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8/4/2019 InsightXplorer Monthly Report_201107
1/57
2011 07
8/4/2019 InsightXplorer Monthly Report_201107
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2
ARO
ARO-..........3
2011 07....15
IX Survey
......22
Google+.............28
3C.......35
Asia-Pacific Consumers View Mobile as First
Screen.......44
Search, Display Trends Push Online Ad Spend
Past $31 Billion.47
2011 07.......50
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AARROO--
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ARO
2011795.98%(1)12492008
110585%2009Facebook
1:
: InsightXplorerARO;: 20089-20117
20089189.1(3.2)
574.2(9.6)3204%(2)2009
1/331
comScore161
(3)
1comScore Blog:The Network Effect: Facebook, LinkedIn, Twitter &Tumblr Reach New Heights in May
http://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.htmlhttp://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.htmlhttp://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.htmlhttp://blog.comscore.com/2011/06/facebook_linkedin_twitter_tumblr.html8/4/2019 InsightXplorer Monthly Report_201107
5/57
2:
: InsightXplorerARO;: 20089-20117
3:
: comScore Blog, June 2011
TwitterPlurk
80%(
4)1002Facebook2009
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201090%1185
2011766.95%
871Xuite50%630
LinkedIn14
1.05%6GoogleGoogle+
(plus.google.com)7221.67%
GoogleLinkedIn
4:
: InsightXplorerARO;: 20089-20117
471.3(7.9)Facebook(5)85.7
(1.4)41.18.9Xuite8.1Google+1.2
LinkedInFacebook77.9%
5:
: InsightXplorerARO;: 20117
8/4/2019 InsightXplorer Monthly Report_201107
7/57
(6)
LinkedInGoogle+
6:
: InsightXplorerARO;: 20117
FacebookXuite(7)19
Google+2920-291/3
LinkedIn20-3930-39
7:
: InsightXplorerARO;: 20117
FacebookXuite(8)/
Google+&LinkedIn
/8&4
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8:
: InsightXplorerARO;: 20117
AROFacebook
FacebookYahoo!
NOWnews Yahoo!
2
9: Facebook
: InsightXplorerARO;: 20117
Google+
6GoogleGoogle+Google+
GoogleGoogle+Android
2 FacebookYahoo!
tw.news.yahoo.comtw.video.news.yahoo.combeta.tw.news.yahoo.com
8/4/2019 InsightXplorer Monthly Report_201107
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Apple iOS (app) ARO3
Google+62673
156%7Google+22
51.87%48.13%
10: Google+(000)
: InsightXplorerARO;: 20117-8
Google+
PlurkTwitterARO
Plurk
15-20%(11)20091-7Plurk
17.32%225Twitter
7Twitter1007.67%4
3
ARO ()ARO
ARO
4 t.sina.com.cn weibo.com weibo.com t.sina.com.cn
8/4/2019 InsightXplorer Monthly Report_201107
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20097.45%97
SSHESelina
11:
: InsightXplorerARO;: 20089-20117
77Plurk55.8
Twitter6.926Twitter
Twitter3.8
12: ()
: InsightXplorerARO;: 20117
8/4/2019 InsightXplorer Monthly Report_201107
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Plurk Twitter
Plurk 29 20-29
Twitter40 Plurk
/Plurk
6
13:
: InsightXplorerARO;: 20117
14:
: InsightXplorerARO;: 20117
8/4/2019 InsightXplorer Monthly Report_201107
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15:
: InsightXplorerARO;: 20117
PlurkBlog
/
Twitter3CPlurk
Twitter3C
1: ()
: InsightXplorerARO;: 20117
comScore
72
735.7%620%850%
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16:
: comScore Media Metrix, Feb July 2011
eMarketer5
2:
: eMarketer: Aug 2011
5eMarketer:What Changing Social Media Usage Means for Marketers
http://www.emarketer.com/Article.aspx?R=1008550http://www.emarketer.com/Article.aspx?R=1008550http://www.emarketer.com/Article.aspx?R=1008550http://www.emarketer.com/Article.aspx?R=10085508/4/2019 InsightXplorer Monthly Report_201107
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1. ARO2011795.98%1249
2. 200893204%3
1
3. Facebook
4. 6Google+7221.67%
5. Facebook77.9%
6. AROFacebookFacebook
Yahoo!
