InsightXplorer Monthly Report_201201

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    2012 01

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    2

    ARO

    ARO2011....................3

    2011 12.........15

    IX Survey

    .....22

    ....................31

    ...........................37

    Tablets and Smartphones Become Holiday

    Shopping.........................46

    2012 Trends_Video Leads Online Ad

    Growth.....................50

    2011 12..........53

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    AARROO--22001111

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    2011

    eMarketer201212012

    23.3%400($40 billion)4

    1: eMarketer2011-2016

    : eMarketer, 201211

    eMarketer

    2: eMarketer2011-2016

    : eMarketer, 201212

    1 eMarketerUS Online Ad Spend to Close in on $40 Billion

    http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783
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    IAMA20113

    201199.67201016.55%

    62.30(29.83)(7.54)

    3: IAMA 2007-2011

    : IAMA; 201133

    ARO2011

    92.52%1,224

    1,209

    2 eMarketerUS Online Ad Spend to Close in on $40 Billion3 IAMA : 2010 2011

    http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.emarketer.com/Article.aspx?R=1008783
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    1: 2011

    : InsightXplorerARO;: 2011 1-12

    2011

    4: 2011(000)

    : InsightXplorerARO;: 2011 1-12

    201184.09%

    1,11379.27%

    1,04978.89%1,044

    20

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    Lativ12.33

    2: 2011Top 20

    : InsightXplorerARO;: 2011 1-12

    2011 1 12 500 1%

    1% 2011 10 12 1% 10

    12

    2011

    1. eMarketer201223.3%$40 billion

    4

    2. eMarketer

    3. IAMA20113201199.672010

    16.55%

    4. ARO2011

    5. 2011

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    2011

    ARO201198.41%

    1,302545363

    95.12%1,259747519

    85.53%1,259102

    62

    3: 2011Top 20

    : InsightXplorerARO;: 20111-12

    12

    31.77%23.98%

    32.94%23.86%

    1/3

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    5: 2011()

    : InsightXplorerARO;: 20111-12

    20100.17%

    1.62%

    201163.37%201051.98%11.39

    KijijiGrouponFever38

    Hot Deals20102011

    123

    201120103.16 2011

    UDNUDNPChome

    PChome

    6: 2011Top 102010

    : InsightXplorerARO;: 20101- 201112

    http://www.kijiji.com.tw/http://www.kijiji.com.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.fever38.com/http://www.fever38.com/http://www.fever38.com/http://www.fever38.com/http://www.map.com.tw/http://www.123.com.tw/http://www.123.com.tw/http://tw.nuomi.com/http://tw.lashou.com/http://www.udn.com/http://www.udn.com/http://shopping.udn.com/http://shopping.udn.com/http://www.pchome.com.tw/http://www.pcstore.com.tw/http://www.pcstore.com.tw/http://www.pcstore.com.tw/http://www.pchome.com.tw/http://shopping.udn.com/http://www.udn.com/http://tw.lashou.com/http://tw.nuomi.com/http://www.123.com.tw/http://www.map.com.tw/http://www.fever38.com/http://www.fever38.com/http://www.groupon.com.tw/http://www.kijiji.com.tw/
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    2011

    1. ARO2011

    2.

    3. 31.77%

    32.94%1/3

    4. 2010

    5. 2011201011.392010

    2011

    6. 201120103.16 2011

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    2011Facebook

    ARO

    20102011Facebook(apps.facebook.com)

    20111291055.720101702

    358.129.5%84.4%

    7: 20101-201112 apps.facebook.com

    : InsightXplorerARO;: 20101-201112

    ARO2011Facebook

    -

    ()Caf World

    Facebook

    Johnnie Walker2012

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    4: 2011Facebook(000)

    : InsightXplorerARO;: 20111-12

    2011 10 12 10 12

    5: 2011Facebook()

    : InsightXplorerARO;: 20111-12

    201110121012

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    2011Facebook

    1. ARO20102011apps.facebook.com2

    29.5%84.4%

    2. 2011Facebook

    -

    3. ()Caf World

    4.

