InsightXplorer Monthly Report_201305.pdf

7/28/2019 InsightXplorer Monthly Report_201305.pdf

http://slidepdf.com/reader/full/insightxplorer-monthly-report201305pdf 1/45

2013 5



ARO / MMX

3 ARO / MMX –

IX Survey

12 –

20 –

29 Apps – Game Apps

34

2013 5



ARO / MMX

2013 5



C2C

B2C

2013 5



2013 5 comScore Media Metrix A

ARO comScore Media Metrix

55.6%

(52.8%) (52.6%) 39.5%

32.7%

201

60 131

224-48



2013

2012 4 595.4

50.9% 626.7 (52.8% )

45-54

comScore Media Metrix A5



2013

5

Yahoo! BID

& BUY JustBidit QuickBid

Yahoo!

Yahoo!

Y! 50.1

Y! 99

116 Y!

2013 4

Yahoo!

443.2 256525.2

44.2%

174.1

comScore Media Metrix A

http://tw.bid.yahoo.com/


http://www.ruten.com.tw/

http://www.bidandbuy.com.tw/



http://www.justbidit.com.tw/


http://www.quickbid.com.tw/
































2013

5

Y!

25-34 44

8 Y!

Y! 25-34

35-44 35-44 45-54

Composition Index PV

Y!

2 6400 60.3%

44.4% 60.3% / 44.4% x 100 = 136




2013 5

Y!

Y!

Y!

Y!




2013 5

Segment Metrix

20% Y!

Y!

1 20%

2 Composition Index UV

64.7 25.3%

19.3% 25.3% / 19.3% x 100 = 132

3 Composition Index PV

31.7%

33.3% 31.7% / 33.3% x 100 = 95

Y!

Yahoo! Google

Y! Y

EDM

comScore Segment Metrix AR



‣ (55.6%)(52.8%)

‣ 2013 4 626.76.9 60

131

‣ 2013 4 Yahoo!443.2 256

5.8 Y!

‣ Y!44 8

‣ Y!

‣ Segment Metrix

Y!

‣ Y!Yahoo! Gmail

Y!

2013 5



IX

2013 5



ARO Media+ Yahoo!

ARO Panel* ARO Panel

2013 04 24 05 02

2013

*ARO Panel (CyberPanel)ARO 2000~30005



2013

Key Findings

‣ ARO Media+

(+47.2%)

(-13.9%)

‣

‣

84.9%

(81.1%)

‣

GOMAJI

G

5



‣

2013

ARO Media+ 2013 04 01 04 20 Yahoo!G

gif flash

V V

V

V V

V V

V V

G

GOMAJI

1

2

3

4

55



‣

2013

ARO Panel ARO Media+(31.6%) G (29.9%)

(23.2%)

(70.4%) (68.9%)

ARO PanelARO Media+

Yahoo! ARO Panel

+47.2%-13.9%

5



‣

2013

ARO Panel84.9%

(81.1%)

5



‣

2013

GOMAJI

(48.7%) 25.5%

G

5



ARO Media+

(IX Survey )

( ARO Panel)

2013/04/24 2013/05/02

N=591

95% , 4.03%

2013

ARO Media+

ARO Media+

5



IX

2013 5



2013 05 01 05

, 3,755

2013 5



2013 5

Key Findings

‣ (65%)

(23%)

‣ (40%) (39%)

‣

‣

‣

‣ (65%

1~3



‣

2013 5

(89.4%)10.6%



‣

2013 5

35.5% 33.6%

(47.1%)29.8% 16.9%



‣

2013 5

20.6%

(58.2%)



‣

2013 5

(64.7%) (46.4%)(36.2%) (32.7%)

1~3



‣

2013 5

50.5%38.5%

5.5%



(IX Survey )

15

2013/05/01 2013/05/06

N=3,755

95% , 1.59%

1924 51.3%

1830 48.7%

19 747 19.9%

20-24 407 10.8%

25-29 402 10.7%

30-34 504 13.4%

35-39 431 11.5%

40 1264 33.7%

1790 47.7%

940 25.0%

1024 27.3%

2013 5



Apps Game Apps

2013 5



Game Apps 2013 5 77%

App 6%

Game App C

Saga LINE I Love Coffee Angry Birds Friends 2,936

2013 5

Game Apps



CandyCrush Saga 65%

857 14.3

Candy Crush Saga

App 8NT$286Extra Lives

Unlock Next EpisodeColor Bomb

2013 5

Game Apps



LINE I Love Coffee LINE12%

594 9.9738

394

LINE I Love Coffee

LINE I Love Coffee17%

NT$331

2013 5

Game Apps



Angry Birds FriendsFB

32%(39%)

Angry Birds Friends

Angry Birds Friends

3.8 AppN

2013 5



IX Online Shopping Trends: eCommerce

On The Rise In Emerging Markets

2013 5

Online Shopping Trends e-Commerce On The Rise In Emerging Markets



2013 5

jana.com

jana.com




2013 5

600

3,000




2013 5




2013 5




2013 5




2013 5

OLX

Amazon

http://www.gsmnation.com/blog/2013/04/04/online-shopping-trends-ecommerce-on-the-rise-in-emmarkets/

http://www.gsmnation.com/blog/2013/04/04/online-shopping-trends-ecommerce-on-the-rise-in-emerging-markets/



















IX Teens Vastly Prefer Shopping

In-Store to Online

2013 5

Teens Vastly Prefer Shopping In-Store to Online ; Top Spending Categories Listed



2013 5

3/4

Piper Jaffray Taking Stock With

Teens

78%

17%

75%

19%




2013 5

Piper Jaffray

(21%);

(18%);

/ (10%);

(9%);

(8%);

(8%);

/ (7%);(6%);

(6%);

70%

55%

(55% 42%

41%) (60%

32% )

23%Amazon

5% 7%




2013 5

Piper Jaffray :

1)

& 1,600 ; 16.1

$84,000 , 25%;

$104,000

2)

& 3,600 ; 16.5 ;

$84,000 ;$54,000

http://www.marketingcharts.com/wp/topics/e-commerce/teens-vastly-prefer-shopping-in-store-to-online-top-spending-categories-listed-28543

































(02) 2368-2300cm [email protected]

‣

‣

mailto:[email protected]

mailto:[email protected]

Documents

InsightXplorer Monthly Report_201305.pdf