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20141
2014
181,437
comScore//
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(52.7%)
Sedan(52%
(32.5%)
91.9%
Key Findings
U-CAR
3.4%
8300
///
//
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Key Findings
Toyota
86
5080
(48.7%)
(65.2%)(55.3%
(53.9%)
(30.9)
12Top5
/(U)Yahoo!
/Yahoo!
+
8891Pchome
/TOYOTA
BMW
LUXGEN
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Key Findings
Toyota
86
5080
(48.7%)
(65.2%)(55.3%
(53.9%)
(30.9)
12Top5
/
(U)MSN45
25-34
/
(U)//
25-34
889135-4445
/
TOYOTABMW
35-44
25-34
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Key Findings
78.7%
ETC7.4%
ETC
14%
38.8%
27.6%33.6%
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U-CAR201337.82012
3.4%2.91712
28
comScore Media Metrix
2013
*
comScore Media MetrixA
8
300
12
0
500
1000
1500
2000
2500
3000
3500
Jan2013
Feb2013
Mar2013
Apr2013
May2013
Jun2013
Jul2013
Aug2013
Sep2013
2013()
()
*comScorecomScore(Automotive)
Yahoo!+Pchome
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2013112
*/////
1//1
/
comScore Media MetrixA
1931
1546
530
399
2679
2215
701
447
/
/
/
)35.4
21.3
4.1
2.1
46.6
36.8
6.5
1.9
)69.2
38.8
13.1
5.0
108.6
83.1
17.6
4.5
)18.3
13.8
7.7
5.3
17.4
16.6
9.3
4.3
)35.8
25.1
24.8
12.4
40.6
37.5
25.2
10.0
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52.7%
47.3%
4010
15/
Sedan(52%)
RV(32.5%)Wagons11.6%
Sedan
RV
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/
(63.7%)36.3%
(91.9%)8.1%
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Top5/
(U)Yahoo!
Mobile01/
Yahoo!+
8891Pchome
/
TOYOTA
BMW
LUXGEN
comScore Media MetrixA
Top5Top5/
()%
(
/ 2,215 18.6 16.6(U)Yahoo! 1,129 9.5 16.2
(U)U-CAR 584 4.9 8.3
Mobile01 462 3.9 18.3
(U)MSN 161 1.4 8.7(U)InCar 135 1.1 5.2
Top5/ ()
%
(
/ 701 5.9 9.3Yahoo!+ 302 2.5 1
8891 151 1.3 16
128 1.1 6
Pchome 119 1.0 20
(U)// 57 0.5 5
Top5/ ()
%
(
/ 447 3.8 4.3TOYOTA 99 0.8 4.1
BMW 94 0.8 2.9
80 0.7 2.2
LUXGEN 46 0.4 3.8
MAZDA 35 0.3 2.5
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ToyotaLexus
BMWToyota()
NissanFord()
Toyota
65.2%
(55.3%)
(53.9%)
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5080(48.7%)
86
69115
9035
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61.6%
43.1%
38.7%
36.9%
(33.5%)
(30.9%)
-
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/
(U)InCar(77.9%)(U)MSN
(34.7%)(U)MSN
Mobile0125-3440.2%
(Composition Index UV)15-24(U)MSN45
comScore Media MetrixA
67.3
69.8
75.7
65.3
77.9
32.7
30.2
24.3
34.7
22.2
0% 50% 100%
(U)Yahoo!
(U)U-CAR
Mobile01
(U)MSN
(U)InCar
(%)
18.3
14.9
12.1
11.1
15.3
30.8
34.0
40.2
30.8
38.7
26.5
30.2
29.8
24.9
25.0
24.5
20.9
17.9
33.3
21.0
0% 20% 40% 60% 80% 100%
(%)15-24 25-34 35-44 45+
0 50
15-24 25-34 35-44
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/Yahoo+PchomecomS
Top5
15-24
4535-44//25-44
comScore Media MetrixA
71.8
79.1
68.1
28.2
20.9
31.9
0% 50% 100%
8891
(U)//
(%)
19.1
21.3
21.7
27.4
25.4
29.3
23.1
32.8
25.0
30.4
20.5
24.0
0% 20% 40% 60% 80% 100%
(%)15-24 25-34 35-44 45+
0 50
15-24 25-34 35-44
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/Mazda
(76.6%)TOYOTA37.7%
TOYOTABMW35-44
635-44
25-34MazdaLuxgTOYOTABMW
(100)
comScore Media MetrixA
62.3
73.7
68.3
75.9
76.6
37.7
26.3
31.7
24.1
23.4
0% 50% 100%
TOYOTA
BMW
LUXGEN
Mazda
(%)
17.6
18.7
15.4
13.6
13.1
25.8
21.7
33.3
33.8
37.1
28.7
32.7
24.7
27.4
23.9
27.9
27.0
26.6
25.2
25.9
0% 20% 40% 60% 80% 100%
(%)15-24 25-34 35-44 45+
0 50
15-24 25-34 35-44
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Segment Metrix
(U)MSN
BMW
Mazda
LUXGEN
//
(U)Yahoo!(U)InCar
comScore Segment Metrix
0
100
200
300
400-
-
-
/-
-/
/
(U)U-CAR (U)Yahoo!
(U)MSN Mobile01
(U)InCar
0
100
200
300-
-
-
/-
-/
/
8891 (U)//
0
100
200
300
/-
-/
Ma
BMW TO
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ETC
78.7%
ETC7.4%
ETC
14%
ETC
38.8%27.6%
33.6%
40
-
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(62.3%)54.1%
(35.9%)
(72.8%)68%66.8%
-
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40
1015
SedanRV
Toyota
ETC
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Media Metrix
2013
/
/
comScore Demographic Profile
comScore Segment Metrix
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715
722
19 194
20-24 108
25-29 111
30-34 136
35-39 130
40 759
648
379
410
(IX Survey)
CyberPanel18
2014/01/182014/01/19
N=1,437
95%,2.59%201312
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comScoreUnified Digital MeasurementTM
International Spiders and Bots List
Methodology
Global
PERSONMeasurement M
Panel
Unified Digital Measuremen
Media Metrix
*comScore(UDM)unified(U)(u)
/
*
/ InCar
/8891/TOYOTA
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(02) 2368-2300c
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