InsightXplorer Monthly Report_201205.pdf

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    2012 05

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    2

    ARO / comScore

    ARO / comScore....................3

    IX Survey

    ................12

    ...............................17

    ...............................24

    Can Marketers Optimize Branding Campaigns

    in Real Time?....................................31

    Media Multitasking Brings Challenges and

    Opportunities for Marketers..................34

    2012 04..........37

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    AARROO--

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    2010

    TechCrunch20121

    DailyDealMedia2011129,675

    45.75%1,7911,728

    67.61

    20111,34823.3%

    1: TechCrunch: 7982011

    : TechCrunch1; Jan 2012

    ARO/comScore Media Metrix(Services

    Coupons)201147201111

    16.8%2012415.6%20124

    (18.9%)(16.8%)(16%)

    20117

    1 TechCrunch: Report: 798 Daily Deal Sites Folded In The Last 6 Months of 2011;http://techcrunch.com/2012/01/19/report-798-daily-deal-sites-folded-in-the-last-6-months-of-2011/

    http://techcrunch.com/http://techcrunch.com/http://www.dailydealmedia.com/http://www.dailydealmedia.com/http://techcrunch.com/
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    2: comScore MMX

    : comScore Media Metrix; : Apr 2011-Apr 2012

    ARO/comScore Media Metrix20124

    16%22.3%21.7%

    13.5%

    3: comScore MMX

    : comScore Media Metrix; : Apr 2012

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    314%1,211%

    631%55%

    4: comScore MMX

    : comScore Media Metrix; : Apr 2011-Apr 2012

    GoodLife2

    2012 4 3 5016 2 2185 54.84%

    2 GoodLife http://blog.goodlife.tw/archive/5/2012

    http://goodlife.tw/http://goodlife.tw/http://goodlife.tw/http://goodlife.tw/
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    5: GoodLife()

    : GoodLife; : Apr 2011-Apr 2012

    ARO/comScore Media Metrix

    Groupon 756.4%GOMAJI68

    (5.8%)17Life Coupon323(2.0%)

    6.82.7

    GrouponGOMAJI17Life

    Coupon

    6: comScore MMX

    : comScore Media Metrix; : Apr 2011-Apr 2012

    3 17Life CouponWWW.17LIFE.COM/PPON%

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    17Life Coupon (8.2

    )GOMAJI (7.6)(7.2) Groupon 5.5

    Groupon

    7: comScore MMX ()

    : comScore Media Metrix; : Apr 2011-Apr 2012

    ARO/comScore Media Metrix

    55%:45%

    17LIFE66%

    8: comScore MMX

    : comScore Media Metrix; : Apr 2012

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    1: comScore Segment Metrix

    : comScore Segment Metrix; : Mar 2012

    1. TechCrunch 20121DailyDealMedia201112

    9,67545.75%

    201123.3%

    2. ARO/comScore MMX(Services Coupons)

    2012415.6%20124

    3. ARO/comScore MMX

    4. 1,211%

    631%

    5. 55%

    6. GoodLife2012435016

    54.84%

    7. ARO/comScore MMXGrouponGOMAJI17Life

    Coupon

    8. GrouponGOMAJI17Life

    Coupon

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    9. 17Life CouponGOMAJI

    10. ARO/comScore MMX

    11. 35Groupon

    12. ARO/comScore Segment Metrix

    :

    //:::

    Groupon

    :/:GOMAJI

    ::://::

    17Life Coupon

    //

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    2012 5

    (IX Survey )

    10-79

    2012/05/12~2012/05/13

    2,905

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    2012 04

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    /

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    2012 4

    (IX Survey )

    10-79

    2011/04/21~2012/04/22

    3,518

    2012 04

    04 21 04 22 3,518

    2012 03

    79.8%

    20.2%

    2~3 1 39.7% 1 1 ( )

    24.2% 24 1

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    ( MV) 44.1% 24

    (33.2%) 30-34

    32.9%) 24

    1

    37.0%

    30.1% 1 2 22.3%

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    (62.3%) 20-24

    (37.7%)

