Expert Positioning Using LinkedIn
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Tunheim Partners' Director of e-Strategy, David Erickson, discusses how to use LinkedIn as an expert positioning tool.
Text of Expert Positioning Using LinkedIn
- Expert Positioning Using LinkedIn 01/08/09 Tunheim.com | e-Strategy.com
- Who We Are: About Tunheim Partners
- Well-regarded thinking and crisp execution
- these are the building blocks of Tunheim Partners.
- Our clients turn to us to help them capitalize
- on important communications opportunities.
- We respond with insightful counsel and service
- to help them achieve their objectives.
- What Is LinkedIn?
- Examines relationships among your contacts
- and your contacts contacts
- If youre a friend of my friend
- Focus Of Attention
- Think about how people use the site
- LinkedIn Login Screen
- Network Updates/Newsfeed
- Who is connecting to whom?
- What discussions are taking place?
- What is your network up to?
- Whos Interested In Me?
- People You May Know
- Connect with company contact
Career/Jobs - Opening & Optimizing
- Accounts are free or $19.95/month
- Limited contact vs. ability to freely email
- More information = more possible connections
- freekeywords.wordtracker.com
- google.com /insights/search
- Optimizing Your Account
- Professional headline keywords
- Editing Basic Information
- Editing Employment Information
- Editing Education Information
- Editing Websites
- Search Engine Optimization
- Editing Additional Information
- Editing URL
- Editing Summary Information
- What To Show Privacy Options
- LinkedIn Search Optimization
- LinkedIn SEO
- Optimize for external search engines
- Google, Yahoo!, MSN searchable
- Public profile URL keywords
- Links from your profile to company Web site, blog
- Links to your profile from
- Other social networking sites
- Search Optimization
- Connecting On LinkedIn
- Invitations & introductions
- Invitations & Introductions
- Family, Friends & colleagues
- Ask to connect on LinkedIn
- Link to your LinkedIn profile
- LinkedIn Promotion
- Searching LinkedIn
- Sophisticated & Powerful Search
