InsightXplorer Monthly Report_201107

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    2011 07

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    2

    ARO

    ARO-..........3

    2011 07....15

    IX Survey

    ......22

    Google+.............28

    3C.......35

    Asia-Pacific Consumers View Mobile as First

    Screen.......44

    Search, Display Trends Push Online Ad Spend

    Past $31 Billion.47

    2011 07.......50

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    AARROO--

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    ARO

    2011795.98%(1)12492008

    110585%2009Facebook

    1:

    : InsightXplorerARO;: 20089-20117

    20089189.1(3.2)

    574.2(9.6)3204%(2)2009

    Facebook

    1/331

    comScore161

    (3)

    1comScore Blog:The Network Effect: Facebook, LinkedIn, Twitter &Tumblr Reach New Heights in May

    http://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.htmlhttp://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.htmlhttp://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.htmlhttp://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.html
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    2:

    : InsightXplorerARO;: 20089-20117

    3:

    : comScore Blog, June 2011

    Facebook

    TwitterPlurk

    80%(

    4)1002Facebook2009

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    201090%1185

    2011766.95%

    871Xuite50%630

    LinkedIn14

    1.05%6GoogleGoogle+

    (plus.google.com)7221.67%

    GoogleLinkedIn

    4:

    : InsightXplorerARO;: 20089-20117

    471.3(7.9)Facebook(5)85.7

    (1.4)41.18.9Xuite8.1Google+1.2

    LinkedInFacebook77.9%

    5:

    : InsightXplorerARO;: 20117

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    (6)

    LinkedInGoogle+

    6:

    : InsightXplorerARO;: 20117

    FacebookXuite(7)19

    Google+2920-291/3

    LinkedIn20-3930-39

    7:

    : InsightXplorerARO;: 20117

    FacebookXuite(8)/

    Google+&LinkedIn

    /8&4

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    8:

    : InsightXplorerARO;: 20117

    Facebook

    AROFacebook

    FacebookYahoo!

    NOWnews Yahoo!

    2

    9: Facebook

    : InsightXplorerARO;: 20117

    Google+

    6GoogleGoogle+Google+

    GoogleGoogle+Android

    2 FacebookYahoo!

    tw.news.yahoo.comtw.video.news.yahoo.combeta.tw.news.yahoo.com

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    Apple iOS (app) ARO3

    Google+62673

    156%7Google+22

    51.87%48.13%

    10: Google+(000)

    : InsightXplorerARO;: 20117-8

    Google+

    PlurkTwitterARO

    Plurk

    15-20%(11)20091-7Plurk

    17.32%225Twitter

    7Twitter1007.67%4

    3

    ARO ()ARO

    ARO

    4 t.sina.com.cn weibo.com weibo.com t.sina.com.cn

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    20097.45%97

    SSHESelina

    11:

    : InsightXplorerARO;: 20089-20117

    77Plurk55.8

    Twitter6.926Twitter

    Twitter3.8

    12: ()

    : InsightXplorerARO;: 20117

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    Plurk Twitter

    Plurk 29 20-29

    Twitter40 Plurk

    /Plurk

    6

    13:

    : InsightXplorerARO;: 20117

    14:

    : InsightXplorerARO;: 20117

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    15:

    : InsightXplorerARO;: 20117

    PlurkBlog

    /

    Twitter3CPlurk

    Twitter3C

    1: ()

    : InsightXplorerARO;: 20117

    comScore

    72

    735.7%620%850%

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    16:

    : comScore Media Metrix, Feb July 2011

    eMarketer5

    2:

    : eMarketer: Aug 2011

    5eMarketer:What Changing Social Media Usage Means for Marketers

    http://www.emarketer.com/Article.aspx?R=1008550http://www.emarketer.com/Article.aspx?R=1008550http://www.emarketer.com/Article.aspx?R=1008550http://www.emarketer.com/Article.aspx?R=1008550
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    1. ARO2011795.98%1249

    2. 200893204%3

    1

    3. Facebook

    4. 6Google+7221.67%

    5. Facebook77.9%

    6. AROFacebookFacebook

    Yahoo!

    7. PlurkTwitter

    Twitter

    8. Twitter

    Twitter3.8

    9. Plurk

    Twitter3C

    10.comScore

    850%

    11.eMarketer

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    AARROO22001111 77

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    ARO2011 7

    AROARO

    ARO(%)Web(%)()

    ARO

    2011 7

    ,

    (18-22)

    (23-27)

    (25-34 4)3C/

    (40) ISP

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    2011 7ARO

    % 100% 12.41% 5.15% 3.08% 5.02%

    3C

    3C ISP

    /

    3C

    ISP

    3C

    SourceInsightXplorer, 2011 7

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    2011 7()

    Yahoo! Facebook Google

    (18-22) YouTube

    (23-27) Live.com

    (25-34 4) Xuiteudn

    (40)

    2011 7

    Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!

