PickupPal is the largest online carpooling community in the world.We facilitate ridesharing for hundreds of thousands of people and help leading brand name organizations carpool their employees, customers and fans.
Text of PickupPal Eco-Rideshare Program
The Worlds First Online Transportation Marketplace September 1,
2008
Why PickupPal Now PickupPal is directly leveraging a unique
confluence of three global events that together create the ideal
online service . Webs Social Network Explosion Soaring Global Gas
Prices Global Warming Is Here = Public GHG Reduce Now Trust &
Affinity Financial Squeeze Behavoural Change 1 2 3
What is PickupPal
Online transportation marketplace allowing anyone driving a
vehicle or needing a ride to give/get or sell/buy a seat(s) along
their journey, anywhere in the world.
Uses proprietary software to instantaneously match drivers and
passengers by profile preferences and location with a powerful
suite of online software tools for members to communicate, make a
bid/offer, settlement and confirm rides via an e-ticket.
Launched in January 2008, is the worlds largest ride-share
website; active in over 50 countries , registered users of
130,000+, over 1 million page views a month, and more than 100
brand name partners, including Live Nation, AEG Live, Home Depot,
Nike, Virgin, and the Canadian Football League.
Online social venue for users to match-up for rides either at
our main
website and/or through our unique and powerful white-labeled
Eco-Rideshare Program (ERP) website(s) built for specific groups,
recurring events, locations or corporations .
What is PickupPal DEFINITION: PickupPal is a global,
eco-friendly transportation revolution that connects drivers and
passengers with the places they need to go. Vital Statistics
Launched: Jan 2008 Current Growth: 1,320% / month 750+ new mem/day
10,000+ uniques/day 2008 Trend: 200,000 Members
Who is Using PickupPal 100s Festivals, Sporting Events and
Corporations . Over 130,000 Registered Users in 50 countries. Snap
Shot of Users Need Drivers Offering 44% Passengers Seeking 56%
Gender Drivers: 75/25% (m/f) Passengers: 35/65% (m/f) International
USA: 31.2% Canada: 22.9% UK: 17% Australia: 4.8% Next 20: 2.7% Top
Cities Atlanta, USA Toronto, Canada Lancaster, UK Vancouver, Canada
London, UK Los Angeles, USA
PickupPal in Action
INTRODUCING Eco-Rideshare Program
Eco-Rideshare Target Markets
EVENT-based, destination transportation needs
( Destination Group : a group of like minded-people sharing a
common interest and geographic location/schedule)
*PickupPal v2 is launching in October and will provide Group
and Self-serve
Eco-Rideshare page creation capability
Sample Eco-Rideshare Partners FACT: Virgin festivals in North
America selected PickupPals ERP for all concerts est. 500k
attendees.
ERP Program Specifics
What do we do for Eco-Rideshare Partners?
Create a custom branded version of PickupPal website for the
event, listing all dates/locations.
Provide easy way for users to share rides to and from
events.
Provide detailed reporting on user activity/carbon
avoided.
Provide dedicated resources to answer any questions or support
issues partners/users may have.
AT NO COST TO PARTNERS !
Sample Eco-Rideshare Program Webpage Event Locations
Pre-populated in Drop Down Tracking all CO2 and Mileage Avoided for
the Event See & Meet Other Users Event Maps See Driver Route
& Pickup Location Easy Sign Up Process Powerful Green
Messaging
Reporting - sample Powerful Reporting Summarizing all Home
Depot locations, or by specific store Eco-Progress Membership
Activity Demographics
Creative Incentives to Carpool - sample Reserved Parking for
those who Carpool:
Eco-Rideshare Benefits
Whats in it for Eco-Rideshare Partners?
Events More Accessible = Increase attendance / drive
incremental awareness.
Green Leadership = Positive image and tangible carbon footprint
reduction RESULTS through promotion of eco-friendly
ridesharing
Quality of Event = reduce attendee frustration that comes with
parking & congestion.
Momentum = Create more affinity for the event/series.
Its Free = No cost to Partner
ERP Program Specifics
What do we ask you to do?
Incorporate our PickupPal Partner branding and messaging into
your event marketing plan to create awareness and drive
uptake.
Link your website to the custom Eco-Rideshare Program microsite
that we create for you, with PickupPal partner logos and
description of program in key areas (home page, green,
transportation)
e-newsletters; press release; radio; printed material;
announcements at events
participate in promotions/cross-promotions with other PickupPal
partners
ERP Program Summary
Process: (typically two week turnaround)
Send PickupPal your official logos, dates and locations of the
event(s). From there, well create the custom page for you and send
back to you for approval. (1 week)
Integrate the PickupPal Eco-Rideshare program into your
marketing activities to help create awareness. We provide PickupPal
Partner logos and suggested text to use, as well as creative ideas
to help drive awareness and uptake of the service.
We both sign PickupPal Partner Agreement, which essentially
provides indemnification for the Partner and allows PickupPal use
of your trademark to create the page and for marketing
purposes.
Once live, well provide you with a web-based reporting system
that you can use to track usage of ridesharing. This is an
excellent closed-loop mechanism to gauge success and tweak
campaigns to drive uptake.
PickupPal provides a Community Relations representative who
will answer any questions and help synch communications
strategy.
Further Info Thank you! blog.pickuppal.com www.pickuppal.com
www.pickuppal.com/pup/howitworks.html Brent Drewry [email_address]
1-415-287-4273
