InsightXplorer Biweekly Report_20141117

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    20141117

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    2014 11 17

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    App

    App2014101820

    2,137

    Media MetrixMobile Metrix

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    !Key Findings!comScore Media Metrix20149

    !64.5% (13)

    !

    1.6 (8)

    !159 (

    11)

    !17.9 (8)

    !7.5 (11)

    !Demographic Profile

    !

    6:415-34

    25-34

    15-24

    !/

    7:315-24

    25-34

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    !Key Findings!20149Top10

    (U)Wikia Gaming

    (U)Yahoo

    !Segment Metrix 2.0

    !

    6-14(u)

    !15-24(U)Dailymotion

    !25-34(u)

    !35-44

    !45PPS

    ! comScore Mobile Metrix

    21.8

    3.7Twitch Mobile

    App

    10.93.1

    ! 8

    App

    91.1%App

    App

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    !Key Findings! App

    4.7830

    App2.8App

    4.4137

    App3.4

    ! AppCandy Crush

    SagaLINE

    App

    ! AppCandy

    Crush Saga

    //

    !

    (14.4%20.9%)

    9

    (22.9%)

    30(26.6%)

    ! App

    App

    App

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    comScore Media Metrix2014964.5%87

    comScore 2813

    1597.5comScore

    1.617.9

    288

    comScore Media MetrixA

    64.5 %

    1.6 159

    17.97.5

    31.8 3114 61.7 17.8

    NO.11NO.8NO.11NO.13

    NO.

    NO.8

    1353.4Base =

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    comScore Demographic Profile Report20149

    (%Composition Unique Visitors)6:4

    25-3415-24

    (%Composition Pages)(%Compos

    7:3

    comScore Media MetrixA

    20149

    42.3%28.8% 31.3

    57.7%71.2% 68.9%

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    Top10

    Garena(App)

    Top10(U)Wikia Gaming

    (U)Twitch

    (u)beanfun! (U)Yahoo

    Top10(U)Yahoo

    100

    comScore Media MetrixA

    129

    150

    100

    97

    129

    146

    122

    144

    144

    125

    39

    47

    36

    44

    69

    95

    88

    113

    122

    220

    050100150200250

    G

    (U)Wikia Gaming

    (U)Yahoo

    gamebase

    (U)Twitch

    (u)beanfun!

    (App)

    Garena

    0

    20149Top10

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    Segment Metrix 2.0T

    (Composition Index UV)100100

    6-1425-34(u)15-24

    (U)Dailymotion45PPS

    comScore Segment Metrix 2.0 AR

    6-14

    15-24

    25-34

    35-44

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    App

    App

    comScore Mobile MetrixTwitch

    comScore

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    !App

    App

    83%App19

    App

    App230-34

    App

    35

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    !App

    App

    App4.78

    App4.41

    App

    (44.3%)

    35-39

    App (31.8%)

    11~30

    (32.6%32%)

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    !App

    App

    11~1

    App

    5

    79

    1012

    App

    (43.6%)

    (33.7%)App

    (44.3%)

    (33.5%)

    App

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    !AppApp

    App

    App

    Candy Crush Saga(17.4%22.9%)

    (13.3%8.27%)LINE (5%

    4.4%) Candy Crush Saga

    Ap

    (63.4

    (43.5%

    (27.9%31.7%

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    !App

    App

    App1

    (41.7%)

    App1~2

    (36.2%)

    App

    1

    1~2(21.5

    (24.2%)

    (22%)

    App

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    !App

    App

    2.8

    3.4

    3

    79.9%71.3%

    App

    (51.1%52.8%)

    (20.8%18.2%)

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    !App

    App

    AppCandy Crush Saga(22.8%26%)

    (12.1%9.1%)LINE

    (4.3%)

    Angry Bird(4.3%) Candy Crush

    Saga

    (54.8%44.5%)

    (44.6%40.7%)

    (25.5%30.2%)

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    !App

    App

    (14.4%20.9%)

    App

    91~200(22.

    30

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    !App

    App

    (72.1%

    67.3%)

    App

    38.4%)/(3

    41.7%)

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    !App

    App

    (52.2%

    45.5%)

    (26.5%25.3%)

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    comScoreMobile Metrix/AppTrac

    Tw

    MetrixMobile Metrix(Browser Access)

    (Application Access)Twitch

    3.7

    21iPad

    comScore Mobile MetrixA

    (Browser Access) (Application Access)

    20149Twitch ((Total Unique Visitors) (

    218

    37

    109

    31

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    !

    AppApp

    App14%

    App

    App

    App

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    !App

    App

    Candy Crus

    LINE

    Bird

    App

    (20.9%)

    App

    /

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    !

    Med

    Demographic

    /Top10

    Segment Metrix 2.0 /

    /Campaign/

    /()

    20149comScoreMobile Metrix

    ()

    /comScore

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    1102

    1035

    19 364

    20-24 216

    25-29 219

    30-34 265

    35-39 243

    40 830

    1019

    535

    583

    (IX Survey)

    CyberPanel

    2014/10/182014/10/20

    N=2,137

    95%,2.12%201410

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    comScoreUnified Digital MeasurementTM(UDM)

    4

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement M

    Panel

    Unified Digital Measuremen

    Mobile Metrix (Tier 3)

    *comScore(UDM)

    unified(U)(u)comScore

    comScore

    (Mobile Web)(Mobile

    Applications)comScoreSDK

    Mobile MetrixcomScore

    2015Tier 2

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    (02) 3322-2882c

    m [email protected]

    !

    !