HELLO wod FOURSQUARE WALLET wod PRESENTATION 2014 wodINTRODUCTION PRESENTATION OUTLINE BUSINESS BRIEF COMPETITOR ANALYSIS USER RESEARCH IDEATION PROCESS USER TESTING FUTURE ITERATIONS PROTOTYPE DEMO wodTHE BUSINESS BRIEF MAIN POINTS Increase level of engagement with Foursquare users Add a mobile payment component to check-ins Understand how users currently use Foursquare Understand how people make payments in physical locations wodCOMPETITOR ANALYSIS SOCIAL MEDIA YPlan yelp Timeout Nearme nearme wodCOMPETITOR ANALYSIS SOCIAL MEDIA Features Able to purchase items? Able to share info with friends? Can you check-in? Are there check-in offers? Yelp Timeout Y-Plan Near Me wodFEATURE ANALYSIS MOBILE PAYMENTS PayPal Wallet Square Wallet Google Wallet wodFEATURE ANALYSIS MOBILE PAYMENTSFeatures Security Info stored on server Photo used for security/purchasing Purchase tracking service General Pay a friend Order before being in-store Tipping Digital reciepts Confirmation of payment View transaction history Discount card input Linking accounts Credit card link PayPal link Debit card link Issues refunds to your account Lists store items Customer check ins Allows checkins Auto check in Google Wallet Square Wallet Paypal Wallet Features Security Info stored on server Photo used for security/purchasing Purchase tracking service General Pay a friend Order before being in-store Tipping Digital reciepts Confirmation of payment View transaction history Discount card input Linking accounts Credit card link PayPal link Debit card link Issues refunds to your account Lists store items Google Wallet Square Wallet Paypal Wallet Features Security Info stored on server Photo used for security/purchasing Purchase tracking service General Pay a friend Order before being in-store Tipping Digital reciepts Confirmation of payment View transaction history Discount card input Linking accounts Credit card link PayPal link Debit card link Issues refunds to your account Lists store items Customer check ins Allows checkins Auto check in Pay type Mobile only Tap to pay Google Wallet Square Wallet Paypal Wallet Info stored on server Photo used for security/purchasing Purchase tracking service General Pay a friend Order before being in-store Tipping Digital reciepts Confirmation of payment View transaction history Discount card input Linking accounts Credit card link PayPal link Debit card link Issues refunds to your account Lists store items Customer check ins Allows checkins Auto check in Pay type Mobile only Tap to pay Available outside USA Features Security Info stored on server Photo used for security/purchasing Purchase tracking service General Pay a friend Order before being in-store Tipping Digital reciepts Confirmation of payment View transaction history Discount card input Linking accounts Credit card link PayPal link Debit card link Issues refunds to your account Lists store items Customer check ins Allows checkins Auto check in Pay type Mobile only Tap to pay Available outside USA Google Wallet Square Wallet Paypal Wallet Features Security Info stored on server Photo used for security/purchasing Purchase tracking service General Pay a friend Order before being in-store Tipping Digital reciepts Confirmation of payment View transaction history Discount card input Linking accounts Credit card link PayPal link Debit card link Issues refunds to your account Lists store items Customer check ins Allows checkins Auto check in Pay type Mobile only Tap to pay Available outside USA Google Wallet Square Wallet Paypal Wallet Photo used for security/purchasing Purchase tracking service General Pay a friend Order before being in-store Tipping Digital reciepts Confirmation of payment View transaction history Discount card input Linking accounts Credit card link PayPal link Debit card link Issues refunds to your account Lists store items Customer check ins Allows checkins Auto check in Pay type Mobile only Tap to pay Available outside USA GAPS USER RESEARCH wod wodUSER RESEARCH WHAT DO PEOPLE SAY? Using surveys & Interviews Results summary Foursquare love PERSONAS wod KHLOE primary user secondary user tertiary user MORTIMER HELGA wod THE SOCIAL BUTTERFLY UNDER THE RADAR THE DEAL HUNTER Leaves work Finds anything? Does she need to make a booking? Wants to join friend? Shares location? Interested to join anyone? Checks social media on phone Enjoys night Responds to comments from friends Sees what friends are doing Contacts friend Goes to venue Searches for events happening nearby Decides a venue to meet Contacts friend(s) Checks out venue info Makes booking Heads to join friend Userow: Khloe User Scenario: Khloe is about to leave work on Friday and is looking for something to do with her friends to celebrate the weekend. No Yes Yes No No Yes No Yes Yes No wodUSER RESEARCH USER FLOWS IDEATION & USER TESTING wod wodIDEATION & USER TESTING WHAT DID WE DO? PAPER PROTOTYPE WIREFRAME PROTOTYPE HIGH FIDELITY PROTOTYPE REFINING REFINING wodUSER ISSUE PAYMENT SCREEN PAPER PROTOTYPE WIREFRAME PROTOTYPE HIGH FIDELITY PROTOTYPE LETS SEE THE PROTOTYPE wod THE FUTURE wod wodOUTSIDE THE SCOPE FUTURE ITERATIONS Add incentives to use Foursquare Wallet e.g. Skipping queues, points system Adding business loyalty/discount card to mobile payments Able to make payments to friends / Split bills with friends Increase the social element of the payment system THANK YOU wod