InsightXplorer Monthly Report_201308

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  • 7/30/2019 InsightXplorer Monthly Report_201308

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    2013 8

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    ARO / MMX

    3 ARO / MMX

    IX Survey

    16

    2013 8

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    ARO / MMX

    2013 8

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    2013 8 comScore Media MetrixA

    201374

    64.4%31.3%57.8%

    (40.6%)38.7%

    1/4

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    2013

    comScore Media MetrixA8

    20137460.74

    33-6

    WBC

    2/325-34

    25-3445-54

    20137

    : 14600

    10

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    2013

    8 comScore Media MetrixA

    Yahoo!ETtodayNOWnews

    Mobile01

    20137Yahoo!

    325.727.4%ETtodayMobile01

    Yahoo!Mobile01

    NOWnews

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    2013

    8 comScore Media MetrixA

    Yahoo!

    Mobile01Mobile01

    20133

    NOWnews

    NOWnews

    ETtoday

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    Segment MetrixETtoday

    Mobile01

    1

    2

    3 C

    625-34

    HiNet15-24NOWnews

    35-44ETtoday34

    HiNet35

    NOWnewsMobile01

    /::

    HiNet

    comScore Media MetrixA

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    comScore Media MetrixA

    15-

    24ETtoday

    25-34

    Mobile0155

    HiNet

    NOWnews

    HiNet

    Mobile0145-54

    NOWnews

    Mobile0135-44

    Composition Index UV

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    comScore Media MetrixA

    MLBESPNCPBL

    NBA20137MLB46.6

    27.6121.686ESPN22.5

    3-4

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    MLB

    MLB

    NBA

    ESPN

    comScore Media MetrixA

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    2013 8

    comScore Media MetrixA

    3/4ESPN

    NBA347ESPN25

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    2013 8

    comScore Media MetrixA

    15-24NBA

    24-34

    35-44MLB

    ESPN

    MLB

    MLB45-54

    55ESPN

    25-3435-44

    Composition Index UV

  • 7/30/2019 InsightXplorer Monthly Report_201308

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    201374

    201374

    33-

    6WBC

    Yahoo!

    ETtoday

    Mobile01Mobile01

    NOWnews

    SMXETtoday

    NOWnews

    Mobile01

    :

    HiNet

    MLBESPNCPBL

    7MLB

    MLB

    NBA

    ESPN

    2013 8

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    IX

    2013 8

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    Linsanity

    2013 08 15, 2,685

    2013 8

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    2013 8

    Key Findings

    (51.3%)

    (70.0%)

    (86.1%)

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    2013 8

    (51.3%)

    (43.8%)40

    (8.9%)(7.2%)

    (69.4%)(54.7%)(10.4%)

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    2013 8

    ?

    36.6%

    (22.1%) (21.8%)

    (18.2%)20-24

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    2013 8

    ()(17.2%)

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    2013 8

    (86.1%)

    (33.4%) (/)

    (/)

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    /

    2013 8

    (60.9%) (52.7%) (30.6%)

    (63%)

    3G

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    2013 8

    3G

    ()

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    (IX Survey)

    CyberPanel 12

    2013/08/152013/08/16

    N=2,685

    95%,1.89%20137

    1337 49.8%

    1348 50.2%

    19 369 13.7%

    20-24 203 7.6%

    25-29 209 7.8%

    30-34 256 9.5%

    35-39 239 8.9%

    40 1408 52.5%

    1209 45.0%

    709 26.4%

    767 28.6%

    2013 8

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    (02) 2368-2300c

    m [email protected]

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