InsightXplorer Monthly Report_201201

8/3/2019 InsightXplorer Monthly Report_201201

1/60

2012 01


2/60

2

ARO

ARO2011....................3

2011 12.........15

IX Survey

.....22

....................31

...........................37

Tablets and Smartphones Become Holiday

Shopping.........................46

2012 Trends_Video Leads Online Ad

Growth.....................50

2011 12..........53


3/60

AARROO--22001111


4/60

2011

eMarketer201212012

23.3%400($40 billion)4

1: eMarketer2011-2016

: eMarketer, 201211

eMarketer

2: eMarketer2011-2016

: eMarketer, 201212

1 eMarketerUS Online Ad Spend to Close in on $40 Billion
http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783


5/60

IAMA20113

201199.67201016.55%

62.30(29.83)(7.54)

3: IAMA 2007-2011

: IAMA; 201133

ARO2011

92.52%1,224

1,209

2 eMarketerUS Online Ad Spend to Close in on $40 Billion3 IAMA : 2010 2011
http://www.emarketer.com/Article.aspx?R=1008783http://www.emarketer.com/Article.aspx?R=1008783http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.iama.org.tw/Bulletin/NewsDel/39http://www.emarketer.com/Article.aspx?R=1008783


6/60

1: 2011

: InsightXplorerARO;: 2011 1-12

2011

4: 2011(000)


201184.09%

1,11379.27%

1,04978.89%1,044

20


7/60

Lativ12.33

2: 2011Top 20


2011 1 12 500 1%

1% 2011 10 12 1% 10

12

2011

1. eMarketer201223.3%$40 billion

4

2. eMarketer

3. IAMA20113201199.672010

16.55%

4. ARO2011

5. 2011


8/60

2011

ARO201198.41%

1,302545363

95.12%1,259747519

85.53%1,259102

62

3: 2011Top 20

: InsightXplorerARO;: 20111-12

12

31.77%23.98%

32.94%23.86%

1/3


9/60

5: 2011()


20100.17%

1.62%

201163.37%201051.98%11.39

KijijiGrouponFever38

Hot Deals20102011

123

201120103.16 2011

UDNUDNPChome

PChome

6: 2011Top 102010

: InsightXplorerARO;: 20101- 201112
http://www.kijiji.com.tw/http://www.kijiji.com.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.fever38.com/http://www.fever38.com/http://www.fever38.com/http://www.fever38.com/http://www.map.com.tw/http://www.123.com.tw/http://www.123.com.tw/http://tw.nuomi.com/http://tw.lashou.com/http://www.udn.com/http://www.udn.com/http://shopping.udn.com/http://shopping.udn.com/http://www.pchome.com.tw/http://www.pcstore.com.tw/http://www.pcstore.com.tw/http://www.pcstore.com.tw/http://www.pchome.com.tw/http://shopping.udn.com/http://www.udn.com/http://tw.lashou.com/http://tw.nuomi.com/http://www.123.com.tw/http://www.map.com.tw/http://www.fever38.com/http://www.fever38.com/http://www.groupon.com.tw/http://www.kijiji.com.tw/


10/60

2011

1. ARO2011

2.

3. 31.77%

32.94%1/3

4. 2010

5. 2011201011.392010

2011

6. 201120103.16 2011


11/60

2011Facebook

ARO

20102011Facebook(apps.facebook.com)

20111291055.720101702

358.129.5%84.4%

7: 20101-201112 apps.facebook.com


ARO2011Facebook

-

()Caf World

Facebook

Johnnie Walker2012


12/60

4: 2011Facebook(000)


2011 10 12 10 12

5: 2011Facebook()


201110121012


13/60

2011Facebook

1. ARO20102011apps.facebook.com2

29.5%84.4%

2. 2011Facebook

-

3. ()Caf World

4.

5. Facebook


14/60

2011 Top 50 Domain

2011112500domain1%

1%201110121%1012

1: BlogspotBlogger

2: 6xun6.comxun6.net


15/60

AARROO22001111 1122


16/60

ARO2011 12

AROARO

ARO(%)Web(%)()

ARO

2011 12,

(18-22)

(23-27)

(25-34 4)Blog

(40)


17/60

2011 12ARO

% 100% 12.62% 4.41% 2.18% 4.98% 3C 3C 3C Blog ISP / / 3C

SourceInsightXplorer, 2011 12


18/60

2011 12()

Yahoo! facebook

(18-22) YouTube

(23-27) Live.com

(25-34 4)msnudn

(40) PChome

2011 12

Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!

facebook facebook facebook facebook facebook

Google YouTube Google Google Google

YouTube Google YouTube YouTube YouTube

HiNet HiNet

yam yam yam yam

PChome Xuite Xuite PChome

Blogspot HiNet Blogspot msn Blogspot

HiNet Blogspot Live.com udn yam



19/60

2011 12Web()

Web Yahoo! facebook

(18-22)PlurkWikipedia

(23-27)

(25-34 4) udnBlogspot

(40

)

BabyHomemsn

2011 12Web

Yahoo! facebook Yahoo! Yahoo! facebook

facebook Yahoo!

facebook facebook Yahoo!

