PadvertisingThe Next Great Thing

in Reaching Consumers

There is a new star in town

Launch facts

Almost 500,000 iPads sold in

America during the first week

(More than 85 million iPod Touch

and iPhones sold worldwide)

9.7 inch touch screen

(1024 x 768 resolution)

Always on with at least 10 hours

battery life while being used

Nearly all existing iPhone apps

work on the iPad, with 3,000

tablet specific apps already

available and 1000s more under

preparation

Change of media consumption

In the beginning, there was TV...

... then internet came along

And now we have …

... iPad = comfortable computing

Evolution of media consumption

Media TV WEB iPad / tablet PC

Primary model

Watch Scan, Interact, Do Read, Watch, Interact, Do

Differentiator

Creativity Interactivity Ease and pleasure of the experience

Contribution to sales

Awareness + Personalize, configure, consumer testimonials

+ Effortless buying

What will tablets be used for?

Reading

Daily Newspapers

Magazines

Books

Multimedia Books…

Watching

Movies

TV Shows

Catch up TV, Streaming TV

Your own Video & Photos

Podcasts…

Working

View & Edit Documents

PDF, PPT, DOC, XLS, …

Keynote, Pages, Numbers

Email, Calendar, Adress Book, …

Show Presentations…

Browsing

Internet & Intranet (VPN access)

E-commerce websites

News websites, …

Youtube, Vimeo, … but NO FLASH!

Learning

Interactive text books

Encyclopedias

Activity books

Playing

From Casual Gaming…

To Hardcore Gaming

Network Gaming

Multiplayers games (Scrabble)

Communicating

Email, Instant Messenging, …

Skype, SIP Phones, …

Facebook, LinkedIn, …

The ultimate Twitter client

Controlling

Device control API

Over Bluetooth and Wifi

Control Lighting, Heating, Plugs, …

Remote PC Control & VNC

TV

Where will tablets be used?

At Work

Perfect in Meetings

To Show a Presentations

(with VGA cable)

Quick document edits

Approve documents

Access files on Windows Server,

SMB/AFP/NFS/FT/…

Checking email, gmail, Me.com, …

Fully compatible with Microsoft

Exchange and ActiveSync

Home

Lean Back Computing: online purchases, email, social networks, …

Out and about

City Guide & Roadbooks

Google Maps with POI

Downloadable Museum Guides (Japan)

School / Universities

Always with you

What marketing opportunities are there for brands?

Display Advertising (iAds)

Local Advertising

eDirect marketing

Social media marketing

Emotional full screen video advertising

Online Campaigns (NO FLASH!)

Apps

Branded Gamevertising

eCouponing

Direct Sales

Ebay

Reality assessment

What’s the iPad about? Is it an e-book?Is it Apple’s response to Amazon’s

Kindle?

Comparing Apples with… ?

It’s far more

Barriers & Myths…

Barriers

Penetration

iPad = an icon for a new

generation of tablets

Cost

initial high cost makes it a

(very nice) gadget but a

gadget nonetheless

Doubters

anti-hype reaction

Planning & buying ads

new media format to be

defined

Myths

No flash

Perfectly compensated by

HTML5

Reading and eye-sore

Not the case

Shared or personal

Move from family device to

personal device, like a

mobile phone

Location targeting

Extra services through

location based features

Conclusions

Will it live up to its promise?

Yes.

What can Emakina offer to brands who want to go iPad?

What does the future hold

2012

2014

Thank you!