InsightXplorer Monthly Report_201205.pdf

7/31/2019 InsightXplorer Monthly Report_201205.pdf

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2012 05


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2

ARO / comScore

ARO / comScore....................3

IX Survey

................12

...............................17

...............................24

Can Marketers Optimize Branding Campaigns

in Real Time?....................................31

Media Multitasking Brings Challenges and

Opportunities for Marketers..................34

2012 04..........37


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AARROO--


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2010

TechCrunch20121

DailyDealMedia2011129,675

45.75%1,7911,728

67.61

20111,34823.3%

1: TechCrunch: 7982011

: TechCrunch1; Jan 2012

ARO/comScore Media Metrix(Services

Coupons)201147201111

16.8%2012415.6%20124

(18.9%)(16.8%)(16%)

20117

1 TechCrunch: Report: 798 Daily Deal Sites Folded In The Last 6 Months of 2011;http://techcrunch.com/2012/01/19/report-798-daily-deal-sites-folded-in-the-last-6-months-of-2011/
http://techcrunch.com/http://techcrunch.com/http://www.dailydealmedia.com/http://www.dailydealmedia.com/http://techcrunch.com/


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2: comScore MMX

: comScore Media Metrix; : Apr 2011-Apr 2012

ARO/comScore Media Metrix20124

16%22.3%21.7%

13.5%

3: comScore MMX

: comScore Media Metrix; : Apr 2012


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314%1,211%

631%55%

4: comScore MMX


GoodLife2

2012 4 3 5016 2 2185 54.84%

2 GoodLife http://blog.goodlife.tw/archive/5/2012
http://goodlife.tw/http://goodlife.tw/http://goodlife.tw/http://goodlife.tw/


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5: GoodLife()

: GoodLife; : Apr 2011-Apr 2012

ARO/comScore Media Metrix

Groupon 756.4%GOMAJI68

(5.8%)17Life Coupon323(2.0%)

6.82.7

GrouponGOMAJI17Life

Coupon

6: comScore MMX


3 17Life CouponWWW.17LIFE.COM/PPON%


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17Life Coupon (8.2

)GOMAJI (7.6)(7.2) Groupon 5.5

Groupon

7: comScore MMX ()


ARO/comScore Media Metrix

55%:45%

17LIFE66%

8: comScore MMX

: comScore Media Metrix; : Apr 2012


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1: comScore Segment Metrix

: comScore Segment Metrix; : Mar 2012

1. TechCrunch 20121DailyDealMedia201112

9,67545.75%

201123.3%

2. ARO/comScore MMX(Services Coupons)

2012415.6%20124

3. ARO/comScore MMX

4. 1,211%

631%

5. 55%

6. GoodLife2012435016

54.84%

7. ARO/comScore MMXGrouponGOMAJI17Life

Coupon

8. GrouponGOMAJI17Life

Coupon


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9. 17Life CouponGOMAJI

10. ARO/comScore MMX

11. 35Groupon

12. ARO/comScore Segment Metrix

:

//:::

Groupon

:/:GOMAJI

::://::

17Life Coupon

//


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2012 5

(IX Survey )

10-79

2012/05/12~2012/05/13

2,905


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2012 04


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/


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2012 4

(IX Survey )

10-79

2011/04/21~2012/04/22

3,518

2012 04

04 21 04 22 3,518

2012 03

79.8%

20.2%

2~3 1 39.7% 1 1 ( )

24.2% 24 1


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( MV) 44.1% 24

(33.2%) 30-34

32.9%) 24

1

37.0%

30.1% 1 2 22.3%


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(62.3%) 20-24

(37.7%)

(57.3%)


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40.1% 19

(59.9%) 40

1

MV


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Can Marketers Optimize Branding Campaigns in Real Time


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(ra-at trs)

t 2012 2 artr

(ra t trs)

ar 2011

(rt-rsps

apas)

(ra-t ptat)

G 2011 11


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a r

r 2012 2 artr

(sr pas)

/

a r

a 2012 2

artr

ttp//.artr./rt.asp1008912


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Media Multitasking Brings Challenges and Opportunities for Marketers