    (57.3%)

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    40.1% 19

    (59.9%) 40

    1

    MV

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    Can Marketers Optimize Branding Campaigns in Real Time

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    (ra-at trs)

    t 2012 2 artr

    (ra t trs)

    ar 2011

    (rt-rsps

    apas)

    (ra-t ptat)

    G 2011 11

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    a r

    r 2012 2 artr

    (sr pas)

    /

    a r

    a 2012 2

    artr

    ttp//.artr./rt.asp1008912

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    Media Multitasking Brings Challenges and Opportunities for Marketers

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    (titai)

    artr i pt it ia r air i t

    titai ar ir

    artr 2011 11

    artr

    ar

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    2012 4

    //

    Facebook Yoke

    Yoke Facebook FacebookNetflix SpotifyLil WayneJay-Z

    PayPal App

    Cumberland Farms AppSmartPay 0.5

    iPad Google

    Google iPad

    Snapguide iPhone App

    iOS Snapguide AppHow-ToSnapguide

    Facebook Listen

    Listen withListen Facebook ListenFacebook

    SafeShepherd

    SpokeoRadarisWhite Pages Been Verified SafeShepherd

    Dream:ON iOS

    Anontune Anonymous

    Anonymous

    http://www.bnext.com.tw/article/view/cid/160/id/22622http://www.bnext.com.tw/article/view/cid/160/id/22622http://www.bnext.com.tw/article/view/cid/160/id/22622http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/0/id/22741http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://www.bnext.com.tw/article/view/cid/61/id/22878http://www.bnext.com.tw/article/view/cid/61/id/22878https://safeshepherd.com/http://www.bnext.com.tw/article/view/cid/125/id/22858http://www.bnext.com.tw/article/view/cid/125/id/22858http://www.bnext.com.tw/article/view/cid/125/id/22858http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://www.bnext.com.tw/article/view/cid/125/id/22858https://safeshepherd.com/http://www.bnext.com.tw/article/view/cid/61/id/22878http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/160/id/22622
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    Slikk

    DEMO Spring2012 Slikk

    Google Drive

    GoogleGoogle(Google Drive)

    QQ

    QQ

    Pinterest Paul Sciarra

    Pinterest

    Google

    Google iOS Google

    10 Instagram

    Instagram

    GoodLife

    GoodLife

    3.7

    Dropbox 2GB Google Drive 5GB

    Google Google Drive

    http://www.bnext.com.tw/article/view/cid/61/id/22951http://www.bnext.com.tw/article/view/cid/61/id/22951http://www.bnext.com.tw/article/view/cid/0/id/22969http://www.bnext.com.tw/article/view/cid/0/id/22969https://drive.google.com/start#homehttps://drive.google.com/start#homehttps://drive.google.com/start#homehttp://news.chinatimes.com/tech/12050903/132012033100953.htmlhttp://news.chinatimes.com/tech/12050903/132012033100953.htmlhttp://news.chinatimes.com/tech/12050903/132012033100953.htmlhttp://www.bnext.com.tw/article/view/cid/64/id/22679http://www.bnext.com.tw/article/view/cid/64/id/22679http://www.bnext.com.tw/article/view/cid/64/id/22679http://www.bnext.com.tw/article/view/cid/103/id/22656http://www.bnext.com.tw/article/view/cid/103/id/22656http://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/22800http://www.bnext.com.tw/article/view/cid/145/id/22800http://news.chinatimes.com/tech/12050903/122012040500254.htmlhttp://news.chinatimes.com/tech/12050903/122012040500254.htmlhttp://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://news.chinatimes.com/tech/12050903/122012040500254.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/22800http://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/22656http://www.bnext.com.tw/article/view/cid/64/id/22679http://news.chinatimes.com/tech/12050903/132012033100953.htmlhttps://drive.google.com/start#homehttp://www.bnext.com.tw/article/view/cid/0/id/22969http://www.bnext.com.tw/article/view/cid/61/id/22951
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    Facebook TagTile

