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The Essence of Design for startups — J Arun, Designer at SlideShare

The Essence of Design for Startups

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The essence of design from a startup perspective for non-designers. Presented at Startup Saturday Delhi 4 on 11 April, 2009.

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The Essence of Designfor startups

— J Arun, Designer at SlideShare

PhotoshopWeb Standards

Colour Theory

Ty p o g ra p hyCSS

Layouts

PhotoshopWeb Standards

Colour Theory

Ty p o g ra p hyCSS

Layouts

What this is not about

What is design?

SimplifyWhitespace

Colours

R e a d a b i l i t yFonts

Balance

Everybody has an opinion on design

“Creating order out of chaos” –Alexander White

Design is not decoration

“Do you want the people visiting this site to notice it?”

Tell a story or generate some sort of action. But if the user notices the site, not the story, you've lost.

Think like a designer?

NO

Think like a user

Two questions to ask...

Better experience?

Better communication?

Experience

Communication

Experience

Communication

Experience

Communication

Experience

Communication

Experience

Communication

Needless to say

Experience

Communication

Experience

Communication

Experience

Communication

Experience

Communication

Experience

Communication

Experience

Communication

Experience

Communication

Experience

Communication

Communicating in tangible ways

Depicts 28,000 42-gallon barrels, the amount of of oil consumed in the United States every two minutes (equal to the flow of a medium-sized river).

Running the NumbersAn American Self-Portrait

— Chris Jordan

The number of dollars spent every hour by the US government on the war in Iraq (125,000 one-hundred dollar bills, that is, $12.5 million).

Running the NumbersAn American Self-Portrait

— Chris Jordan

Simplification

Thoughtfulness

Form vs Function?

Form vs Function

Form AND Function

Questions?

Shout outsPankaj JainNikhil RiteshGurudatta BhobeStartup Saturday Team

Presentation slidesslideshare.com/simplyarun

Elsewheretwitter.com/simplyarunsimplyarun.deviantart.comsimplyarun.com

Photo Credits, Attributionhttp://www.flickr.com/photos/seven13avenue/2080281038/Seth Godin: http://sethgodin.typepad.comhttp://www.craigslist.comhttp://www.slideshare.comhttp://news.google.comhttp://video.google.comhttp://www.basecamphq.comhttp://www.vimeo.comChris Jordan: http://www.chrisjordan.comTube map: http://www.tfl.gov.ukhttp://www.flickr.comhttp://www.google.com/holidaylogos.htmlhttp://www.wordpress.orghttp://www.flickr.com/photos/declanjewell/3040249233/http://www.istockphoto.comhttp://www.flickr.com/photos/zest-pk/923931403/