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5/28/2018 InsightXplorer Biweekly Report_20140331
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20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
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ARO / MMX
3 ARO / MMX
IX Survey
20
20140331
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ARO / MMX
20140331
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4/34
20140331
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comScore Media MetrixA 20140331
comScore Media Metrix 20142
(Lifestyles Beauty/Fashion/Style)
(31.8%)
5/28/2018 InsightXplorer Biweekly Report_20140331
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20140331
20142407.534.5%
3.49.2172.7
54.8%25-34(18.4%)15-24(16.1%)25-34
25-3415-24
15-24
comScore Media MetrixA
1Composition Index UV
2Composition Index PV
5/28/2018 InsightXplorer Biweekly Report_20140331
7/34
20140331
400
7-10
comScore Media MetrixA
5/28/2018 InsightXplorer Biweekly Report_20140331
8/34
20140331
comScore Device Essentials
201412.8
()
1Device Essentials
/
(app)
2UDM (Unified Digital Measurement)comScorecomScore()100
Yahoo!MSNyamudnNOWnewsELLEVOGUE
comScore Device EssentialsA
5/28/2018 InsightXplorer Biweekly Report_20140331
9/34
20140331
-
20142FashionGuide
YahooMobile01
Yahoo
BabyouUrCosme
comScore Media MetrixA
5/28/2018 InsightXplorer Biweekly Report_20140331
10/34
20140331
Yahoo
UrCosme
UrCosme
Mobile01Mobile01
25-34
comScore Media MetrixA
5/28/2018 InsightXplorer Biweekly Report_20140331
11/34
20140331 comScore Media MetrixA
25-3435-44
Mobile01Mobile01
25-34
UrCosme15-24
25-34
FashionGuide
35-44
25-34
UrCosme15-24
1Composition Index UV
2Composition Index PV
5/28/2018 InsightXplorer Biweekly Report_20140331
12/34
20140331
comScore Media MetrixSource/Loss
YahooMobile01
FashionGuideUrCosme
BabyouFacebook
[S](U) Yahoo TaiwanFashion
[P] FASHIONGUIDE.COM.TW [C] Mobile01 Fashion [P](u) BABYOU.COM [P] URCOSM
[P]Facebook 4.3 3.3 4.0 44.9 3.1
[S]Google Web Search 0.3 2.4 3.3 1.0 1.8
[M]YOUTUBE.COM 1.5 0.6 1.1 2.6 1.3
[S]Yahoo Taiwan Search 0.9 4.3 3.2 1.5 5.6
[S]Yahoo Taiwan Homepages 41.2 0.5 0.4 1.4 1.0
[G]Yahoo Taiwan News 6.5 0.8 0.5 0.6 -
[S]Yahoo Taiwan Knowledge 0.3 1.4 1.4 - 0.6
[S]Yahoo Taiwan Auctions 1.7 0.8 2.2 - 0.6
[S]Yahoo Taiwan Shopping 1.6 0.2 0.6 0.8 2.4
[P]Logon 2.1 0.8 1.6 3.5 0.4
[P]PIXNET 0.5 3.0 0.9 2.6 2.7
[M]MOBILE01.COM - - 42.6 - -
comScore Media MetrixA
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20140331 comScore Media MetrixA
UrCosmeFashionGuideMobile01 FashionMobile01 Women
Cross Visiting
[S](U) Yahoo Taiwan Fashion [P] FASHIONGUIDE.COM.TW [C] Mobile01 Fashion
Shared
Audience (000)% Vertical Index
Shared
Audience (000)% Vertical Index
Shared
Audience (000)% Vertical Index
Total Internet 2,325 100.0 100 638 100.0 100 220 100.0 100
[S](U) Yahoo Taiwan Fashion 2,325 100.0 224 35.2 179 58 26.5 134
[P] FASHIONGUIDE.COM.TW 224 9.6 179 638 100.0 61 27.9 517
[C] Mobile01 Fashion 58 2.5 134 61 9.6 517 220 100.0
[P](u) BABYOU.COM 80 3.5 197 66 10.3 589 15 6.9 394
[P] URCOSME.COM 88 3.8 233 101 15.8 970 21 9.8 598
[C] Mobile01 Women 37 1.6 134 41 6.5 546 40 18.2 1,534
%
(2
(1
Cross Visiting
[P](u) BABYOU.COM [P] URCOSME.COM [C] Mobile01 Women
Shared
Audience (000)% Vertical Index
Shared
Audience (000)% Vertical Index
Shared
Audience (000)% Vertical Index
Total Internet 207 100.0 100 193 100.0 100 140 100.0 100
[S](U) Yahoo Taiwan Fashion 80 38.8 197 88 45.9 233 37 26.4 134
[P] FASHIONGUIDE.COM.TW 66 31.8 589 101 52.4 970 41 29.5 546
[C] Mobile01 Fashion 15 7.3 394 21 11.1 598 40 28.5 1,534
[P](u) BABYOU.COM 207 100.0 14 7.1 402 12 8.3 474
[P] URCOSME.COM 14 6.6 402 193 100.0 13 9.5 583
[C] Mobile01 Women 12 5.6 474 13 6.9 583 140 100.0
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20140331 comScore Media MetrixA
20142GQ
Vogue
GQVogue
FHM
VogueFHMELLE
VogueELLEGQ
