InsightXplorer Monthly Report_201206.pdf

7/31/2019 InsightXplorer Monthly Report_201206.pdf

1/55

2012 06


2/55

2

ARO / comScore

ARO / comScore.........................3

ARO / comScore 2012......................9

IX Survey

.....................19

....................................28

.............................35

Women Click on More Facebook Ads......42

Home Is Where the Tablet Is.............45

2012 05.........48


3/55

AARROO//ccoommSSccoorree--


4/55

comScore Media Metrix20125

32.5%()51.2%(42.6%)(29.8%)

1: comScore MMX

:comScore Media Metrix; May 2012

201251407123.1%

37.4%34.1%

34.1%22619.3%

2: comScore MMX



5/55

15%20%

538.8%8.2%

3: comScore MMX

:comScore Media Metrix; May 2011-May 2012

201255,2002,200

239.8

2011812

4: comScore MMX ()



6/55

5: comScore MMX ()


62.1%25-4456.1%

35-44

6: comScore MMX


Yahoo!50.54.3%

10.922COOL3C InCar32

1.35U-CAR24.9

10.621Jorsindo

1.7%13.334


7/55

1: comScore MMX


Yahoo!MSN

MSNU-CAR

COOL3C InCarU-CARJorsindo

comScore MMX Cross Visiting

Jorsindo4.3%COOL3C InCarCOOL3C

InCar2.8%Jorsindo

MSN47.8%Yahoo!

MSN21.4%U-CARMSN

U-CAR

2: comScore MMX

:comScore Media Metrix Cross Visiting; May 2012

comScore Segment Metrix(Automotives Heavy)

TravelCommunity Lifestyles-

Mobile01Easytravel

Mobile01Yahoo!

+


8/55

3: comScore SMX

:comScore Segment Metrix; Apr 2012

4: comScore SMX

:comScore Segment Metrix; Apr 2012

1. 201251407123.1%

34.1%

2. 22619.3%

3. 15%20%

4. 20125239.8

5. 25-4456.1%

35-44

6. Yahoo!COOL3C InCar

U-CARJorsindo

7. comScore MMX Cross VisitingJorsindoCOOL3C

InCarMSN47.8%Yahoo!

MSN21.4%U-CAR

8. comScore SMX -

Mobile01Easytravel

Mobile01Yahoo!+


9/55

22001122

:: ccoommSSccoorree 22001122 MMoobbiillee FFuuttuurree iinn FFooccuuss RReeppoorrtt,, FFeebb 22001122

ccoommSSccoorree 22001122 MMoobbiillee FFuuttuurree iinn FFooccuuss mmaarrccoomm@@iixxrreesseeaarrcchh..ccoomm


10/55

2011

2011WiFi3G4G

1

(76.2%)55.2%20113

201155%980042%

EU5201144%1400

44%20117

Android2011

60%

1


11/55


12/55

2012

Android

2 Android iOS Android

47.3%Android? RIM

Android 2011

RIM31%

Android 43%

RIMRIM

iOS

0.6%

4.6%1.5% 2011 10 iPhone 4SRIM

16.0

2011 1 2760 1 800

2011

2011 12

47.6%47.5%38.2%

38.1%


13/55

Google iPhone Android

comScoreMobile Metrix 2.0

iPhone Android

Google

iPhone

YouTube Google Maps

FacebookYahoo! Pandora Radio

AndroidGoogle Gmail

GoogleFacebook Google

Angry BirdsWords with Friends

15 Twitter

1/3

() 35.2%

31.2%2011 12 1/4

2011 12 85%

1/457%

18%/


14/55

2011 122850 87%

(+80%)(+72%)(+70%)(+67%)

2012


15/55

2012

1/5 20%

12.1% 10%

(24%)/(20.2%)//

(22.3%)

(20.4%)(14.1%)(10.9%)

