InsightXplorer Monthly Report_201302.pdf

7/29/2019 InsightXplorer Monthly Report_201302.pdf

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2013 02


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2

ARO / MMX

ARO .........................................3

IX Survey

..............9

2013..................20

January 2013 United States Auto Sales Brand

Rankings...............................................................................24

2013 Car Brand Perception Survey Consumers

name their top 20 brands......................................................29

2013 01.........32


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AARROO//MMMMXX--


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ARO/MMX20131215

18.2%15-20% 5

1220%

2012Q3102013132006400

1: 20121-20131

: comScore Media Metrix, Jan 2013

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2: 20131

: comScore Media Metrix & customized report, Jan 2013

2012

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3: 20121-20131


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4: 20131/


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6: 20131/



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Segment Metrix//

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SUM

2: 201212/

: comScore Media Metrix, Dec. 2012

ARO/MMX2013118.2%3200

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X-


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2013 02 01 02 05

4,015

Toyota(56%)

Mazda(31%)Nissan(28%)

Toyota

35Mazda

Nissan

HyundaiMazdaSuzuki

NissanLuxgen


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(FordNissan Toyota)

FordNissanToyota

MazdaLuxgen


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Mazda

LuxgenHonda

Toyota


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MitsubishiSuzuki

Hyundai


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LuxgenSuzuki

Honda/


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(FordNissanToyota

Mitsubishi)Luxgen

HyundaiMazda Honda/

Luxgen

MazdaHonda/SuzukiMitsubishiNissan

Toyota


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HyundaiMazda

onda


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MitsubishiNissan

ToyotaFord


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Hyundai

Mazdaonda

MitsubishiNissan

ToyotaFord

Mazda

MitsubishiNissan

Mitsubishi


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(IX Survey)

15

2013/02/01~2013/02/05

N=4,015 95% 1.55%

1873 46.7%

2142 53.3%

19 116 2.9%

20-24 448 11.2%

25-29 791 19.7%

30-34 966 24.1%

35-39 745 18.6%

40 949 23.6%

2098 52.3%

856 21.3%

1061 26.4%

Feb 2013

Base N=4,015


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--22001133


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2013 2

(IX Survey)

2013/02/01~2013/02/05

4,015

2012(2013)

2013 02

02 01 02 05

4.015

35% 30-34 40

71%

35-39 29% 20-24


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(77%)

40

(23%)

(25-34)


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65

89

33


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January 2013 United States Auto Sales Brand Rankings


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2013 1

2013 1 15%(Ford)

(Chrysler) 22% 16%

(Ford) 39% F 24%(Dodge)

2013 1 Dart Caliber 6000(Jeep)

(Lincoln)(Lincoln)MKZ

MKZ 2013 1 73%

(GM)(Buick) Enclave 57%ATS

(Cadillac)(Chevrolet)Silverado32

GMC Terrain 51%

(Ford)(GM)

-(Mercedes-Benz) Sprinter

(Cadillac)

(Lincoln)


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2013 1 14.2 13

MoCo 33,000FoMoCo 30,000

27,000 16,000


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Rank Automaker January 2013 % Change Year To Date YTD % Change

#1 Ford 161,672 + 23.3% 161,672 + 23.3%

#2 Chevrolet 137,304 + 10.9% 137,304 + 10.9%

#3 Toyota 136,621 + 25.7% 136,621 + 25.7%

#4 Honda 84,137 + 12.7% 84,137 + 12.7%

#5 Nissan 73,793 + 1.8% 73,793 + 1.8%

#6 Hyundai 43,713 + 2.4% 43,713 + 2.4%

#7 Dodge 43,227 + 37.4% 43,227 + 37.4%

#8 Kia 36,302 + 2.2% 36,302 + 2.2%

#9 GMC 30,816 + 23.4% 30,816 + 23.4%

#10 Jeep 30,318 - 4.4% 30,318 - 4.4%

#11 Volkswagen 29,018 + 6.7% 29,018 + 6.7%

#12 Subaru 27,663 + 21.3% 27,663 + 21.3%#13 Mercedes-Benz 23,578 + 11.1% 23,578 + 11.1%