7. PlurkTwitter
8. Twitter
Twitter3.8
9. Plurk
Twitter3C
10.comScore
850%
11.eMarketer
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AARROO22001111 77
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ARO2011 7
AROARO
ARO(%)Web(%)()
ARO
2011 7
,
(18-22)
(23-27)
(25-34 4)3C/
(40) ISP
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2011 7ARO
% 100% 12.41% 5.15% 3.08% 5.02%
3C
3C ISP
/
3C
ISP
3C
SourceInsightXplorer, 2011 7
8/4/2019 InsightXplorer Monthly Report_201107
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2011 7()
Yahoo! Facebook Google
(18-22) YouTube
(23-27) Live.com
(25-34 4) Xuiteudn
(40)
2011 7
Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!
Facebook Facebook Facebook Facebook Facebook
Google Google Google
YouTube Google
YouTube Google
YouTube YouTube YouTube
yam yam Live.com Xuite yam
HiNet HiNet yam HiNet Xuite
PChome Blogspot Blogspot Blogspot HiNet
Blogspot Xuite HiNet udn PChome
SourceInsightXplorer, 2011 7
8/4/2019 InsightXplorer Monthly Report_201107
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2011 7Web()
Web Yahoo! Facebook Yahoo!
(18-22) FacebookPlurk
(23-27) Live.com
(25-34 4)Mobile01udnBlogspot
(40) BabyHomePChome
2011 7Web
Yahoo! Facebook Yahoo! Yahoo! Yahoo!
Facebook Yahoo! Facebook Facebook Facebook
Google Google Google Google
YouTube YouTube Live.com YouTube BabyHome
YouTube Mobile01 Live.com
Live.com Plurk YouTube
Plurk udn PChome
yam Live.com Mobile01 Live.com
MSN Blogspot MSN
SourceInsightXplorer, 2011 7
8/4/2019 InsightXplorer Monthly Report_201107
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2011 7()
(18-22) 104
(23-27)1111
(25-34 4) momoMobile01udn
HiNetGoHappy
(40) YouTubeGrouponYahoo!
BabyHomeXuiteMSN
2011 7(ARO 20)
Facebook Facebook momo YouTube
104 Facebook Mobile01 Facebook
YouTube Yahoo!
1111 Facebook 104
udn
YouTube YouTube Groupon
YouTube Mobile01 Yahoo!
Mobile01 104 Yahoo! BabyHome
HiNet Xuite
Yahoo! Yahoo! GoHappy MSN
SourceInsightXplorer, 2011 7
8/4/2019 InsightXplorer Monthly Report_201107
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2011 7
3C
/
Xuiteudn
Mobile01udnBlogspot
momoMobile01udn
HiNetGoHappy
ISP
BabyHomePChome
YouTube
GrouponYahoo!
