InsightXplorer Monthly Report_201202

8/2/2019 InsightXplorer Monthly Report_201202

1/63

2012 02


2/63

2

ARO

ARO ................................3

2012 01 .........10

IX Survey

......17

........................28

............................40

Marketers Follow Users to More Social

Sites ................................50

Free Apps Win Out Over Paid

Downloads ......................53

2012 01 ..........57


3/63

AA RR OO --


4/63


5/63

2: 2011 12

: comScore Media Metrix; : 2011 12

ARO 2012 1

18.62% 20-25%

3: 2011 1 -2012 1

: InsightXplorer ARO ; : 2011 1 -2012 1


6/63

2012 1 64.37%:35.63%

20-39 56.22% / 72.50% 2011

3% 19 40 /

4: 2012 1 2011 1

: InsightXplorer ARO ; : 2012 1

19

20-29 30-39

40 40


7/63

5: 2011 1 -2012 1


6: 2011 1 -2012 1


Yahoo! 2010

MatchBank iMatchBox
http://www.i-part.com.tw/http://www.yuelaobank.com/http://www.matchbank.com.tw/index.phphttp://www.matchbank.com.tw/index.phphttp://www.imatchbox.com/http://www.imatchbox.com/http://www.imatchbox.com/http://www.matchbank.com.tw/index.phphttp://www.yuelaobank.com/http://www.i-part.com.tw/


8/63

ARO 2012 1 11.69% Match.com

be2 13.82% 0.15%

7: 2012 1


Match.com be2

Match.com be2

be2 20-39 86.03% /

73.27%

8: 2012 1

http://www.i-part.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://www.i-part.com.tw/


9/63

comScore Segment Metrix 2 be2 be2

: : / :

: be2

9: 2011 12

: comScore Segment Metrix; : 2011 12

1. 2010 25-44 313.8

56.81%:43.19% 2. comScore Media Metrix

3. ARO 2012 1

64.37%:35.63% 20-39 56.22% / 72.50%

4. ARO 2012 1

11.69% Match.com be2

5. Match.com be2 ;

be2 ; /

6. comScore Segment Metrix be2 be2

2 comScore Segment Metrix 111
http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://www.i-part.com.tw/http://tw.match.com/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://be2.com.tw/http://tw.match.com/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://www.i-part.com.tw/http://be2.com.tw/http://be2.com.tw/http://www.i-part.com.tw/


10/63


11/63

ARO 2012 1

ARO ARO

ARO (%) Web (%) ( )

ARO

2012 1

(18-22 ) /

(23-27 )

(25-34 4 ) 3C Blog

(40 )


12/63

2012 1 ARO

% 100% 12.32% 4.48% 2.15% 5.05%

3C

3C 3C

Blog

3C

3C

ISP /

Blog

Source InsightXplorer , 2012 1


13/63

2012 1 ( )

Yahoo! facebook

(18-22 ) YouTube Wikipedia

(23-27 ) Yahoo! Xuite

(25-34 4 ) Live.com

(40 ) yam

2012 1

Yahoo! Yahoo! Yahoo! facebook facebook

facebook facebook facebook Yahoo! Yahoo!

Google YouTube Google Google

YouTube Google Google YouTube

YouTube YouTube

yam

HiNet Blogspot Yahoo! Blogspot

yam yam HiNet yam HiNet

PChome Wikipedia Blogspot Yahoo! PChome

Blogspot HiNet Xuite Live.com



14/63

2012 1 Web ( )

Web facebook Yahoo!

(18-22 ) Plurk

(23-27 ) Live.com

(25-34 4 ) Yahoo! udn

(40 ) msn PChome

2012 1 Web

Yahoo! facebook Yahoo! Yahoo! facebook

facebook Yahoo! facebook facebook Yahoo!

Google Google Google Google Google

YouTube YouTube YouTube YouTube YouTube

Yahoo!

Live.com

Live.com Plurk udn msn

Live.com

PChome Yahoo! PChome PChome



15/63

2012 1 ( )

(18-22 ) facebook

(23-27 ) 104

(25-34 4 ) Yahoo! Live.com udn PChome

Yahoo! Google Blogspot

(40 ) Lativ ihergo PChome

2012 1 ( ARO 20 )

YouTube facebook YouTube Lativ

facebook YouTube YouTube facebook YouTube

momo Yahoo!

facebook Live.com facebook

104 momo

Mobile01 udn ihergo

udn PChome Yahoo!

