InsightXplorer Biweekly Report_20140303

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  • 8/12/2019 InsightXplorer Biweekly Report_20140303

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    20140303

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    ARO / MMX2013

    20140303

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    2013

    (iPhone 5s/5cSamsung Galaxy S4Nexus 5iPad AirGoogle GlassPS4

    )(iOS 7Candy Crush3D)(BitcoinVine

    )2013

    20140303

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    2013

    comScore Media MetrixA 20140303

    2013

    --

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    2013

    20140303

    20132013121190

    111830.6%

    126170

    50.616470002532900

    1,3842,1281

    comScore Media MetrixA

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    2013

    20140303 comScore Media MetrixA

    2013

    45-5455(

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    2013

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    2013

    20140303 comScore Media MetrixA

    2013

    2013(000)

    20132013

    ()

    2

    (u) Portals (u) 11,635.0 98.0% 4,399 (U) News/Information GeneralNews (U)- 11,352.9 95.6% 1,637

    Search/Navigation / 10,934.9 92.1% 513

    Entertainment - Multimedia - 10,903.8 91.8% 1,435 (u) Directories/Resources -Reference (u)/- 10,421.4 87.8% 229

    Social Media - Social Networking - 10,324.7 87.0% 3,969

    Social Media - Blogs - 10,268.2 86.5% 206

    (u) Services - e-mail (u)- 9,652.4 81.3% 808

    (u) Entertainment - News (u)- 8,041.6 67.7% 178

    (u) Business/Finance -News/Research (u)- 6,762.7 57.0% 380

    Retail - Comparison Shopping - 6,603.9 55.6% 126

    Auctions 6,041.6 50.9% 352

    Services - Discussion/Chat -/ 5,918.2 49.8% 269

    Telecommunications 5,442.3 45.8% 90

    (u) Entertainment - Movies (u)- 5,286.6 44.5% 69

    2013

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    2013

    20140303 comScore Media MetrixA

    201320131163.5

    98%/95.6%92.1%

    2013

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    2013

    20140303 comScore Media MetrixA

    20132013

    95.6%-

    Yahoo!MSN

    UDN

    NOWnews

    2013

    4(Google SitesYo

    SitesFacebook

    )

    Google SitesFacebookEFaceboo

    121

    2013

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    2013

    20140303 comScore Media MetrixA

    2013201387%

    PC

    1/4

    Facebook

    50%8

    12

    Google+Twitter

    Facebook

    2013

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    2013

    20140303 comScore Media MetrixA

    2013Yaho

    96%

    Google Sit

    Faceboo

    2013(000)

    2013

    2013

    2013

    [P](u) Yahoo Sites * Yahoo* 11,403.7 96.1% 350 473

    [P] Google Sites Google 10,344.7 87.1% 192 223

    [P] Facebook Facebook 9,317.9 78.5% 395 509

    [P](u) Microsoft Sites * MSN 7,690.2 64.8% 28 24

    [P](U) YAM.COM yam 6,396.6 53.9% 3 11

    [P] PIXNET 5,584.9 47.0% 10 18

    [P](u) UDN Group udn 5,552.4 46.8% 14 19

    [P] Chunghwa Telecom Xuite 4,990.3 42.0% 15 24

    [P] Baidu.com Inc. Baidu 4,785.5 40.3% 23 31

    [P](U) Next Media InteractiveLtd. 4,245.7 35.8% 23 27

    [P] Wikimedia FoundationSites Wikipedia 4,011.4 33.8% 11 15

    [P](U) EMI GroupETtoday 3,784.7 31.9% 21 16

    [P] PChome Online 3,310.6 27.9% 12 30

    [P] PPStream, Inc. PPS 3,283.5 27.7% 3 3

    [P] Oneup NetworkCorporation 3,083.8 26.0% 51 81

    2013

    1

    Uu

    UDMu

    */

    PPStrea

    Micro

    Google Sites

    2013

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    0 3

    20140303 comScore Video MetrixA

    2013

    YouTube

    VimeoMV

    201312

    1,002

    84.2%

    1976

    201312

    2

    15-24

    24

    2013

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    20140303 comScore Video MetrixA

    1.5

    15-2425-34

    2013

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    20140303 comScore Video MetrixA

    2013

    2013

    2013()

    2013(000)

    2013

    (000)

