InsightXplorer Monthly Report_201306

7/28/2019 InsightXplorer Monthly Report_201306

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2013 6


2/36

ARO / MMX

3 ARO / MMX

IX Survey

15

24

2013 6


3/36

ARO / MMX

2013 6


4/36

24

96.9% 99.4%

80.5%

2013 6


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2013 6 comScore Media Metrix A

ARO comScore Media Metrix

2013 5

96.9% 1,152

701

31 168 210

52.1% 25-34

15-24 35-44

24-48

27.4% 48-72 23.2%


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2013

comScore Media Metrix A6

2012 6 2013 5 0.6

14% 51% 17%


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2013

6 comScore Media Metrix A

Yahoo!

1069.5 yam

MSN

UDN

534.7 45%

NOWnews

NOWnewsUDN UDN

Chinatimes

UDN


8/36

2013

6 comScore Media Metrix A

NewTalk

UDN Yahoo! MSN 47%

ETtoday 6 34 MSN

35 4 24-72 MSN

5 72


9/36

2013 6

comScore Media Metrix A

(Composition Index UV)

NOWnews 15-24 25-34 ETtoday 35-44

yam 45-54 55

(Composition Index PV) 45-54

55

1

25-34

Yahoo!

310.5 Yahoo!

25-34

29.03% / 28.24% x 102 Co

Yahoo! Y

Yahoo!

27.76% / 28.52% x 100 =


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2013 6

comScore Segment Metrix AR

Yahoo!

yam

MSN

Yahoo!

MSN

yam


11/36

2013 6


ETtoday

ETtoday

ETtoday

NOWnews

ETtoday

1 Libertytimes UDM


12/36

2013 6


Source/Loss ETtoday

3 Facebook Facebook

(Logon) 4.3% Logon


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2013 6

1 20%

2 Composition Index UV

3 Composition Index PV

Segment Metrix 20%

ETtoday

NOWnews ETtoday



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96.9%

2013 5 1,152701

31 168 210

25-3424-48

0.6%

Yahoo!yam

MSN

NUDN

UDN

ETtoday 34MSN 35

Source/LossETtoday 3

Facebook 4.3%(Logon)

2013 6


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IX

2013 6


16/36

2013 06 05 06 10

2,625

2013 6


17/36

2013 6

Key Findings

54.6

14

6.31.3

facebook

73%

63%

App

App App

App


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2013 6

80.8%

(76.6%)36.8% 35.5%18.4%

35-3940

20-2440


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2013 6

19.819.6

6.3

54.61 69.2

1


20/36

2013 6

Facebook(63.5%)

PTT(14.9%) PTT

PTT

Mobile01(14.8%) PTT

26.6% 73.4%


21/36

2013 6

36.7% App63.3%

App

AppApp

Yahoo! 27.1%App


22/36

App

2013 6

App(43%) App

24.3% 29.5%

App

App

(49.1%) (47.4%)(39.8%)


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(IX Survey )

12

2013/06/05 2013/06/10

N=2,625

95% , 1.91%

1345 51.3%

1279 48.7%

19 521 19.8%

20-24 284 10.8%

25-29 281 10.7%

30-34 352 13.4%

35-39 302 11.5%

40 885 33.7%

1252 47.7%

657 25.0%

716 27.3%

2013 6


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IX Marketing Research Survey: What

Device Do You Use to Watch the News?

2013 6

Marketing Research Survey: What Device Do You Use to Watch the News?


25/36

2013 6

?

BBC World News

(42%)

29%

18%

10%



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2013 6

43%

83%

(79% 84% )

(87%) (84%)



27/36

2013 6

25~34



28/36

2013 6

http://www.polarismr.com/POV/bid/95959/Mark

eting-Research-Survey-What-Device-Do-You-

Use-to-Watch-the-News
http://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-Newshttp://www.polarismr.com/POV/bid/95959/Marketing-Research-Survey-What-Device-Do-You-Use-to-Watch-the-News


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IX Does A Paywall Make Sense For Local

TVs Online Content?

2013 6

Does A Paywall Make Sense For Local TVs Online Content?


30/36

2013 6

Apps

70

App ?

StepLeader 1,000Apps



31/36

2013 6

App 40.4%

25.4%22.3%

9App

http://stepleaderdigital.com/wp-content/uploads/2013/05/MostImportantCategory.png


32/36

2013 6

App 82.4%

13.7%4%

AppApp

http://stepleaderdigital.com/wp-content/uploads/2013/05/WouldYouPay.png


33/36

2013 6

(49.9%)

26.8%

13.5% App

9.7% App

http://stepleaderdigital.com/wp-content/uploads/2013/05/WhyNoPay.png


34/36

2013 6

(62.6%)

29.5%

App 7.9%

http://stepleaderdigital.com/wp-content/uploads/2013/05/PayMaybeToYes.pnghttp://stepleaderdigital.com/wp-content/uploads/2013/05/PayMaybeToYes.pnghttp://stepleaderdigital.com/wp-content/uploads/2013/05/PayMaybeToYes.pnghttp://stepleaderdigital.com/wp-content/uploads/2013/05/PayMaybeToYes.pnghttp://stepleaderdigital.com/wp-content/uploads/2013/05/PayMaybeToYes.png


35/36

2013 6

0.99 1.9933.3% 31%

App

http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/

App
http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/wp-content/uploads/2013/05/PayHowMuch.pnghttp://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/http://stepleaderdigital.com/does-a-paywall-make-sense-for-local-tvs-online-content/


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InsightXplorer Monthly Report_201306