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15/34
20140331
FHM
Vogue
GQ
VogueMarie Claire
FHMGQFHM
8GQ
15-2425-34
comScore Media MetrixA
5/28/2018 InsightXplorer Biweekly Report_20140331
16/34
20140331
FHMGQ
15-2425-34
VogueELLE
15-2425-34
VogueELLE15-24
1Composition Index UV
2Composition Index PV
comScore Media MetrixA
5/28/2018 InsightXplorer Biweekly Report_20140331
17/34
20140331 comScore Media MetrixA
GQYahooFHMFacebo
FHM
% of Entries [P](u) GQ.COM.TW [P] VOGUE.COM.TW [M](u) MARIECLAIRE.COM.TW [S](u) ELLE.COM.TW
[P]Facebook 22.9 33.0 36.6 29.4
[P]Logon 1.9 0.9 - 1.0[S]Google Web Search 3.1 2.5 3.6 2.4
[M]YOUTUBE.COM 2.7 3.7 3.6 3.2
[M]ETTODAY.NET 3.5 1.4 - -[S]Yahoo Taiwan Fashion 19.4 2.8 - -
[S]Yahoo Taiwan Search 2.9 1.4 4.5 4.2
[S]Yahoo Taiwan Shopping - 2.3 - 4.3[S]Yahoo Taiwan Homepages - 1.1 - 2.1 [S]Yahoo Taiwan Auctions - 1.6 - 0.7[P]PIXNET 1.4 2.4 2.5 1.0
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20140331 comScore Media MetrixA
VogueGQ
[P](u) GQ.COM.TW [P] VOGUE.COM.TW [M](u) MARIEC
Shared
Audience
(000)
% Vertical Index
Shared
Audience
(000)
% Vertical Index
Shared
Audience
(000)
% Ve
Total Internet 267 100.0 100 252 100.0 100 160
[P](u) GQ.COM.TW 267 100.0 40 15.8 697 17
[P] VOGUE.COM.TW 40 14.9 697 252 100.0 18
[M](u) MARIECLAIRE.COM.TW 17 6.2 457 18 7.2 529 160
[S](u) ELLE.COM.TW 15 5.8 446 29 11.6 898 12
[P](U) FHM.COM.TW 17 6.3 492 6 2.3 176 1
[S](u) ELLE.COM.TW [P](U) FHM.COM.TW
Shared
Audience
(000)
% Vertical Index
Shared
Audience
(000)
% Vertical Index
Total Internet 152 100.0 100 152 100.0 100[P](u) GQ.COM.TW 15 10.1 446 17 11.1 492
[P] VOGUE.COM.TW 29 19.2 898 6 3.8 176
[M](u) MARIECLAIRE.COM.TW 12 8.0 592 1 1.0 72
[S](u) ELLE.COM.TW 152 100.0 3 2.1 164
[P](U) FHM.COM.TW 3 2.1 164 152 100.0
5/28/2018 InsightXplorer Biweekly Report_20140331
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20142comScore MMX
407.5
3.49.2172.7
54.8%25-34
400
7-10
Device Essentials
20141
PC
2Fashio
Yahoo
BabyouUrCosmeSource/Loss
UrCosmeFashionGu
GQ
Vogue
FHMELLEVogueELLEG
F
EL
Vogue
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
20/34
IX
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
21/34
20143811
3,668
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
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Key Findings
(42.5%)/(35.2%)
(34.8%)
//
Yahoo!
(36.0%)FashionGuide
(24.7%)Yahoo!
/FashionGuide
(42.1%)
(39.7%)
(57.2%)
(46.9%)(44.2%
/
(38.9%)(34.8%)
(72.5%)
(32.6%)
App
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
23/34
(42.5%)
/
(35.2%)
(34.8%)
40
//(58.5%)
(57.0%)
/
(43.8%)
//
20-34
Facebook/
20-24
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
24/34
Yahoo!
(36.0%)FashionGuide
(24.7%)
Yahoo!
/
FashionGuide
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
25/34
(42.1%)
(39.7%)/
(17.9%)
Yahoo!
FashionGuide
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
26/34
(57.2%)19
(46.9%)40
(44.2%)
24
20140331
FashionGuide
Yahoo!
5/28/2018 InsightXplorer Biweekly Report_20140331
27/34
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
28/34
(51.4%)20-24
(20.9%)
40
(17.6%)40
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
29/34
/
(39.1%)(38.9%)
(34.8%)
20140331
/
5/28/2018 InsightXplorer Biweekly Report_20140331
30/34
/
(31.3%)
(29.4%)
(26.1%)
(72.5%)24
(56.9%)25-34
32.6%)
35
()
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
31/34
7
4.99
4.714.49App4.11
(69.5%)
20140331
5/28/2018 InsightXplorer Biweekly Report_20140331
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A
/
20140331
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20140331
(IX Survey)
CyberPanel12
2014/03/082014/03/11
N=3,668
95%,1.97%20142
1,652
2,016
19 82
20-24 391
25-29 690
30-34 820
35-39 716
40 969
1913
768
987
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(02) 2368-2300cm [email protected]
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