InsightXplorer Biweekly Report_20140217

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    20140217

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    20141

    2014

    181,437

    comScore//

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    (52.7%)

    Sedan(52%

    (32.5%)

    91.9%

    Key Findings

    U-CAR

    3.4%

    8300

    ///

    //

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    Key Findings

    Toyota

    86

    5080

    (48.7%)

    (65.2%)(55.3%

    (53.9%)

    (30.9)

    12Top5

    /(U)Yahoo!

    /Yahoo!

    +

    8891Pchome

    /TOYOTA

    BMW

    LUXGEN

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    Key Findings

    Toyota

    86

    5080

    (48.7%)

    (65.2%)(55.3%

    (53.9%)

    (30.9)

    12Top5

    /

    (U)MSN45

    25-34

    /

    (U)//

    25-34

    889135-4445

    /

    TOYOTABMW

    35-44

    25-34

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    Key Findings

    78.7%

    ETC7.4%

    ETC

    14%

    38.8%

    27.6%33.6%

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    U-CAR201337.82012

    3.4%2.91712

    28

    comScore Media Metrix

    2013

    *

    comScore Media MetrixA

    8

    300

    12

    0

    500

    1000

    1500

    2000

    2500

    3000

    3500

    Jan2013

    Feb2013

    Mar2013

    Apr2013

    May2013

    Jun2013

    Jul2013

    Aug2013

    Sep2013

    2013()

    ()

    *comScorecomScore(Automotive)

    Yahoo!+Pchome

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    2013112

    */////

    1//1

    /

    comScore Media MetrixA

    1931

    1546

    530

    399

    2679

    2215

    701

    447

    /

    /

    /

    )35.4

    21.3

    4.1

    2.1

    46.6

    36.8

    6.5

    1.9

    )69.2

    38.8

    13.1

    5.0

    108.6

    83.1

    17.6

    4.5

    )18.3

    13.8

    7.7

    5.3

    17.4

    16.6

    9.3

    4.3

    )35.8

    25.1

    24.8

    12.4

    40.6

    37.5

    25.2

    10.0

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    52.7%

    47.3%

    4010

    15/

    Sedan(52%)

    RV(32.5%)Wagons11.6%

    Sedan

    RV

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    /

    (63.7%)36.3%

    (91.9%)8.1%

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    Top5/

    (U)Yahoo!

    Mobile01/

    Yahoo!+

    8891Pchome

    /

    TOYOTA

    BMW

    LUXGEN

    comScore Media MetrixA

    Top5Top5/

    ()%

    (

    / 2,215 18.6 16.6(U)Yahoo! 1,129 9.5 16.2

    (U)U-CAR 584 4.9 8.3

    Mobile01 462 3.9 18.3

    (U)MSN 161 1.4 8.7(U)InCar 135 1.1 5.2

    Top5/ ()

    %

    (

    / 701 5.9 9.3Yahoo!+ 302 2.5 1

    8891 151 1.3 16

    128 1.1 6

    Pchome 119 1.0 20

    (U)// 57 0.5 5

    Top5/ ()

    %

    (

    / 447 3.8 4.3TOYOTA 99 0.8 4.1

    BMW 94 0.8 2.9

    80 0.7 2.2

    LUXGEN 46 0.4 3.8

    MAZDA 35 0.3 2.5

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    ToyotaLexus

    BMWToyota()

    NissanFord()

    Toyota

    65.2%

    (55.3%)

    (53.9%)

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    5080(48.7%)

    86

    69115

    9035

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    61.6%

    43.1%

    38.7%

    36.9%

    (33.5%)

    (30.9%)

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    /

    (U)InCar(77.9%)(U)MSN

    (34.7%)(U)MSN

    Mobile0125-3440.2%

    (Composition Index UV)15-24(U)MSN45

    comScore Media MetrixA

    67.3

    69.8

    75.7

    65.3

    77.9

    32.7

    30.2

    24.3

    34.7

    22.2

    0% 50% 100%

    (U)Yahoo!

    (U)U-CAR

    Mobile01

    (U)MSN

    (U)InCar

    (%)

    18.3

    14.9

    12.1

    11.1

    15.3

    30.8

    34.0

    40.2

    30.8

    38.7

    26.5

    30.2

    29.8

    24.9

    25.0

    24.5

    20.9

    17.9

    33.3

    21.0

    0% 20% 40% 60% 80% 100%

    (%)15-24 25-34 35-44 45+

    0 50

    15-24 25-34 35-44

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    /Yahoo+PchomecomS

    Top5

    15-24

    4535-44//25-44

    comScore Media MetrixA

    71.8

    79.1

    68.1

    28.2

    20.9

    31.9

    0% 50% 100%

    8891

    (U)//

    (%)

    19.1

    21.3

    21.7

    27.4

    25.4

    29.3

    23.1

    32.8

    25.0

    30.4

    20.5

    24.0

    0% 20% 40% 60% 80% 100%

    (%)15-24 25-34 35-44 45+

    0 50

    15-24 25-34 35-44

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    /Mazda

    (76.6%)TOYOTA37.7%

    TOYOTABMW35-44

    635-44

    25-34MazdaLuxgTOYOTABMW

    (100)

    comScore Media MetrixA

    62.3

    73.7

    68.3

    75.9

    76.6

    37.7

    26.3

    31.7

    24.1

    23.4

    0% 50% 100%

    TOYOTA

    BMW

    LUXGEN

    Mazda

    (%)

    17.6

    18.7

    15.4

    13.6

    13.1

    25.8

    21.7

    33.3

    33.8

    37.1

    28.7

    32.7

    24.7

    27.4

    23.9

    27.9

    27.0

    26.6

    25.2

    25.9

    0% 20% 40% 60% 80% 100%

    (%)15-24 25-34 35-44 45+

    0 50

    15-24 25-34 35-44

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    Segment Metrix

    (U)MSN

    BMW

    Mazda

    LUXGEN

    //

    (U)Yahoo!(U)InCar

    comScore Segment Metrix

    0

    100

    200

    300

    400-

    -

    -

    /-

    -/

    /

    (U)U-CAR (U)Yahoo!

    (U)MSN Mobile01

    (U)InCar

    0

    100

    200

    300-

    -

    -

    /-

    -/

    /

    8891 (U)//

    0

    100

    200

    300

    /-

    -/

    Ma

    BMW TO

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    ETC

    78.7%

    ETC7.4%

    ETC

    14%

    ETC

    38.8%27.6%

    33.6%

    40

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    (62.3%)54.1%

    (35.9%)

    (72.8%)68%66.8%

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    40

    1015

    SedanRV

    Toyota

    ETC

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    Media Metrix

    2013

    /

    /

    comScore Demographic Profile

    comScore Segment Metrix

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    715

    722

    19 194

    20-24 108

    25-29 111

    30-34 136

    35-39 130

    40 759

    648

    379

    410

    (IX Survey)

    CyberPanel18

    2014/01/182014/01/19

    N=1,437

    95%,2.59%201312

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    comScoreUnified Digital MeasurementTM

    International Spiders and Bots List

    Methodology

    Global

    PERSONMeasurement M

    Panel

    Unified Digital Measuremen

    Media Metrix

    *comScore(UDM)unified(U)(u)

    /

    *

    / InCar

    /8891/TOYOTA

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    (02) 2368-2300c

    m [email protected]

    mailto:[email protected]:[email protected]