InsightXplorer Biweekly Report_20160301

  • View
    295

  • Download
    0

Embed Size (px)

DESCRIPTION

ARO / MMX 觀察 – 2015年台灣網路使用概況回顧市調解析 – 2014-2015年網路行為調查

Text of InsightXplorer Biweekly Report_20160301

  • 20160301

  • ARO / MMX 3 ARO / MMX 2015

    IX Survey 19 2014-2015

    IX

    2016 03 01

  • ARO / MMX 2015

    2016 03 01

  • 2015 comScore MMX Jan. Dec. 2015 2015 comScore Mobile Metrix 2015

    ARO

    2016 03 01

  • 2015

    ARO

    2016 03 01 comScore MMXARO 2015 01 2015 12

    2015 PC 18.4 10.7 2.4 3.6

    / 2,631 34.3%

    2015 PC

    Worldwide 1,959

    Asia Pacific 1,747

    Europe 2,631

    North America 2,626

    Latin America 1,489

    Middle East - Africa 825

    2015 PC

    () 1,848,903

    () 1,066,234

    () 2,407,813

    () 3,622,743

    () 98,241,417

    * 15

    39.4%

    38.3%

    43.8%

    30.7%

    27.6%

    22.7%

    18.2%

    20.1%

    13.5%

    7.2%

    8.8%

    9.4%

    4.5%

    5.2%

    10.6%

    0% 20% 40% 60% 80% 100%

    2015 PC Asia Pacific Europe North America Latin America Middle East - Africa

  • ARO

    2015

    2016 03 01

    ()

    ()

    ()

    China

    India

    Japan

    Indonesia

    Vietnam

    Thailand

    Taiwan

    Philippines

    Malaysia

    Hong Kong

    Singapore

    486.6

    81.6

    69.2

    21.7

    18.4

    13.0

    12.1

    11.4

    11.7

    4.4

    3.7

    1,921

    874

    2,260

    1,408

    1,345

    1,367

    2,859

    702

    1,729

    2,260

    1,900

    1,205

    640

    1,310

    1,084

    1,016

    1,170

    1,833

    685

    1,363

    1,507

    1,374

    // 2015 PC 4.9 8,163 6,924

    2015 1,210 1,833 2,859

    * 15

    2015 PC

    comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    PC 2015 1,332.7 764.6 236 PC 29.5 30.3 38.9 365 2,735 46.9

    236 /29.5 /30.3 /

    38.9 /

    365 /2,735 /

    46.9 /

    1,332.7 /764.6 /

    icon source: www.iconfinder.com

    2015 PC

    * 6

    comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    4.7%

    4.5%

    10.8%

    10.1%

    12.3%

    11.4%

    11.2%

    11.0%

    8.0%

    7.5%

    5.1%

    3.5%

    2.8%

    3.1%

    12.9%

    10.6%

    14.0%

    11.5%

    11.4%

    11.2%

    8.1%

    6.7%

    5.0%

    2.7%

    52.1%

    2.5%

    2.6%

    12.0%

    10.0%

    14.9%

    11.9%

    12.9%

    11.1%

    8.1%

    6.1%

    5.3%

    2.8%

    6-1415-2425-3435-4445-5455+

    2015 PC

    47.9%

    54.2%

    45.8%

    55.6%

    44.4%

    PC 52.1% 47.9% 25-34 35-44 25-34 15-24 25-34 25-34 35-44

    comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    2015 Top 15

    ()

    1 (u) 98.0 6,938 347.5 379 40.02 98.0 6,238 238.1 363 34.33 97.2 4,585 235.5 218 21.64 - 93.0 3,191 194.4 141 14.35 / 91.2 3,916 63.8 105 21.76 91.1 4,381 385.5 442 29.37 (U) 88.4 4,794 178.7 175 25.68 - 85.2 3,618 380.3 426 26.79 (U) - 83.4 4,410 168.1 154 24.010 82.8 2,486 113.1 225 13.111 (u) / 80.7 2,030 28.9 36 9.412 - 74.4 2,151 29.4 42 10.913 (u) / - 70.7 1,358 20.8 23 6.314 69.8 1,334 20.4 33 6.515 (u) 66.0 1,698 92.5 161 10.2

