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InsightXplorer Biweekly Report_20140331

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  • 5/28/2018 InsightXplorer Biweekly Report_20140331

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    20140331

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    ARO / MMX

    3 ARO / MMX

    IX Survey

    20

    20140331

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    ARO / MMX

    20140331

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    comScore Media MetrixA 20140331

    comScore Media Metrix 20142

    (Lifestyles Beauty/Fashion/Style)

    (31.8%)

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    20140331

    20142407.534.5%

    3.49.2172.7

    54.8%25-34(18.4%)15-24(16.1%)25-34

    25-3415-24

    15-24

    comScore Media MetrixA

    1Composition Index UV

    2Composition Index PV

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    20140331

    400

    7-10

    comScore Media MetrixA

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    20140331

    comScore Device Essentials

    201412.8

    ()

    1Device Essentials

    /

    (app)

    2UDM (Unified Digital Measurement)comScorecomScore()100

    Yahoo!MSNyamudnNOWnewsELLEVOGUE

    comScore Device EssentialsA

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    20140331

    -

    20142FashionGuide

    YahooMobile01

    Yahoo

    BabyouUrCosme

    comScore Media MetrixA

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    20140331

    Yahoo

    UrCosme

    UrCosme

    Mobile01Mobile01

    25-34

    comScore Media MetrixA

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    20140331 comScore Media MetrixA

    25-3435-44

    Mobile01Mobile01

    25-34

    UrCosme15-24

    25-34

    FashionGuide

    35-44

    25-34

    UrCosme15-24

    1Composition Index UV

    2Composition Index PV

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    20140331

    comScore Media MetrixSource/Loss

    YahooMobile01

    FashionGuideUrCosme

    BabyouFacebook

    [S](U) Yahoo TaiwanFashion

    [P] FASHIONGUIDE.COM.TW [C] Mobile01 Fashion [P](u) BABYOU.COM [P] URCOSM

    [P]Facebook 4.3 3.3 4.0 44.9 3.1

    [S]Google Web Search 0.3 2.4 3.3 1.0 1.8

    [M]YOUTUBE.COM 1.5 0.6 1.1 2.6 1.3

    [S]Yahoo Taiwan Search 0.9 4.3 3.2 1.5 5.6

    [S]Yahoo Taiwan Homepages 41.2 0.5 0.4 1.4 1.0

    [G]Yahoo Taiwan News 6.5 0.8 0.5 0.6 -

    [S]Yahoo Taiwan Knowledge 0.3 1.4 1.4 - 0.6

    [S]Yahoo Taiwan Auctions 1.7 0.8 2.2 - 0.6

    [S]Yahoo Taiwan Shopping 1.6 0.2 0.6 0.8 2.4

    [P]Logon 2.1 0.8 1.6 3.5 0.4

    [P]PIXNET 0.5 3.0 0.9 2.6 2.7

    [M]MOBILE01.COM - - 42.6 - -

    comScore Media MetrixA

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    20140331 comScore Media MetrixA

    UrCosmeFashionGuideMobile01 FashionMobile01 Women

    Cross Visiting

    [S](U) Yahoo Taiwan Fashion [P] FASHIONGUIDE.COM.TW [C] Mobile01 Fashion

    Shared

    Audience (000)% Vertical Index

    Shared

    Audience (000)% Vertical Index

    Shared

    Audience (000)% Vertical Index

    Total Internet 2,325 100.0 100 638 100.0 100 220 100.0 100

    [S](U) Yahoo Taiwan Fashion 2,325 100.0 224 35.2 179 58 26.5 134

    [P] FASHIONGUIDE.COM.TW 224 9.6 179 638 100.0 61 27.9 517

    [C] Mobile01 Fashion 58 2.5 134 61 9.6 517 220 100.0

    [P](u) BABYOU.COM 80 3.5 197 66 10.3 589 15 6.9 394

    [P] URCOSME.COM 88 3.8 233 101 15.8 970 21 9.8 598

    [C] Mobile01 Women 37 1.6 134 41 6.5 546 40 18.2 1,534

    %

    (2

    (1

    Cross Visiting

    [P](u) BABYOU.COM [P] URCOSME.COM [C] Mobile01 Women

    Shared

    Audience (000)% Vertical Index

    Shared

    Audience (000)% Vertical Index

    Shared

    Audience (000)% Vertical Index

    Total Internet 207 100.0 100 193 100.0 100 140 100.0 100

    [S](U) Yahoo Taiwan Fashion 80 38.8 197 88 45.9 233 37 26.4 134

    [P] FASHIONGUIDE.COM.TW 66 31.8 589 101 52.4 970 41 29.5 546

    [C] Mobile01 Fashion 15 7.3 394 21 11.1 598 40 28.5 1,534

    [P](u) BABYOU.COM 207 100.0 14 7.1 402 12 8.3 474

    [P] URCOSME.COM 14 6.6 402 193 100.0 13 9.5 583

    [C] Mobile01 Women 12 5.6 474 13 6.9 583 140 100.0

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    20140331 comScore Media MetrixA

    20142GQ

    Vogue

    GQVogue

    FHM

    VogueFHMELLE

    VogueELLEGQ

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    20140331

    FHM

    Vogue

    GQ

    VogueMarie Claire

    FHMGQFHM

    8GQ

    15-2425-34

    comScore Media MetrixA

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    20140331

    FHMGQ

    15-2425-34

    VogueELLE

    15-2425-34

    VogueELLE15-24

    1Composition Index UV

    2Composition Index PV

    comScore Media MetrixA

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    20140331 comScore Media MetrixA