#14 Mazda 21,319 - 11.2% 21,319 - 11.2%

#15 Ram 20,987 + 13.6% 20,987 + 13.6%

#16 Chrysler 20,696 + 17.6% 20,696 + 17.6%

#17 BMW 16,513 + 0.7% 16,513 + 0.7%

#18 Lexus 16,211 + 32.1% 16,211 + 32.1%

#19 Buick 13,463 + 31.9% 13,463 + 31.9%

#20 Cadillac 13,116 + 47.0% 13,116 + 47.0%

#21 Audi 10,056 + 7.5% 10,056 + 7.5%

#22 Acura 9489 + 13.2% 9489 + 13.2%

#23 Infiniti 7126 + 4.9% 7126 + 4.9%

#24 Scion 4893 + 38.4% 4893 + 38.4%

#25 Volvo 4875 + 9.3% 4875 + 9.3%

#26 Mitsubishi 4659 - 1.1% 4659 - 1.1%

#27 Land Rover 4200 + 31.0% 4200 + 31.0%

#28 Lincoln 4191 - 18.2% 4191 - 18.2%

#29 Mini 3682 + 10.4% 3682 + 10.4%

#30 Porsche 3358 + 31.7% 3358 + 31.7%

#31 Fiat 2503 + 31.0% 2503 + 31.0%

#32 Suzuki 1486 - 1.3% 1486 - 1.3%

#33 Jaguar 1029 + 4.5% 1029 + 4.5%

#34 Smart 481 - 3.0% 481 - 3.0%

#35 Bentley 188 + 59.3% 188 + 59.3%

#36 Maserati 172 + 11.7% 172 + 11.7%

--- ----- ---- ---- ---- ----


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General Motors 194,699 + 15.9% 194,699 + 15.9%

Ford

Motor Company

165,863 + 21.7% 165,863 + 21.7%

Toyota Motor

Corporation

157,725 + 26.6% 157,725 + 26.6%

Chrysler Group 117,731 + 16.4% 117,731 + 16.4%

Honda Motor Company 93,626 + 12.8% 93,626 + 12.8%

Nissan Motor

Company

80,919 + 2.0% 80,919 + 2.0%

Hyundai-Kia 80,015 + 2.3% 80,015 + 2.3%

Volkswagen

Group *

42,620 + 8.6% 42,620 + 8.6%

Daimler AG 24,059 + 10.7% 24,059 + 10.7%BMW-Mini 20,195 + 2.3% 20,195 + 2.3%

Jaguar-Land Rover 5229 + 24.8% 5229 + 24.8%

--- ---- ---- ---- ---- ----

--- Total 1,043,192 + 14.2% 1,043,192 + 14.2%

http://www.goodcarbadcar.net/2013/02/january-2013-usa-auto-sales-brand-rankings.html
http://www.goodcarbadcar.net/2012/10/general-motors-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/ford-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/ford-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/ford-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/toyota-motor-corporation-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/toyota-motor-corporation-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/toyota-motor-corporation-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/chrysler-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/chrysler-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/honda-motor-company-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/honda-motor-company-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/nissan-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/nissan-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/hyundai-kia-group-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/volkswagen-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/volkswagen-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/volkswagen-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/daimler-ag-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/bmw-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/bmw-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/jaguar-land-rover-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/jaguar-land-rover-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/usa-auto-industry-total-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/usa-auto-industry-total-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/jaguar-land-rover-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/bmw-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/daimler-ag-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/volkswagen-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/volkswagen-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/hyundai-kia-group-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/nissan-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/nissan-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/honda-motor-company-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/chrysler-group-sales-figures-usa-canada.htmlhttp://www.goodcarbadcar.net/2012/10/toyota-motor-corporation-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/toyota-motor-corporation-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/ford-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/ford-motor-company-sales-figures.htmlhttp://www.goodcarbadcar.net/2012/10/general-motors-sales-figures-usa-canada.html


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2013 Car Brand Perception Survey: Consumers name their top 20


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2013 20

2013(Toyota)

(Ford)(Honda)(Chevrolet)

//(

)

(Toyota)(Ford)(Honda)(Chevrolet)

(Benz)(Volvo)(Volvo)