    2015 PC (u) 693.8 40 /

    comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    2015 %Top 15

    2015 %Top 15

    1 98.0 (u) 98.22 (u) 97.9 98.03 97.3 97.04 - 93.5 - 92.65 / 91.4 91.36 90.9 / 91.17 (U) 88.9 (U) 87.88 - 85.0 - 85.39 (U) - 83.9 84.210 81.5 (U) - 82.811 (u) / 80.9 (u) / 80.512 - 74.2 - 74.513 72.5 (u) / - 71.114 (u) / - 70.3 (u) 67.515 68.1 66.8

    2015 (U) (u) (u)

    *XX%comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    2015 18-24 %Top 15

    2015 25-44 %Top 15

    2015 45 %Top 15

    1 99.4 (u) 99.3 (u) 98.42 98.9 98.8 97.83 (u) 98.8 98.4 96.44 - 98.2 - 94.8 / 90.95 95.9 / 92.7 - 90.46 / 92.7 92.7 (U) 90.17 - 92.4 (U) 92.1 89.18 (U) 91.8 (U) - 87.9 (U) - 85.49 (u) / 88.3 86.9 - 82.110 (U) - 86.9 - 86.8 81.311 86.5 (u) / 83.4 (u) / 77.112 - 81.9 - 77.3 (u) 74.313 (u) / - 81.3 (u) 73.9 - 70.914 76.1 73.8 67.315 75.2 (u) / - 73.5 (u) - 65.4

    18-24 99.4% 25-44 (U) (U) - 45 (u) (u) -

    *XX%comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    2015 Top 15

    ()

    1 (u) Yahoo Sites 96.3 6,046 298.0 302 34.32 Google Sites 89.6 4,353 297.9 328 29.73 Facebook 71.5 3,127 428.3 469 29.24 PIXNET Digital Media Corporation* 57.0 1,156 17.4 26 6.85 (u) Microsoft Sites 56.4 1,717 61.0 30 12.66 Chunghwa Telecom 47.0 734 26.2 26 5.07 (U) Next Media Interactive Ltd. 39.1 1,035 27.0 32 9.78 (U) ETtoday & EMI Group 38.9 962 31.1 33 7.99 (u) UDN Group 37.7 565 19.6 36 4.610 Wikimedia Foundation Sites 35.9 531 11.1 15 4.511 Baidu.com Inc. 35.6 677 27.7 40 7.612 (u) YAM.COM 33.6 422 3.8 8 3.313 PChome Online 29.9 384 42.0 147 4.214 (u) Liberty Times Group 27.5 401 13.7 17 4.515 LINE Corporation 27.2 922 4.6 7 1.4

    2015 PC (u) Yahoo Sites 96.3% 604.6 34.3 Google SitesFacebookPIXNET Digital Media Corporation(u) Microsoft SitesFacebook 428.3 469

    * 2015 9 2015 1-8 [P] PIXNET 9-12 [P] PIXNET Digital Media Corporation comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    2015 %Top 15

    2015 %Top 15

    1 (u) Yahoo Sites 96.0 (u) Yahoo Sites 96.72 Google Sites 89.8 Google Sites 89.53 Facebook 71.4 Facebook 71.74 (u) Microsoft Sites 56.3 PIXNET Digital Media Corporation* 59.05 PIXNET Digital Media Corporation* 55.2 (u) Microsoft Sites 56.56 Chunghwa Telecom 46.6 Chunghwa Telecom 47.47 (U) Next Media Interactive Ltd. 41.5 (U) ETtoday & EMI Group 38.78 (U) ETtoday & EMI Group 39.1 (u) UDN Group 37.29 (u) UDN Group 38.2 (u) YAM.COM 36.510 Baidu.com Inc. 36.8 (U) Next Media Interactive Ltd. 36.411 Wikimedia Foundation Sites 36.0 Wikimedia Foundation Sites 35.812 (u) YAM.COM 31.0 Baidu.com Inc. 34.413 PChome Online 29.6 PChome Online 30.214 Yong Sheng Technology 29.0 LINE Corporation 29.015 (u) Liberty Times Group 28.5 (u) Fubon Multimedia Technology 27.5

    2015 (U) Next Media Interactive Ltd.(u)YAM.COM36.5% Yong Sheng Technology Mobile01 (u) Liberty Times GroupLINE Corporation(u) Fubon Multimedia Technology

    * 2015 9 2015 1-8 [P] PIXNET 9-12 [P] PIXNET Digital Media Corporation comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01