EU5

2011 2011 12

6400 77% EU5

76%


16/55

2011

2011

(Critical Mass) 4000

7

2011 Apple iPad2Samsung Galaxy TabAmazon Kindle Fire Barnes & Noble

NOOK

Digital Omnivore

14%

10% 2012

WiFi2012 12

40.3% 92.3%WiFi

WiFi

WiFi

40%

WiFi

92.3%

WiFi


17/55

iOS

(75.2%)WiFiAndroid

(71.4%)

iOS

iPad

iOSWiFi 2012 Android


18/55

2012

Digital Omnivore

(Digital Omnivore)

2: incremental effectplatform cannibalization

:

:

:

(monetization stream)

2011

CD

:

20124Gapp

33%4G4G

WiFi

OEM


19/55


20/55

2012 06

(IX Survey ) 10-79

2012/06/02~2012/06/03

3,229

2012 06 06 02 06 03

3,229 2012 04


21/55

/ (45.9%) (45.4%)


22/55

40

29

(41.3%) (31.5%)

19 35-39


23/55


24/55

35-39

/ (53.1%)

35-39


25/55

43.4% 35

(35.7%)

(15.1%)

/

40 / (28.3%)

30-34 (25.9%)


26/55

1.

2.19 35-39

3.

40

GPS

4. 35-39 /

5.

6. /

40

30-34


27/55


28/55


29/55

2012 05

(IX Survey ) 10-79

2012/05/19~2011/05/20

2,097

2012 05 05 19

05 20 2,097 2012 4


30/55

/

(24.8%) (24.0%)

25-34

20-34 /

(29.8%) 40

(26.9%) 29


31/55

(25.1%)

(16.6%)

(15.4%)


32/55

(7.9%) BB (6.6%)

(4.4%)

19 (35.2%)

35

(25.4%) 40


33/55

/

40

(16.2%) (10.4%) 40


34/55

(30.6%)

20-24

(22.2%) (14.2%) 30-34

1.

2.

3.


35/55


36/55

2012 5


37/55


38/55


39/55


40/55


41/55


42/55

Women Click on More Facebook Ads


43/55

aeoo

aeoo

AdParlor

aror 2012 aeoo

0.066% 0.048% aeoo

0.073% 0.063% 10.6% 31.3%

(osts per i)(ost per

tosas (s))

2011

2011 0.075%

0.067% 12% 2011 21.2%


44/55

aror aeoo

2011

aeoo

aeoo eareter 25.8

24.8

ttp//.eareter.o/rtie.aspx1009058


45/55

Home Is Where the Tablet Is


46/55

(poraii)iaom 20121

74%

(36%)

(p//.emarkeer.om/rie.asp1009000)


47/55

earkeer 2012 54802014

8950

p//.emarkeer.om/rie.asp1009027


48/55

22001122 55


49/55

2012 5

//

LBS Foursquare

LBSFoursquare Gowalla Facebook

Nook Windows

Barnes and Noble Nook 3 17.6% 17 82.4% Barnes and Noble

Massachusetts BayMBTA Masabi App

Thinkfuse Email

SayHi Translate

SayHi Translate

E-mart 3D-QR code

E-MART QR Code 3D-QR code

mogujia.com
http://www.bnext.com.tw/article/view/cid/125/id/23054http://www.bnext.com.tw/article/view/cid/125/id/23054http://www.bnext.com.tw/article/view/cid/125/id/23054http://news.chinatimes.com/tech/171702/112012043000141.htmlhttp://news.chinatimes.com/tech/171702/112012043000141.htmlhttp://techorange.com/2012/05/01/ms-nb-joint-new-company-for-nook-and-education/http://techorange.com/2012/05/01/ms-nb-joint-new-company-for-nook-and-education/http://techorange.com/2012/05/01/ms-nb-joint-new-company-for-nook-and-education/http://techorange.com/2012/05/01/ms-nb-joint-new-company-for-nook-and-education/http://techorange.com/2012/04/30/mbta-and-masabi-to-launch-first-smartphone-rail-ticketing-system-in-the-us/http://www.bnext.com.tw/article/view/cid/61/id/23073http://www.bnext.com.tw/article/view/cid/61/id/23073http://www.bnext.com.tw/article/view/cid/61/id/23073http://techorange.com/2012/05/09/sayhi-translate/http://techorange.com/2012/05/09/sayhi-translate/http://www.find.org.tw/find/home.aspx?page=news&id=6508http://www.find.org.tw/find/home.aspx?page=news&id=6508http://www.find.org.tw/find/home.aspx?page=news&id=6508http://techorange.com/2012/05/16/mogujia/http://www.mogujia.com/http://www.mogujia.com/http://www.mogujia.com/http://techorange.com/2012/05/16/mogujia/http://www.find.org.tw/find/home.aspx?page=news&id=6508http://techorange.com/2012/05/09/sayhi-translate/http://www.bnext.com.tw/article/view/cid/61/id/23073http://techorange.com/2012/04/30/mbta-and-masabi-to-launch-first-smartphone-rail-ticketing-system-in-the-us/http://techorange.com/2012/05/01/ms-nb-joint-new-company-for-nook-and-education/http://news.chinatimes.com/tech/171702/112012043000141.htmlhttp://www.bnext.com.tw/article/view/cid/125/id/23054


