@wearesocialsg • 1 We Are Social DIGITAL IN INDIA SIMON KEMP • WE ARE SOCIAL WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA AND STATISTICAL INDICATORS we are social
This report presents a comprehensive snapshot of all the key stats for the Social, Digital and Mobile landscape in India in 2014. Covering platform preferences, behavioural usage and device penetration, the report presents stand-out infographics that are ready to copy-paste direct into your own presentations and blogs.
Text of Social, Digital & Mobile in India 2014
@wearesocialsg 1We Are Social DIGITAL IN INDIA SIMON KEMP WE
ARE SOCIAL WE ARE SOCIALS SNAPSHOT OF KEY DIGITAL DATA AND
STATISTICAL INDICATORS we are social
wearesocial.sg @wearesocialsg 3We Are Social CONTACT WE ARE
SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:
[email protected] @WEARESOCIALSG +65 6423 1051
WEARESOCIAL.SG
@wearesocialsg 3We Are Social ACTIVE MOBILE SOCIAL USERS MOBILE
SOCIAL PENETRATION TOTAL POPULATION INTERNET USERS ACTIVE MOBILE
SUBSCRIPTIONS INTERNET PENETRATION URBAN MOBILE SUBSCRIPTION
PENETRATION ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION JUL
2014 Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA
Intelligence 92,000,000 INDIA OVERVIEW 1,255,777,000 243,199,000
106,000,000 886,300,000 RURAL 31% 69% 19% 70% 7% 8%
@wearesocialsg 4We Are Social TOTAL POPULATION INTERNET USERS
ACTIVE SOCIAL MEDIA USERS ACTIVE MOBILE SUBSCRIPTIONS Sources:
IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence
DIGITAL IN INDIA 1,256 MILLION 243 MILLION 106 MILLION 886 MILLION
JUL 2014 PENETRATION: 19% PENETRATION: 8% PENETRATION: 70% NB: THIS
STAT REFERS TO ACTIVE MOBILE SUBSCRIPTIONS, NOT UNIQUE USERS URBAN
POP: 31%
@wearesocialsg 5We Are Social TOTAL NUMBER OF ACTIVE INTERNET
USERS INTERNET USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL
NUMBER OF ACTIVE MOBILE INTERNET USERS MOBILE INTERNET USERS AS A
PERCENTAGE OF THE TOTAL POPULATION JUL 2014 # INTERNET USAGE: ALL
vs MOBILE Sources: IndiaStat, InternetLiveStats, IAMAI # 243 M 19%
185 M 15%
@wearesocialsg 6We Are Social SHARE OF WEB TRAFFIC (PAGE
VIEWS): DESKTOP AND LAPTOP COMPUTERS SHARE OF WEB TRAFFIC (PAGE
VIEWS): MOBILE PHONES AND TABLETS JUL 2014 INTERNET CONNECTIONS
Sources: IndiaStat, StatCounter, Akamai AVERAGE INTERNET CONNECTION
SPEED (GLOBAL AVERAGE: 3.9 MBPS) PENETRATION OF BROADBAND INTERNET
ACCESS (>4 MBPS) 30% 70% 1.7 MBPS 4.9%
@wearesocialsg 7We Are Social AVERAGE TIME THAT INTERNET USERS
SPEND EACH DAY USING THE INTERNET THROUGH A DESKTOP, TABLET, OR
LAPTOP AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING
MOBILE INTERNET AVERAGE TIME THAT SOCIAL MEDIA USERS SPEND EACH DAY
USING SOCIAL MEDIA JUL 2014 TIME SPENT ONLINE Source:
GlobalWebIndex 4H 58M 2H 50M 2H 05M
@wearesocialsg 8We Are Social JUL 2014 # ACTIVE SOCIAL MEDIA
USERS AS A PERCENTAGE OF TOTAL POPULATION TOTAL NUMBER OF ACTIVE
SOCIAL MEDIA USERS (MAU) NUMBER OF ACTIVE MOBILE SOCIAL MEDIA USERS
MOBILE SOCIAL USERS AS A PERCENTAGE OF TOTAL POPULATION PERCENTAGE
OF TOTAL SOCIAL USERS ACCESSING VIA MOBILE # SOCIAL MEDIA USE
Sources: IndiaStat, Facebook 8% 87%92 M 7%106 M
@wearesocialsg 9We Are Social JUL 2014 TOP SOCIAL MEDIA
PLATFORMS USED IN THE PAST MONTH OWN AN ACCOUNT FIGURES REPRESENT
THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX Source:
GlobalWebIndex 52%! 35%! 30%! 23%! 14%! 94%! 81%! 66%! 53%! 51%!