Best overall

Brand Score

Toyota 133

Ford 118

Honda 114

Chevrolet 94

Mercedes-Benz 77

Volvo 77

Cadillac 66

BMW 66

Dodge 56

Tesla 55

Lexus 50Subaru 50

Audi 47

GMC 45

Hyundai 43

Buick 42

Nissan 41

Smart 35

Lincoln 33

Chrysler 32


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2013

(Volvo) Volvo

Volvo

Volvo

Volvo

2,034

1,764 2012 12 6 12

16

http://news.consumerreports.org/cars/2013/02/2013-car-brand-perception-survey-consumers-name-their-top-20-brands-1.html
http://www.consumerreports.org/cro/cars/2013-car-brand-perception-survey.htmlhttp://www.consumerreports.org/cro/cars/2013-car-brand-perception-survey.htmlhttp://www.consumerreports.org/cro/cars/types/new-a-to-z-index.htmhttp://news.consumerreports.org/cars/2013/02/2013-car-brand-perception-survey-consumers-name-their-top-20-brands-1.htmlhttp://news.consumerreports.org/cars/2013/02/2013-car-brand-perception-survey-consumers-name-their-top-20-brands-1.htmlhttp://news.consumerreports.org/cars/2013/02/2013-car-brand-perception-survey-consumers-name-their-top-20-brands-1.htmlhttp://news.consumerreports.org/cars/2013/02/2013-car-brand-perception-survey-consumers-name-their-top-20-brands-1.htmlhttp://news.consumerreports.org/cars/2013/02/2013-car-brand-perception-survey-consumers-name-their-top-20-brands-1.htmlhttp://www.consumerreports.org/cro/cars/types/new-a-to-z-index.htmhttp://www.consumerreports.org/cro/cars/2013-car-brand-perception-survey.html


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22001133 11


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2013 1

//

iPhoneA1

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RunKeeperRunKeeper 3.0App

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Kickstarter2012 224 1.8Kickstartercrowdfunding

Dish.fm YelpYelp Dish.fm

CD Mp3 AutoRip iTunes Amazon AutoRip CD Mp3

AppApp

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3 20NARUKO

Apple Samsung VMK
http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://www.bnext.com.tw/article/view/cid/145/id/26162http://www.bnext.com.tw/article/view/cid/145/id/26162http://www.bnext.com.tw/article/view/cid/145/id/26162http://www.bnext.com.tw/article/view/cid/145/id/26162http://www.bnext.com.tw/article/view/cid/145/id/26162http://www.bnext.com.tw/article/view/cid/145/id/26162http://techorange.com/2013/01/22/okcupid-wants-to-send-members-on-a-crazy-blind-date/http://techorange.com/2013/01/22/okcupid-wants-to-send-members-on-a-crazy-blind-date/http://techorange.com/2013/01/22/okcupid-wants-to-send-members-on-a-crazy-blind-date/http://techorange.com/2013/01/22/okcupid-wants-to-send-members-on-a-crazy-blind-date/http://techorange.com/2013/01/22/okcupid-wants-to-send-members-on-a-crazy-blind-date/http://www.okcupid.com/https://itunes.apple.com/us/app/crazy-blind-date-by-okcupid/id573701569?ls=1&mt=8https://play.google.com/store/apps/details?id=com.okcupid.cbdhttp://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://vine.co/http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26276http://www.bnext.com.tw/article/view/cid/122/id/26276http://www.bnext.com.tw/article/view/cid/122/id/26276http://www.google.com/drive/start/apps.html#product=slideshttp://www.google.com/drive/start/apps.html#product=slideshttp://www.google.com/drive/start/apps.html#product=slideshttp://news.chinatimes.com/tech/12050903/122013010200414.htmlhttp://news.chinatimes.com/tech/12050903/122013010200414.htmlhttp://news.chinatimes.com/tech/12050903/122013010200414.htmlhttp://news.chinatimes.com/tech/12050903/122013010200414.htmlhttp://news.chinatimes.com/tech/12050903/122013010200414.htmlhttp://www.google.com/drive/start/apps.html#product=slideshttp://www.bnext.com.tw/article/view/cid/122/id/26276http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/focus/view/cid/103/id/26174http://vine.co/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/https://play.google.com/store/apps/details?id=com.okcupid.cbdhttps://itunes.apple.com/us/app/crazy-blind-date-by-okcupid/id573701569?ls=1&mt=8http://www.okcupid.com/http://techorange.com/2013/01/22/okcupid-wants-to-send-members-on-a-crazy-blind-date/http://www.bnext.com.tw/article/view/cid/145/id/26162http://techorange.com/2013/01/23/hack-design-free-design-courses-for-developers/http://techorange.com/2013/01/17/facebook-launches-free-calling-for-all-iphone-users-in-the-us/