50/55

Facebook

Facebook Facebook

Innobell Android

Innobell AndroidYoutube

Microsoft So.cl

Facebook IPO Microsoft So.cl Social

Facebook

C&A

SimplyUs APP

SimplyUs

Infogr.am DIY

infographic

Car2Go

Car2GoMicro-sharing Model

Google Adsense

Google AdsenseGoogleAdsense

1 5,000

500 1 5,000
http://techorange.com/2012/05/11/file-sharing-coming-to-all-facebook-groups/http://techorange.com/2012/05/11/file-sharing-coming-to-all-facebook-groups/http://www.find.org.tw/find/home.aspx?page=news&id=6512http://www.find.org.tw/find/home.aspx?page=news&id=6512http://www.find.org.tw/find/home.aspx?page=news&id=6512http://techorange.com/2012/05/21/microsoft-so-cl/http://techorange.com/2012/05/21/microsoft-so-cl/http://techorange.com/2012/05/21/microsoft-so-cl/http://www.bnext.com.tw/article/view/cid/61/id/23289http://www.bnext.com.tw/article/view/cid/61/id/23289http://www.bnext.com.tw/article/view/cid/61/id/23362http://www.bnext.com.tw/article/view/cid/61/id/23362http://www.bnext.com.tw/article/view/cid/61/id/23362http://itunes.apple.com/us/app/simplyus-shared-calendar-todo/id473329297?mt=8http://www.bnext.com.tw/article/view/cid/61/id/23314http://www.bnext.com.tw/article/view/cid/61/id/23314http://www.bnext.com.tw/article/view/cid/61/id/23314http://www.bnext.com.tw/article/view/cid/61/id/23310http://www.bnext.com.tw/article/view/cid/61/id/23310http://techorange.com/2012/04/26/google-adsense/http://techorange.com/2012/04/26/google-adsense/http://techorange.com/2012/05/02/conde-nast-will-invest-taiwan-new-media-5-million-dollar/http://techorange.com/2012/05/02/conde-nast-will-invest-taiwan-new-media-5-million-dollar/http://techorange.com/2012/05/02/conde-nast-will-invest-taiwan-new-media-5-million-dollar/http://techorange.com/2012/05/02/conde-nast-will-invest-taiwan-new-media-5-million-dollar/http://techorange.com/2012/04/26/google-adsense/http://www.bnext.com.tw/article/view/cid/61/id/23310http://www.bnext.com.tw/article/view/cid/61/id/23314http://itunes.apple.com/us/app/simplyus-shared-calendar-todo/id473329297?mt=8http://www.bnext.com.tw/article/view/cid/61/id/23362http://www.bnext.com.tw/article/view/cid/61/id/23289http://techorange.com/2012/05/21/microsoft-so-cl/http://www.find.org.tw/find/home.aspx?page=news&id=6512http://techorange.com/2012/05/11/file-sharing-coming-to-all-facebook-groups/