Yahoo! Mobile01 Yahoo! PChome

Yahoo! Yahoo! Google

HiNet Mobile01 Blogspot PChome



16/63

2012 1

3C Blog

Live.com

Yahoo! udn

Yahoo! Live.com udn

PChome Yahoo! Google Blogspot

yam

msnPChome

Lativ ihergo PChome

Yahoo! Xuite

Live.com

104

/

YouTube Wikipedia

Plurk

facebook


17/63


18/63

2012 01

(IX Survey )

10-79

2012/01/07~2012/01/08

3,399

2012 1 1 7 1 8

3,399 2011 12


19/63

(51%) 19

40

(57.5%)

40 9.2%

19 (8.0%)

40


20/63

(44.2%) (39.2%)

(37%) 19


21/63

(64%) (48.3%) 20-24

(29.5%) 40

20-24 (26.6%)

(26.3%) 25-29

(11.7%) 19


22/63

(39%) (35.2%)

40

(33.3%) 24

(45.2%)


23/63

(28.8%) 25-34

(18.3%) 40

(26.7%)

(12.2%)


24/63

( ) (22.5%)

(22%) 25-39

(16.4%) 25-29

25-34 (35.5%)

35 (30.2%)

19


25/63

40

(38.8%) (32.8%) 19


26/63

( )


27/63


28/63


29/63

2012 1

(IX Survey )

10-79

2012/01/14~2012/01/15

3,517

2012 1 1 14 1 15

3,517 2011 11


30/63

(65.1%) 40

(7.2%)

(8.4%)

(15.6%)

19 (14.2%) (13.2%) 35-39


31/63

(32.8%) 30-39

(22.0%) 25-29 35-39 (15.2%)


32/63

(39.3%) 30-39

(34.0%) 40

(32.8%)


33/63

(29.8%) 35-39

(27.1%)

20-24 35-39 (24.3%) 19


34/63

(61.4%) (10.5%) (8.4%)


35/63

(32.7%)

(26.9%)

24.7%


36/63

(47.1%) 19

(29.1%) (22.5%)


37/63


38/63

1.

2.

3.

4.

5.

6.

7.


39/63

8.


40/63


41/63

2012 1

(IX Survey )

10-79

2012/01/28~2012/01/29

3,093

2012 01

01 28 01 29 3, 093

2012 12


42/63

40

/ (50.3%)

34

(19.2%)

(14.0%) (14.0%)


43/63

(47.0%)

(44.1%)


44/63

35-39

(28.2%) 19 (22.1%)


45/63

40

(9.6%) (9.4%)

40


46/63

40

29


47/63

(32.2%)

(13.1%) (9.8%)


48/63

40

(22.8%) (13.6%)

35-39 (34.1%)

(21.4%)


49/63

40

40


50/63

Marketers Follow Users to More Social Sites


51/63

a e ook itter

Li ke I

are e I2011 12 70%

2012

a e ook itter Li ke I

2012 10% 2012m r 15% m r 66%

i e are


52/63

28%

91

ttp // .emarketer. om/ rti e.a px 1008790


53/63

Free Apps Win Out Over Paid Downloads


54/63

reeest 2011 96%

""

( ree+ re = ree ) -app (app app app )

-app

-app 2011 39% 2015 64%

2011 er 31%

68


55/63

2010 9 2011 12 r ar etr 2010 9

r ar et 65 2011 12

69

a t s (st ess)

app ( -app)

a t s-app 25

a t s 4410 -app

12


56/63

2011 a t s 26

-app

ttp // .e ar eter. / rt e.asp =1008796


57/63

22 00 11 22 11


58/63

2012 1

/ /

Google

BBC Google

Android Siri Iris

Android Market Siri Siri Iris

Google

Google Search, plus Your World Google+ Picasa

.com

ICANN gTLD generic top-level domain

18 5 5 2 5

wifi 231

NEW TAIPEI

Taipei-Free iTAIWAN

7

16

DailyWorth

65%

Google

EC2 (Elastic Compute Cloud)
http://news.chinatimes.com/tech/12050903/132012010301229.htmlhttp://news.chinatimes.com/tech/12050903/132012010301229.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21573http://www.bnext.com.tw/focus/view/cid/103/id/21573http://www.bnext.com.tw/focus/view/cid/103/id/21573http://www.bnext.com.tw/focus/view/cid/103/id/21573http://news.chinatimes.com/tech/12050903/112012011200505.htmlhttp://news.chinatimes.com/tech/12050903/112012011200505.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21706http://www.bnext.com.tw/article/view/cid/103/id/21706http://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://news.chinatimes.com/tech/171704/132012011400650.htmlhttp://news.chinatimes.com/tech/171704/132012011400650.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21795http://www.bnext.com.tw/focus/view/cid/103/id/21795http://www.bnext.com.tw/focus/view/cid/103/id/21778http://www.bnext.com.tw/focus/view/cid/103/id/21778http://www.bnext.com.tw/focus/view/cid/103/id/21778http://www.bnext.com.tw/focus/view/cid/103/id/21795http://news.chinatimes.com/tech/171704/132012011400650.htmlhttp://news.chinatimes.com/tech/171702/112012010700248.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21706http://news.chinatimes.com/tech/12050903/112012011200505.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21573http://news.chinatimes.com/tech/12050903/132012010301229.html


