Expert Positioning Using LinkedIn

Expert Positioning Using LinkedIn 01/08/09 Tunheim.com | e-Strategy.com

Who We Are: About Tunheim Partners
Well-regarded thinking and crisp execution
these are the building blocks of Tunheim Partners.
Our clients turn to us to help them capitalize
on important communications opportunities.
We respond with insightful counsel and service
to help them achieve their objectives.

What Is LinkedIn?
LinkedIn.com
A Social Networking Site
Facebook for business
A Relationship Engine
Examines relationships among your contacts
and your contacts contacts
Knows who you know
and who you should know
Trust
If youre a friend of my friend

Focus Of Attention
What The User Sees
Inbox
People You May Know
Network Updates
Think about how people use the site
Company research
People research
Finding people
Getting answers
Conversations

LinkedIn Login Screen

Network Updates/Newsfeed
Gossip 2.0
Most compelling feature
Who is connecting to whom?
Who is doing what?
What discussions are taking place?
Who joined what group?
Who recommends who?
What is your network up to?
Who just joined?

Whos Interested In Me?
Search
Profiles
Groups
Q & A
Company Profile
Applications

People You May Know
Recommendation Engine
Your contacts
Your contacts contacts
Your associations
Schools
Employers
Industries
Organizations
Groups

Career management tool
Talent acquisition
Company research
Connect with company contact
Recruiters/HR
Expertise
Job postings
Career/Jobs

Opening & Optimizing
Accounts are free or $19.95/month
Limited contact vs. ability to freely email
Fill in completely
More information = more possible connections
Use keywords
freekeywords.wordtracker.com
google.com /insights/search
Likely search phrases
Industry keywords
Interest keywords
Job title keywords

Optimizing Your Account
Making Yourself Findable
Name keywords
Professional headline keywords
Company keywords
Titles
Descriptions
Website keywords
SEO
Public profile keywords
URL
SEO

Editing Basic Information

Editing Employment Information
Job Title
Search Optimization
Job Description
Description
Summary
Duties
Accomplishments
Industry

Editing Education Information
Education Keywords
Majors/Minors
Expertise
Industry
Activities & societies
Expertise
Industries
Additional notes
Any appropriate keywords

Editing Websites
Search Engine Optimization
Anchor Text Keywords
LinkedIn
Google, et. al.

Editing Additional Information

Editing URL
Web Address
Numeric default
Name keywords
Industry keywords
Expertise keywords
SEO

Editing Summary Information
More Keywords
Industry
Expertise
Acronyms
Written out
Terms of art

What To Show Privacy Options
The more you give
The more you get
More privacy =
Fewer connections
Less search benefit
Fewer opportunities

LinkedIn Search Optimization

LinkedIn SEO
Optimize for external search engines
Full view profile
Google, Yahoo!, MSN searchable
Public profile URL keywords
Links from your profile to company Web site, blog
Links on profile page
Within Groups & Q&A
Links to your profile from
Other social networking sites
Your own blogs/web sites

Search Optimization

Connecting On LinkedIn
Invitations & introductions
Searching LinkedIn
Recommendations
Questions & Answers
Groups & Associations
Events
Applications

Invitations & Introductions
Low-hanging fruit
Family, Friends & colleagues
Clients
Contacts connections
Introductions
Ask to connect on LinkedIn
In person
Over the phone
Through email
Link to your LinkedIn profile
Email signature
Your blog
Other social media
Company bio

LinkedIn Promotion

Searching LinkedIn
Sophisticated & Powerful Search
Keyword search
Industry search