    Facebook

    GQYahooFHMFacebo

    FHM

    % of Entries [P](u) GQ.COM.TW [P] VOGUE.COM.TW [M](u) MARIECLAIRE.COM.TW [S](u) ELLE.COM.TW

    [P]Facebook 22.9 33.0 36.6 29.4

    [P]Logon 1.9 0.9 - 1.0[S]Google Web Search 3.1 2.5 3.6 2.4

    [M]YOUTUBE.COM 2.7 3.7 3.6 3.2

    [M]ETTODAY.NET 3.5 1.4 - -[S]Yahoo Taiwan Fashion 19.4 2.8 - -

    [S]Yahoo Taiwan Search 2.9 1.4 4.5 4.2

    [S]Yahoo Taiwan Shopping - 2.3 - 4.3[S]Yahoo Taiwan Homepages - 1.1 - 2.1 [S]Yahoo Taiwan Auctions - 1.6 - 0.7[P]PIXNET 1.4 2.4 2.5 1.0

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    20140331 comScore Media MetrixA

    VogueGQ

    [P](u) GQ.COM.TW [P] VOGUE.COM.TW [M](u) MARIEC

    Shared

    Audience

    (000)

    % Vertical Index

    Shared

    Audience

    (000)

    % Vertical Index

    Shared

    Audience

    (000)

    % Ve

    Total Internet 267 100.0 100 252 100.0 100 160

    [P](u) GQ.COM.TW 267 100.0 40 15.8 697 17

    [P] VOGUE.COM.TW 40 14.9 697 252 100.0 18

    [M](u) MARIECLAIRE.COM.TW 17 6.2 457 18 7.2 529 160

    [S](u) ELLE.COM.TW 15 5.8 446 29 11.6 898 12

    [P](U) FHM.COM.TW 17 6.3 492 6 2.3 176 1

    [S](u) ELLE.COM.TW [P](U) FHM.COM.TW

    Shared

    Audience

    (000)

    % Vertical Index

    Shared

    Audience

    (000)

    % Vertical Index

    Total Internet 152 100.0 100 152 100.0 100[P](u) GQ.COM.TW 15 10.1 446 17 11.1 492

    [P] VOGUE.COM.TW 29 19.2 898 6 3.8 176

    [M](u) MARIECLAIRE.COM.TW 12 8.0 592 1 1.0 72

    [S](u) ELLE.COM.TW 152 100.0 3 2.1 164

    [P](U) FHM.COM.TW 3 2.1 164 152 100.0

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    20142comScore MMX

    407.5

    3.49.2172.7

    54.8%25-34

    400

    7-10

    Device Essentials

    20141

    PC

    2Fashio

    Yahoo

    BabyouUrCosmeSource/Loss

    UrCosmeFashionGu

    GQ

    Vogue

    FHMELLEVogueELLEG

    F

    EL

    Vogue

    20140331

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    IX

    20140331

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    20143811

    3,668

    20140331

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    Key Findings

    (42.5%)/(35.2%)

    (34.8%)

    //

    Yahoo!

    (36.0%)FashionGuide

    (24.7%)Yahoo!

    /FashionGuide

    (42.1%)

    (39.7%)

    (57.2%)

    (46.9%)(44.2%

    /

    (38.9%)(34.8%)

    (72.5%)

    (32.6%)

    App

    20140331

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    23/34

    (42.5%)

    /

    (35.2%)

    (34.8%)

    40

    //(58.5%)

    (57.0%)

    Facebook

    /

    (43.8%)

    //

    20-34

    Facebook/

    20-24

    20140331

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    Yahoo!

    (36.0%)FashionGuide

    (24.7%)

    Yahoo!

    /

    FashionGuide

    20140331

  • 5/28/2018 InsightXplorer Biweekly Report_20140331

    25/34

    (42.1%)

    (39.7%)/

    (17.9%)

    Yahoo!

    FashionGuide

    20140331

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    (57.2%)19

    (46.9%)40

    (44.2%)

    24

    20140331

    FashionGuide

    Yahoo!

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    20140331

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    28/34

    (51.4%)20-24

    (20.9%)

    40

    (17.6%)40

    20140331

  • 5/28/2018 InsightXplorer Biweekly Report_20140331

    29/34

    /

    (39.1%)(38.9%)

    (34.8%)

    20140331

    /

  • 5/28/2018 InsightXplorer Biweekly Report_20140331

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    /

    (31.3%)

    (29.4%)

    (26.1%)

    (72.5%)24

    (56.9%)25-34

    32.6%)

    35

    ()

    20140331

  • 5/28/2018 InsightXplorer Biweekly Report_20140331

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    7

    4.99

    4.714.49App4.11

    (69.5%)

    20140331

  • 5/28/2018 InsightXplorer Biweekly Report_20140331

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    A

    /

    20140331

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    20140331

    (IX Survey)

    CyberPanel12

    2014/03/082014/03/11

    N=3,668

    95%,1.97%20142

    1,652

    2,016

    19 82

    20-24 391

    25-29 690

    30-34 820

    35-39 716

    40 969

    1913

    768