Designing With Vision

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    17-Aug-2014

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<ul><li> Designing with Vision Dave Cortright Interaction Designer </li> <li> I am a designer. </li> <li> However, I am not just a designer. </li> <li> I am a problem solver. </li> <li> solution problem </li> <li> solution problem </li> <li> problem solution </li> <li> problem solution The best thing you can do for any project: Separate the problem from the solution. Or said another way </li> <li> First define the problem, Then design a solution. </li> <li> The Money Slide First define the problem, Then design a solution. If you walk away with nothing else from these slides, remember this. </li> <li> Defining the problem is the most important task for any project. </li> <li> Defining the problem is more important than designing a solution. </li> <li> If I had 20 days to solve a problem, I would take 19 days to define it. Albert Einstein </li> <li> Imagine taking a vacation. </li> <li> Would you get in your car and just start driving? </li> <li> If you did, youd eventually look up &amp; find yourself here. </li> <li> Nowhere. </li> <li> If you dont know where youre going, how will you know when you arrive? </li> <li> The same is true for any design project. </li> <li> Great design doesnt matter if youre solving the wrong problem. </li> <li> A vision statement defines the problem. </li> <li> What makes a great vision? </li> <li> Focus on people. </li> <li> Give people what they want. </li> <li> People want outcomes. </li> <li> People do not want: tools artifacts features technology cool new </li> <li> People do not want a hammer. </li> <li> A hammer is just one of many possible ways to achieve the desired outcome. </li> <li> Dont jump to solutions in the vision. There will be time for that during design. </li> <li> The final component of a great vision </li> <li> Order the items in a stack-ranked list. </li> <li> Not everything can be top priority. </li> <li> 1. Secure your own oxygen mask. 2. Assist others. </li> <li> Sadly, if it came down to it 1. Secure your own oxygen mask. 2. Assist others. </li> <li> So, a great vision is Focused on people Defined by outcomes they want Ordered in a stack-ranked list </li> <li> 38 slides on product vision. What about design? </li> <li> Great vision leads to great design. </li> <li> Great design embodies the essence of the vision. </li> <li> From a well-crafted vision, the design simply, falls out. </li> <li> If this is the space of all possible design solutions </li> <li> then every constraint you add </li> <li> to your vision </li> <li> further reduces the design space </li> <li> until you are left with.. </li> <li> A very manageable design space. </li> <li> Its a space, not a point; There are multiple design solutions. </li> <li> But any design solution within this space is sufficient. </li> <li> And since the space is so small, finding a design solution is easy. </li> <li> And since the space is so small, finding a design solution is easy. &gt; relatively </li> <li> Keep your design simple. </li> <li> Everything should be made as simple as possible, but no simpler. Albert Einstein </li> <li> Simplify 1. The simplest way to achieve simplicity is through thoughtful reduction. 10. Simplicity is about subtracting the obvious, and adding the meaningful. The Laws of Simplicity by John Maeda </li> <li> When in doubt, leave it out. </li> <li> Justify every pixel. </li> <li> Justify every interaction. </li> <li> A great vision is Focused on people Defined by outcomes they want Ordered in a stack-ranked list and it leads to </li> <li> A great design, which... Embodies the visions essence Is as simple as possible In summary, and suitable for printing </li> <li> define the problem Great vision Focused on people Defined by outcomes they want Ordered in a stack-ranked list Great design design a solution Embodies the visions essence As simple as possible Dave Cortright http://davecortright.com davecortright@yahoo.com </li> </ul>

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