InsightXplorer Biweekly Report_20131015

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  • 7/27/2019 InsightXplorer Biweekly Report_20131015

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    2013 09 21 09 22

    2,466comScore Media Metrix Source/Loss

    (Lifestyles Beauty/Fashion/Style)

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    /

    (40.4%)

    (61.7%)

    Key Findings

    (36.4%)

    // (58.9%)(58.5%)

    (49%)

    Yahoo!

    (37.9%)

    /

    (50.4%)

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    Key Findings

    20138

    Yahoo!Yahoo!44.2%

    FashionGuide/5.6%8.7%

    UrCosme/5.1%5.3%

    VOGUEFacebook22.0%

    BabyouFacebook40.5%

    20138

    Yahoo!Yahoo!44.2%

    FashionGuide/5.6%8.7% UrCosmeFacebook3.3%PIXNET

    1.1%

    VOGUEFacebook21.1%2.2%

    BabyouFacebook37.3%

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    (36.4%)25-29

    (32.7%)

    40

    /(32.7%)

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    //

    (58.5%)

    Facebook/(39.2%)

    20

    1925-29

    //Facebook

    /20-24

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    (49%)36%

    /

    (15%)

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    Yahoo! (37.9%)

    FashionGuide(24.2%)

    UrConsme

    (11%)

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    Source/Loss

    Babyou

    3%Yahoo!

    44.2%

    FashionGuideYahoo!3.1%2.5%UrCosme

    SEOSEM

    Source

    Yahoo! FashionGuide UrCosme VOGUEEntries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries En

    Incoming traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0

    //* 131 2.0 24 0.6 17 0.6 5 0.9

    Yahoo! 2,915 44.2 24 0.6 26 0.9 4 0.8

    Yahoo! 53 0.8 126 3.1 110 3.8 6 1.2

    Google 17 0.3 102 2.5 37 1.3 7 1.4

    */(Logon)

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    Source

    Yahoo! FashionGuide UrCosme VOGUEEntries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries E

    Incoming traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0

    Facebook 357 5.4 139 3.5 64 2.2 111 22.0PIXNET 16 0.2 75 1.9 39 1.3 4 0.8

    47 0.7 64 1.6 31 1.1 4 0.8

    Yahoo! 5 0.1 25 0.6 9 0.3 N/A N/A

    () 3 0.0 16 0.4 5 0.2 N/A N/A

    Yam N/A N/A 11 0.3 6 0.2 N/A N/A

    8 0.1 7 0.2 N/A N/A 8 1.7

    Xuite N/A N/A 8 0.2 N/A N/A N/A N/A

    (Social Media)BabyouV

    FacebookFacebook

    FacebookYahoo!

    FashionGuideBabyouPIXNET

    /

    comScore Media Metrix

    * N/AcomScore

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    Yahoo!

    6.9%5.5%

    Facebook

    LossYahoo! FashionGuide UrCosme VOGUE

    Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits E

    Outgoing traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0 * 454 6.9 38 1.0 37 1.3 11 2.2

    Facebook 676 10.2 148 3.7 94 3.3 107 21.1PIXNET 18 0.3 62 1.5 32 1.1 7 1.4

    89 1.3 33 0.8 31 1.1 3 0.6

    Yahoo! 12 0.2 10 0.3 10 0.4 N/A N/A

    () 6 0.1 11 0.3 2 0.1 N/A N/A

    Yam 2 0.0 9 0.2 5 0.2 N/A N/A

    13 0.2 11 0.3 N/A N/A 7 1.3

    Xuite N/A N/A 5 0.1 N/A N/A N/A N/A

    *(Logoff)

    comScore Media Metrix

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    Yahoo!

    FashionGuideUrCosmeYahoo!

    VOGUEShe.com TaiwanUrCosmeVOGUE

    0.6%1.8%BabyouFashio

    Loss

    Yahoo! FashionGuide UrCosme VOGUEExits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits E

    Outgoing traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0

    Yahoo! - - N/A N/A 18 0.6 9 1.8FashionGuide 7 0.1 - - 12 0.4 N/A N/A

    UrCosme 32 0.5 12 0.3 - - N/A N/A

    VOGUE 24 0.4 N/A N/A N/A N/A - -

    Babyou N/A N/A N/A N/A N/A N/A N/A N/A

    She.com Taiwan 24 0.4 N/A N/A N/A N/A N/A N/A

    * N/AcomScore

    comScore Media Metrix

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    /(50.4%)

    FashionGuide

    UrCosme

    (37.3%)

    //

    (32.5%)

    (

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    App

    4.46

    4.314.21

    App3.15

    pp

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    (33.7%)

    (26.6%)(16.7%)

    (40.4%)

    2438.0%/

    35-39

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    (61.7%)

    29

    (32.5%)

    1924-29

    25.0%24.3%

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    ECYahoo!

    FashionGuideYahoo!

    BabyouYahoo!

    EC

    Loss

    Yahoo! FashionGuide UrCosme VOGUEExits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits Exits (000) % of Exits E

    Outgoing traffic 6,595 100.0 4,030 100.0 2,862 100.0 506 100.0

    ECYahoo! 152 2.3 13 0.3 26 0.9 N/A N/A

    Yahoo! 31 0.5 5 0.1 14 0.5 N/A N/A

    PChome N/A N/A 4 0.1 6 0.2 N/A N/A

    3 0.0 3 0.1 N/A N/A N/A N/A

    momo N/A N/A 4 0.1 9 0.3 N/A N/A

    3 0.1 N/A N/A N/A N/A N/A N/A

    * N/AcomScore

    comScore Media Metrix

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    e

    //

    /

    Yahoo!

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    Source/Loss

    Facebook

    /

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    1262

    1204

    19 464

    20-24 272

    25-29 261

    30-34 319

    35-39 267

    40 883

    1180

    619

    667

    (IX Survey)

    CyberPanel 12

    2013/09/212013/09/22

    N=2,466

    95%,1.97%20138

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    comScoreUnified Digital MeasurementTM

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement

    Panel

    Unified Digital Measurem

    Segment Metrix

    20%30%

    50%

    Composition Index UV

    100

    Composition Index PV

    100*comScore(UDM)

    unified(U)(u)

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    (02) 2368-2300cm [email protected]

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