51/55

FCC 2008Street View 2010

35 5

Rovio

GrouponSocial gifting

LinkedIn 1.18 SlideShare

SlideSharecomScore 3 SlideShare 2900

Tutor ABC

2 ADways

Zynga Draw Something 500

Draw Something

Gartner 2012 CIO

GartnerCIOCIOCRM 20122011

Facebook

Facebook Google

15

15 Matt RobsonFacebook iPhone
http://news.chinatimes.com/tech/12050903/122012050100163.htmlhttp://news.chinatimes.com/tech/12050903/122012050100163.htmlhttp://www.bnext.com.tw/article/view/cid/126/id/23051http://www.bnext.com.tw/article/view/cid/126/id/23051http://www.bnext.com.tw/article/view/cid/126/id/23051http://news.chinatimes.com/tech/171704/112012050700124.htmlhttp://news.chinatimes.com/tech/171704/112012050700124.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/23083http://www.bnext.com.tw/article/view/cid/145/id/23083http://www.bnext.com.tw/article/view/cid/145/id/23083http://www.bnext.com.tw/article/view/cid/145/id/23083http://news.chinatimes.com/tech/12050903/122012050300403.htmlhttp://news.chinatimes.com/tech/12050903/122012050300403.htmlhttp://www.bnext.com.tw/article/view/cid/103/id/23098http://www.bnext.com.tw/article/view/cid/103/id/23098http://www.bnext.com.tw/article/view/cid/103/id/23098http://www.bnext.com.tw/article/view/cid/103/id/23098http://www.bnext.com.tw/article/view/cid/127/id/23173http://www.bnext.com.tw/article/view/cid/127/id/23173http://www.bnext.com.tw/article/view/cid/127/id/23173http://www.bnext.com.tw/article/view/cid/127/id/23173http://techorange.com/2012/05/15/time-spent-on-facebook-mobile/http://techorange.com/2012/05/15/time-spent-on-facebook-mobile/http://techorange.com/2012/05/14/media-internet%EF%BC%9Ahow-teenagers-consume-media/http://techorange.com/2012/05/14/media-internet%EF%BC%9Ahow-teenagers-consume-media/http://techorange.com/2012/05/14/media-internet%EF%BC%9Ahow-teenagers-consume-media/http://techorange.com/2012/05/15/time-spent-on-facebook-mobile/http://www.bnext.com.tw/article/view/cid/127/id/23173http://www.bnext.com.tw/article/view/cid/103/id/23098http://news.chinatimes.com/tech/12050903/122012050300403.htmlhttp://www.bnext.com.tw/article/view/cid/145/id/23083http://news.chinatimes.com/tech/171704/112012050700124.htmlhttp://www.bnext.com.tw/article/view/cid/126/id/23051http://news.chinatimes.com/tech/12050903/122012050100163.html


