Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas. Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
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Simple Steps to UX/UI web design #UXLearn Presented by Ellie Cachette, VP of Product Marketing, @ecachette
Agenda Problem UX vs UI Purposes of UX Purposes of UI Design Tools Summary
What is the problem?
Koombea ow process
UX/UI UX is how it works and feels UI is how it looks
- Popcorn - Defrost - 30 seconds
UX-User Experience UX, or user experience, is a measure of the ease and pleasure users enjoy when navigating a site.
Purpose Behind UX-User experience *Fulll business goals 1. User acquisition 2. User Activation 3. User Retention
How UX solves problems Usability Visual Design User Research Information Architecture UX Interaction Design Content Strategy
UX Components 1. 2. 3. 4. User denition User sitemaps UserFlows Wireframes
User Denition
Information Architecture
Userow
Wireframe
Koombea ow process
UX is NOT UI http://www.uxisnotui.com/downloads/a4.pdf
UI-User Interface A skillful interface designer understands the importance of providing the user with a solution to a dened problem.
Purpose behind UI-User Interface User Acquisition Brand Instill trust
How do we get to UI? 1. Problem has been identied 2. User ows and stories are made 3. Experiments to validate persona 4. Wireframes and sketches 5. Mockups with UI included can be made 6. User tested 7. Its now time to code up the interface UI Design!
What NOT to do:
Easy to use Design Tools
HotGloo Hotgloo.com
Balsamiq Balsamiq.com
Invision invisionapp.com
The UX/UI Dierence Freelance vs Agency
Freelancer Creative Brand harmony Fresh Perspective Access to latest tech Access to assets Quick Turnaround Cons In-house Flexibility Pros Agency Experts Limited to specialty Expensive Lack of creativity May dier from brand Turnaround times dier Bureaucracy
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