InsightXplorer Monthly Report_201304.pdf

7/30/2019 InsightXplorer Monthly Report_201304.pdf

1/29

2013 4


2/29

ARO / MMX

3 ARO / MMX

IX Survey

11 19

2013 4


3/29

ARO / MMX

2013 4


4/29

2,87220122,332100123

2013 4


5/29

2013 4

201322,8722G3G20%:80%3G

(30%)(26%)(25%)2,2993G

712.7126.43G31%5%

20127
http://www.ncc.gov.tw/Chinese/news.aspx?site_content_sn=2016&is_history=0http://www.ncc.gov.tw/Chinese/news.aspx?site_content_sn=2016&is_history=0


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2013 4 comScore Media Metrix

AROcomScore MMX

20133

47.3%561.5

3%

4.831

173.6

53%:47%25-34

35-44


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2013 4 comScore Media Metrix

ARO/MMX20133

(1)87.7

4637.94.8

1CHT.COM.TWEMOME.NETTAIWANMOBILE.CO2comScoreA+


8/29

2013 4

6EMOME

EMOME634

1/445

2012612

Samsung Galaxy S3Samsung TApple iPhone 5

4520.9%

comScore Media Metrix


9/29

2013 4

Segment Metrix20%

EMOME

CATCH.NET.TW

120%

2Index U

7.8

14.17%

3Index PV

1

comScore Segment Metrix


10/29

100123

()

3G

20127

20133MMX

47.3%3117

4.83.6

53%:47%

25-34

2013387.7

46

4.8

Segment Metrix

E

CATC

2013 4


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IX

2013 4


12/29

2013 04 06

, 3,794

2013 4


13/29

2013 4

Key Findings

32%

49%

10%

38


14/29

2013 4

(36%)(25%)(19%)


15/29

2013 4

32%

(35%)

(34%)(27%)17%

49%10%


16/29

2013 4

(46%)(38%)

3G20%


17/29

2013 4

28%

54938768465300


18/29

(IX Survey)

12

2013/04/062013/04/11

N=3,794

95%,1.59%

1702 44.9%

2092 55.1%

19 244 6.0%

20-24 622 16.4%

25-29 792 20.9%

30-34 836 22.0%

35-39 581 15.3%

40 719 19.0%

1980 52.2%

818 21.6%

996 26.2%

2013 4


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IXChina Carriers Smartphone 3G

Penetration Only at 22%

2013 4

China Carriers Smartphone 3G Penetration Only at 22%


20/29

2013 4

3G22%

(

)

3G13%

3G22%

(44%)(33%)

iPhone



21/29

2013 4

3G2

5

253G

123%

3G33%

3G

(7.15

8)



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2013 4

20092012

3G3G

http://www.forbes.com/sites/chuckjones/2013/02/2

4/china-carriers-smartphone-3g-penetration-only-

at-22/
http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/


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IXGSMA 2013 Mobile Economy Report

2013 4

GSMA 2013 Mobile Economy Report


24/29

2013 4

2013 GSMA

GSMA

(The Mobile Economy 2013)

1,5

2017

79%

VOIP(App)

(28%)

77%

http://www.gsmamobileeconomy.com/http://www.gsmamobileeconomy.com/http://www.gsmamobileeconomy.com/


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2013 4

Average revenue per subscriber, ARPS2008

30.3201225.9



26/29

2013 4

20122

35%2

14



27/29

2013 4

GSMA

89%App



28/29

2013 4

201210

30%

http://whiteafrican.com/2013/03/25/gsma-2013-

mobile-economy-report/
http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/


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Documents

InsightXplorer Monthly Report_201304.pdf