52/55

Facebook

Facebook

Facebook

Facebook $1,000 Facebook Facebook

60% PayPal Google

New Relicpayment gatewayPayPal 60%Google 92

Apple IBM Google

2012 Brandz Top 100 report Apple IBM Google

71 20%

71 40%

10

FacebookInc. IPO 160 10

Square Paypal Groupon

VentureBeatGroupon

Facebook Face.com

Calcalist Facebook Face.comNewsgeek 8,000 1

14 Nokia Samsung

IHS 2012 Samsung9200
http://techorange.com/2012/05/11/highlight-facebook-status-updates/http://techorange.com/2012/05/11/highlight-facebook-status-updates/http://techorange.com/2012/05/18/faceebook-ad/http://techorange.com/2012/05/18/faceebook-ad/http://www.bnext.com.tw/article/view/cid/60/id/23269http://www.bnext.com.tw/article/view/cid/60/id/23269http://www.bnext.com.tw/article/view/cid/60/id/23269http://www.bnext.com.tw/article/view/cid/60/id/23269http://techorange.com/2012/05/23/apple-beats-ibm-and-google-to-top-global-brand-report-as-tech-firms-dominate/http://techorange.com/2012/05/23/apple-beats-ibm-and-google-to-top-global-brand-report-as-tech-firms-dominate/http://techorange.com/2012/05/23/apple-beats-ibm-and-google-to-top-global-brand-report-as-tech-firms-dominate/http://techorange.com/2012/05/23/apple-beats-ibm-and-google-to-top-global-brand-report-as-tech-firms-dominate/http://news.chinatimes.com/tech/12050903/112012052200170.htmlhttp://news.chinatimes.com/tech/12050903/112012052200170.htmlhttp://news.chinatimes.com/tech/12050903/112012052200170.htmlhttp://news.chinatimes.com/tech/12050903/112012052200170.htmlhttp://news.chinatimes.com/tech/12050903/132012052501262.htmlhttp://news.chinatimes.com/tech/12050903/132012052501262.htmlhttp://techorange.com/2012/05/30/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://techorange.com/2012/05/30/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://techorange.com/2012/05/30/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://techorange.com/2012/05/30/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://venturebeat.com/2012/05/24/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://venturebeat.com/2012/05/24/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://venturebeat.com/2012/05/24/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://techorange.com/2012/05/29/facebook-rumored-to-buy-facial-recognition-tech-startup-face-com-for-up-to-100-million/http://techorange.com/2012/05/29/facebook-rumored-to-buy-facial-recognition-tech-startup-face-com-for-up-to-100-million/http://techorange.com/2012/05/29/facebook-rumored-to-buy-facial-recognition-tech-startup-face-com-for-up-to-100-million/http://face.com/http://face.com/http://www.newsgeek.co.il/facebook-wants-to-acquire-face-com-again-now-for-80-100m/http://www.newsgeek.co.il/facebook-wants-to-acquire-face-com-again-now-for-80-100m/http://www.newsgeek.co.il/facebook-wants-to-acquire-face-com-again-now-for-80-100m/http://techorange.com/2012/04/27/nokia-loses-global-cellphone-lead-to-samsung-for-first-time-since-1998/http://techorange.com/2012/04/27/nokia-loses-global-cellphone-lead-to-samsung-for-first-time-since-1998/http://techorange.com/2012/04/27/nokia-loses-global-cellphone-lead-to-samsung-for-first-time-since-1998/http://techorange.com/2012/04/27/nokia-loses-global-cellphone-lead-to-samsung-for-first-time-since-1998/http://techorange.com/2012/04/27/nokia-loses-global-cellphone-lead-to-samsung-for-first-time-since-1998/http://www.newsgeek.co.il/facebook-wants-to-acquire-face-com-again-now-for-80-100m/http://face.com/http://techorange.com/2012/05/29/facebook-rumored-to-buy-facial-recognition-tech-startup-face-com-for-up-to-100-million/http://venturebeat.com/2012/05/24/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://techorange.com/2012/05/30/groupon-is-testing-a-payments-offering-to-compete-with-square-and-paypal/http://news.chinatimes.com/tech/12050903/132012052501262.htmlhttp://news.chinatimes.com/tech/12050903/112012052200170.htmlhttp://techorange.com/2012/05/23/apple-beats-ibm-and-google-to-top-global-brand-report-as-tech-firms-dominate/http://www.bnext.com.tw/article/view/cid/60/id/23269http://techorange.com/2012/05/18/faceebook-ad/http://techorange.com/2012/05/11/highlight-facebook-status-updates/