BabyHomeXuiteMSN
Live.com
Live.com
1111
YouTube
FacebookPlurk
104
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8/4/2019 InsightXplorer Monthly Report_201107
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2011 08
(IX Survey ) 10-79
2011/08/06~2011/08/07
3,396
? 2011 08
08 06 08 07 3,396 2011 06
(30.9%) (23.9%) (10.5%)
(33.7%) 29
8/4/2019 InsightXplorer Monthly Report_201107
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(33.8%)
(27.9%) (16.8%)
(27.2%) 35-39 (26.7%)
35-39 (21.5%) 35-39
8/4/2019 InsightXplorer Monthly Report_201107
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(56.4%) 35-39 (30.4%)
Costco
(16.0%)
(45.5%) 20-24 30-34
(19.8%) (17.1%)
8/4/2019 InsightXplorer Monthly Report_201107
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(58.5%)
35-39 (48.3%) 40
(43.5%) 25-39
(39.4%) 30-39
(61.5%)
35-39
(57.1%) 35-39(53.6%) 35-39
8/4/2019 InsightXplorer Monthly Report_201107
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(66.5%) 35-39 64.2%
19 30-39 (48.8%)
19 30-39
8/4/2019 InsightXplorer Monthly Report_201107
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GGooooggllee++
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2011 08Google+
(IX Survey ) 10-79
2011/08/08~2011/08/09
3,069
2011 08 Google+ 08
08 08 09 3,069
Google +
Google Google+Google+ 44.3% 20-24
Google +
Google+ Google+
(37.1%) (62.9%)
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Google +
Google+ /
(62.7%) 25-29
(45.8%) 35 Google (34.9%)
40
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Google +
Google+ Google+ ( )
10 (36.3%) 10
(32.3%)
(20.8%)
Google+ Google+
(68.8%) (51.4%) 30-34
(20.2%) 30-34
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Google Google+
(52.1%) 40
(36.6%)(26.9%) 20-29
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Google+ Google+
Facebook (83.5%)
8.1%6.9% Google+
Facebook Google+ Google+ Facebook
Google+ Google Picasa Buzz Blogger (55.7%)
30 (53.3%) 20-24
(50.3%) 20-24
Google+
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1. Google+
2. Google+
3. Google+
4. Google+
5. Google+ 1
6. Google+
7. Google+
8. Google+
9. Google+
Google+
Google+
Google+
8/4/2019 InsightXplorer Monthly Report_201107
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33CC
8/4/2019 InsightXplorer Monthly Report_201107
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2011 08 3C
(IX Survey ) 10-79
2011/08/14~2011/08/15
3,537
3C
3C
3C 3C
2011 08 3C 08 14 08
15 3, 537 2011 06
8/4/2019 InsightXplorer Monthly Report_201107
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3C
(55.0%) 30-39
(35.1%) 30-39
20001-25000
20000 25001-30000
8/4/2019 InsightXplorer Monthly Report_201107
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(55.6%)
20-24 (39.4%)
(38.7%) 35-39
8/4/2019 InsightXplorer Monthly Report_201107
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3C 3C
(24.9%) 35-39 (18.1%)
(16.9%)
8/4/2019 InsightXplorer Monthly Report_201107
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(57.6%) (17.6%)
(12.2%)
8/4/2019 InsightXplorer Monthly Report_201107
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3C (44.5%) (
) (31.1%) 20-39
(23.9%)
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(38.7%)
(31.6%) 20-24
(29.3%) 19
(27.3%) (23.9%)
3C (31.9%)
(31.4%) (30.0%) (30.0%)
(29.7%)
8/4/2019 InsightXplorer Monthly Report_201107
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1. 3C 30-39 (NB)
2.
3. 19 ( )
4.
5. 40
6. 3C
3C
3C
3C 3C
3C
8/4/2019 InsightXplorer Monthly Report_201107
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Asia-Pacific Consumers View Mobile as First Screen
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(first screen)
eMarketer 21
2011 56%
2015 72.6% 29
eMarketer Noah Elkin
SMS
eMarketer 2011 30% 6.233
2015 42.1%
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- 2011 20.1 2015 39.4
Elkin
http://www.emarketer.com/Article.aspx?R=1008496
8/4/2019 InsightXplorer Monthly Report_201107
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Search, Display Trends Push Online Ad Spend Past $31 Billion
8/4/2019 InsightXplorer Monthly Report_201107
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310
eMarketer 20.2
2014 2015 500
(search ads)
23.8 (banner ads)
(ad network) Yahoo
Google Facebook
eMarketer US Online Ad Spending: The Floodgates Are Open
David Hallerman
eMarketer Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC)
2010
(local ads)
(SMBs)
(growth at the five largest ad-selling companies) Google Yahoo! Microsoft
AOL Facebook 2011 68%
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Hallerman 5
B2B
http://www.emarketer.com/Article.aspx?R=1008476
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22001111 77
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2011 7
//
SkyDrive HTML5
SkyDrive HTML5
American OnlineAOL
CatchPlay CatchPlay.Me 199
CatchPlay 7 1CatchPlay.Me 199 2500 10
Google Skype
Google.
