InsightXplorer Biweekly Report_20131030

7/27/2019 InsightXplorer Biweekly Report_20131030

1/31

20131030


2/31

ARO / MMX

3 ARO / MMX

IX Survey

18

20131030


3/31

ARO / MMX

20131030


4/31

3C

3C

20131030


5/31

comScore Media MetrixA 20131030

comScore Media Metrix20139

6

: 67


6/31

20131030

55%25-34

325-3435-4420%

25-34

35-44

35-44

1 Composition Index UV

100

2 Composition Index PV

100

comScore Media MetrixA


7/31

20131030

Segment Metrix

TechCrunchEngadgetZDNetCNET

ePriceSogi!PChome

120%

2 Composition Index UV

Media

Total Unique Visitors

(000)

Composition Index

UV

1 [P](U) COOL3C.COM 754 148

2 [P] Yong Sheng Technology 2,673 148

[M] MOBILE01.COM 2,672 148

3 [P] Adobe Sites 831 148

4 [P](u) CBS Interactive 948 139

[C](u) ZDNet 35 148

[M](u) CNET 657 148

5 [P](u) AOL, Inc. 756 138

[G](U) TECHCRUNCH.COM 33 148

[G](u) ENGADGET.COM 537 1486 [P](U) U-CAR.COM.TW 613 138

7 [P] SOGI.COM.TW 563 135

8 [P](U) EPRICE.COM.TW 759 135

9 [P](u) CNA.COM.TW 641 132

10 [P] HERBUY.COM.TW 590 130

Media

Total Unique V

(000)

1 [P](u) AOL, Inc.

[G](U) TECHCRUNCH.COM

[G](u) ENGADGET.COM

2 [P](U) U-CAR.COM.TW

3 [P](U) EPRICE.COM.TW

4 [P](U) COOL3C.COM

5 [P] SOGI.COM.TW

6 [P](u) CBS Interactive

[C](u) ZDNet

[M](u) CNET 7 [P] Yong Sheng Technology

[M] MOBILE01.COM

8 [P] PCSTORE.COM.TW

9 [P] WORDPRESS.COM*

10 [P](u) CNA.COM.TW

comScore Segment MetrixA


8/31


comScore Media Metrix

iThome

InsideTechOrange

DigiTimes

DigiTimes

36.5Inside

31.2


9/31


Inside

6

25-34TechOrangeInside944


10/31


comScore Cross Visiting

InsideTechOrange

1Shared Audience (000) iThomeInside37,000

2% VerticaliThomeInside37,000iThome(546,000)6.8%

Inside

3Index% Vertical iThomeInside37,000iT

Inside1.4%468 iThome468%Inside

Base [P] ITHOME.COM.TW [P] INSIDE.COM.TW [P] TECHORANGE.COM [P] BNEXT.COM.TW

Target

Audience

(000)

% Vertical

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Total Internet 11,901 100.0 546 100.0 100 172 100.0 100 158 100.0 100 113 100.0 100

[P] ITHOME.COM.TW 546 4.6 546 - - 37 21.5 468 37 23.4 509 27 23.7 515

[P] INSIDE.COM.TW 172 1.4 37 6.8 468 172 - - 35 22.0 1,517 20 17.6 1,215

[P] TECHORANGE.COM 158 1.3 37 6.8 509 35 20.1 1,517 158 - - 17 14.7 1,111

[P] BNEXT.COM.TW 113 0.9 27 4.9 515 20 11.5 1,215 17 10.5 1,111 113 - -

[M] DIGITIMES.COM.TW 79 0.7 24 4.4 656 7 4.0 602 6 3.8 573 9 8.4 1,264


11/31


3C

Mobile01Yahoo!3C

TMobile013C30

cool3c32.1

MSN3C36


12/31

20131030

3CMobile01

Yahoo!3C

6

34T

MSN3C35

1Yahoo!3C2013

2UDM20134

UDM

2MSN3C

UDM

comScore Media MetrixA


13/31

20131030 comScore Media MetrixA

PCZON

Base [M] MOBILE01.COM [S](U) Yahoo! Taiwan Tech [M] TECHBANG.COM.TW

Target

Audience

(000)

% Vertical

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Total Internet 11,901 100.0 2,672 100.0 100 1,765 100.0 100 981 100.0 100

