    1,188

    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    1,600

    0

    10

    20

    30

    40

    50

    60

    70

    80

    Total Unique Visitors (000)

    [M](u) OPENRICE.COM [P] IPEEN.COM.TW

    3.0

    3.5

    1.1

    1.7

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0

    4.5

    Average Minutes per Visitor

    6.5

    1.8

    0

    1

    2

    3

    4

    5

    6

    7

    Average Pag

    1.6

    1.2

    0.0

    0.2

    0.4

    0.6

    0.8

    1.0

    1.2

    1.4

    1.6

    1.8

    2.0

    Average Visit

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    20140630

    625-34

    comScore Media MetrixA

    84

    116

    80

    121

    0 100

    Males

    Females

    Composition Index UV

    [P] IPEEN.COM.TW [M](u) OPENRICE.COM

    1

    Composition Ind

    2

    Composition Ind

    74

    132

    38

    176

    0 100

    Males

    Females

    Composition Index PV

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    20140630

    comScore Source/Loss

    Facebook

    YahooFacebook

    comScore Media MetrixA

    IPEEN.COM.TW

    Outgoing Traffic Losses

    Exits (000) % of Exits E

    [C] Yahoo Search 831 26.3

    [C] Google

    Search203 6.4

    [P] Facebook 354 11.2

    [P] PIXNET 131 4.1

    IPEEN.COM.TW

    Source of Incoming Traffic

    OPENRICE.COM

    Source of Incoming Traffic

    Entries (000) % of Entries Entries (000) % of Entries

    [C] Yahoo Search 1,241 39.2 12 15.7

    [C] Google

    Search93 2.9 5 5.9

    [P] Facebook 282 8.9 4 4.7

    [P] PIXNET 124 3.9 6 7.9

    [P] Logon 35 1.1 N/A N/A

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    20140630

    comScore Media MetrixA

    586

    151

    128

    53

    35

    28

    0 500 1,000

    [P](U) ICOOK.TW

    [P]YTOWER.COM.TW

    [P]

    DODOCOOK.COM

    [P] XINSHIPU.COM

    [P] MASA.TW

    [M](u) My Taste Sites

    Total Unique Visitors (000)

    11

    14

    13

    4

    4

    6

    0 10 20

    [P](U) ICOOK.TW

    [P]YTOWER.COM.TW

    [P]

    DODOCOOK.COM

    [P] XINSHIPU.COM

    [P] MASA.TW

    [M](u) My Taste Sites

    Average Pages per Visitor

    2

    1.5

    1.2

    1.3

    1.0

    0.0 2.0

    [P](U) ICOOK.TW

    [P]YTOWER.COM.TW

    [P]

    DODOCOOK.COM

    [P] XINSHIPU.COM

    [P] MASA.TW

    [M](u) My Taste Sites

    Average Visits per Vis

    [P](U) ICOOK.TW app

    [P] YTOWER.COM.TW

    [P] DODOCOOK.COM

    [P] XINSHIPU.COM

    [P] MASA.TW MASAABC

    [M](u) My Taste Sites

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    20140630

    ()

    comScore Media MetrixA

    -_

    0

    100

    200

    300

    400

    500

    600

    700

    Total Unique Visitors (000)

    0

    1

    2

    3

    4

    5

    6

    7

    8

    9

    Average Minutes per Visitor

    0

    2

    46

    8

    10

    12

    14

    16

    18

    20

    Average Pag

    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    Average Visit

    [P](U) ICOOK.TW

    [P] DODOCOOK.COM

    [P] MASA.TW

    20139UDM

    -

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    20140630

    6-7

    37%

    MASA

    comScore Media MetrixA

    -_

    72

    129

    71

    130

    61

    141

    58

    144

    57

    145

    59

    143

    0 100

    Males

    Females

    Composition Index UV

    [P] YTOWER.COM.TW [P] XINSHIPU.COM

    [P](U) ICOOK.TW [P] DODOCOOK.COM

    [M](u) My Taste Sites [P] MASA.TW

    1

    Composition Ind

    2

    Composition Ind

    60

    149

    63

    146

    32

    184

    45

    168

    63

    145

    35

    180

    0 100

    Males

    Females

    Composition Index PV

    -

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    20140630 comScore Media MetrixA

