InsightXplorer Monthly Report_201110

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    2011 10

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    2

    ARO

    ARO...........3

    2011 10......15

    IX Survey

    ....22

    ...............29

    ...........39

    What Smartphones Say About Their User...45

    Incentives Give a Boost to Consumer Products

    Ads48

    2011 10......51

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    AARROO --

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    comScoreMedia Metrix

    201110retail90%71%63%

    retail70%

    96

    retail57%

    1: 201110comScore Retail

    : comScore Media Metrix; : 201110

    http://www.comscore.com/http://www.comscore.com/http://www.comscore.com/
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    2: 201110comScore Retail()

    : comScore Media Metrix; : 201110

    comScoreSegment Metrixretail1

    40%TechnologyComparison ShoppingAuctionsTravel2

    ApparelConsumer ElectronicsLifestylesTravel

    InformationRetail

    3: 201110comScore Retail

    : comScore Segment Metrix; : 201110

    1 heavy 20%

    2 ApparelRetail

    ApparelApparel

    http://www.comscore.com/http://www.comscore.com/http://www.comscore.com/
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    FIND98B2C

    2,0761014,070C2C

    981,699992,02219%

    4:()

    : 3

    ARO1072.99%

    201170-80%50

    1

    5: 20111-10

    : InsightXplorerARO;: 20111-10

    3 : http://www.iii.org.tw/business/2_5_7.asp

    http://gcis.nat.gov.tw/welcome.jsphttp://www.iii.org.tw/http://www.iii.org.tw/http://www.iii.org.tw/http://gcis.nat.gov.tw/welcome.jsp
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    6: 20111-10()

    : InsightXplorerARO;: 20111-10

    1076%70%

    73%110

    7: 20111-10()

    : InsightXplorerARO;: 20111-10

    UDN3udn(shopping.udn.com)PChome4

    (pcstore.com.tw)ARO10

    Yahoo!momoYahoo!

    Yahoo!PChome

    http://www.udn.com/http://www.udn.com/http://shopping.udn.com/http://shopping.udn.com/http://shopping.udn.com/http://www.pchome.com.tw/http://pcstore.com.tw/http://pcstore.com.tw/http://buy.yahoo.com.tw/http://buy.yahoo.com.tw/http://www.momoshop.com.tw/http://www.momoshop.com.tw/http://tw.mall.yahoo.com/http://tw.mall.yahoo.com/http://tw.yahoo.com/http://tw.yahoo.com/http://www.pchome.com.tw/http://www.pchome.com.tw/http://tw.yahoo.com/http://tw.mall.yahoo.com/http://www.momoshop.com.tw/http://buy.yahoo.com.tw/http://pcstore.com.tw/http://www.pchome.com.tw/http://shopping.udn.com/http://www.udn.com/
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    1: 201110

    : InsightXplorerARO;: 201110

    IX Survey1060%

    24.5%

    ()

    (25.5%)(24.9%)(24.1%)

    8: vs

    :;: 201110; Base: , N=3,669; , N=3,384

    9: ()

    :;: 201110; Base:, N=3,264

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    78

    LativNARUKOARO

    20111033.85%127.25%24%

    101144%

    10: 20111-10

    : InsightXplorerARO;: 20111-10

    11: 20111-10()

    : InsightXplorerARO;: 20111-10

    http://www.lativ.com.tw/http://www.mayuki.com.tw/http://www.naruko.com.tw/shop/http://www.naruko.com.tw/shop/http://www.naruko.com.tw/shop/http://www.mayuki.com.tw/http://www.lativ.com.tw/
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    (Made In Taiwan)IX Survey

    3Lativ

    (14.4%)5213(4.4%)PAZZO(4.2%)

    12:

    :;: 20119; Base:, N=4,084

    13:

    :;: 20119; Base:, N=4,084

    LativPAZZOillori1

    Lativ

    PAZZOillori

    http://www.lativ.com.tw/http://www.5213.com.tw/http://www.5213.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.5213.com.tw/http://www.lativ.com.tw/
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    14: 20111-10

    : InsightXplorerARO;: 20111-10

    Lativillori

    PAZZOLativPAZZO

    illoriLativ20-39

    62%PAZZO5529illori307

    15: 201110

    : InsightXplorerARO;: 201110

    http://www.lativ.com.tw/http://www.illori.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.lativ.com.tw/
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    2010GrouponGroupon