    2015 18-24 %Top 15

    2015 25-44 %Top 15

    2015 45 %Top 15

    1 (u) Yahoo Sites 97.1 (u) Yahoo Sites 98.4 (u) Yahoo Sites 96.92 Google Sites 92.3 Google Sites 91.0 Google Sites 89.23 Facebook 80.7 Facebook 72.3 Facebook 67.34 PIXNET Digital Media Corporation* 65.0 PIXNET Digital Media Corporation* 61.4 (u) Microsoft Sites 56.35 (u) Microsoft Sites 62.2 (u) Microsoft Sites 59.6 PIXNET Digital Media Corporation* 52.06 (U) Next Media Interactive Ltd. 52.3 Chunghwa Telecom 49.8 Chunghwa Telecom 47.67 (U) ETtoday & EMI Group 51.3 (U) Next Media Interactive Ltd. 42.4 (u) UDN Group 39.58 Chunghwa Telecom 50.8 (u) UDN Group 41.2 (U) ETtoday & EMI Group 32.59 Wikimedia Foundation Sites 47.2 (U) ETtoday & EMI Group 40.7 (U) Next Media Interactive Ltd. 31.810 Baidu.com Inc. 44.4 Wikimedia Foundation Sites 36.8 (u) YAM.COM 31.111 (u) UDN Group 40.8 (u) YAM.COM 36.5 Baidu.com Inc. 30.612 (u) YAM.COM 37.0 Baidu.com Inc. 35.2 PChome Online 30.313 LINE Corporation 35.9 PChome Online 35.0 Wikimedia Foundation Sites 30.114 (u) China Times Group 34.5 Yong Sheng Technology 31.5 (u) Fubon Multimedia Technology 25.215 (u) Liberty Times Group 34.1 (u) Liberty Times Group 30.8 (u) Liberty Times Group 24.0

    18-24 LINE Corporation(u) China Times Group 18-24 25-44 (u) UDN GroupYong Sheng Technology Mobile01 45 (u) Fubon Multimedia Technology

    * 2015 9 2015 1-8 [P] PIXNET 9-12 [P] PIXNET Digital Media Corporation comScore MMXARO 2015 01 2015 12

  • ARO

    2015

    2016 03 01 comScore Mobile MetrixARO 2015 01 2015 12

    comScore Mobile Metrix Mobile 2015 1,075.2 166.5 25 3.8 Mobile 51.0% 49.0% 25-34 35-44

    *Mobile 18 App Total Mobile 2015 4 Mobile 2015 4 2015 12

    7.7%

    8.4%

    17.2%

    16.9%

    14.3%

    14.2%

    9.8%

    8.8%

    2.0%

    0.7%

    18-2425-3435-4445-5455+

    51.0%

    2015 Mobile

    49.0%

    166.5 /

    25 /

    3.8 /

    1,075.2 /

    icon source: www.iconfinder.com

    2015 Mobile

  • 2015 PC 18.4 2.4 3.6

    34.3%

    PC 1,833 2,859

    2015 PC 1,332.7 29.5 2,735 30.3 46.9

    PC 52.1% 47.9% 25-34 35-44

    2015

    2016 03 01

    ARO

  • 2015 PC Top 3 (u) Top 15

    (U) (u)

    18-24 25-44 (U) (U) - 45 (u) (u) -

    2015 PC Top 3 (u) Yahoo Sites Google SitesFacebookTop 15 Facebook

    (U) Next Media Interactive Ltd.Yong Sheng Technology(u)Liberty Times Group(u) YAM.COMLINE Corporation(u) FubonMultimedia Technology