    _

    MASA

    ICOOK.TW

    Source of Incoming Traffic

    YTOWER.COM.TW

    Source of Incoming Traffic

    DODOCOOK.COM

    Source of Incoming Traffic

    XINSHIPU.COM

    Source of Incoming Traffic

    MASA.TW

    Source of Incoming Tra

    Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entr

    [C] YahooSearch

    114 13.2 156 31.4 57 16.8 15 14.0 11 14.8

    [C] GoogleSearch

    13 1.5 14 2.7 4 1.2 7 6.8 N/A N/A

    [P] Facebook 204 23.7 25 5.1 158 46.2 N/A N/A 15 20.5

    [P] PIXNET 147 17.1 7 1.5 7 2.1 4 3.4 N/A N/A

    [P] Logon 8 0.9 9 1.7 5 1.6 N/A N/A N/A N/A

    N/A N/A 8 1.5 5 1.4 N/A N/A N/A N/A

    -

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    20140630

    MASAGoogle

    FacebookFacebook

    Facebook

    comScore Media MetrixA

    ICOOK.TW

    Outgoing Traffic Losses

    YTOWER.COM.TW

    Outgoing Traffic Losses

    DODOCOOK.COM

    Outgoing Traffic Losses

    XINSHIPU.COM

    Outgoing Traffic Losses

    MASA.TW

    Outgoing Traffic Losse

    Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exi

    [M] Google 158 18.4 77 15.6 32 9.5 48 45.7 21 28.0

    [M] Yahoo 155 18.0 225 45.3 71 20.7 13 12.3 14 18.4

    [P] Facebook 205 23.8 26 5.2 129 37.9 N/A N/A 12 16.3

    [P] PIXNET 51 5.9 4 0.7 12 3.5 3 2.8 N/A N/A

    Logoff 40 4.7 41 8.2 21 6.2 6 5.7 6 7.5

    12 1.4 7 1.4 4 1.3 N/A N/A N/A N/A

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    comScore-

    43%

    28%69%

    OpenRice

    6

    25-34

    comScore Source/Loss

    Yahoo

    Facebook

    YahooFac

    6-7

    MASA

    Facebook

    Facebook

    -

    20140630

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    IX

    20140630

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    2014

    2,247

    20140630

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    Key Findings

    (95.0%)

    8.56(

    1)3

    2473.19(68.8%)

    (66.6%)/(54.2%)

    /

    //(70.3%)

    (40.1%)(37.9%)

    (72.8%)(69.2%)

    /

    (62.5%)(5

    (49.4%)/

    (46.4%)(4

    (43.8%)

    (74.7%)

    (15.5%) 20140630

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    19/30

    (95.0%)

    19

    8.56

    (1)3

    4~9(34.7%)2~31~3

    (28.4%)1

    20140630

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    2473.19

    1,001~3,000

    (33.8%)

    (66.6%)/

    (54.2%)/

    (37.8%)

    24

    /

    35-39

    /40

    20140630

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    (68.8%)53.2%

    /

    /(70.3%)20-

    2430-34

    (40.1%)20-2430-39

    (37.9%)20

    20140630

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    (72.8%)(69.2%)(37.5%)(30.8%)

    20140630

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    20140630

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    /

    (62.5%)

    (53.7%)(49.4%)

    /(48.7%)

    (15.6%)

    (84.4%)

    20140630

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    App

    (46.4%)

    20-24

    (43.9%)(43.8%)

    App

    (54.5%)

    App

    iPeen(33.8%)

    (33.8%)App19

    20140630

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    26/30

    (31.2%)

    (33.3%)

    (40.2%)(34.7%)

    20140630

  • 5/24/2018 InsightXplore