InsightXplorer Biweekly Report_20140616

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    comScore Media Metrix

    NOWnews201311UDM

    NOWnewsTotal Pages ViewedTotal Unique V

    CTnews2013620136

    201312

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    (11

    17Life[M](u) 17LIFE.COM[C](u) 17Life Coupon

    2014417LifeGOMAJIGRO17LifeGOMAJI100

    [M](u)17LIFE.COM

    [P](U)GOMAJI.COM

    [M ]GROUPON.COM.TW

    [C](U) YahooTaiwan Big Deals

    [P]CRAZYMIKE.TW

    [P] IHERGO.COM [P

    17Life GOMAJI GROUPON Yahoo ihergo

    Total Unique Visitors

    (000)1,170 1,048 871 828 445 145

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    17Life201311comScorecomScore

    2014217Life

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    comScore Source/Loss

    YahooGoogle

    %[P](U)

    GOMAJI.COM[M](u) 17LIFE.COM

    [M]GROUPON.COM.

    TW

    [C](U) Yahoo Taiwan

    Big Deals[P] CRAZYMIKE.TW [P] IHERGO.COM [P] 123

    [P] Google Sites 50.0 8.9 11.8 8.7 40.6 17.6 2

    [P] Yahoo Sites 19.3 15.8 14.3 59.3 13.4 19.3 1

    [C] Yahoo Taiwan

    Big Deals3.7 4.0 3.5 N/A 2.3 N/A

    [C] Yahoo Taiwan

    Discount PlusN/A N/A N/A 1.6 N/A N/A N

    [P] Facebook 5.2 3.4 3.4 3.6 6.9 9.4 1

    Logon 2.0 1.2 1.2 3.0 1.3 4.0

    3.6 6.2 25.4 11.3 0.3 N/A

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    App

    201452830

    2,218comScore Media MetrixVideo Metrix

    PC

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    Key Findings

    (85.8%)()(77.7%)

    (46.8%)

    1(46.7%)

    11(32.4%)1

    19

    6~10(35.6%)11~20

    (26.5%)

    201441157.8

    96.7%

    25-34

    15-2445-54

    4415-2

    20144

    (U)(U)

    (U)The News Lens

    (U)The News Lens

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    Key Findings

    Top6

    (U)Ettoday

    15-34(U)

    (U)CTnews

    15-34

    Top615-24

    (U)The News Lens

    25-34Thinking Taiwan

    (44.5%)(37%)

    (22.3%)

    Top6

    (U)

    (U)Ettoday

    (U)

    (U)The News Lens

    Thinking

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    Key Findings

    Ettoday

    (49.6%)

    App(22.7%)

    (57.7%)(//

    )(39.1%)/

    (33.9%)

    14.73

    20

    (69%)

    Top10

    YouTube

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    (85.8%)()(77.7%)

    (46.8%)

    35

    24

    (41%)

    ()(33.7%)

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    ()

    11(46.7%)

    11(32.4%)

    1

    1

    196~10(35.6%)

    11~20(26.5%)

    10

    11

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    comScore Media Metrix201441157.8

    96.7%

    15-2445-54

    35-4445-54

    35-4415-2423

    0

    500

    1,000

    1,500

    2,000

    2,500

    3,000

    3,500

    0

    100

    200

    300

    400

    500

    600

    700

    15-24 25-34 35-44 45-54 55+

    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    140,000

    comScore Media MetrixARO

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    Top6

    (U)20144497.5

    447.1(U)CTnews

    (U)The News Lens20144

    51.9(U)newtalk(U)The News Lens4.2

    comScore Media MetrixA

    0

    5

    10

    15

    20

    25

    30

    35

    40

    45

    50

    0.0 50.0 100.0

    (U)

    (U)

    (U)Ettoday

    (U)CTnews

    (u)Nownews

    * 0

    1

    2

    3

    4

    5

    6

    7

    8

    0.0 1.0 2.0 3.0 4.0 5

    *LTN.COM.TWLIBERTYTIMES.COM.TW

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    Top6

    (Composition Index UV)

    100

    Top6(U)

    (U)CTnews

    15-34

    (U)Ettoday

    15-34

    Top615-

    24(U)The News Lens

    25-34Thinking

    Taiwan

    comScore Media MetrixA

    0 50

    (U)

    (U)

    (U)Ettoday

    (U)CTnews

    (u)Nownews

    0 50

    (U)newtalk

    Thinking Taiwan

    15-24 25-34

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    (44.5%)(37%)

    /(22.3%)

    40

    19

    35-39/

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    Cross VisitingTop6

    (U)/

    (U)Ettoday/(U)CTnew

    (u)Nownews

    (LTN.COM.TW)

    comScore Media MetrixA

    136

    157145 149147

    128

    164

    0

    25

    5075

    100

    125

    150

    175

    200

    225

    250(U) (U) (U)Ettoday

    (U)CTnews (u)Nownews

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    Top6

    (U)The News Lens

    /

    Thinking Taiwan/

    comScore Media MetrixA

    193

    163158149148145

    138

    160

    0

    40

    80

    120

    160

    200

    240

    280

    (U)The News Lens (U)newtalk Thinking Taiwan

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    Full Universe

    Full UniversecomScore UDMJ

    PC

    EttodayPC20142*

    comScore Media MetrixA

    0

    40

    80

    120

    160

    200

    0

    40

    80

    120

    160

    200

    Ettoday

    0

    40

    80

    120

    160

    200

    UDN

    0

    40

    80

    120

    160

    200

    Nownews

    0

    40

    80

    120

    160

    200

    *EttodayAppWeb BasecomScoreEttodayAppJave-Script TagAppcomScore

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    (49.6%)app(22.7%)

    (19.6%)

    app

    24

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    (57.7%)

    (//)

    (39.1%)

    /(33.9%)

    14.73

    6-10(35.4%)

    20

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    App

    App

    (46.9%)Yahoo!(27.8%)(14.6%)

    Yahoo!

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    /

    /

    8.4%33%/30.2%/

    /

    (69%)20-24

    (14.7%)19

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    comScore Video Metrix59

    )YouTube20144Top10

    Top10YouTube

    YouTubeYouTube

    YouTube

    comScore Video MetrixA

    2,041

    1,841

    1,431

    1,084

    1,010

    1,009

    1,000

    851

    787

    587

    YouTube

    YouTube

    YouTube

    YouTube

    YouTube

    YouTube

    TVBS YouTube

    YouTube

    YouTube

    8.5

    9.6

    5.7

    4.0

    4.3

    4.8

    3.1

    4.4

    2.8

    5.6

    7.1

    10.1

    12.6

    16.4

    10.5

    17.9

    6.6

    20.9

    (000)

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    ()

    1

    Media MetrixDemographic ProfileCross Visiting

    /

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    Full UniverseVideo MetrixPC/PC

    AppcomScore UDM/

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    1085

    1133

    19 402

    20-24 233

    25-29 239

    30-34 278

    35-39 278

    40 788

    1132

    426

    660

    (IX Survey)

    CyberPanel12

    2014/05/282014/05/30

    N=2,218

    95%,2.08%20145

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    comScoreUnified Digital MeasurementTM

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement M

    Panel

    Unified Digital Measuremen

    Media Metrix

    *comScore(UDM)unified(U)(u)

    /

    201448*

    Audience DuplicationLIBERTYTIMES.COM.TWLTN.COM.TW

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    (02) 3322-2882cm [email protected]

    mailto:[email protected]:[email protected]

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