    Yahoo!+yamyamPChome

    8LiKer

    GoodLife41083

    26Groupon 4

    16: 2011()

    :GoodLife4

    ARO10Groupon

    GOMAJI17Life

    17Life

    2: 201110

    : InsightXplorerARO;: 201110

    4 GoodLife: http://blog.goodlife.tw/?page=1

    http://www.groupon.com.tw/http://www.atlaspost.com/http://www.groupon.com.tw/http://www.groupon.com.tw/http://tw.nuomi.com/http://www.lashou.com/http://tw.yahoo.com/http://tw.yahoo.com/http://tw.bigdeals.yahoo.net/http://tw.discount.yahoo.net/mall.phphttp://tw.discount.yahoo.net/mall.phphttp://www.yam.com/http://www.yam.com/http://josho.yam.com/http://josho.yam.com/http://www.pchome.com.tw/http://www.pchome.com.tw/http://www.pchome.com.tw/http://www.liker.com.tw/http://www.liker.com.tw/http://buy.goodlife.tw/http://buy.goodlife.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.gomaji.com/http://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.jigocity.com.tw/http://www.lashou.com/http://www.lashou.com/http://www.jigocity.com.tw/http://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.gomaji.com/http://www.groupon.com.tw/http://www.groupon.com.tw/http://buy.goodlife.tw/http://www.liker.com.tw/http://www.pchome.com.tw/http://www.pchome.com.tw/http://josho.yam.com/http://www.yam.com/http://tw.discount.yahoo.net/mall.phphttp://tw.bigdeals.yahoo.net/http://tw.yahoo.com/http://www.lashou.com/http://tw.nuomi.com/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.atlaspost.com/http://www.groupon.com.tw/
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    17: 20116-10

    : InsightXplorerARO;: 20116-10

    IX Survey/(33.6%)

    (14.9%)(11.4%)/

    (28.4%)(19.8%)/(19.7%)

    18: ?()

    :;: 20113; Base:, N=4,034

    GoodLife

    ARO

    http://buy.goodlife.tw/http://buy.goodlife.tw/http://buy.goodlife.tw/
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    1. comScore10retail90%

    71%63%

    2. 98B2CC2C

    3. 78

    4. ARO10Yahoo!momo

    Yahoo!

    5. ARO10124%

    101144%

    6. IX Survey3

    Lativ5213PAZZO

    7. Lativ PAZZOillori

    8. LativPAZZO

    illoriLativ20-39PAZZO

    5529illori307

    9. GoodLife4108

    Groupon 4

    10. ARO10Groupon

    GOMAJI17Life

    11. IX Survey/

    /

    /

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    AARROO22001111 1100

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    ARO2011 10

    AROARO

    ARO(%)Web(%)()

    ARO

    2011 10

    ,

    (18-22)/

    (23-27)

    (25-34 4)3C

    /

    (40)

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    2011 10ARO

    % 100% 12.20% 5.08% 2.62% 5.45%

    3C

    3C

    3C 3C

    /

    / ISP

    SourceInsightXplorer, 2011 10

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    2011 10()

    Yahoo!Facebook Google

    Google

    (18-22)Wikipedia

    (23-27)Live.com

    (25-34 4)Blogspotudn

    (40) HiNet

    2011 10

    Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!

    Facebook Facebook Facebook Facebook Facebook

    Google Google Google Google

    YouTube Google YouTube

    YouTube YouTube

    YouTube

    PChome yam yam Blogspot PChome

    yam Wikipedia PChome PChome HiNet

    HiNet HiNet Live.com udn yam

    Bloghpot Bloghpot Blogspot yam udn

    SourceInsightXplorer, 2011 10

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    2011 10Web()

    Web Yahoo! Facebook

    Yahoo!

    (18-22) FacebookPlurk

    (23-27) i-part

    (25-34 4)Mobile01udnHiNet

    (40) BabyHome

    2011 10Web

    Yahoo! Facebook Yahoo! Yahoo! Yahoo!

    Facebook Yahoo! Facebook Facebook Facebook

    Google Google Google Google Google

    YouTube YouTube YouTube Mobile01 YouTube

    YouTube

    Live.com Live.com BabyHome

    Plurk Live.com

    Live.com i-part udn

    yam HiNet

    PChome PChome PChome

    SourceInsightXplorer, 2011 10

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    2011 10()

    (18-22)

    (23-27)NOWnews104

    (25-34 4) YouTubeMobile01udnHiNet

    PChomeWikipedia

    (40)momoBabyHome

    2011 10(ARO 20)

    Facebook Facebook YouTube

    YouTube Facebook Mobile01 YouTube

    YouTube YouTube udn Facebook

    Mobile01

    104 Facebook

    HiNet

    Mobile01

    udn Yahoo! Yahoo! Yahoo!