    5. Facebook

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    2011 Top 50 Domain

    2011112500domain1%

    1%201110121%1012

    1: BlogspotBlogger

    2: 6xun6.comxun6.net

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    AARROO22001111 1122

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    ARO2011 12

    AROARO

    ARO(%)Web(%)()

    ARO

    2011 12,

    (18-22)

    (23-27)

    (25-34 4)Blog

    (40)

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    2011 12ARO

    % 100% 12.62% 4.41% 2.18% 4.98% 3C 3C 3C Blog ISP / / 3C

    SourceInsightXplorer, 2011 12

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    2011 12()

    Yahoo! facebook

    (18-22) YouTube

    (23-27) Live.com

    (25-34 4)msnudn

    (40) PChome

    2011 12

    Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!

    facebook facebook facebook facebook facebook

    Google YouTube Google Google Google

    YouTube Google YouTube YouTube YouTube

    HiNet HiNet

    yam yam yam yam

    PChome Xuite Xuite PChome

    Blogspot HiNet Blogspot msn Blogspot

    HiNet Blogspot Live.com udn yam

    SourceInsightXplorer, 2011 12

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    2011 12Web()

    Web Yahoo! facebook

    (18-22)PlurkWikipedia

    (23-27)

    (25-34 4) udnBlogspot

    (40

    )

    BabyHomemsn

    2011 12Web

    Yahoo! facebook Yahoo! Yahoo! facebook

    facebook Yahoo!

    facebook facebook Yahoo!

    Google Google Google Google Google

    YouTube YouTube YouTube YouTube YouTube

    BabyHome

    Live.com Live.com udn

    Plurk Live.com

    Live.com msn

    yam Blogspot

    PChome Wikipedia PChome

    SourceInsightXplorer, 2011 12

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    2011 12()

    (18-22)facebookPChome

    (23-27)104

    (25-34 4) Yahoo!udnLive.commsn

    (40) XuiteGoHappyBabyHome

    2011 12(ARO 20)

    YouTube facebook YouTube YouTube YouTube

    facebook YouTube facebook facebook

    momo facebook

    PChome Yahoo! momo

    udn Yahoo!

    PChome Xuite

    Mobile01 Mobile01 Live.com GoHappy

    HiNet Yahoo! Yahoo! HiNet

    udn 104 msn BabyHome

    Yahoo! Mobile01 Xuite udn

    SourceInsightXplorer, 2011 12

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    2011 12

    Blog

    msnudn

    udnBlogspot

    Yahoo!udnLive.com

    msn

    PChome

    BabyHomemsn

    XuiteGoHappy

    BabyHome

    Live.com

    104

    YouTube

    PlurkWikipedia

    facebookPChome

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    2011 12

    (IX Survey)

    10-79

    2011/12/10~2011/12/11

    3,342

    2011 12 12 10

    12 11 3,342 2011 11

    32.2%2 4

    1921.3%4 6

    20-2417.6%1 2

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    40

    55.9% 35-39

    30.6% 20-24

    13.6% 19

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    (65.8%) 35-39

    (29.4%) 20-24

    (28.7%)

    53.8%

    (52.3%) 40

    40.2%) 19

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    56.4%

    35-3938.6%

    35-39

    3C38.1%

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    27/60

    (42.1%) 35

    /(25.4%)

    19

    (24.3%) 40

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    28/60

    (43.9%) 20-24 35-39

    (36.8%) 35-39

    (36.6%)

    19

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    41.6%

    (40.1%)

    (8.1%)

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    2 4

    3C

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    2011 12

    (IX Survey)

    10-79

    2011/12/17~2011/12/18

    3,474

    2011 12 12 17

    12 18 3,474 2011 11

    28.4%

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    2 33

    5(27.1%) 191 2

    (18.0%) 40

    2011

    2011

    (64.6%) 35-39iPhone4s(40.4%) 35-39

    (22.6%) 40

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    (64.1%)

    35-39

    Facebook PageBBS(62.6%)(32.8%)

    35

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    1.

    2.

    3.

    4. 3

    5.

    1

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    3 2011

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    2011 12

    (IX Survey)

    18-79

    2011/12/24~2011/12/25

    3,042

    2012

    2011 12 18 12 24 12 25

    3,042 2011 11

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    35.5%

    (40.2%) 36

    (34.0%) 35

    56

    (16.9%) 25

    2~3(20.6%)

    26-35

    (19.9%) 46-55

    (16.5%) 36-55

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    ()1501-1800C.C.(34.8%)

    26-351801-2000C.C.(23.1%)

    1201-1500C.C.(14.5%)

    46-55

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    /()

    (52.8%)(12.0%)(12.0%)

    (38.8%)

    36-55GPS(30.3%)

    ETC(24.2%)

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    (51.7%) 46-55

    /(49.9%)(49.8%) 25

    46-55 46

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    61-80(30.0%) 56

    41-60(20.6%) 46-55201

    (2.9%)

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    ()

    (20.2%)45-55

    (16.7%) (13.7%)

    36-45

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    Tablets and Smartphones Become Holiday Shopping Assistants