(11)MOD MOD Apps
YouTube
Google+
Kindle 80%
Kindle Store80%
C2C 1
http://www.zdnet.com.tw/news/web/0,2000085679,20150295,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150295,00.htmhttp://bbs.cool3c.com/article/47984http://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://www.bnext.com.tw/article/view/cid/60/id/19114http://www.bnext.com.tw/article/view/cid/60/id/19114http://www.bnext.com.tw/article/view/cid/60/id/19114http://www.bnext.com.tw/article/view/cid/60/id/19114http://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://news.chinatimes.com/tech/12050903/122011071200127.htmlhttp://news.chinatimes.com/tech/12050903/122011071200127.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/19217http://www.bnext.com.tw/article/view/cid/103/id/19217http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/60/id/19309http://www.bnext.com.tw/article/view/cid/60/id/19309http://www.bnext.com.tw/article/view/cid/60/id/19350http://www.bnext.com.tw/article/view/cid/103/id/19217http://news.chinatimes.com/tech/12050903/122011071200127.htmlhttp://news.chinatimes.com/tech/12050903/112011070800143.htmlhttp://www.bnext.com.tw/article/view/cid/60/id/19114http://news.chinatimes.com/tech/171704/112011070600128.htmlhttp://bbs.cool3c.com/article/47984http://www.zdnet.com.tw/news/web/0,2000085679,20150295,00.htm8/4/2019 InsightXplorer Monthly Report_201107
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Android Market
GoogleAndroid Market
8
Yahoo! 8 3Yahoo!
Zynga Zynga
Zynga 7 28 8Zynga
3.2 iGware
3 2,000 iGware PC
Office 365Gordon Frazer(USA PATRIOT Act)
?
(Google)
FTC ?
(FTC)
(CBIT)
(4)
MSO
Dropbox
Dropbox iPad Dropbox
http://www.bnext.com.tw/article/view/cid/145/id/19293http://www.bnext.com.tw/article/view/cid/145/id/19293http://news.chinatimes.com/tech/12050903/132011072501030.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/19505http://www.bnext.com.tw/article/view/cid/103/id/19505http://www.bnext.com.tw/article/view/cid/103/id/19505http://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150402,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://news.chinatimes.com/tech/12050903/122011070500409.htmlhttp://www.zdnet.com.tw/news/software/0,2000085678,20150437,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150437,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150418,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150418,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150418,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150437,00.htmhttp://news.chinatimes.com/tech/12050903/122011070500409.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20150322,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150329,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150402,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150642,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/19505http://news.chinatimes.com/tech/12050903/132011072501030.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/192938/4/2019 InsightXplorer Monthly Report_201107
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Google+ Gmail
Google Jason Cornwell Gmail
/
(Nortel Networks) 45
Pillar Data
Pillar Data Systems
26
Oracle6/28 Google() JavaGoogle 26
iAd
iAdGoogle iAd 70
MOD 11 MOD 100 11 40
70
Amir Efrati Deal JournalTwitter 70
Facebook Google
Google facebookGoogle+ Facebook Skype
MSN 165
165 1600
Adobe EchoSign
PDFAdobe EchoSign
http://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150382,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150382,00.htmhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011070700202.htmlhttp://news.chinatimes.com/tech/12050903/122011070700202.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150594,00.htmhttp://news.chinatimes.com/tech/171704/112011070900380.htmlhttp://news.chinatimes.com/tech/12050903/132011070801388.htmlhttp://news.chinatimes.com/tech/12050903/122011070700202.htmlhttp://news.chinatimes.com/tech/12050903/122011071200400.htmlhttp://news.chinatimes.com/tech/12050903/122011070900185.htmlhttp://www.zdnet.com.tw/news/software/0,2000085678,20150382,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150406,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150434,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150438,00.htm8/4/2019 InsightXplorer Monthly Report_201107
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/ Android
Android
68
1315 21Mbps
APP 7
14App 7 100 GoogleGoogle15
MOD
2412MOD100 MOD 200 IPTV