    [P](u) Google Sites 93.2% 2,924.2 640,849.4 7,690,192.9

    [P](u) Yahoo Sites 84.3% 339.0 62,481.6 749,779.6

    [P] Facebook 41.5% 81.4 36,988.1 443,856.7

    [P](U) Warner Music (w/ history) 30.0% 75.7 25,915.6 310,986.6

    [P](U) Viacom Digital 25.2% 59.3 20,120.8 241,450.0

    [P](U) Youku & Tudou& 23.2% 185.4 23,114.6 254,260.4

    [P](U) VEVO 21.5% 87.3 32,251.2 387,013.9

    [P] Chunghwa Telecom 20.9% 100.5 12,375.1 148,500.8

    [P](U) Dailymotion 15.4% 346.1 64,736.8 776,841.4

    [P](U) Maker Studios Inc. 14.6% 32.3 11,206.7 33,620.0

    [P](U) Twitch & Justin.tv Media

    Network 14.4% 491.0 101,371.9 1,216,462.2

    [P] FUNSHION.COM 13.4% 28.1 28,699.9 344,398.6

    [P] Next Media Interactive Ltd. 11.3% 15.8 8,623.2 103,477.8

    [P](U) ZEFR 11.2% 10.2 4,128.4 12,385.3

    [P] Vimeo 7.9% 14.2 2,385.2 28,622.5

    1[P](U) Youku & Tud

    Inc.[P](U) ZEFR

    2[C](U) TWITCH

    7[P](U) Twit

    20131

    Justin.tv Media Network

    Duplication[C](U) T

    3[C](U) Warner Mus

    Viacom Digital

    Music[P](U) V

    4/

    /

    Dictionary

    2013

    YouTube

    Yah

    2013

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    20140303 comScore Video MetrixA

    2013 YouTube PartnersYouTube Partner Channel

    2013

    2013()

    2013(000)

    2013(000)

    [M](U) Warner Music @ YouTube

    (w/ history) 30.0% 75.7 25915.5 310985.9

    [C](U) bin music @ YouTube 26.6% 72.0 24141.7 289700.9

    [C](U) SonyBMG @ YouTube Sony BMG 26.1% 40.3 14358.1 172297.3

    [C](U) ctitv @ YouTube 25.9% 63.7 16968.9 203627.3

    [C](U) UMG @ YouTube Universal Music Group 25.3% 32.0 12122.2 145466.0

    [C](U) rock music @ YouTube 21.8% 53.3 18065.9 216790.4

    [M](U) VEVO @ YouTube VEVO 21.5% 87.3 32245.3 386944.0

    [C](U) sanlih @ YouTube 19.8% 50.6 14285.2 171422.0

    [C](U) linfair records @ YouTube 18.2% 42.8 14239.4 170873.2

    [C](U) Fullscreen @ YouTubeFull Screen(NMANews) 17.8% 19.3 7268.4 87220.9

    [M](U) ZEFR @ YouTube (w/history) ZEFR 15.9% 12.4 5333.2 63998.7

    [C](U) nagootv @ YouTube Nagootv 15.8% 21.8 7562.8 90753.1

    [C](U) HIMservice @ YouTube 15.8% 35.5 11436.3 137235.3

    [M](U) Maker Studios Inc. @YouTube (w/ history) Maker Studios 15.6% 22.6 8546.2 102554.7

    [C](U) jvr @ YouTubeJVR Music International 14.7% 30.8 10359.0 124308.0

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    IX

    20140303

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    App

    29713,28320131233198,10630252,690

    20140303

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    Key Findings

    201248.1%

    86.9%

    HTCSamsung

    Sony EricssonApple

    45%

    36.2%

    //

    2014

    (38.6%)

    (24.8%)

    2014App

    (57.3%)(46.%)

    (44.4%)

    2014

    (82.4%)

    (52.1%)(2(73.3

    20140303

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    2012

    48.1%86.9%

    24

    30-34

    20140303

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    Apple(13.1%)

    Sony Ericsson(15%)

    iPhone

    Apple

    HTCSamsung

    AppleSony EricssonAsusLG

    20140303

    HTC

    SamsungSony Ericsson

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    WIFI

    20140303

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    /

    /

    Sony Ericsson

    Apple

    Samsung

    HTC

    /

    20140303

  • 8/12/2019 InsightXplorer Biweekly Report_20140303

    25/30

    (38.6%)

    (24.8%)25-29

    (15.4%)

    19

    20140303

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    App

    App

    App

    /(57.3%)34Apple

    (46.%)App34

    AcerLGApple

    //(44.4%)

    29ASUS

    20140303

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    27/30

    (82.4%)

    (52.1%)

    2430-34(25.8%)

    35-39

    (73.3%)

    19(51.6%)25-29

    20140303

  • 8/12/2019 InsightXplorer Biweekly Report_20140303

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    (86.9%)2

    34

    HTCSamsung

    Sony EricssonApple

    9

    WIFI

    //

    20140303

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    (IX Survey)

    CyberPanel12

    2012/06/29~2012/07/01N=3,28395%1.71%20125

    2013/01/23~2013/03/19N=8,10695%1.09%20132

    2014/01/302014/02/05N=2,69095%1.97%20141

    20140303

    2012 2013

    49.9% 49.8%

    50.1% 50.2%

    19 14.3% 13.9%

    20-24 7.6% 7.6%

    25-29 8.2% 7.9%

    30-34 9.6% 9.6%

    35-39 8.7% 8.8%

    40 51.6% 52.2%

    44.9% 45.0%

    26.4% 26.4%

    28.7% 28.6%

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    (02) 2368-2300c

    m [email protected]

    mailto:[email protected]:[email protected]