InsightXplorer Biweekly Report_20131115

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    20131115

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    201310181020

    2,289comScore Media Metrix

    mm2query

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    (24.3%)

    (25.7%)

    (59.1%)

    /(32

    Key Findings

    (50.1%)

    (51.1%)

    (47.2%)(53.6%)

    /

    (55.5%)(42.6%)

    (40.5%)

    20-24

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    Key Findings

    comScore20

    24

    6

    3

    10

    78

    56.8%43.2%15-24

    (U)Twitch

    Top10Wasabii-

    80%Top10

    King.com

    73.2%

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    0

    200

    400

    600

    800

    1,000

    1,200

    1,400

    0

    1,000

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000

    8,000

    () () ()

    comScore Media Metrix

    78

    721.656.8

    15-24

    17.3%

    16.1%

    12.0%

    7.4%4.0%

    0.0

    15.0

    30.0

    45.0

    60.0

    75.0

    15-24 25-34 35-44

    ()( ) (%)

    comScore Media Metrix

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    (50.1%)

    3429.9%

    27.2%)

    (23.3%)24

    (19.0%)

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    /

    (55.5%)35

    (33.5%)

    20-2430-34

    /(23.5%)

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    (53.6%)

    20-2432.1%

    /30-39

    27.2%

    25-29

    (42.6%)(40.5%)

    (38.4%)

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    12

    96.28

    ()

    1520-24

    124

    334

    20-24

    734

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    24.3%

    14.3%

    19

    (11.2%)

    /

    /(53.4%)(38.5%)

    19

    (30.2%)

    (29.9%)

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    (25.7%)

    20-

    29Yahoo!

    (22.1%)40

    Gamania(15.3%)24

    Yahoo!

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    (U)Twitch

    60%~80%Wasabii-

    80%Top1050%Can

    King.com73.2%

    Top10()

    (%) Top10

    (

    1,079 66.3% 548 379 75.4% 124

    (U)Twitch 136 78.6% (U)Twitch 37

    gamebase 70 76.6% (u)Yahoo!() 30 51 67.1% 25 (u)beanfun! 48 69.3% King.com 22 (u)Yahoo!() 44 59.1% gamebase 21 MeetGee! Qa 34 79.7% (u)beanfun! 21 29 78.4% 17

    G 23 61.4% 16 Wasabii- 20 80.0% 16

    comScore Media Metrix

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    (59.1%)

    (32.6%)

    /(32.6%)

    (29.4%)20-29/

    25.1%

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    (41.9%)

    (21.7%)(10.4%)(7.5%)

    (51.1%)

    20-24

    (21.9%)

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    comScore

    24

    0

    200

    400

    600

    800

    1000

    0

    4000

    8000

    12000

    16000

    1comScore

    Methodology

    2

    3

    comScore Media Metrix

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    24

    64

    4

    10

    6

    10

    1comScore

    Methodology

    2

    3

    0

    300

    600

    900

    1200

    1500

    1800

    0

    7500

    15000

    22500

    30000

    comScore Media Metrix

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    ()()

    24

    10

    4

    10

    0

    30

    60

    90

    120

    150

    180

    0

    200

    400

    600

    800

    1comScore

    Methodology

    2

    comScore Media Metrix

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    (47.2%)App

    (37.0%)

    24.8%19

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    20-24

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    Media Metrix

    Top10

    Media MetrixcomScore

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    1171

    1118

    19 430

    20-24 252

    25-29 242

    30-34 296

    35-39 248

    40 821

    1095

    575

    619

    (IX Survey)

    CyberPanel12

    2013/10/182013/10/20

    N=2,289

    95%,2.05%20139

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    comScoreUnified Digital MeasurementTM

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement M

    Panel

    Unified Digital Measuremen

    Media Metrixix

    *comScore(UDM)unified(U)(u)

    /

    comSocre

    Yahoo! SitesGoogle SitesFacebookMicrosoft Sites

    Yam.com

    gamebaseYahoo!()Twitch

    beanfun! GMeetGee!Qa

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    (02) 2368-2300cm [email protected]

    mailto:[email protected]:[email protected]