    Yahoo! Yahoo! PChome BabyHome

    udn Wikipedia

    SourceInsightXplorer, 2011 10

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    2011 10

    3C

    /

    Blogspotudn

    Mobile01udnHiNet

    YouTubeMobile01udnHiNet

    PChomeWikipedia

    HiNet

    BabyHome

    momo

    BabyHome

    Live.com

    i-part

    NOWnews104

    /

    Wikipedia

    FacebookPlurk

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    2011 10

    (IX Survey ) 10-79

    2011/10/15~2011/10/16

    3,701

    2011 10

    10 15 10 16 3,701

    2011 08

    (84.7%) 25-29 (34.1%)

    25-3912.7% 19

    44.3% 28.7% 25-29

    26.4%

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    101-500 (33%)

    24 501-1000 (31.3%)

    30-34 40 1001-2000

    (13.8%) 40

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    27.0%

    (26.2%) 20-24

    22.9%)

    42.9%

    34.0% 35-39 28.5%

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    (34.5%)

    40

    (25.5%) 20-24

    (19.6%) 40

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    (66.7%) 35-39

    (52.6%) 19 / (29.5%)

    24

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    (62.9%) 35-39

    (61.8%) (57.9%)

    101-1,000

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    2011 10

    (IX Survey ) 10-79

    2011/10/22~2011/10/23

    3,342

    2011 10 10

    22 10 23 3,342 2011 09

    (27.2%) 40

    (23.3%) 25-29 (15.5%%) 20-24

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    501~1500 (42.5%) 500

    (26.9%) 1501~2500 (18.9%)

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    /

    (67.0%) / (43.4%) 35

    (36.3%)

    (36.6%) (32.1%)

    (29.7%)

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    (36.9%) 19 30-34

    (32.1%) 40

    (13.3%)

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    34/58

    (37.5%)

    / (36.3%) 35-39

    (30.8%) 35-39

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    / (58.3%) / (28.9%) 25-39

    (28.9%) 20-24/ /

    / (39.6%) 40

    (38.9%) 35-39

    (33.7%) 40

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    1.

    2. 40

    3. 501~1500

    4. 500

    5. / /

    6.

    7.

    8. 35-39

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    9. / /

    10. 40

    40

    501~1500

    /

    35-39

    40

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    2011 10

    (IX Survey ) 10-79

    2011/10/29~2011/10/30

    3,458

    (MIC)

    (58.3%) (56.6%) (54.2%) (44.9%) (41.3%)

    3.3

    2011 10

    10 29 10 30

    3,458 2011 09

    2 3 1 (37.1%) 40

    1 1 (27.1%) 24

    1 1 (19.5%)

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    YouTube 88.4% 35-39

    (29.9%)

    MV 52.1% 24

    (45.4%)

    35-39 33.5% 30-34

    MV

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    1 35.1% (32.3%)

    35

    20-29

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    39.5%

    (36.8%)

    31.3%

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    60.6%

    (49.7%) 20-24 47.5%

    25-29

    2

    3 1 YouTubeMV

    1

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    What Smartphones Say About Their Users

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    rspr Mi sits i BaBrr

    rspr Mi sits ri i

    ri i 80%

    ri i BaBrr 64%i

    rspr Mi sits

    38% i BaBrr 24%

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    BaBrr rspr Mi

    sits BaBrr

    BaBrr

    $84,000 i $83,000 ri

    $65,000 ri

    rspr Mi sits

    BaBrr i

    ri pp

    Martr 2013 ri 42% pp

    ri 32% M BaBrr 2010 30%

    2013 15%Martr 48.5%

    ttp//.artr./rti.asp1008626

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    Incentives Give a Boost to Consumer Products