35/39

25 App 24 Canalys App Store Google Play 70 Apps

Fab 56% AppFab.com 56% 40%App

Rovio 3,000 1,740 Angry Birds 800

Pinterest Punchfork

2011RightNow(customerexperience, CX)

Fast Company

iCook 9iCook iCook iOS App

PC 5IDC PC 5MicrosoftWindows 8

WeChat 31/21WeChat 1 15 3 3

MSN Skype 3MSN Skype
http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/http://www.bnext.com.tw/article/view/cid/60/id/25920http://www.bnext.com.tw/article/view/cid/60/id/25920http://www.bnext.com.tw/article/view/cid/60/id/25920http://www.bnext.com.tw/article/view/cid/60/id/25920http://www.bnext.com.tw/article/view/cid/60/id/25920http://www.bnext.com.tw/article/view/cid/60/id/25920http://techorange.com/2013/01/07/gamers-download-8m-copies-of-angry-birds-games-on-christmas/http://techorange.com/2013/01/07/gamers-download-8m-copies-of-angry-birds-games-on-christmas/http://techorange.com/2013/01/07/gamers-download-8m-copies-of-angry-birds-games-on-christmas/http://techorange.com/2013/01/07/gamers-download-8m-copies-of-angry-birds-games-on-christmas/http://techorange.com/2013/01/07/gamers-download-8m-copies-of-angry-birds-games-on-christmas/http://techorange.com/2013/01/07/gamers-download-8m-copies-of-angry-birds-games-on-christmas/http://www.bnext.com.tw/article/view/cid/160/id/26005http://www.bnext.com.tw/article/view/cid/160/id/26005http://www.bnext.com.tw/article/view/cid/160/id/26005http://www.bnext.com.tw/article/view/cid/160/id/26005http://news.chinatimes.com/tech/12050903/132013011300549.htmlhttp://news.chinatimes.com/tech/12050903/132013011300549.htmlhttp://news.chinatimes.com/tech/12050903/132013011300549.htmlhttp://news.chinatimes.com/tech/12050903/132013011300549.htmlhttp://techorange.com/2013/01/15/chinese-search-giant-baidu-goes-africa-smartphone-browser/http://techorange.com/2013/01/15/chinese-search-giant-baidu-goes-africa-smartphone-browser/http://www.bnext.com.tw/article/view/cid/60/id/26074http://www.bnext.com.tw/article/view/cid/60/id/26074http://www.bnext.com.tw/article/view/cid/60/id/26074http://www.bnext.com.tw/article/view/cid/60/id/26074http://www.bnext.com.tw/focus/view/cid/103/id/26127http://www.bnext.com.tw/focus/view/cid/103/id/26127http://www.bnext.com.tw/focus/view/cid/103/id/26127http://www.bnext.com.tw/focus/view/cid/103/id/26127http://www.bnext.com.tw/focus/view/cid/103/id/26127http://www.bnext.com.tw/focus/view/cid/103/id/26127http://www.bnext.com.tw/article/view/cid/103/id/26212http://www.bnext.com.tw/article/view/cid/103/id/26212http://www.bnext.com.tw/article/view/cid/103/id/26212http://www.bnext.com.tw/article/view/cid/103/id/26212http://www.bnext.com.tw/article/view/cid/103/id/26212http://www.bnext.com.tw/article/view/cid/103/id/26212http://news.chinatimes.com/tech/12050903/132013011801082.htmlhttp://news.chinatimes.com/tech/12050903/132013011801082.htmlhttp://news.chinatimes.com/tech/12050903/132013011801082.htmlhttp://news.chinatimes.com/tech/12050903/132013011801082.htmlhttp://news.chinatimes.com/tech/12050903/132013011801082.htmlhttp://news.chinatimes.com/tech/12050903/132013011801082.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/26212http://www.bnext.com.tw/focus/view/cid/103/id/26127http://www.bnext.com.tw/article/view/cid/60/id/26074http://techorange.com/2013/01/15/chinese-search-giant-baidu-goes-africa-smartphone-browser/http://news.chinatimes.com/tech/12050903/132013011300549.htmlhttp://www.bnext.com.tw/article/view/cid/160/id/26005http://techorange.com/2013/01/07/gamers-download-8m-copies-of-angry-birds-games-on-christmas/http://www.bnext.com.tw/article/view/cid/60/id/25920http://techorange.com/2012/12/27/top-25-app-devs-earn-half-of-revenue/


