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2013 4
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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ARO / MMX
3 ARO / MMX
IX Survey
11 19
2013 4
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ARO / MMX
2013 4
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2,87220122,332100123
2013 4
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2013 4
201322,8722G3G20%:80%3G
(30%)(26%)(25%)2,2993G
712.7126.43G31%5%
20127
http://www.ncc.gov.tw/Chinese/news.aspx?site_content_sn=2016&is_history=0http://www.ncc.gov.tw/Chinese/news.aspx?site_content_sn=2016&is_history=07/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4 comScore Media Metrix
AROcomScore MMX
20133
47.3%561.5
3%
4.831
173.6
53%:47%25-34
35-44
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2013 4 comScore Media Metrix
ARO/MMX20133
(1)87.7
4637.94.8
1CHT.COM.TWEMOME.NETTAIWANMOBILE.CO2comScoreA+
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
6EMOME
EMOME634
1/445
2012612
Samsung Galaxy S3Samsung TApple iPhone 5
4520.9%
comScore Media Metrix
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
Segment Metrix20%
EMOME
CATCH.NET.TW
120%
2Index U
7.8
14.17%
3Index PV
1
comScore Segment Metrix
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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100123
()
3G
20127
20133MMX
47.3%3117
4.83.6
53%:47%
25-34
2013387.7
46
4.8
Segment Metrix
E
CATC
2013 4
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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IX
2013 4
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 04 06
, 3,794
2013 4
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
Key Findings
32%
49%
10%
38
7/30/2019 InsightXplorer Monthly Report_201304.pdf
14/29
2013 4
(36%)(25%)(19%)
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2013 4
32%
(35%)
(34%)(27%)17%
49%10%
7/30/2019 InsightXplorer Monthly Report_201304.pdf
16/29
2013 4
(46%)(38%)
3G20%
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
28%
54938768465300
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(IX Survey)
12
2013/04/062013/04/11
N=3,794
95%,1.59%
1702 44.9%
2092 55.1%
19 244 6.0%
20-24 622 16.4%
25-29 792 20.9%
30-34 836 22.0%
35-39 581 15.3%
40 719 19.0%
1980 52.2%
818 21.6%
996 26.2%
2013 4
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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IXChina Carriers Smartphone 3G
Penetration Only at 22%
2013 4
China Carriers Smartphone 3G Penetration Only at 22%
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
3G22%
(
)
3G13%
3G22%
(44%)(33%)
iPhone
China Carriers Smartphone 3G Penetration Only at 22%
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2013 4
3G2
5
253G
123%
3G33%
3G
(7.15
8)
China Carriers Smartphone 3G Penetration Only at 22%
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2013 4
20092012
3G3G
http://www.forbes.com/sites/chuckjones/2013/02/2
4/china-carriers-smartphone-3g-penetration-only-
at-22/
http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/http://www.forbes.com/sites/chuckjones/2013/02/24/china-carriers-smartphone-3g-penetration-only-at-22/7/30/2019 InsightXplorer Monthly Report_201304.pdf
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IXGSMA 2013 Mobile Economy Report
2013 4
GSMA 2013 Mobile Economy Report
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
2013 GSMA
GSMA
(The Mobile Economy 2013)
1,5
2017
79%
VOIP(App)
(28%)
77%
GSMA 2013 Mobile Economy Report
http://www.gsmamobileeconomy.com/http://www.gsmamobileeconomy.com/http://www.gsmamobileeconomy.com/7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
Average revenue per subscriber, ARPS2008
30.3201225.9
GSMA 2013 Mobile Economy Report
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
20122
35%2
14
GSMA 2013 Mobile Economy Report
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
GSMA
89%App
GSMA 2013 Mobile Economy Report
7/30/2019 InsightXplorer Monthly Report_201304.pdf
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2013 4
201210
30%
http://whiteafrican.com/2013/03/25/gsma-2013-
mobile-economy-report/
http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/http://whiteafrican.com/2013/03/25/gsma-2013-mobile-economy-report/7/30/2019 InsightXplorer Monthly Report_201304.pdf
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