FACEBOOK GOOGLE+ TWITTER LINKEDIN ORKUT
@wearesocialsg 10We Are Social FACEBOOK USERS ACCESSING THE
PLATFORM VIA SMARTPHONES FACEBOOK USERS ACCESSING THE PLATFORM VIA
FEATURE PHONES PERCENTAGE OF FACEBOOK USERS ACCESSING VIA ANDROID
DEVICES PERCENTAGE OF FACEBOOK USERS ACCESSING VIA APPLE IOS
DEVICES JUL 2014 FACEBOOK MOBILE USAGE Source: Facebook 66 MILLION
30 MILLION 57% 4%
@wearesocialsg 11We Are Social JUL 2014 MOBILE PENETRATION
(UNIQUE USERS AS A PERCENTAGE OF TOTAL POPULATION) NUMBER OF UNIQUE
MOBILE PHONE USERS (UNIQUE INDIVIDUALS) TOTAL NUMBER OF ACTIVE
MOBILE SUBSCRIPTIONS (CONNECTIONS) SIM PENETRATION (ACTIVE
CONNECTIONS AS A PERCENTAGE OF TOTAL POPULATION) AVERAGE NUMBER OF
ACTIVE CONNECTIONS PER UNIQUE USER MOBILE IN INDIA Sources:
IndiaStat, GSMA Intelligence # # 28% 2.54886 M 70%349 M
@wearesocialsg 12We Are Social TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE
PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE
POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G
CONNECTIONS JUL 2014 3G # MOBILE USE Source: GSMA Intelligence 886
M 95% 5% 9%
@wearesocialsg 13We Are Social SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING
PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE
VIA THEIR PHONE SMARTPHONE USE Source: Googles Our Mobile Planet
report JUL 2014 13% 95% 91% 54%
@wearesocialsg 14We Are Social JUL 2014 PERCENTAGE OF THE TOTAL
POPULATION STREAMING VIDEOS ON MOBILE (YOUTUBE) PERCENTAGE OF THE
TOTAL POPULATION USING SOCIAL MEDIA APPS PERCENTAGE OF THE TOTAL
POPULATION USING GAME APPS PERCENTAGE OF THE TOTAL POPULATION USING
LOCATION- BASED APPS PERCENTAGE OF THE TOTAL POPULATION USING
BANKING OR FINANCE APPS ACTIVITIES ON MOBILE $ Sources: IndiaStat,
GlobalWebIndex 16% 7%11% 5%11%
wearesocial.sg @wearesocialsg 250We Are Social FIND OUT MORE AT
WEARESOCIAL.SG
Making Friends & Inuencing People 45We Are Social WE ARE
SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN
TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WERE
ALREADY HELPING MANY OF THE WORLDS TOP BRANDS, INCLUDING ADIDAS,
UNILEVER, DIAGEO, NESTL, HEINZ, AND LVMH. IF YOUD LIKE TO CHAT
ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT
[email protected] FIND OUT MORE AT WEARESOCIAL.SG.
wearesocial.sg @wearesocialsg 233We Are Social WE ARE SOCIAL
SINGAPORE SIMON KEMP, REGIONAL MANAGING PARTNER @WEARESOCIALSG
[email protected] +65 6423 1051 HTTP://WEARESOCIAL.SG