7 1
52 6
Wi-Fi
Meraki iPadAndroid
Gartner 2011 33
Gartner2011 33 2010 16 18.6
18.6
http://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htmhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011072800925.htmlhttp://news.chinatimes.com/tech/12050903/122011072800925.htmlhttp://news.chinatimes.com/tech/12050903/132011072701497.htmlhttp://news.chinatimes.com/tech/12050903/172011072400238.htmlhttp://news.chinatimes.com/tech/12050903/172011072400238.htmlhttp://www.bnext.com.tw/article/view/cid/146/id/19035http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/60/id/19077http://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150408,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20150408,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150463,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/19077http://www.bnext.com.tw/article/view/cid/146/id/19035http://news.chinatimes.com/tech/12050903/172011072400238.htmlhttp://news.chinatimes.com/tech/12050903/132011072701497.htmlhttp://news.chinatimes.com/tech/12050903/122011072800925.htmlhttp://news.chinatimes.com/tech/12050903/122011071500374.htmlhttp://news.chinatimes.com/tech/12050903/122011071400380.htmlhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150575,00.htm8/4/2019 InsightXplorer Monthly Report_201107
55/57
Wi-Fi
Wi-FiWi-Fi
NFC
NFCVivotech Mohammed KhanGSMANFC
iOS/Android PC
Symantec ()
PayPal 2015
Scott Thompson 2015
50 Android
Google() AndroidAndy RubinTwitter
50Android 4.4%
Angry Birds 10
Angry Birds 2 5 Rovio10
150 App
150
Wi-Fi
19%
2015 1,120
http://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/19136http://www.bnext.com.tw/article/view/cid/60/id/19136http://www.bnext.com.tw/article/view/cid/60/id/19136http://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/19284http://www.bnext.com.tw/article/view/cid/103/id/19284http://www.bnext.com.tw/article/view/cid/103/id/19284http://www.bnext.com.tw/article/view/cid/103/id/19220http://www.bnext.com.tw/article/view/cid/103/id/19220http://www.bnext.com.tw/article/view/cid/103/id/19220http://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150562,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150535,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20150562,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20150586,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/19220http://www.bnext.com.tw/article/view/cid/103/id/19284http://www.zdnet.com.tw/news/ce/0,2000085674,20150379,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/19136http://www.zdnet.com.tw/news/software/0,2000085678,20150415,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150429,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20150424,00.htm8/4/2019 InsightXplorer Monthly Report_201107
56/57
Gartner2015 1,1202010 6702011 740 10.4%
53%
IHS iSuppli 53 5,410
HouseFun iPhone iPad i
Facebook 74%
Facebook Facebook
10%
2015 App 290 In-Stat
YouTube 22%
Allot Communications(Mobile Trends Report) 77% YouTube 22%
App ?App 14
App FlurryApp 14
Google+
GoogleGoogle+ ExperianHitwise
http://news.chinatimes.com/tech/12050905/122011071600230.htmlhttp://news.chinatimes.com/tech/12050905/122011071600230.htmlhttp://news.chinatimes.com/tech/12050905/122011071600230.htmlhttp://news.chinatimes.com/tech/171704/112011071600060.htmlhttp://news.chinatimes.com/tech/171704/112011071600060.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/19357http://www.bnext.com.tw/article/view/cid/145/id/19357http://www.bnext.com.tw/article/view/cid/145/id/19357http://www.bnext.com.tw/article/view/cid/128/id/19300http://www.bnext.com.tw/article/view/cid/128/id/19300http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/103/id/19503http://www.bnext.com.tw/article/view/cid/103/id/19503http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19419http://www.bnext.com.tw/article/view/cid/103/id/19419http://www.bnext.com.tw/article/view/cid/103/id/19419http://www.bnext.com.tw/article/view/cid/103/id/19477http://www.bnext.com.tw/article/view/cid/103/id/19503http://www.bnext.com.tw/article/view/cid/103/id/19504http://www.bnext.com.tw/article/view/cid/128/id/19300http://www.bnext.com.tw/article/view/cid/145/id/19357http://news.chinatimes.com/tech/171704/112011071600060.htmlhttp://news.chinatimes.com/tech/12050905/122011071600230.html8/4/2019 InsightXplorer Monthly Report_201107
57/57
(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
IX Survey panel
CyberPanel-Taiwan IX Survey
ARO Survey