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    oaV tor

    2011

    12 10

    or paka oo , G

    161

    G

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    arkt

    http//.arktr.o/rt.apx1008623

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    22001111 1100

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    2011 10

    //

    Taipei Free 71

    Taipei Free

    China Books

    (Facebook)Websense

    10/6

    Facebook iPad App Facebook iPad

    Facebook

    Facebook

    iPhone 4S

    iPhone

    iPhone 4S

    iPhone

    iPhone iPhone4NFC NFC

    5

    5MOU

    http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://money.chinatimes.com/news/news-content.aspx?id=20111001001114&cid=1208http://www.zdnet.com.tw/news/web/0,2000085679,20151525,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151525,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/20363http://www.bnext.com.tw/focus/view/cid/103/id/20385http://www.bnext.com.tw/focus/view/cid/103/id/20385http://www.bnext.com.tw/focus/view/cid/103/id/20376http://www.bnext.com.tw/focus/view/cid/103/id/20376http://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://news.chinatimes.com/tech/171702/132011101700908.htmlhttp://news.chinatimes.com/tech/171702/132011101700908.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/171702/132011101700908.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/20376http://www.bnext.com.tw/focus/view/cid/103/id/20385http://www.bnext.com.tw/focus/view/cid/103/id/20363http://www.zdnet.com.tw/news/web/0,2000085679,20151525,00.htmhttp://money.chinatimes.com/news/news-content.aspx?id=20111001001114&cid=1208http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200
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    iOS 5 200

    iPhone 4S iOS5

    U-TOWN

    U-TOWN

    RightNow

    2Oracle 15RightNow Technologies

    iCloudGoogleAndy RubinGoogle

    ABC

    (Yahoo)ABC News(premier)

    1 YouTube 1 YouTube

    Alibaba Group Holding Ltd.

    Web 43.75%

    Fire 9.5

    eDataSourceAmazon Kindle Fire 9.5

    eBay 40

    eBay 40 20

    http://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050903/122011102500390.htmlhttp://news.chinatimes.com/tech/12050903/122011102500390.htmlhttp://news.chinatimes.com/tech/12050903/122011102500190.htmlhttp://news.chinatimes.com/tech/12050903/122011102500190.htmlhttp://news.chinatimes.com/tech/12050903/122011102400286.htmlhttp://news.chinatimes.com/tech/12050903/122011102400286.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151529,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151529,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://tw.news.yahoo.com/%E9%A6%AC%E9%9B%B2%E8%81%AF%E6%89%8B%E7%A7%81%E5%8B%9F%E5%9F%BA%E9%87%91-%E6%94%B6%E8%B3%BC%E9%9B%85%E8%99%8E-213000965.htmlhttp://tw.news.yahoo.com/%E9%A6%AC%E9%9B%B2%E8%81%AF%E6%89%8B%E7%A7%81%E5%8B%9F%E5%9F%BA%E9%87%91-%E6%94%B6%E8%B3%BC%E9%9B%85%E8%99%8E-213000965.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151469,00.htmhttp://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://www.bnext.com.tw/focus/view/cid/103/id/20381http://www.bnext.com.tw/focus/view/cid/103/id/20381http://www.bnext.com.tw/focus/view/cid/103/id/20381http://www.bnext.com.tw/focus/view/cid/103/id/20381http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://www.zdnet.com.tw/news/web/0,2000085679,20151469,00.htmhttp://tw.news.yahoo.com/%E9%A6%AC%E9%9B%B2%E8%81%AF%E6%89%8B%E7%A7%81%E5%8B%9F%E5%9F%BA%E9%87%91-%E6%94%B6%E8%B3%BC%E9%9B%85%E8%99%8E-213000965.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151529,00.htmhttp://news.chinatimes.com/tech/12050903/122011102400286.htmlhttp://news.chinatimes.com/tech/12050903/122011102500190.htmlhttp://news.chinatimes.com/tech/12050903/122011102500390.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.html
  • 8/3/2019 InsightXplorer Monthly Report_201110