    Facebook Facebook Facebook Facebook Facebook

    Google Google Google

    YouTube Google

    YouTube Google

    YouTube YouTube YouTube

    yam yam Live.com Xuite yam

    HiNet HiNet yam HiNet Xuite

    PChome Blogspot Blogspot Blogspot HiNet

    Blogspot Xuite HiNet udn PChome

    SourceInsightXplorer, 2011 7

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    2011 7Web()

    Web Yahoo! Facebook Yahoo!

    (18-22) FacebookPlurk

    (23-27) Live.com

    (25-34 4)Mobile01udnBlogspot

    (40) BabyHomePChome

    2011 7Web

    Yahoo! Facebook Yahoo! Yahoo! Yahoo!

    Facebook Yahoo! Facebook Facebook Facebook

    Google Google Google Google

    Google

    YouTube YouTube Live.com YouTube BabyHome

    YouTube Mobile01 Live.com

    Live.com Plurk YouTube

    Plurk udn PChome

    yam Live.com Mobile01 Live.com

    MSN Blogspot MSN

    SourceInsightXplorer, 2011 7

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    2011 7()

    (18-22) 104

    (23-27)1111

    (25-34 4) momoMobile01udn

    HiNetGoHappy

    (40) YouTubeGrouponYahoo!

    BabyHomeXuiteMSN

    2011 7(ARO 20)

    Facebook Facebook momo YouTube

    104 Facebook Mobile01 Facebook

    YouTube Yahoo!

    1111 Facebook 104

    udn

    YouTube YouTube Groupon

    YouTube Mobile01 Yahoo!

    Mobile01 104 Yahoo! BabyHome

    HiNet Xuite

    Yahoo! Yahoo! GoHappy MSN

    SourceInsightXplorer, 2011 7

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    2011 7

    3C

    /

    Xuiteudn

    Mobile01udnBlogspot

    momoMobile01udn

    HiNetGoHappy

    ISP

    BabyHomePChome

    YouTube

    GrouponYahoo!

    BabyHomeXuiteMSN

    Live.com

    Live.com

    1111

    YouTube

    FacebookPlurk

    104

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    2011 08

    (IX Survey ) 10-79

    2011/08/06~2011/08/07

    3,396

    ? 2011 08

    08 06 08 07 3,396 2011 06

    (30.9%) (23.9%) (10.5%)

    (33.7%) 29

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    (33.8%)

    (27.9%) (16.8%)

    (27.2%) 35-39 (26.7%)

    35-39 (21.5%) 35-39

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    (56.4%) 35-39 (30.4%)

    Costco

    (16.0%)

    (45.5%) 20-24 30-34

    (19.8%) (17.1%)

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    (58.5%)

    35-39 (48.3%) 40

    (43.5%) 25-39

    (39.4%) 30-39

    (61.5%)

    35-39

    (57.1%) 35-39(53.6%) 35-39

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    (66.5%) 35-39 64.2%

    19 30-39 (48.8%)

    19 30-39

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    GGooooggllee++

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    2011 08Google+

    (IX Survey ) 10-79

    2011/08/08~2011/08/09

    3,069

    2011 08 Google+ 08

    08 08 09 3,069

    Google +

    Google Google+Google+ 44.3% 20-24

    Google +

    Google+ Google+

    (37.1%) (62.9%)

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    Google +

    Google+ /

    (62.7%) 25-29

    (45.8%) 35 Google (34.9%)

    40

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    Google +

    Google+ Google+ ( )

    10 (36.3%) 10

    (32.3%)

    (20.8%)

    Google+ Google+

    (68.8%) (51.4%) 30-34

    (20.2%) 30-34

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    Google Google+

    (52.1%) 40

    (36.6%)(26.9%) 20-29

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    Google+ Google+

    Facebook (83.5%)

    8.1%6.9% Google+

    Facebook

    Facebook Google+ Google+ Facebook

    Google+ Google Picasa Buzz Blogger (55.7%)

    30 (53.3%) 20-24

    (50.3%) 20-24

    Google+

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    1. Google+

    2. Google+

    3. Google+

    4. Google+

    5. Google+ 1

    6. Google+

    7. Google+

    8. Google+

    9. Google+

    Google+

    Google+

    Google+

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    33CC

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    2011 08 3C

    (IX Survey ) 10-79

    2011/08/14~2011/08/15

    3,537

    3C

    3C

    3C 3C

    2011 08 3C 08 14 08

    15 3, 537 2011 06

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    3C

    (55.0%) 30-39

    (35.1%) 30-39

    20001-25000

    20000 25001-30000

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    (55.6%)

