InsightXplorer Biweekly Report_20141215

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    20141215

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    comScore

    2014111921

    1,804

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    !Key Findings!2013comScoreMobiLens/

    TabLens

    1.42

    7

    !20147(Multi-

    Platform Media Metrix)

    62%

    !201437

    !comScore 20147

    Multi Platform Media Metrix

    4:6

    !/App

    AppApp

    86%:14%iPhone

    iPhoneApp

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    !Key Findings!comScore Device Essentials

    !

    !

    !

    !comScore Multi Platform Me

    !

    20147

    2013317.3%

    17

    !201332014

    84.1

    98.6%151.8%%

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    !Key Findings! /

    93.5%

    87.4%

    34.1%

    !

    !14.7%

    /(9.6%)

    !55.6%

    /(51.7%)

    !29.7%

    !

    (97.9%)

    (93.9%)

    !

    !

    2610

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    comScore MobiLen

    20072013

    /2013

    comScore MobiLens/TabLens (US) ARO

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    comScoreMulti Platform20147

    62%201437(Desktop

    (Mobile)(Overlapped)

    comScore Media Metrix Multi Platform (US) ARO 2014

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    comScore 20147Multi P

    Metrix(Desktop)39%61%

    (Mobile

    (Smartphone)(Tablet)3:1

    Mobile

    Total Minutes

    comScore Media Metrix Multi Platform (US) AR

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    comScoreMobile Metrix

    86%(Browsers)14%iPhoneiPad

    iPhoneApp91iPad

    (19%)

    comScore Mobile Metrix (US) ARO

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    20131comScoreDevice Essentials

    (Tablet)

    (Mobile Phones)

    comScore Device Essentials (US) AR

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    Multi PlatformcomScore

    (Social Media)20133

    (Total Minutes)120147

    2.7(Retail)20133

    2014

    7

    comScore Media Metrix Multi Platform (US) ARO 2014

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    comScoreMobiLens, TabLens, Mobile Metrix, Multi-Platfo

    Device EssentialsMobiLens/TabLens

    comScore100

    comScore

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    !

    (93.5%)

    (87.4%)

    34.1%

    24

    30-39

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    !

    (55.6%)/(51.7%)

    29.7%

    40

    24

    30-39

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    !

    (97.9%)

    (96.8%)

    (93.9%)

    /

    (86.9%)(58.1%)

    (88.9%)

    (83.7%)

    (67.2%)

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    !

    /

    (70.4%)(50%)

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    !

    /

    (93.7%)(92.4%)

    (84.4%)

    (85.9%)

    (73.2%)(73.2%)

    (67.9%

    (60.9%)

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    !

    /

    /

    /

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    !

    MobiLens/TabLens20072

    Multi Platform

    2.7Mobile MetrixA

    comScore

    20151Mobile Metrix (Tier 3)

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    !

    /(93.5%)

    87.4%

    (97.9%)(96.8%)(93.9%)

    (55.6%)/

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    930

    874

    19 306

    20-24 182

    25-29 184

    30-34 223

    35-39 206

    40 702

    861

    451

    492

    (IX Survey)

    CyberPanel

    2014/11/192014/11/21

    N=1,804

    95%,2.31%201410

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    comScoreUnified Digital MeasurementTM(UDM)

    4

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement M

    Panel

    Unified Digital Measuremen

    Mobile Metrix (Tier 3)

    *comScore(UDM)unified(U)(u)comScore

    comScore

    (Mobile Web)(Mobile

    Applications)comScoreSDK

    Mobile MetrixcomScore

    2015Tier 2

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    (02) 3322-2882c

    m [email protected]

    !

    !

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