36/39

Yahoo Snip.it 2011Snip.it1/22 Yahoo

Mixi OL Petite jetePetite jete(1/21) 2/15

Twitter 6 App 6 TwitterVine App

App Urgent Care

Nokia Music+ 3.99

Google SlidesGoogle(Slides) Google

TWNIC 976 11.9%2012 2012 10 3 12 976 11.9

AndroidApple iosAndroidprofile T-shirt

Hitwise2012

Vpon2012

Vpon 2008 1.8
http://www.ithome.com.tw/itadm/article.php?c=78496http://www.ithome.com.tw/itadm/article.php?c=78496http://www.ithome.com.tw/itadm/article.php?c=78496http://www.ithome.com.tw/itadm/article.php?c=78496http://snip.it/http://www.bnext.com.tw/article/view/cid/145/id/26245http://www.bnext.com.tw/article/view/cid/145/id/26245http://www.bnext.com.tw/article/view/cid/145/id/26245http://www.bnext.com.tw/article/view/cid/145/id/26245http://www.bnext.com.tw/article/view/cid/145/id/26245http://www.bnext.com.tw/article/view/cid/145/id/26245http://www.bnext.com.tw/article/view/cid/145/id/26245http://www.bnext.com.tw/article/view/cid/145/id/26245http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://vine.co/http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/focus/view/cid/103/id/26174http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/article/view/cid/122/id/26276http://www.bnext.com.tw/article/view/cid/122/id/26276http://www.bnext.com.tw/article/view/cid/122/id/26276http://www.google.com/drive/start/apps.html#product=slideshttp://www.google.com/drive/start/apps.html#product=slideshttp://www.google.com/drive/start/apps.html#product=slideshttp://www.bnext.com.tw/article/view/cid/128/id/25917http://www.bnext.com.tw/article/view/cid/128/id/25917http://www.bnext.com.tw/article/view/cid/128/id/25917http://www.bnext.com.tw/article/view/cid/128/id/25917http://www.bnext.com.tw/article/view/cid/128/id/25917http://www.bnext.com.tw/article/view/cid/128/id/25917http://news.chinatimes.com/tech/12050903/132012123100621.htmlhttp://news.chinatimes.com/tech/12050903/132012123100621.htmlhttp://news.chinatimes.com/tech/12050903/132012123100621.htmlhttp://news.chinatimes.com/tech/12050903/132012123100621.htmlhttp://news.chinatimes.com/tech/12050903/132012123100621.htmlhttp://news.chinatimes.com/tech/12050903/132012123100621.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/26018http://www.bnext.com.tw/article/view/cid/145/id/26018http://www.bnext.com.tw/article/view/cid/145/id/26018http://www.bnext.com.tw/article/view/cid/145/id/26018http://www.bnext.com.tw/article/view/cid/145/id/26018http://www.bnext.com.tw/article/view/cid/128/id/26006http://www.bnext.com.tw/article/view/cid/128/id/26006http://www.bnext.com.tw/article/view/cid/128/id/26006http://www.bnext.com.tw/article/view/cid/128/id/26006http://www.bnext.com.tw/article/view/cid/128/id/26006http://www.bnext.com.tw/article/view/cid/128/id/26006http://www.bnext.com.tw/article/view/cid/128/id/26006http://www.bnext.com.tw/article/view/cid/145/id/26018http://news.chinatimes.com/tech/12050903/132012123100621.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/25917http://www.google.com/drive/start/apps.html#product=slideshttp://www.bnext.com.tw/article/view/cid/122/id/26276http://www.bnext.com.tw/article/view/cid/122/id/26308http://www.bnext.com.tw/focus/view/cid/103/id/26174http://vine.co/http://techorange.com/2013/01/28/vinepeek-and-vineroulette-let-us-become-real-time-video-voyeurs/http://www.bnext.com.tw/article/view/cid/145/id/26245http://snip.it/http://www.ithome.com.tw/itadm/article.php?c=78496


37/39

750

15 1400 2011

4.6% 13% 14%

(Gartner)2016 85% 2016 1 9800

Facebook 20% KenshooFacebook

20%

5.6CNNIC 5.64 74.5% 70.6% 45.9%

80%

Gartner2013 114Gartner2013 114 2016 245

iPadMoPub 900 iPad iPhone

iPhone Q4 51%Kantar WorldpanelComTech 12 23 12iPhone 51.2%Android 44.2%Windows 2.6%