    20-24 (39.4%)

    (38.7%) 35-39

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    3C 3C

    (24.9%) 35-39 (18.1%)

    (16.9%)

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    (57.6%) (17.6%)

    (12.2%)

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    3C (44.5%) (

    ) (31.1%) 20-39

    (23.9%)

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    (38.7%)

    (31.6%) 20-24

    (29.3%) 19

    (27.3%) (23.9%)

    3C (31.9%)

    (31.4%) (30.0%) (30.0%)

    (29.7%)

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    1. 3C 30-39 (NB)

    2.

    3. 19 ( )

    4.

    5. 40

    6. 3C

    3C

    3C

    3C 3C

    3C

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    Asia-Pacific Consumers View Mobile as First Screen

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    (first screen)

    eMarketer 21

    2011 56%

    2015 72.6% 29

    eMarketer Noah Elkin

    SMS

    eMarketer 2011 30% 6.233

    2015 42.1%

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    - 2011 20.1 2015 39.4

    Elkin

    http://www.emarketer.com/Article.aspx?R=1008496

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    Search, Display Trends Push Online Ad Spend Past $31 Billion

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    310

    eMarketer 20.2

    2014 2015 500

    (search ads)

    23.8 (banner ads)

    (ad network) Yahoo

    Google Facebook

    eMarketer US Online Ad Spending: The Floodgates Are Open

    David Hallerman

    eMarketer Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC)

    2010

    (local ads)

    (SMBs)

    (growth at the five largest ad-selling companies) Google Yahoo! Microsoft

    AOL Facebook 2011 68%

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    Hallerman 5

    B2B

    http://www.emarketer.com/Article.aspx?R=1008476

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    22001111 77

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    2011 7

    //

    SkyDrive HTML5

    SkyDrive HTML5

    American OnlineAOL

    CatchPlay CatchPlay.Me 199

    CatchPlay 7 1CatchPlay.Me 199 2500 10

    Google Skype

    Google.

    (11)MOD MOD Apps

    YouTube

    Google

    Google+

    Google

    Kindle 80%

    Kindle Store80%

    C2C 1

    http://www.zdnet.com.tw/news/web/0,2000085679,20150295,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150295,00.htmhttp://bbs.cool3c.com/article/47984http://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://www.bnext.com.tw/article/view/cid/60/id/19114http://www.bnext.com.tw/article/view/cid/60/id/19114http://www.bnext.com.tw/article/view/cid/60/id/19114http://www.bnext.com.tw/article/view/cid/60/id/19114http://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/122011071200127.htmlhttp://news.chinatimes.com/tech/12050903/122011071200127.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/19217http://www.bnext.com.tw/article/view/cid/103/id/19217http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/60/id/19309http://www.bnext.com.tw/article/view/cid/60/id/19309http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/103/id/19217http://news.chinatimes.com/tech/12050903/122011071200127.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://www.bnext.com.tw/article/view/cid/60/id/19114http://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://bbs.cool3c.com/article/47984http://www.zdnet.com.tw/news/web/0,2000085679,20150295,00.htm
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    Android Market

    GoogleAndroid Market

    8

    Yahoo! 8 3Yahoo!

    Zynga Zynga

    Zynga 7 28 8Zynga

    3.2 iGware

    3 2,000 iGware PC

    Office 365Gordon Frazer(USA PATRIOT Act)

    ?

    (Google)

    FTC ?

    (FTC)

    (CBIT)

    (4)

    MSO

    Dropbox

    Dropbox iPad Dropbox

    http://www.bnext.com.tw/article/view/cid/145/id/19293http://www.bnext.com.tw/article/view/cid/145/id/19293http://news.chinatimes.com/tech/12050903/132011072501030.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/19505http://www.bnext.com.tw/article/view/cid/103/id/19505http://www.bnext.com.tw/article/view/cid/103/id/19505http://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150402,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://news.chinatimes.com/tech/12050903/122011070500409.htmlhttp://www.zdnet.com.tw/news/software/0,2000085678,20150437,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150437,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150418,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150418,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150418,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150437,00.htmhttp://news.chinatimes.com/tech/12050903/122011070500409.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150402,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/19505http://news.chinatimes.com/tech/12050903/132011072501030.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/19293
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    Google+ Gmail