    10 InstagramFacebookTagTile

    Paper 150 Courier iPad App

    Courier iPad Paper 150 700

    Facebook Mixi

    Facebook FacebookMixiGREE

    5

    Google

    FCCGoogle2 5000

    Q1 Facebook

    2912 7NET 2507NET

    LinkedIn Facebook BranchOut

    LinkedIn Facebook

    2015 75

    SuperData 27 2015 75

    iPad No.1

    http://www.bnext.com.tw/article/view/cid/122/id/22845http://www.bnext.com.tw/article/view/cid/122/id/22845http://www.bnext.com.tw/article/view/cid/122/id/22845http://www.bnext.com.tw/article/view/cid/103/id/22777http://www.bnext.com.tw/article/view/cid/103/id/22777http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://itunes.apple.com/tw/app/id506003812?mt=8&affId=2064962&ign-mpt=uo%3D6http://blog.fiftythree.com/post/20910947821/thank-you-two-weeks-ago-we-released-paper-intohttp://www.bnext.com.tw/article/view/cid/145/id/22846http://www.bnext.com.tw/article/view/cid/145/id/22846http://www.bnext.com.tw/article/view/cid/145/id/22846http://www.bnext.com.tw/article/view/cid/0/id/21129http://news.chinatimes.com/tech/12050901/122012041300164.htmlhttp://news.chinatimes.com/tech/12050901/122012041300164.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/122012041900359.htmlhttp://news.chinatimes.com/tech/12050903/122012041900359.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/126/id/22673http://www.bnext.com.tw/article/view/cid/126/id/22673http://www.bnext.com.tw/article/view/cid/126/id/22673http://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://www.bnext.com.tw/article/view/cid/126/id/22673http://www.bnext.com.tw/article/view/cid/145/id/22932http://news.chinatimes.com/tech/12050903/122012041900359.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050901/122012041300164.htmlhttp://www.bnext.com.tw/article/view/cid/0/id/21129http://www.bnext.com.tw/article/view/cid/145/id/22846http://blog.fiftythree.com/post/20910947821/thank-you-two-weeks-ago-we-released-paper-intohttp://itunes.apple.com/tw/app/id506003812?mt=8&affId=2064962&ign-mpt=uo%3D6http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/103/id/22777http://www.bnext.com.tw/article/view/cid/122/id/22845
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    Consumer Reports2 iPad iPad 2 iPad iPad

    25

    Wi-Fi 25 4.39

    Time Inc 27

    Facebook Twitter Accenture

    Gartner 2012 1.19

    Gartner2012media tablet 1 1,890 2011 6 98%

    Instagram

    Instagram

    74% HTML5

    GoogleFacebookYoutubeWikipedia Twitter HTML5 HTML5HTML5

    50%

    Twitter

    http://www.bnext.com.tw/article/view/cid/128/id/22798http://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://www.bnext.com.tw/article/view/cid/0/id/22788http://techorange.com/2012/04/17/study-those-social-media-logos-on-tv-actually-work/http://www.marketwatch.com/story/us-consumers-receptive-to-social-media-appearing-on-their-tv-screens-according-to-accenture-study-2012-04-16?reflink=MW_news_stmphttp://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/145/id/22844http://www.bnext.com.tw/article/view/cid/145/id/22844http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://www.bnext.com.tw/article/view/cid/128/id/22894http://www.bnext.com.tw/article/view/cid/128/id/22894http://www.bnext.com.tw/article/view/cid/128/id/22894http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://www.bnext.com.tw/article/view/cid/145/id/22844http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.marketwatch.com/story/us-consumers-receptive-to-social-media-appearing-on-their-tv-screens-according-to-accenture-study-2012-04-16?reflink=MW_news_stmphttp://techorange.com/2012/04/17/study-those-social-media-logos-on-tv-actually-work/http://www.bnext.com.tw/article/view/cid/0/id/22788http://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/22798
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    22001122 44

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