53/55

Nokia8300 Apple3500Samsung Nokia 1998Nokia 14

Facebook

EyeTrackShopmashableFacebook

Marin Software 31% 72%

Facebook PC

comScore Facebook 441 PC 391

8.8% Apple 73%

Asymco Apple iPhone 2012 Q1 8.8% Apple 73%

Google+ Fast Google+

IPO

CNBC 551%

App

2011 2012 App Nielsen

1 1,500 3,600

Gartner 2015
http://www.bnext.com.tw/article/view/cid/145/id/23056http://www.bnext.com.tw/article/view/cid/145/id/23056http://eyetrackshop.com/http://eyetrackshop.com/http://mashable.com/2012/04/30/facebook-timeline-eyetrack-study/#view_as_one_page-gallery_box5317http://www.find.org.tw/find/home.aspx?page=news&id=6487http://www.find.org.tw/find/home.aspx?page=news&id=6487http://www.bnext.com.tw/article/view/cid/145/id/23118http://www.bnext.com.tw/article/view/cid/145/id/23118http://www.bnext.com.tw/article/view/cid/145/id/23118http://techorange.com/2012/05/04/with-8-8-market-share-apple-has-73-of-cell-phone-profits/http://techorange.com/2012/05/04/with-8-8-market-share-apple-has-73-of-cell-phone-profits/http://techorange.com/2012/05/04/with-8-8-market-share-apple-has-73-of-cell-phone-profits/http://techorange.com/2012/05/04/with-8-8-market-share-apple-has-73-of-cell-phone-profits/http://techorange.com/2012/05/16/google-plus-social-usage-study/http://techorange.com/2012/05/16/google-plus-social-usage-study/http://newtalk.tw/news_read.php?oid=25152http://newtalk.tw/news_read.php?oid=25152http://techorange.com/2012/05/17/ios-android-mobile-apps-nielsen/http://techorange.com/2012/05/17/ios-android-mobile-apps-nielsen/http://techorange.com/2012/05/17/forrester-32-1-million-u-s-households-now-access-online-video-on-their-tvs/http://techorange.com/2012/05/30/corporations-to-spy-on-employees/http://www.gartner.com/it/page.jsp?id=2028215http://www.gartner.com/it/page.jsp?id=2028215http://www.gartner.com/it/page.jsp?id=2028215http://www.gartner.com/it/page.jsp?id=2028215http://techorange.com/2012/05/30/corporations-to-spy-on-employees/http://techorange.com/2012/05/17/forrester-32-1-million-u-s-households-now-access-online-video-on-their-tvs/http://techorange.com/2012/05/17/ios-android-mobile-apps-nielsen/http://newtalk.tw/news_read.php?oid=25152http://techorange.com/2012/05/16/google-plus-social-usage-study/http://techorange.com/2012/05/04/with-8-8-market-share-apple-has-73-of-cell-phone-profits/http://www.bnext.com.tw/article/view/cid/145/id/23118http://www.find.org.tw/find/home.aspx?page=news&id=6487http://mashable.com/2012/04/30/facebook-timeline-eyetrack-study/#view_as_one_page-gallery_box5317http://eyetrackshop.com/http://www.bnext.com.tw/article/view/cid/145/id/23056


54/55

65%

textPlus 65%

20% 7 Apple

AllThingD Chitika 20%

Apple Safari 63%

Joshua Strangeloop Networks EC
http://techorange.com/2012/05/28/texting-and-walking/http://techorange.com/2012/05/28/texting-and-walking/http://techorange.com/2012/05/28/apples-mobile-web-traffic-smartphone-tablet/http://techorange.com/2012/05/28/apples-mobile-web-traffic-smartphone-tablet/http://techorange.com/2012/05/28/apples-mobile-web-traffic-smartphone-tablet/http://allthingsd.com/20120525/mobile-devices-now-make-up-about-20-percent-of-u-s-web-traffic/http://allthingsd.com/20120525/mobile-devices-now-make-up-about-20-percent-of-u-s-web-traffic/http://allthingsd.com/20120525/mobile-devices-now-make-up-about-20-percent-of-u-s-web-traffic/http://techorange.com/2012/05/28/browser-wars-flare-in-mobile-space/http://techorange.com/2012/05/28/browser-wars-flare-in-mobile-space/http://techorange.com/2012/05/28/browser-wars-flare-in-mobile-space/http://techorange.com/2012/05/24/what-your-web-browser-says-about-how-you-shop-online/http://techorange.com/2012/05/24/what-your-web-browser-says-about-how-you-shop-online/http://techorange.com/2012/05/28/browser-wars-flare-in-mobile-space/http://allthingsd.com/20120525/mobile-devices-now-make-up-about-20-percent-of-u-s-web-traffic/http://techorange.com/2012/05/28/apples-mobile-web-traffic-smartphone-tablet/http://techorange.com/2012/05/28/texting-and-walking/


55/55

(ARO Panel)

NetRoverTMAccess Rating Online (ARO

)

(Internet Audience Measurement)

2011 comScore ARO

comScore

IX Survey panel

CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]

Documents

InsightXplorer Monthly Report_201206.pdf