    54/58

    Facebook friend.ly

    Facebook

    Google SocialGrapple

    Google

    200 40

    Skype

    Microsoft 85 Skype

    (Financial Times) 35%

    WiFi+iCloud

    WiFi300 iCloud 12

    iTunes iOS

    7-ELEVEn7net 6

    http://www.bnext.com.tw/focus/view/cid/103/id/20388http://www.bnext.com.tw/focus/view/cid/103/id/20388http://www.bnext.com.tw/focus/view/cid/103/id/20388http://www.bnext.com.tw/focus/view/cid/103/id/20424http://www.bnext.com.tw/focus/view/cid/103/id/20424http://www.bnext.com.tw/focus/view/cid/103/id/20424http://news.cnyes.com/Content/20111010/KDZRFK4VM82GV.shtml?c=pic%20ForceRecrawl:%201http://www.zdnet.com.tw/news/web/0,2000085679,20151608,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151608,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151635,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151635,00.htmhttp://news.chinatimes.com/tech/12050903/122011101500226.htmlhttp://news.chinatimes.com/tech/12050903/122011101500226.htmlhttp://news.chinatimes.com/tech/12050903/122011101700340.htmlhttp://news.chinatimes.com/tech/12050903/122011101700340.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151700,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151700,00.htmhttp://news.chinatimes.com/tech/171702/112011101600160.htmlhttp://news.chinatimes.com/tech/171702/112011101600160.htmlhttp://news.chinatimes.com/tech/171702/112011101600160.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151700,00.htmhttp://news.chinatimes.com/tech/12050903/122011101700340.htmlhttp://news.chinatimes.com/tech/12050903/122011101500226.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151635,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151608,00.htmhttp://news.cnyes.com/Content/20111010/KDZRFK4VM82GV.shtml?c=pic%20ForceRecrawl:%201http://www.bnext.com.tw/focus/view/cid/103/id/20424http://www.bnext.com.tw/focus/view/cid/103/id/20388
  • 8/3/2019 InsightXplorer Monthly Report_201110

    55/58

    Android :

    Android

    Android 50

    Android Market 50

    Q2 1,360

    ABI Research2011 112%netbooks

    Android 5 iPad 456%

    Millennial MediaAndroidAdMob iOS iAd

    Facebook Amazon

    Michael Arrington Facebook16 820

    Google Chrome

    StatCounterGoogle ChromeFirefox IE

    Facebook 18%

    FacebookFacebook 33%

    Twitter 1,600 600%

    TwitterChief Revenue OfficerAdam BainMixx Twitter 1600 80%

    http://tw.news.yahoo.com/%E5%AE%8F%E9%81%94%E9%9B%BB%E6%83%B3%E8%B2%B7%E5%AA%92%E9%AB%94-%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5-045125228.htmlhttp://tw.news.yahoo.com/%E5%AE%8F%E9%81%94%E9%9B%BB%E6%83%B3%E8%B2%B7%E5%AA%92%E9%AB%94-%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5-045125228.htmlhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/103/id/20281http://www.bnext.com.tw/article/view/cid/103/id/20281http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20281http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://tw.news.yahoo.com/%E5%AE%8F%E9%81%94%E9%9B%BB%E6%83%B3%E8%B2%B7%E5%AA%92%E9%AB%94-%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5-045125228.html
  • 8/3/2019 InsightXplorer Monthly Report_201110

    56/58

    eMarketer2011 55 2013 100

    38

    438

    Google

    ComScoreInc.Google Inc. 9 65.3% 8 64.8%Yahoo! Inc. 16%

    Google+ 60%

    Google+1200%

    Wi-Fi

    Wi-Fi(Wi-Fi Alliance) 1000Wi-Fi

    iPhone HTC Strategy Analytics iPhone

    LBS TaiwanYo LBS

    iCloud 2

    iPhone 4S

    iOS 5

    iCloud

    iOS 5 2,500iCloud 2,000

    iOS5 Twitter

    iOS5 TwitterApple iOS5 Twitter

    http://www.zdnet.com.tw/news/web/0,2000085679,20151589,00.htmhttp://tw.tech.yahoo.com/network_trend/article/id/20268/http://tw.tech.yahoo.com/network_trend/article/id/20268/http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www.bnext.com.tw/focus/view/cid/103/id/20380http://www.bnext.com.tw/focus/view/cid/103/id/20380http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/article/view/cid/103/id/20513http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20513http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/focus/view/cid/103/id/20380http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://tw.tech.yahoo.com/network_trend/article/id/20268/http://www.zdnet.com.tw/news/web/0,2000085679,20151589,00.htm
  • 8/3/2019 InsightXplorer Monthly Report_201110

    57/58

    Forrester Consulting

    24

    80%Facebook24

    Gartner 2011 103

    Gartner2011 103 2010 73

    comScore 9 20%

    comScore 9 20%

    http://www.zdnet.com.tw/news/web/0,2000085679,20151779,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151779,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151779,00.htm
  • 8/3/2019 InsightXplorer Monthly Report_201110

    58/58

    (ARO Panel)

    NetRoverTMAccess Rating Online (ARO

    )

    (Internet Audience Measurement)

    IX Survey panel

    CyberPanel-Taiwan IX Survey

    ARO Survey