Jaga Special

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    Group Members:

    Uzma Ghani

    Javed SagheerSahrish Fatma

    Umair Tarik

    Jaga Special Products

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    Our idea Jaga special! is a

    service t"pe business as #e#ill provide home deliver"service o$ Multani mehndi

    products to our customers%

    Introduction

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    Mehndi Products

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    The ma&or purpose o$ using the Gap identi'cation in our businessor pro&ect is to identi$" the gap bet#een the compan"(sre)uirements governing the compan" operations and the currentstatus o$ the compan" operations% This helps provide the

    compan" #ith insight into areas that have room $or improvement%

    For this purpose #e use the gap anal"sis tool process todetermine* document and approve the variance bet#een

    re)uirements and current capabilities% The ne+t step $or mostcompanies is to determine #hat actions are necessar" $or themto be in compliance #ith the re)uirements%

    ," Gap identi'cation tool in our business #e can check #here #eare in business and #here #e #ant to go% -hat t"pes o$

    challenges #e are $acing and #hat is our strengths and#eaknesses% This #ill improve our per$ormance and #ill make us$ul'll the e+pectations o$ our customers%

    Gap .denti'cation

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    POLITICAL CHANGE

    Ta+ polic"

    /mplo"ment la#s

    /nvironmental regulationsTrade restrictions and tari0s

    Political stabilit"

    PEST ANALYSIS

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    ECONOMIC CHANGE

    /conomic gro#th

    .nterest rates

    /+change rates.n1ation rate

    PEST ANALYSIS

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    SOCIAL CHANGE

    2ge distribution

    3areer attitudes

    /mphasis on sa$et"/n&o"able $unction

    Population gro#th rate

    PEST ANALYSIS

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    Technological 3hange

    2utomation

    Technolog" incentives

    4ate o$ technological change

    PEST ANALYSIS

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    Strengths:

    Providing high )ualit" services

    -ell5organized capacit" management

    6uman en&o"ment

    3onstant improvementTime Management

    Weakness:

    7istributional channel

    Shortage o$ spaceUtilization o$ $unds

    8o# .nvestment

    .nternal control s"stem

    S-OT 2nal"sis

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    Opportunities:

    Market potential

    Market gro#th opportunities

    .nnovation4elated products

    Threats:

    Government policies

    /+change rate 1uctuations.n1ation risk

    3ompetition

    S-OT 2nal"sis

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    Management

    7eliver" Services

    9ualit" o$ mehndi products

    2vailing the right opportunities-orking according to e+pectations

    Feed back

    KSF (Key Success Factors)

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    r!an Area Custo"ers:

    This group o$ customers orders their products*tickets through the mail*#ebsite*call in ane0ort to save mone"* Generall" the mail*#eb or

    call order customer are bus" in li$e% .n general*bus" customers consume more online productsrelative to other people %

    #ura$ Area custo"ers:

    This group o$ customers are looking $or thelo#est prices o$ the products% Mostl" productsare not available in rural areas local market%

    Market Segmentation:

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    The marketing strateg" #ill be based ontargeted advertisement appealing to thecustomers sense o$ value% the marketingcampaign goal #ill to be increase a#areness o$

    Jaga #ith their target market%

    Marketing Strategy:

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    Jaga(s Organogram

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    Potentia$ Causes:

    Fire

    ,ike 7amage

    -eb server do#n

    Telephone connection erroret#ork problem

    -eather

    Product demage

    Potentia$ Conse%uences

    8oss o$ assets8egal penalties

    3reation o$ liabilities

    3lient dissatis$action

    Critica$ #isks

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    8ooking at the overall business plan #e canconclude that as $or as the need o$ thecustomer is concern* it can be satis'ed #ith thehelp o$ this business model% This modelemphasizes home deliver" s"stemThechallenge $or this model #ill be inventor"management e0ective procurement and #astereduction and cost reduction as $ar as the

    pro'tabilit" is concerned * this pro&ect is ver"attractive%

    3oncusion