InsightXplorer Biweekly Report_20130930

  • View
    219

  • Download
    0

Embed Size (px)

Text of InsightXplorer Biweekly Report_20130930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    1/25

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    2/25

    ARO / MMX

    3 ARO / MMX

    IX Survey

    14

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    3/25

    ARO / MMX

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    4/25

    ?

    comScore Media Metrix20138

    27%4

    28%

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    5/25

    comScore Media MetrixA 2013930

    8

    300

    25%

    30

    6.369

    4

    25-34

    15-24

    35-44

    24-48

    348-72

    20138299.425.2%30.678006.32500694

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    6/25

    2013930

    1041111518yes123

    YouTube Chan

    104 [M] 104.COM.TW

    199620062

    : 104104104104: 104

    104

    1111 [P] 1111.COM.TW1998/

    1111

    1111

    518 [P] 518.COM.TW 2009

    518518518518

    518jobbank

    yes123 [M] YES123.COM.TW200724H

    VCR

    yes123tw

    51job [P] 51JOB.COM2004Nasdaq

    http://www.youtube.com/user/yes123twhttp://www.youtube.com/user/518jobbankhttp://www.youtube.com/user/1111JobBankNEWShttp://www.youtube.com/user/1111JobBankNEWShttp://www.youtube.com/user/104marketinghttp://www.youtube.com/user/104marketing
  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    7/25

    2013930

    public.com.tw

    ejobe ejob.gov.tw

    178 job178.com.tw

    Careerjet.tw careerjet.tw9028

    MyDesy jobs.mydesy.com

    gojob.com.tw 1997

    Good Job

    goodjob.nat.gov.tw

    168 168job.com.tw 1999

    *comScore

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    8/25

    comScore Media MetrixA 2013930

    8

    104

    yes123

    51job

    84

    2012156%

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    9/25

    comScore Media MetrixA 2013930

    yes123

    104

    25-34

    104

    yes123

    15-2425-34

    15-24

    yes12325-34

    10455

    51job25-

    3451job

    Composition Index UV

    100

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    10/25

    comScore Media MetrixA 2013930

    5772

    yes1235183

    518yes123

    Base [M] 104.COM.TW [P] 1111.COM.TW [P] 518.COM.TW [M] YES123.COM.TWAudience

    (000)Shared

    Audience%

    HorizontalIndex

    SharedAudience

    %Horizontal

    IndexShared

    Audience%

    HorizontalIndex

    SharedAudience

    %Horizontal

    Index

    Total Internet 11,901 1,247 10.5 100 930 7.8 100 566 4.8 100 367 3.1 100

    [M] 104.COM.TW 1,247 1,247 - - 511 41.0 524 325 26.1 548 238 19.1 619

    [P] 1111.COM.TW 930 511 54.9 524 930 - - 296 31.8 669 223 24.0 777

    [P] 518.COM.TW 566 325 57.4 548 296 52.3 669 566 - - 175 30.9 1,002

    [M]YES123.COM.TW

    367 238 64.8 619 223 60.7 777 175 47.6 1,002 367 - -

    [P] 51JOB.COM 41 28 68.2 651 21 52.3 670 12 28.8 606 11 27.0 874

    Media

    Unduplicated

    Duplicated - 2 or M

    Duplicated - All Site

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    11/25

    comScore Media MetrixA 2013930

    Logon()

    Yahoo!

    FacebookYouTube

    104104104

    1111

    Yahoo!

    eDM

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    12/25

    2013930 comScore Segment MetrixA

    Segment Metrix104

    1111

    /518

    yes123

    120%

    2 Composition Index UV

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    13/25

    2013827%

    28%

    83006.369

    4

    25-34

    104

    yes123

    51job

    156%

    yes123

    15-24yes123

    3410455

    775

    yes123518

    Logon

    1111

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    14/25

    IX

    20139 30

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    15/25

    20139

    2,346

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    16/25

    Key Findings

    /

    (53.5%)

    (21.8%)

    /(37.8%)

    (

    )(15.8%)

    (51.9%)

    (51.1%)

    (69.1%)

    /

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    17/25

    /

    (53.5%)30-

    34(48.8%)

    ()

    (39%)

    (32.8%)

    (31.6%)

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    18/25

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    19/25

    (21.8%)20-29

    /(37.8%)30-39

    (31.7%)

    20-24

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    20/25

    (15.8%)

    20-29

    10%

    8.7%

    8.4%

    40

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    21/25

    (51.9%)

    (51.1%)

    (45.1%)

    (37.7%)

    (26.6%)

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    22/25

    (69.1%)

    (4.7%)42.3%

    /

    /(38.6%)

    E

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    23/25

    /20-29

    /

    ()

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    24/25

    (IX Survey)

    CyberPanel 12

    2013/09/142013/09/15

    N=2,346

    95%,

    2.02%20138

    1201 51

    1145 48

    19 442 18

    20-24 259 11.

    25-29 248 10

    30-34 304 12

    35-39 254 10

    40 840 35

    1122 47

    589 25

    634 27

    2013930

  • 7/27/2019 InsightXplorer Biweekly Report_20130930

    25/25

    (02) 2368-2300c

    m [email protected]

    mailto:[email protected]:[email protected]