Blast Your Competition

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Q&A /toddlearsmith #dd6

Game Plan OO O O XX XX X

Strategynoun, plural -gies A strategy is a plan of action designed to achieve a particular goal

Tactics One or more tasks implemented to achieve a specific goal

Marketing Tactics

Website

NOTICETHE TRENDYET?

Too Many Choices (Shopping Paralysis)

In a recent R.L. Polk study, 85% of web shoppers to automotive sites felt that their interaction with the dealership website and the relationship that resulted from that interaction was the most significant factor in choosing which dealership they would purchase from.

Website Tactics 1. Give Shoppers Direction 2. Make it Easy 3. Build Trust 4. Multiple Contact Points 5. Make it Unique

Search Engine Optimization

Focus

Search Tactics 1.Write Short Articles 2.Mine Analytics 3.Go Long Tail

Pay Per Click

BEST PERFORMING ADS 1. USE NUMBERS 2. OFFICIAL SITE TAGLINE

Website Statistics

If Its Free Its For ME

GoogleConversion

1.Exit Pages 2.Bounce Rate Analytics Tactics 3.Page Views 4.Time Spent On Site 5.Unique Visitors

Virtual Sales Team

Click Path Information Location of Shopper Referring Website Previous Chats Keywords

Whisper Translation Detailed Web Analytics Shop With Me Technology

Chat Tactics 1. Use Proactive Engagement 2. Lead Your Shoppers 3. Get Personally Involved 4. Dedicate Time

Email Marketing

ARE YOU COMPELLED? To Respond

1. Email Newsletter 2. White Listed & Can-Spam Compliant 3. Subject Line 4. Engaging Content That Directs You

Social Media

Connect With People Just Like You

1. FaceBook Build Network 2. YouTube Shoot Videos 3. Twitter Join Conversations

Extra Tactics 1.Change Unsold Marketing to Pre-Owned After 30 Days 2.Put your Specials Page at the Top of your Inventory 3.Why Buy From You?

Q&A /toddlearsmith

Todd L Smith President ActivEngage 800-775-7358 todd@activengage.com Twitter.com/toddlearsmith

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THIS PRESENTATION IS AVAILABLE ONLINE WWW.ACTIVENGAGE.COM/TODDSMITH