59/63


60/63

5

11 5.05

37.7% 3.4

Tmall.com

2012 2013

eBay Google

Google eBay 2 4eBay Google

NCC

SOPA Google

SOPA Stop Online Piracy ActGoogle Google

2011 306

CB Insights IPO

Google

Google

eBay 2012 80

eBay PayPal John Donahoe 1 11

CES eBay PayPal 2012

6 YouTube

6
http://news.chinatimes.com/tech/171704/132012011101488.htmlhttp://news.chinatimes.com/tech/171704/132012011101488.htmlhttp://news.chinatimes.com/tech/12050903/172012011200214.htmlhttp://news.chinatimes.com/tech/12050903/132012011600883.htmlhttp://news.chinatimes.com/tech/12050903/132012011600883.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/132012011201572.htmlhttp://news.chinatimes.com/tech/12050903/132012011201572.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/21782http://www.bnext.com.tw/focus/view/cid/103/id/21782http://www.bnext.com.tw/focus/view/cid/103/id/21782http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/article/view/cid/127/id/21729http://www.bnext.com.tw/article/view/cid/127/id/21729http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/145/id/21789http://www.bnext.com.tw/article/view/cid/60/id/21720http://www.bnext.com.tw/article/view/cid/127/id/21729http://www.bnext.com.tw/article/view/cid/128/id/21737http://www.bnext.com.tw/focus/view/cid/103/id/21782http://news.chinatimes.com/tech/12050903/132012011201572.htmlhttp://news.chinatimes.com/tech/12050903/122012011300162.htmlhttp://news.chinatimes.com/tech/12050903/132012011600883.htmlhttp://news.chinatimes.com/tech/12050903/172012011200214.htmlhttp://news.chinatimes.com/tech/171704/132012011101488.html


61/63

Megaupload.com 64

Google Wikipedia

2

IPO

Google

Google

Google SOPA( ) Facebook Google Microsoft Yahoo!15 (phishing)

iOS Android

10

2004 NetApplications

iOS 52%

Google+ 55%

Google+ Experian Hitwise Google+ 12

55% 4900 Google+

Google +1 Facebook

+1
http://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/132012012800356.htmlhttp://news.chinatimes.com/tech/12050903/132012012800356.htmlhttp://news.chinatimes.com/tech/12050903/112012012900176.htmlhttp://news.chinatimes.com/tech/12050903/112012012900176.htmlhttp://news.chinatimes.com/tech/12050903/132012020100741.htmlhttp://news.chinatimes.com/tech/12050903/132012020100741.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21872http://www.bnext.com.tw/article/view/cid/103/id/21872http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21541http://www.bnext.com.tw/focus/view/cid/103/id/21562http://www.bnext.com.tw/focus/view/cid/103/id/21567http://www.bnext.com.tw/article/view/cid/103/id/21872http://news.chinatimes.com/tech/12050903/132012020100741.htmlhttp://news.chinatimes.com/tech/12050903/112012012900176.htmlhttp://news.chinatimes.com/tech/12050903/132012012800356.htmlhttp://news.chinatimes.com/tech/12050903/112012012200131.htmlhttp://news.chinatimes.com/tech/12050903/132012012000575.html


62/63

2011 110 3

110 550% 3

2012

IT IHS iSuppli

41% 25% 10

Comscore

YouTube 40

YouTube 4025% Youtube 60

Gmail 3.5

Gmail 10 Gmail 2.63.5

Pingdom 2011

Pingdom 2011

Angry Birds Facebook

10

12 1

MWC Mobile World Congress 2 MWC
http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/article/view/cid/103/id/21688http://www.bnext.com.tw/focus/view/cid/103/id/21792http://www.bnext.com.tw/focus/view/cid/103/id/21792http://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/article/view/cid/128/id/21744http://news.chinatimes.com/tech/171704/112012012900181.htmlhttp://news.chinatimes.com/tech/171704/112012012900181.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21834http://www.bnext.com.tw/article/view/cid/103/id/21834http://www.bnext.com.tw/article/view/cid/103/id/21834http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21806http://www.bnext.com.tw/article/view/cid/103/id/21806http://news.chinatimes.com/tech/12050903/132012012800006.htmlhttp://news.chinatimes.com/tech/12050903/132012012800006.htmlhttp://news.chinatimes.com/tech/12050901/132012012400332.htmlhttp://news.chinatimes.com/tech/12050901/132012012400332.htmlhttp://news.chinatimes.com/tech/12050905/132012013001026.htmlhttp://news.chinatimes.com/tech/12050905/132012013001026.htmlhttp://news.chinatimes.com/tech/12050905/132012013001026.htmlhttp://news.chinatimes.com/tech/12050901/132012012400332.htmlhttp://news.chinatimes.com/tech/12050903/132012012800006.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/21806http://www.bnext.com.tw/article/view/cid/103/id/21829http://www.bnext.com.tw/article/view/cid/103/id/21834http://news.chinatimes.com/tech/171704/112012012900181.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/21744http://www.bnext.com.tw/focus/view/cid/103/id/21792http://www.bnext.com.tw/article/view/cid/103/id/21688


63/63

(ARO Panel)

NetRoverTM Access Rating Online (ARO

)

(Internet Audience Measurement)

2011 comScore ARO

comScore

IX Survey panel

CyberPanel-Taiwan IX Survey

ARO Survey

Documents

InsightXplorer Monthly Report_201202