InsightXplorer Biweekly Report_20140616

8/12/2019 InsightXplorer Biweekly Report_20140616

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20140616


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20140616

comScore Media Metrix

NOWnews201311UDM

NOWnewsTotal Pages ViewedTotal Unique V

CTnews2013620136

201312


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20140616

(11

17Life[M](u) 17LIFE.COM[C](u) 17Life Coupon

2014417LifeGOMAJIGRO17LifeGOMAJI100

[M](u)17LIFE.COM

[P](U)GOMAJI.COM

[M ]GROUPON.COM.TW

[C](U) YahooTaiwan Big Deals

[P]CRAZYMIKE.TW

[P] IHERGO.COM [P

17Life GOMAJI GROUPON Yahoo ihergo

Total Unique Visitors

(000)1,170 1,048 871 828 445 145


5/30


6/30

20140616

17Life201311comScorecomScore

2014217Life


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20140616

comScore Source/Loss

YahooGoogle

%[P](U)

GOMAJI.COM[M](u) 17LIFE.COM

[M]GROUPON.COM.

TW

[C](U) Yahoo Taiwan

Big Deals[P] CRAZYMIKE.TW [P] IHERGO.COM [P] 123

[P] Google Sites 50.0 8.9 11.8 8.7 40.6 17.6 2

[P] Yahoo Sites 19.3 15.8 14.3 59.3 13.4 19.3 1

[C] Yahoo Taiwan

Big Deals3.7 4.0 3.5 N/A 2.3 N/A

[C] Yahoo Taiwan

Discount PlusN/A N/A N/A 1.6 N/A N/A N

[P] Facebook 5.2 3.4 3.4 3.6 6.9 9.4 1

Logon 2.0 1.2 1.2 3.0 1.3 4.0

3.6 6.2 25.4 11.3 0.3 N/A


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20140616

App

201452830

2,218comScore Media MetrixVideo Metrix

PC


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Key Findings

(85.8%)()(77.7%)

(46.8%)

1(46.7%)

11(32.4%)1

19

6~10(35.6%)11~20

(26.5%)

201441157.8

96.7%

25-34

15-2445-54

4415-2

20144

(U)(U)

(U)The News Lens

(U)The News Lens


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20140616

Key Findings

Top6

(U)Ettoday

15-34(U)

(U)CTnews

15-34

Top615-24

(U)The News Lens

25-34Thinking Taiwan

(44.5%)(37%)

(22.3%)

Top6

(U)

(U)Ettoday

(U)

(U)The News Lens

Thinking


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20140616

Key Findings

Ettoday

(49.6%)

App(22.7%)

(57.7%)(//

)(39.1%)/

(33.9%)

14.73

20

(69%)

Top10

YouTube


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(85.8%)()(77.7%)

(46.8%)

35

24

(41%)

()(33.7%)


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20140616

()

11(46.7%)

11(32.4%)

1

1

196~10(35.6%)

11~20(26.5%)

10

11


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20140616

comScore Media Metrix201441157.8

96.7%

15-2445-54

35-4445-54

35-4415-2423

0

500

1,000

1,500

2,000

2,500

3,000

3,500

0

100

200

300

400

500

600

700

15-24 25-34 35-44 45-54 55+

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

comScore Media MetrixARO


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20140616

Top6

(U)20144497.5

447.1(U)CTnews

(U)The News Lens20144

51.9(U)newtalk(U)The News Lens4.2

comScore Media MetrixA

0

5

10

15

20

25

30

35

40

45

50

0.0 50.0 100.0

(U)

(U)

(U)Ettoday

(U)CTnews

(u)Nownews

* 0

1

2

3

4

5

6

7

8

0.0 1.0 2.0 3.0 4.0 5

*LTN.COM.TWLIBERTYTIMES.COM.TW


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20140616

Top6

(Composition Index UV)

100

Top6(U)

(U)CTnews

15-34

(U)Ettoday

15-34

Top615-

24(U)The News Lens

25-34Thinking

Taiwan


0 50

(U)

(U)

(U)Ettoday

(U)CTnews

(u)Nownews

0 50

(U)newtalk

Thinking Taiwan

15-24 25-34


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20140616

(44.5%)(37%)

/(22.3%)

40

19

35-39/


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Cross VisitingTop6

(U)/

(U)Ettoday/(U)CTnew

(u)Nownews

(LTN.COM.TW)


136

157145 149147

128

164

0

25

5075

100

125

150

175

200

225

250(U) (U) (U)Ettoday

(U)CTnews (u)Nownews


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20140616

Top6

(U)The News Lens

/

Thinking Taiwan/


193

163158149148145

138

160

0

40

80

120

160

200

240

280

(U)The News Lens (U)newtalk Thinking Taiwan


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Full Universe

Full UniversecomScore UDMJ

PC

EttodayPC20142*


0

40

80

120

160

200

0

40

80

120

160

200

Ettoday

0

40

80

120

160

200

UDN

0

40

80

120

160

200

Nownews

0

40

80

120

160

200

*EttodayAppWeb BasecomScoreEttodayAppJave-Script TagAppcomScore


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(49.6%)app(22.7%)

(19.6%)

app

24


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(57.7%)

(//)

(39.1%)

/(33.9%)

14.73

6-10(35.4%)

20


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App

App

(46.9%)Yahoo!(27.8%)(14.6%)

Yahoo!


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/

/

8.4%33%/30.2%/

/

(69%)20-24

(14.7%)19


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comScore Video Metrix59

)YouTube20144Top10

Top10YouTube

YouTubeYouTube

YouTube

comScore Video MetrixA

2,041

1,841

1,431

1,084

1,010

1,009

1,000

851

787

587

YouTube

YouTube

YouTube

YouTube

YouTube

YouTube

TVBS YouTube

YouTube

YouTube

8.5

9.6

5.7

4.0

4.3

4.8

3.1

4.4

2.8

5.6

7.1

10.1

12.6

16.4

10.5

17.9

6.6

20.9

(000)


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()

1

Media MetrixDemographic ProfileCross Visiting

/


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Full UniverseVideo MetrixPC/PC

AppcomScore UDM/


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1085

1133

19 402

20-24 233

25-29 239

30-34 278

35-39 278

40 788

1132

426

660

(IX Survey)

CyberPanel12

2014/05/282014/05/30

N=2,218

95%,2.08%20145


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20140616

comScoreUnified Digital MeasurementTM

International Spiders and Bots List

Methodology

Global

PERSONMeasurement M

Panel

Unified Digital Measuremen

Media Metrix

*comScore(UDM)unified(U)(u)

/

201448*

Audience DuplicationLIBERTYTIMES.COM.TWLTN.COM.TW


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Documents

InsightXplorer Biweekly Report_20140616