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(titai)

artr i pt it ia r air i t

titai ar ir

artr 2011 11

artr

ar


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2012 4

//

Facebook Yoke

Yoke Facebook FacebookNetflix SpotifyLil WayneJay-Z

PayPal App

Cumberland Farms AppSmartPay 0.5

iPad Google

Google iPad

Snapguide iPhone App

iOS Snapguide AppHow-ToSnapguide

Facebook Listen

Listen withListen Facebook ListenFacebook

SafeShepherd

SpokeoRadarisWhite Pages Been Verified SafeShepherd

Dream:ON iOS

Anontune Anonymous

Anonymous
http://www.bnext.com.tw/article/view/cid/160/id/22622http://www.bnext.com.tw/article/view/cid/160/id/22622http://www.bnext.com.tw/article/view/cid/160/id/22622http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/0/id/22741http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://www.bnext.com.tw/article/view/cid/61/id/22878http://www.bnext.com.tw/article/view/cid/61/id/22878https://safeshepherd.com/http://www.bnext.com.tw/article/view/cid/125/id/22858http://www.bnext.com.tw/article/view/cid/125/id/22858http://www.bnext.com.tw/article/view/cid/125/id/22858http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://techorange.com/2012/04/20/anonymous-hackers-to-create-a-new-social-music-platform-video/http://www.bnext.com.tw/article/view/cid/125/id/22858https://safeshepherd.com/http://www.bnext.com.tw/article/view/cid/61/id/22878http://techorange.com/2012/04/18/music_artists_get_listen_button_on_facebook/http://www.bnext.com.tw/article/view/cid/0/id/22741http://www.bnext.com.tw/article/view/cid/60/id/22657http://www.bnext.com.tw/article/view/cid/60/id/22667http://www.bnext.com.tw/article/view/cid/160/id/22622


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Slikk

DEMO Spring2012 Slikk

Google Drive

GoogleGoogle(Google Drive)

QQ

QQ

Pinterest Paul Sciarra

Pinterest

Google

Google iOS Google

10 Instagram

Instagram

GoodLife

GoodLife

3.7

Dropbox 2GB Google Drive 5GB

Google Google Drive
http://www.bnext.com.tw/article/view/cid/61/id/22951http://www.bnext.com.tw/article/view/cid/61/id/22951http://www.bnext.com.tw/article/view/cid/0/id/22969http://www.bnext.com.tw/article/view/cid/0/id/22969https://drive.google.com/start#homehttps://drive.google.com/start#homehttps://drive.google.com/start#homehttp://news.chinatimes.com/tech/12050903/132012033100953.htmlhttp://news.chinatimes.com/tech/12050903/132012033100953.htmlhttp://news.chinatimes.com/tech/12050903/132012033100953.htmlhttp://www.bnext.com.tw/article/view/cid/64/id/22679http://www.bnext.com.tw/article/view/cid/64/id/22679http://www.bnext.com.tw/article/view/cid/64/id/22679http://www.bnext.com.tw/article/view/cid/103/id/22656http://www.bnext.com.tw/article/view/cid/103/id/22656http://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/22800http://www.bnext.com.tw/article/view/cid/145/id/22800http://news.chinatimes.com/tech/12050903/122012040500254.htmlhttp://news.chinatimes.com/tech/12050903/122012040500254.htmlhttp://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://techorange.com/2012/04/17/google-drive-details-leak-5gb-for-free/http://news.chinatimes.com/tech/12050903/122012040500254.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/22800http://news.chinatimes.com/tech/12050903/112012041100171.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/22656http://www.bnext.com.tw/article/view/cid/64/id/22679http://news.chinatimes.com/tech/12050903/132012033100953.htmlhttps://drive.google.com/start#homehttp://www.bnext.com.tw/article/view/cid/0/id/22969http://www.bnext.com.tw/article/view/cid/61/id/22951