Google Google Google Google Google

YouTube YouTube YouTube YouTube YouTube

BabyHome

Live.com Live.com udn

Plurk Live.com

Live.com msn

yam Blogspot

PChome Wikipedia PChome



20/60

2011 12()

(18-22)facebookPChome

(23-27)104

(25-34 4) Yahoo!udnLive.commsn

(40) XuiteGoHappyBabyHome

2011 12(ARO 20)

YouTube facebook YouTube YouTube YouTube

facebook YouTube facebook facebook

momo facebook

PChome Yahoo! momo

udn Yahoo!

PChome Xuite

Mobile01 Mobile01 Live.com GoHappy

HiNet Yahoo! Yahoo! HiNet

udn 104 msn BabyHome

Yahoo! Mobile01 Xuite udn



21/60

2011 12

Blog

msnudn

udnBlogspot

Yahoo!udnLive.com

msn

PChome

BabyHomemsn

XuiteGoHappy

BabyHome

Live.com

104

YouTube

PlurkWikipedia

facebookPChome


22/60


23/60

2011 12

(IX Survey)

10-79

2011/12/10~2011/12/11

3,342

2011 12 12 10

12 11 3,342 2011 11

32.2%2 4

1921.3%4 6

20-2417.6%1 2


24/60

40

55.9% 35-39

30.6% 20-24

13.6% 19


25/60

(65.8%) 35-39

(29.4%) 20-24

(28.7%)

53.8%

(52.3%) 40

40.2%) 19


26/60

56.4%

35-3938.6%

35-39

3C38.1%


27/60

(42.1%) 35

/(25.4%)

19

(24.3%) 40


28/60

(43.9%) 20-24 35-39

(36.8%) 35-39

(36.6%)

19


29/60

41.6%

(40.1%)

(8.1%)


30/60

2 4

3C


31/60


32/60

2011 12

(IX Survey)

10-79

2011/12/17~2011/12/18

3,474

2011 12 12 17

12 18 3,474 2011 11

28.4%


33/60

2 33

5(27.1%) 191 2

(18.0%) 40

2011

2011

(64.6%) 35-39iPhone4s(40.4%) 35-39

(22.6%) 40


34/60

(64.1%)

35-39

Facebook PageBBS(62.6%)(32.8%)

35


35/60

1.

2.

3.

4. 3

5.

1


36/60

3 2011


37/60


38/60

2011 12

(IX Survey)

18-79

2011/12/24~2011/12/25

3,042

2012

2011 12 18 12 24 12 25

3,042 2011 11


39/60

35.5%

(40.2%) 36

(34.0%) 35

56

(16.9%) 25

2~3(20.6%)

26-35

(19.9%) 46-55

(16.5%) 36-55


40/60

()1501-1800C.C.(34.8%)

26-351801-2000C.C.(23.1%)

1201-1500C.C.(14.5%)

46-55


41/60

/()

(52.8%)(12.0%)(12.0%)

(38.8%)

36-55GPS(30.3%)

ETC(24.2%)


42/60

(51.7%) 46-55

/(49.9%)(49.8%) 25

46-55 46


43/60

61-80(30.0%) 56

41-60(20.6%) 46-55201

(2.9%)


44/60

()

(20.2%)45-55

(16.7%) (13.7%)

36-45


45/60


46/60

Tablets and Smartphones Become Holiday Shopping Assistants


47/60

psos Goo

77%

Goo

Prosper Mobile Insights 60%

rospr o

sts Goo rospr o sts

40%


48/60

rospr o sts

50%

Goo o oa artr,


49/60

oa

oa

artr 2,680 2012

3,750 artr

ttp//.artr.o/rt.asp1008725


50/60

2012 TrendsVideo Leads Online Ad Growth


51/60

2012

ereter

2015 38(mp

rte)

2011 21.6 2015 71.1

52.1


52/60

65

2015 2011 1 5 8 5

2011 2.1 2015

8.2

(reh)

2012

(iteri)

(st per

eemet prii)

http//.emreter.m/rtie.sp1008709


53/60

22001111 1122


54/60

2011 12

//

MCloud 2.0

12/01 MCloud 2.0

12/011Office 365

YouTube Facebook Google+

YouTube

.XXX

.XXX ICM Registry

(Google)

F 90 5

F16 905

Google+ Hangouts Facebook

Google+ Hangouts

Google YouTube Slam

Google YouTube Slam
http://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htmhttp://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.bnext.com.tw/focus/view/cid/103/id/21114http://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.bnext.com.tw/article/view/cid/60/id/21380http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/103/id/21487http://www.bnext.com.tw/article/view/cid/125/id/21307http://www.bnext.com.tw/article/view/cid/60/id/21380http://www.bnext.com.tw/article/view/cid/60/id/21384http://www.zdnet.com.tw/news/web/0,2000085679,20152458,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152459,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/21114http://news.chinatimes.com/tech/12050903/132011120101439.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152383,00.htm