    Google Jason Cornwell Gmail

    /

    (Nortel Networks) 45

    Pillar Data

    Pillar Data Systems

    26

    Oracle6/28 Google() JavaGoogle 26

    iAd

    iAdGoogle iAd 70

    MOD 11 MOD 100 11 40

    70

    Amir Efrati Deal JournalTwitter 70

    Facebook Google

    Google facebookGoogle+ Facebook Skype

    MSN 165

    165 1600

    Adobe EchoSign

    PDFAdobe EchoSign

    http://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150382,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150382,00.htmhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011070700202.htmlhttp://news.chinatimes.com/tech/12050903/122011070700202.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/12050903/122011070700202.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://www.zdnet.com.tw/news/software/0,2000085678,20150382,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htm
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    / Android

    Android

    68

    1315 21Mbps

    APP 7

    14App 7 100 GoogleGoogle15

    MOD

    2412MOD100 MOD 200 IPTV

    7 1

    52 6

    Wi-Fi

    Meraki iPadAndroid

    Gartner 2011 33

    Gartner2011 33 2010 16 18.6

    18.6

    http://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011072800925.htmlhttp://news.chinatimes.com/tech/12050903/122011072800925.htmlhttp://news.chinatimes.com/tech/12050903/132011072701497.htmlhttp://news.chinatimes.com/tech/12050903/172011072400238.htmlhttp://news.chinatimes.com/tech/12050903/172011072400238.htmlhttp://www.bnext.com.tw/article/view/cid/146/id/19035http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150408,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150408,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/146/id/19035http://news.chinatimes.com/tech/12050903/172011072400238.htmlhttp://news.chinatimes.com/tech/12050903/132011072701497.htmlhttp://news.chinatimes.com/tech/12050903/122011072800925.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htm
  • 8/4/2019 InsightXplorer Monthly Report_201107

    55/57

    Wi-Fi

    Wi-FiWi-Fi

    NFC

    NFCVivotech Mohammed KhanGSMANFC

    iOS/Android PC

    Symantec ()

    PayPal 2015

    Scott Thompson 2015

    50 Android

    Google() AndroidAndy RubinTwitter

    50Android 4.4%

    Angry Birds 10

    Angry Birds 2 5 Rovio10

    150 App

    150

    Wi-Fi

    19%

    2015 1,120

    http://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/19136http://www.bnext.com.tw/article/view/cid/60/id/19136http://www.bnext.com.tw/article/view/cid/60/id/19136http://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/19284http://www.bnext.com.tw/article/view/cid/103/id/19284http://www.bnext.com.tw/article/view/cid/103/id/19284http://www.bnext.com.tw/article/view/cid/103/id/19220http://www.bnext.com.tw/article/view/cid/103/id/19220http://www.bnext.com.tw/article/view/cid/103/id/19220http://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150562,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150562,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/19220http://www.bnext.com.tw/article/view/cid/103/id/19284http://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/19136http://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htm
  • 8/4/2019 InsightXplorer Monthly Report_201107

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    Gartner2015 1,1202010 6702011 740 10.4%

    53%

    IHS iSuppli 53 5,410

    HouseFun iPhone iPad i

    Facebook 74%

    Facebook Facebook

    10%

    2015 App 290 In-Stat

    YouTube 22%

    Allot Communications(Mobile Trends Report) 77% YouTube 22%

    App ?App 14

    App FlurryApp 14

    Google+

    GoogleGoogle+ ExperianHitwise

    http://news.chinatimes.com/tech/12050905/122011071600230.htmlhttp://news.chinatimes.com/tech/12050905/122011071600230.htmlhttp://news.chinatimes.com/tech/12050905/122011071600230.htmlhttp://news.chinatimes.com/tech/171704/112011071600060.htmlhttp://news.chinatimes.com/tech/171704/112011071600060.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/19357http://www.bnext.com.tw/article/view/cid/145/id/19357http://www.bnext.com.tw/article/view/cid/145/id/19357http://www.bnext.com.tw/article/view/cid/128/id/19300http://www.bnext.com.tw/article/view/cid/128/id/19300http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19503http://www.bnext.com.tw/article/view/cid/103/id/19503http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19419http://www.bnext.com.tw/article/view/cid/103/id/19419http://www.bnext.com.tw/article/view/cid/103/id/19419http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19503http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/128/id/19300http://www.bnext.com.tw/article/view/cid/145/id/19357http://news.chinatimes.com/tech/171704/112011071600060.htmlhttp://news.chinatimes.com/tech/12050905/122011071600230.html
  • 8/4/2019 InsightXplorer Monthly Report_201107

    57/57

    (ARO Panel)

    NetRoverTMAccess Rating Online (ARO

    )

    (Internet Audience Measurement)

    IX Survey panel

    CyberPanel-Taiwan IX Survey

    ARO Survey