    2015

    2016 03 01

    ARO

  • ARO

    2016 03 01

    comScore Mobile Metrix 2015 Mobile 1,075.2 166.5 3.8

    Mobile 51.0% 49.0% 25-34 35-44

    2015

  • IX 2014-2015

    2016 03 01

  • 2014-2015

    2014 1 2015 12 10RDD 300 24 7,200

    IX

    2016 03 01

  • IX

    2014-2015

    Key Findings 2014-2015 2015 (75.7%)Android Apple iOS

    2015 76.5%

    2015 (67.1%) /(58.7%) 28.9%

    /

    /

    2016 03 01

  • IX

    2014-2015

    2016 03 01

    2015 (75.7%) 15 (+3.3%) 2014H2 - 2015H1 (+7.6%) 2015 56.0%

    60.9% 64.9%72.4% 75.7%

    51.9% 54.1% 55.2%56.0%

    2014H1 2014H2 2015H1 2015H2

    BASE2014H1 N=1,8002014H2 N=1,8002015H1 N=1,8002015H2 N=1,800

  • IX

    2014-2015

    2016 03 01

    Android Apple iOS 2014 15.5% 18.1% 18%

    76.2%

    76.7%

    75.2%

    74.9%

    18.0%

    18.4%

    18.1%

    15.5%

    0% 20% 40% 60% 80% 100%

    2015H2

    2015H1

    2014H2

    2014H1

    Android

    Apple iOS

    Windowsphone

    Blackberry

    BASE2014H1 N=1,0942014H2 N=1,1662015H1 N=1,3042015H2 N=1,362

  • IX

    2014-2015

    2016 03 01

    71.0% 71.7% 75.3%76.5%

    2014H1 2014H2 2015H1 2015H2

    BASE2014H1 N=1,8002014H2 N=1,8002015H1 N=1,8002015H2 N=1,800

    2015 76.5% 49

    Total

    10~19 20~29 30~39 40~49 50

    2014H1 71.0% 73.7% 68.3% 92.3% 96.0% 91.4% 77.4% 39.9%

    2014H2 71.7% 72.8% 70.6% 88.9% 95.2% 92.8% 81.9% 40.4%

    2015H1 75.3% 76.3% 74.3% 91.4% 96.5% 94.6% 87.0% 46.1%

    2015H2 76.5% 76.5% 76.4% 92.5% 96.0% 91.5% 83.6% 52.2%

    -

    BASE2014H1 N=1,8002014H2 N=1,8002015H1 N=1,8002015H2 N=1,800

    5%

  • IX

    2014-2015

    2016 03 01

    63.7% 62.6%

    63.4% 58.7%55.1% 59.0%

    64.8% 67.1%

    27.1% 29.4% 29.3% 28.9%

    2014H1 2014H2 2015H1 2015H2

    BASE2014H1 N=1,8002014H2 N=1,8002015H1 N=1,8002015H2 N=1,800

    /// 2015 / (64.8%)/(63.4%) 2015 /(67.1%) 8

    20-39 / 30-39

    10~1920~2930~3940~4950Total

    2014H1 2014H2 2015H1 2015H2

  • IX

    2014-2015

    2016 03 01

    (3+)

    10-19 50 (3+) 30-39 BASE2014H1 N=1,278

    2014H2 N=1,2902015H1 N=1,3542015H2 N=1,376

    24.9%

    22.0%

    19.9%

    23.9%

    44.5%

    45.2%

    43.1%

    42.7%

    30.5%

    32.7%

    37.1%

    33.4%

    2014H1

    2014H2

    2015H1

    2015H2

  • IX

    2014-2015

    2016 03 01

    16.9%

    6.5%1.5%

    38.3%

    2.3% 3.9%

    30.5%

    12.4% 8.3%

    1.4%

    38.3%

    3.0% 3.9%

    32.7%

    9.0%10.1%

    0.8%

    36.5%

    3.2% 3.3%

    37.1%

    7.8%

    14.8%

    1.3%

    34.9%

    5.8%2.0%

    33.4%

    2014H1

    2014H2

    2015H1

    2015H2

    BASE2014H1 N=1,2782014H2 N=1,2902015H1 N=1,3542015H2 N=1,376

    4.8%

    3.8%

    / 2014H1 /// 2015H2 14.8%/ (7.8%)

  • IX

    2014-2015

    2016 03 01

    119.2105.5

    64.3

    40.5

    124.6

    105.2

    67.7

    41.5

    /

    ()

    2015H1

    2015H2

    BASE2015H1 N=1,3542015H2 N=1,376

    145.0

    117.2

    72.961.2

    139.8

    109.6

    78.861.9

    /

    ()

    2015H1

    2015H2

    BASE2015H1 N=1,3542015H2 N=1,376

    / 100 140

  • IX

    2014-2015

    2014-2015 2015 (76.5%) (56%)/

    /

    2016 03 01

  • IX

    2014-2015

    2016 03 01

    20141300

    10

    2014/012015/12

    N=1,800N=7200

    3579 49.7% 3622 50.3%

    10~19 930 12.9%20~29 1076 14.9%30~39 1327 18.4%40~49 1222 17.0%50 2645 36.7%

    3254 45.2% 1900 26.4% 2046 28.4%

  • m [email protected]