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Facebook TagTile

10 InstagramFacebookTagTile

Paper 150 Courier iPad App

Courier iPad Paper 150 700

Facebook Mixi

Facebook FacebookMixiGREE

5

Google

FCCGoogle2 5000

Q1 Facebook

2912 7NET 2507NET

LinkedIn Facebook BranchOut

LinkedIn Facebook

2015 75

SuperData 27 2015 75

iPad No.1
http://www.bnext.com.tw/article/view/cid/122/id/22845http://www.bnext.com.tw/article/view/cid/122/id/22845http://www.bnext.com.tw/article/view/cid/122/id/22845http://www.bnext.com.tw/article/view/cid/103/id/22777http://www.bnext.com.tw/article/view/cid/103/id/22777http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/61/id/22847http://itunes.apple.com/tw/app/id506003812?mt=8&affId=2064962&ign-mpt=uo%3D6http://blog.fiftythree.com/post/20910947821/thank-you-two-weeks-ago-we-released-paper-intohttp://www.bnext.com.tw/article/view/cid/145/id/22846http://www.bnext.com.tw/article/view/cid/145/id/22846http://www.bnext.com.tw/article/view/cid/145/id/22846http://www.bnext.com.tw/article/view/cid/0/id/21129http://news.chinatimes.com/tech/12050901/122012041300164.htmlhttp://news.chinatimes.com/tech/12050901/122012041300164.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/122012041900359.htmlhttp://news.chinatimes.com/tech/12050903/122012041900359.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/145/id/22932http://www.bnext.com.tw/article/view/cid/126/id/22673http://www.bnext.com.tw/article/view/cid/126/id/22673http://www.bnext.com.tw/article/view/cid/126/id/22673http://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://news.chinatimes.com/tech/12050905/122012040400165.htmlhttp://www.bnext.com.tw/article/view/cid/126/id/22673http://www.bnext.com.tw/article/view/cid/145/id/22932http://news.chinatimes.com/tech/12050903/122012041900359.htmlhttp://news.chinatimes.com/tech/12050903/112012042500734.htmlhttp://news.chinatimes.com/tech/12050903/132012041600522.htmlhttp://news.chinatimes.com/tech/12050901/122012041300164.htmlhttp://www.bnext.com.tw/article/view/cid/0/id/21129http://www.bnext.com.tw/article/view/cid/145/id/22846http://blog.fiftythree.com/post/20910947821/thank-you-two-weeks-ago-we-released-paper-intohttp://itunes.apple.com/tw/app/id506003812?mt=8&affId=2064962&ign-mpt=uo%3D6http://www.bnext.com.tw/article/view/cid/61/id/22847http://www.bnext.com.tw/article/view/cid/103/id/22777http://www.bnext.com.tw/article/view/cid/122/id/22845


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Consumer Reports2 iPad iPad 2 iPad iPad

25

Wi-Fi 25 4.39

Time Inc 27

Facebook Twitter Accenture

Gartner 2012 1.19

Gartner2012media tablet 1 1,890 2011 6 98%

Instagram

Instagram

74% HTML5

GoogleFacebookYoutubeWikipedia Twitter HTML5 HTML5HTML5

50%

Twitter
http://www.bnext.com.tw/article/view/cid/128/id/22798http://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://www.bnext.com.tw/article/view/cid/0/id/22788http://techorange.com/2012/04/17/study-those-social-media-logos-on-tv-actually-work/http://www.marketwatch.com/story/us-consumers-receptive-to-social-media-appearing-on-their-tv-screens-according-to-accenture-study-2012-04-16?reflink=MW_news_stmphttp://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.bnext.com.tw/article/view/cid/145/id/22844http://www.bnext.com.tw/article/view/cid/145/id/22844http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://www.bnext.com.tw/article/view/cid/128/id/22894http://www.bnext.com.tw/article/view/cid/128/id/22894http://www.bnext.com.tw/article/view/cid/128/id/22894http://techorange.com/2012/04/20/74-of-the-browser-market-supports-html5-video-but-flashs-death-will-take-time/http://www.bnext.com.tw/article/view/cid/145/id/22844http://www.bnext.com.tw/article/view/cid/115/id/22824http://www.marketwatch.com/story/us-consumers-receptive-to-social-media-appearing-on-their-tv-screens-according-to-accenture-study-2012-04-16?reflink=MW_news_stmphttp://techorange.com/2012/04/17/study-those-social-media-logos-on-tv-actually-work/http://www.bnext.com.tw/article/view/cid/0/id/22788http://news.chinatimes.com/tech/12050903/132012040900768.htmlhttp://www.bnext.com.tw/article/view/cid/128/id/22798


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Documents

InsightXplorer Monthly Report_201205.pdf