20 APP 5AppWORKSAPPAPP
http://news.chinatimes.com/tech/171706/132013010500663.htmlhttp://news.chinatimes.com/tech/171706/132013010500663.htmlhttp://news.chinatimes.com/tech/171706/132013010500663.htmlhttp://news.chinatimes.com/tech/171706/132013010500663.htmlhttp://news.chinatimes.com/tech/12050903/132013010400592.htmlhttp://news.chinatimes.com/tech/12050903/132013010400592.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/26050http://www.bnext.com.tw/focus/view/cid/103/id/26050http://www.bnext.com.tw/focus/view/cid/103/id/26050http://www.bnext.com.tw/focus/view/cid/103/id/26050http://www.bnext.com.tw/focus/view/cid/103/id/26050http://kenshoosocial.com/news-items/facebookmobileadperformance/http://kenshoosocial.com/news-items/facebookmobileadperformance/http://www.ithome.com.tw/itadm/article.php?c=78384http://www.ithome.com.tw/itadm/article.php?c=78384http://www.ithome.com.tw/itadm/article.php?c=78384http://www.ithome.com.tw/itadm/article.php?c=78384http://www.bnext.com.tw/focus/view/cid/103/id/26134http://www.bnext.com.tw/focus/view/cid/103/id/26134http://www.bnext.com.tw/focus/view/cid/103/id/26134http://www.bnext.com.tw/focus/view/cid/103/id/26134http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/article/view/cid/128/id/26148http://www.bnext.com.tw/article/view/cid/128/id/26148http://www.bnext.com.tw/article/view/cid/128/id/26148http://www.mopub.com/wp-content/uploads/2013/01/MoPub-Mobile-Advertising-Marketplace-Report-2012-Q4.pdfhttp://www.ithome.com.tw/itadm/article.php?c=78495http://www.ithome.com.tw/itadm/article.php?c=78495http://www.ithome.com.tw/itadm/article.php?c=78495http://www.ithome.com.tw/itadm/article.php?c=78495http://www.ithome.com.tw/itadm/article.php?c=78495http://www.ithome.com.tw/itadm/article.php?c=78495http://www.ithome.com.tw/itadm/article.php?c=78495http://www.kantarworldpanel.com/global/News/news-articles/US-iOS-Maintains-Lead-Among-US-Smartphone-OS-Saleshttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://news.chinatimes.com/tech/11050904/112013012502102.htmlhttp://www.kantarworldpanel.com/global/News/news-articles/US-iOS-Maintains-Lead-Among-US-Smartphone-OS-Saleshttp://www.ithome.com.tw/itadm/article.php?c=78495http://www.mopub.com/wp-content/uploads/2013/01/MoPub-Mobile-Advertising-Marketplace-Report-2012-Q4.pdfhttp://www.bnext.com.tw/article/view/cid/128/id/26148http://www.bnext.com.tw/article/view/cid/60/id/26240http://www.bnext.com.tw/focus/view/cid/103/id/26134http://www.ithome.com.tw/itadm/article.php?c=78384http://kenshoosocial.com/news-items/facebookmobileadperformance/http://www.bnext.com.tw/focus/view/cid/103/id/26050http://news.chinatimes.com/tech/12050903/132013010400592.htmlhttp://news.chinatimes.com/tech/171706/132013010500663.html


38/39

Google+ TrendstreamGlobal Web IndexGoogle+ Twitter Facebook

47.2
http://www.ithome.com.tw/itadm/article.php?c=78606http://www.ithome.com.tw/itadm/article.php?c=78606http://www.ithome.com.tw/itadm/article.php?c=78606http://www.ithome.com.tw/itadm/article.php?c=78606http://news.chinatimes.com/tech/11050904/112013012502101.htmlhttp://news.chinatimes.com/tech/11050904/112013012502101.htmlhttp://news.chinatimes.com/tech/11050904/112013012502101.htmlhttp://www.ithome.com.tw/itadm/article.php?c=78606


39/39

(ARO Panel)

NetRoverTMAccess Rating Online (ARO

)

(Internet Audience Measurement)

2011 comScoreARO

comScore

IX Survey panel

CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]

Documents

InsightXplorer Monthly Report_201302.pdf