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    psos Goo

    77%

    Goo

    Prosper Mobile Insights 60%

    rospr o

    sts Goo rospr o sts

    40%

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    rospr o sts

    50%

    Goo o oa artr,

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    oa

    oa

    artr 2,680 2012

    3,750 artr

    ttp//.artr.o/rt.asp1008725

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    2012 TrendsVideo Leads Online Ad Growth

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    2012

    ereter

    2015 38(mp

    rte)

    2011 21.6 2015 71.1

    52.1

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    65

    2015 2011 1 5 8 5

    2011 2.1 2015

    8.2

    (reh)

    2012

    (iteri)

    (st per

    eemet prii)

    http//.emreter.m/rtie.sp1008709

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    22001111 1122

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    2011 12

    //

    MCloud 2.0

    12/01 MCloud 2.0

    12/011Office 365

    YouTube Facebook Google+

    YouTube

    .XXX

    .XXX ICM Registry

    (Google)

    F 90 5

    F16 905

    Google+ Hangouts Facebook

    Google+ Hangouts

    Google YouTube Slam

    Google YouTube Slam

    http://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htmhttp://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21380http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/60/id/21380http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/21114http://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htm
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    1G

    100M1G

    Google

    GoogleGoogle 1,100

    Carrier IQ

    Carrier IQ

    1

    Teampoison

    Facebook

    01688-HKSoftbankBlackstoneBain Capital

    201010.5 7

    Facebook LBS Gowalla

    CNN Money Facebook LBS Gowalla

    MIC

    MIC2011 B2C2,500 25B2C 2

    http://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21473http://www.bnext.com.tw/article/view/cid/103/id/21473http://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/122011120600246.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21127http://news.chinatimes.com/tech/12050903/122011120600246.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/21473http://news.chinatimes.com/tech/12050903/132011122601043.html
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    Twitter

    5 310

    6.1

    BAE Office 365

    - ?

    (Google)(Motorola)

    Opera Google Facebook

    Opera Mini 2011Opera

    GoogleFacebookYouTubeGoogleFacebook

    2011 YouTube

    YouTube 21 2011Hold

    2011 50

    B2C 201150 40 25%

    eBay Groupon

    eBay PayPal 2012Groupon

    http://news.chinatimes.com/tech/12050903/122011121000260.htmlhttp://news.chinatimes.com/tech/12050903/122011121000260.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011121000260.html
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    RIM

    MicrosoftNokiaResearch In Motion Ltd.

    11

    100M

    100MMOD

    17 26

    35%

    14%

    1600

    Pew Research Center

    Apple Android Market

    Google12/06Android Market 10010

    (Google)

    http://news.chinatimes.com/tech/12050905/132011122100757.htmlhttp://news.chinatimes.com/tech/12050905/132011122100757.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.zdnet.com.tw/news/web/0,2000085679,20152464,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152464,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/21176http://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050905/132011122100757.html
  • 8/3/2019 InsightXplorer Monthly Report_201201

    58/60

    ? Facebook

    Google 2011

    Yahoo!

    Yahoo! 2011

    comScore 3%

    comScore 3%

    Facebook

    3.2 65%

    11 537.7% 2015 45%

    60% WiFi

    super-connected

    Google 2011

    2011 Google 2011

    3.0

    10

    2011 HTC

    GoogleZeitgeistApple

    http://www.bnext.com.tw/article/view/cid/103/id/21309http://www.bnext.com.tw/article/view/cid/103/id/21309http://www.bnext.com.tw/article/view/cid/103/id/21309http://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/61/id/21312http://www.bnext.com.tw/article/view/cid/61/id/21312http://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://www.bnext.com.tw/article/view/cid/61/id/21312http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/128/id/21392http://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://www.bnext.com.tw/article/view/cid/103/id/21309
  • 8/3/2019 InsightXplorer Monthly Report_201201

    59/60

    2011 1/4

    NPD 2011 27% 2010 10%

    Facebook

    Google Yahoo!

    iPhone Android

    Xyologic 2011iPhoneAndroid

    http://www.bnext.com.tw/article/view/cid/103/id/21429http://www.bnext.com.tw/article/view/cid/103/id/21429http://www.bnext.com.tw/article/view/cid/103/id/21429http://www.bnext.com.tw/article/view/cid/103/id/21419http://www.bnext.com.tw/article/view/cid/103/id/21419http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21420http://www.bnext.com.tw/article/view/cid/103/id/21419http://www.bnext.com.tw/article/view/cid/103/id/21429
  • 8/3/2019 InsightXplorer Monthly Report_201201

    60/60

    (ARO Panel)

    NetRoverTMAccess Rating Online (ARO

    )

    (Internet Audience Measurement)

    2011 comScoreARO

    comScore

    IX Survey panel

    CyberPanel-Taiwan IX Survey

    ARO Survey