InsightXplorer Biweekly Report_20141201

8/10/2019 InsightXplorer Biweekly Report_20141201

1/28


2/28

ARO / MMX

3 ARO / MMX

IX Survey

11

2014 1201


3/28

ARO / MMX

2014 12 01


4/28

4G

2014 1201


5/28

comScore Media MetrixA 2014 1201

/(1)

15.6%10.3

emome(2)

(000) %

()

2,108 15.6 10.3 27

[M] EMOME.NET Emome 1,461 10.8 6.6 14

[M] FETNET.NET 514 3.8 10.3 38

[M] TAIWANMOBILE.COM 481 3.6 12.1 29

TSTARTEL.COM + VIBO.COM.TW + 135 1.0 6.9 20

[P] TSTARTEL.COM 119 0.9 4.9 13

[P] VIBO.COM.TW 51 0.4 6.7 25

1

2


6/28

2014 1201

emome

comScore Media MetrixA

1 Composition Index UV

2 Composition Index PV

48.5

48.2

45.3

40.3

44.7

0% 50% 100%

[M] EMOME.NET

[M] FETNET.NET

[M] TAIWANMOBILE.COM

[P] TSTARTEL.COM

[P] VIBO.COM.TW

All Males All Females

0

[M] EMOME.NET

[M] FETNET.NET


[P] TSTARTEL.COM

[P] VIBO.COM.TW

Composit

99

99

105

115

106

101

101

95

84

93

0 100

[M] EMOME.NET

[M] FETNET.NET


[P] TSTARTEL.COM

[P] VIBO.COM.TW

Composition Index UV


7/28

2014 1201

co

LossGoogleYahoo

Mobile01


% of Entries EMOME.NET FETNET.NET TAIWANMOBILE.COM TSTARTEL.COM

[P] Google Sites 17.3 21.0 22.2 30.6

[C] Google Search 2.4 5.2 4.8 6.1

[M] YOUTUBE.COM 1.3 0.6 1.7

[P] PIXNET 8.5 0.4 0.6

[P] Yahoo Sites 10.5 13.1 13.0 14.8

[S] Yahoo Taiwan Homepages 3.8 1.5 1.3

[S] Yahoo Taiwan Search 3.5 8.5 8.1 6.5

[P] Facebook 5.0 5.4 2.9

[P] Logon 3.7 2.2 2.2 1.9

[P] Microsoft Sites 2.8 0.3 0.5

[M] PCHOME.COM.TW 0.6 0.9

[M] MOBILE01.COM 0.5 0.3 1.2 3.6

[M] Next Media Taiwan 0.5 0.4


8/28

2014 1201

comScore Source/Loss


% of Exits EMOME.NET FETNET.NET TAIWANMOBILE.COM TSTARTEL.COM

[P] Google Sites 16.6 20.1 16.9 21.4

[C] Google Search 4.1 5.8 2.5 2.4

[M] YOUTUBE.COM 1.9 0.8 1.2

[P] Chunghwa Telecom 10.7 1.9 1.0

[M] HINET.NET 3.3 0.3 0.4

[P] Yahoo Sites 8.5 9.1 7.5 16.2

[S] Yahoo Taiwan Homepages 3.7 3.6 3.4 7.2

[S] Yahoo Taiwan Search 2.4 3.1 2.1 2.3

[P] Logoff 6.8 4.3 3.0 3.6 [P] Facebook 6.0 7.5 6.8 3.9

[P] PIXNET 2.8

0.6

[M] MOBILE01.COM 0.7 0.3 1.2

[P] Microsoft Sites 3.2 0.3 0.4


9/28

2014 1201

comScore Cross Visiting

344G

34

/


EMOME.NET FETNET.NET TAIWANMOBILE.COM TSTARTEL.COM

INDEX INDEX INDEX INDEX

- 158 - 180 - 171 - 212

- 157 - 180 - 167 - 202 -

/- 151 - 162 - 167 - 192 -

144 146 - 147 183

-/ 136 - 140 -/ 136 /- 170

- 133 -/ 135 /- 120 169 -

/- 121 120 117 - 167

121 118 117 - 161

116 /- 118 113 -/ 146

113 117 / 108 137

INDEX 100


10/28

!comScore Media Metrix

15.6%

10.327

!emome

!

emome

!comScore Source/Loss

GoogleYaho

emome

Mobile0

Sites

!comScore Cross Visiting34

34

/

2014 1201


11/28

IX

2014 1201


12/28

4G LTE

201411

2,114

2014 1201


13/28

Key Findings

!

(47.7%)(28%)

(17.8%)

(66.3%)(61.3%)

!1(70.1%)

(47.7%)

(27.1%)

!(76.7%

(42.5%)

/(24.9%)(23.3%)

(33.5%)

(31.8%)

!(

5.145.39

2014 1201


14/28

Key Findings

!

(67.6%)

5723G/3.5G/

3.75G(82.7%)4G LTE17.2%

!(7)

4.98

5.15T STAR

5.03

2014 1201


15/28

!

(47.7%)

(28%)(1

7.8%)

2014 1201

(66.3%)

(41.9%

39


16/28

!

2014 1201


17/28

!

1(70.1%)2

26.4%3

(3.4%)

2014 1201

)

(47.7%)

27.1%)

(24%)(17


18/28

!

2014 1201

(76.7%)

19

40


19/28

!/

(42.5%)

35-39

(31.4%)

20-34

/(24.9%)

2014 1201

(33.5%)

/(31.

(30.1%)

39


20/28

!

2014 1201

(73.5%)

(67%)

(86.9%)

T STAR(79.4%)A+(73.6%)


21/28

!

(67.6%)

20-34

2014 1201

G/3.75G(82.7%)

17.2%


22/28

!

(57.1%)

1940

3G/3.5G/

3.75G56.8%

4G LTE(58.8%)2

2014 1201

401

800

G/3.75G

354

4G LTE

620

1055


23/28

!

(69.4%)

(75.8%)

T STAR(67.7%)

(67.5%)

2014 1201

7

T STAR5.03


24/28

!4G LTE

3G/3.5G/3.75

G4G LTE

(46.6%)

40

(53.4%)

24

2014 1201

4G L

(62.6%)

(52.2%)


25/28

!

2014 1201


26/28

!

(47.7%)(28%)

(17.8%)

(66.3%)(61.3%)

(70.6%)

(73.5%)

(69.4%)

4G LTE4G LTE3G/

4G LTE46.6%4G LTE

2014 1201


27/28

2014 1201

(IX Survey)

CyberPanel

2014/11/072014/11/09

N=2,114

95%,2.13%201410

1051

1063

19 276

20-24 159

25-29 158

30-34 195

35-39 195

40 1131

955

558

601


28/28

(02) 3322-2882c

m [email protected]

!

!

Documents

InsightXplorer Biweekly Report_20141201