55/60

1G

100M1G

Google

GoogleGoogle 1,100

Carrier IQ

Carrier IQ

1

Teampoison

Facebook

01688-HKSoftbankBlackstoneBain Capital

201010.5 7

Facebook LBS Gowalla

CNN Money Facebook LBS Gowalla

MIC

MIC2011 B2C2,500 25B2C 2
http://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://news.chinatimes.com/tech/12050903/132011122601043.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21473http://www.bnext.com.tw/article/view/cid/103/id/21473http://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/122011120600246.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://www.bnext.com.tw/focus/view/cid/103/id/21127http://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://news.chinatimes.com/tech/12050903/122011121300419.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21127http://news.chinatimes.com/tech/12050903/122011120600246.htmlhttp://news.chinatimes.com/tech/12050903/172011120200226.htmlhttp://news.chinatimes.com/tech/12050903/132011120500973.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152375,00.htmhttp://www.zdnet.com.tw/news/software/0,2000085678,20152431,00.htmhttp://www.bnext.com.tw/article/view/cid/103/id/21473http://news.chinatimes.com/tech/12050903/132011122601043.html


56/60

Twitter

5 310

6.1

BAE Office 365

- ?

(Google)(Motorola)

Opera Google Facebook

Opera Mini 2011Opera

GoogleFacebookYouTubeGoogleFacebook

2011 YouTube

YouTube 21 2011Hold

2011 50

B2C 201150 40 25%

eBay Groupon

eBay PayPal 2012Groupon
http://news.chinatimes.com/tech/12050903/122011121000260.htmlhttp://news.chinatimes.com/tech/12050903/122011121000260.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21326http://www.bnext.com.tw/article/view/cid/60/id/21373http://www.bnext.com.tw/article/view/cid/145/id/21386http://www.bnext.com.tw/article/view/cid/145/id/21374http://www.zdnet.com.tw/news/hardware/0,2000085676,20152524,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152475,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152462,00.htmhttp://news.chinatimes.com/tech/12050903/122011120900126.htmlhttp://news.chinatimes.com/tech/12050903/122011121000260.html


57/60

RIM

MicrosoftNokiaResearch In Motion Ltd.

11

100M

100MMOD

17 26

35%

14%

1600

Pew Research Center

Apple Android Market

Google12/06Android Market 10010

(Google)
http://news.chinatimes.com/tech/12050905/132011122100757.htmlhttp://news.chinatimes.com/tech/12050905/132011122100757.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.bnext.com.tw/focus/view/cid/103/id/21176http://www.zdnet.com.tw/news/web/0,2000085679,20152464,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20152464,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/21176http://news.chinatimes.com/tech/171704/112011120400152.htmlhttp://news.chinatimes.com/tech/12050903/132011120500983.htmlhttp://news.chinatimes.com/tech/12050903/132011120501296.htmlhttp://news.chinatimes.com/tech/12050903/132011122200928.htmlhttp://news.chinatimes.com/tech/12050903/112011122700170.htmlhttp://news.chinatimes.com/tech/12050903/132011122601095.htmlhttp://news.chinatimes.com/tech/12050903/112011122100074.htmlhttp://news.chinatimes.com/tech/12050905/132011122100757.html


58/60

? Facebook

Google 2011

Yahoo!

Yahoo! 2011

comScore 3%

comScore 3%

Facebook

3.2 65%

11 537.7% 2015 45%

60% WiFi

super-connected

Google 2011

2011 Google 2011

3.0

10

2011 HTC

GoogleZeitgeistApple
http://www.bnext.com.tw/article/view/cid/103/id/21309http://www.bnext.com.tw/article/view/cid/103/id/21309http://www.bnext.com.tw/article/view/cid/103/id/21309http://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/128/id/21392http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/61/id/21312http://www.bnext.com.tw/article/view/cid/61/id/21312http://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/171704/132011122700869.htmlhttp://news.chinatimes.com/tech/12050901/112011122800163.htmlhttp://www.bnext.com.tw/article/view/cid/61/id/21312http://www.bnext.com.tw/article/view/cid/145/id/21366http://www.bnext.com.tw/article/view/cid/128/id/21392http://news.chinatimes.com/tech/12050903/112011121000214.htmlhttp://news.chinatimes.com/tech/12050903/132011121201088.htmlhttp://news.chinatimes.com/tech/12050903/132011121400915.htmlhttp://udn.com/NEWS/BREAKINGNEWS/BREAKINGNEWS9/6767093.shtmlhttp://www.bnext.com.tw/article/view/cid/103/id/21309


59/60

2011 1/4

NPD 2011 27% 2010 10%

Facebook

Google Yahoo!

iPhone Android

Xyologic 2011iPhoneAndroid
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60/60

(ARO Panel)

NetRoverTMAccess Rating Online (ARO

)

(Internet Audience Measurement)

2011 comScoreARO

comScore

IX Survey panel

CyberPanel-Taiwan IX Survey

ARO Survey

Documents

InsightXplorer Monthly Report_201201