[M] MOBILE01.COM 2,672 22.5 2,672 - - 877 49.7 221 600 61.1 272

[S](U) Yahoo! Taiwan Tech 1,765 14.8 877 32.8 221 1,765 - - 163 16.6 112

[M] TECHBANG.COM.TW 981 8.2 600 22.4 272 163 9.2 112 981 - -

[P](U) COOL3C.COM 754 6.3 471 17.6 278 150 8.5 134 284 28.9 456

[S](U) MSN Tech & Gadgets - Taiwan 312 2.6 166 6.2 237 93 5.3 201 85 8.6 329

[P] PCZONE.COM.TW 89 0.8 65 2.4 322 15 0.8 112 22 2.3 305

[C] SINA Technology 72 0.6 53 2.0 330 20 1.1 190 33 3.4 557

Base [P](U) COOL3C.COM[S](U) MSN Tech & Gadgets -

Taiwan[P] PCZONE.COM.TW [C] SINA Te

Target

Audience(000)

% Vertical

Shared

Audience(000)

% Vertical Index

Shared

Audience(000)

% Vertical Index

Shared

Audience(000)

% Vertical Index

Shared

Audience(000)

% Ver

Total Internet 11,901 100.0 754 100.0 100 312 100.0 100 89 100.0 100 72 1

[M] MOBILE01.COM 2,672 22.5 471 62.4 278 166 53.2 237 65 72.3 322 53

[S](U) Yahoo! Taiwan Tech 1,765 14.8 150 19.9 134 93 29.8 201 15 16.7 112 20

[M] TECHBANG.COM.TW 981 8.2 284 37.6 456 85 27.2 329 22 25.1 305 33

[P](U) COOL3C.COM 754 6.3 754 - - 35 11.4 179 10 10.9 173 12

[S](U) MSN Tech & Gadgets - Taiwan 312 2.6 35 4.7 179 312 - - 2 1.9 74 5

[P] PCZONE.COM.TW 89 0.8 10 1.3 173 2 0.6 74 89 - - 2

[C] SINA Technology 72 0.6 12 1.6 266 5 1.6 271 2 2.5 421 72


14/31


app

app

app

AppGuruapp01iappiPhone4.twAppGuru

iappiPhone4.TW

app

31-33


15/31


App

25-

34


16/31


app01AppGuruiapp

Base [P] APPGURU.COM.TW [P] IPHONE4.TW [P] APP01.COM.TW

Target

Audience

(000)

% Vertical

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Shared

Audienc

(000)

Total Internet 11,901 100.0 214 100.0 100 173 100.0 100 171 100.0 100 103

[P] APPGURU.COM.TW 214 1.8 214 - - 20 11.8 656 28 16.5 917 13

[P] IPHONE4.TW 173 1.5 20 9.5 656 173 - - 15 8.5 585 11

[P] APP01.COM.TW 171 1.4 28 13.2 917 15 8.4 585 171 - - 12

[P] IAPP.COM.TW 103 0.9 13 6.0 692 11 6.1 711 12 6.9 802 103


17/31

201396

25-34

3

ePriceSogi!PChome

iThome

Inside

TechOrange

DigiTimes

InsideTechOrange

Mobile01

3CT

T

PCZONE

appApp

iappiPhone

app

25-34

20131030


18/31

IX

201310 30


19/31

201310

2,585

20131030


20/31

Key Findings

35.2%

(40%)

(26.5%)

(67.6%)

(63.2%)

(15.7%)/

/(73.6%)

77%

37.1%

(36.8%)

(42.1%)/

Sony

15,001~25,000

20131030


21/31

(35.2%)

55.6%9.2%

(40%)

(26.5%)

20131030


22/31

(67.6%)

(15.7%)(10.5%)

(9.8%)

(8.1%)(5.3%)

(41.9%)

(40.7%)35-39

//

(33.1%)

20131030


23/31

(63.2%)

(51.3%)

40

46.3%

20-24

20131030


24/31

(77%)23%

(48.1%)

(47.7%)

(40.6%)

20131030


25/31

//(73.6%)

(55.5%)(50%)

//

20131030


26/31

(42.1%)/

(40.8%)

34%

20131030


27/31

Sony(52.4%)

Panasonic(38.6%)Sony

(17%)

(14.1%)(12.6%)

Sony19

20-2430-39

20131030


28/31

(77.7%)35-39

(65%)

(58.4%)(54.4%)

15,001-25,000

20131030


29/31

20131030


30/31

(IX Survey)

CyberPanel

12

2013/10/122013/10/13

N=2,585

95%,

1.93%20138

1323 51

1262 48

19 487 18

20-24 285 11.

25-29 273 10

30-34 335 12

35-39 279 10

40 925 35

1237 47

649 25

699 27

20131030


31/31

(02) 2368-2300cm [email protected]
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Documents

InsightXplorer Biweekly Report_20131030