InsightXplorer Biweekly Report_20140815

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  • 8/11/2019 InsightXplorer Biweekly Report_20140815

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    20140815

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    201471821

    )1,868com

    Metrix6

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    Key Findings

    /

    24.3%6-7

    /

    /(81.8%)

    (40.7%)(34.7%)

    /104

    1111

    20146

    193.516.1%

    y

    (44.7%)(36.3%

    (32.3%)

    15-24

    25-44

    45

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    Key Findings

    /

    25-34

    /25-34104

    15-34

    45-54

    15-34yes123

    Segment MetrixTop10

    /

    104

    /

    yes12

    1

    1111

    yes12351

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    Key Findings

    /

    (55.4%)(46.7%)

    /(35.4%)

    (50.1%)

    (50%)(46.5%)

    (33.2%)

    /

    (40.7%)

    (25.0%)(24.0%)

    (20.1%)

    (49.2%)

    (44.7%)(43.

    /(27%)

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    /co

    Metrix201272014620% - 30%

    2012720136 - 7

    /AppPC/

    comScore Media MetrixARO

    0.0%

    5.0%

    10.0%

    15.0%

    20.0%

    25.0%

    30.0%

    / %

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    /

    7

    /

    (81.8%)

    20-24

    (40.7%)(34.7%)

    /(27.5%)

    40

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    1041111

    104(57.8%)

    yes123

    518e

    104

    25-34

    1111yes12351820-

    29

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    20146193.5

    *104(127.5)

    1111(101.3)518(48.9)yes123

    104ye

    yes1231111

    comScore Media MetrixA

    Media

    ()%

    ()

    ()

    ()

    Duplicated* 1,935 16.1 - - 29.9 105 104 1,275 10.6 111 34.0 29.4 98

    1111 1,013 8.4 79 34.5 13.6 50

    518 489 4.1 29 34.6 4.3 24

    yes123 336 2.8 20 33.8 13.6 47

    Duplicated*comScore Audience Duplication

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    (44.7%)35-

    39

    (36.3%)

    (32.3%)35-39

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    yes123104

    15-2425-

    34

    yes12315-24104

    25-4445

    518

    comScore Media MetrixA

    51.1 49.5 47.9

    48.9 50.5 52.1

    0%

    50%

    100%

    24.2 25.0 25.1

    27.133.7 32.2

    23.522.2 21.9

    16.614.3 14.3

    8.6 4.8 6.5

    0%

    20%

    40%

    60%

    80%

    100%

    15-24 25-34 35-44 4

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    100

    ()/()

    25-3415-24

    51825-34

    10445-54

    1111

    34

    45-5415-2425-34

    yes12345-54

    yes123

    comScore Media MetrixA

    117

    100

    108109

    101

    15-24

    25-34

    35-44

    45-54

    55+

    121

    131

    119

    130

    131

    114

    148

    135

    15-24

    25-34

    35-44

    45-54

    55+

    (Composition Index UV)

    (Comp

    (Comp

    (Composition Index UV)

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    /

    20146/

    1111

    104

    comScore Media MetrixA

    104 1111 518 yes123

    B2B B2B B2B

    / /

    B2B

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    104

    1111

    yes123518

    104

    1111

    518

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    /(55.4%)

    30-39

    (46.7%)35-39

    /(35.4%)

    (34.9%)/(33.4%)

    /

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    (50.1%)

    (50%)

    (46.5%)

    20-24

    /

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    (66.8%)(33.2%)

    20-34

    /(40.7%)

    (25.0%)

    (24.0%)(20.1%

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    (49.2%)

    /(44.7%)

    (43.1%)

    20-24

    /(27%)20-24

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    /1

    1111yes123518

    2014616.1%104

    yes123

    15-346

    25-34104

    yes1235181111

    15-2445-54

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    /

    /

    /

    /

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    963

    905

    20-24 509

    25-29 193

    30-34 233

    35-39 211

    40 722

    891

    468

    510

    (IX Survey)

    CyberPanel20

    2014/07/192014/07/22

    N=1,868

    95%,2.27%20147

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    comScoreUnified Digital MeasurementTM

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement M

    Panel

    Unified Digital Measuremen

    Media Metrix

    *comScore(UDM)unified(U)(u)

    /

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    (02) 3322-2882c

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