Kevin McLean

June 2012 

•A national organisation

We lead, coordinate and support a national network of 4,300 local venues

We provide:• A learning website for people new to the internet• A web-searchable database of 4,300 community

venues, available as an API and widget• National campaigns and support to local events• Training webinars/grants for volunteers & staff• Some grants to c. 500 centres & outreach

activity• National partnerships with media and others

3,800 Community Partners + 500 Access Points

Pubs

Cafes

Community centres and events

… and churches, libraries, mosques, youth groups, mobile

A barn

•Local partners do this:

1,000,000 ••www.go-on.co.uk/

learn

Incentivised by partnership campaigns

•

•Everyday use is exploding: a bigger divide

• Percentage UK population use of the internet• Source: ONS up to Q3 2011

•The internet makes you happier than money

The BCS research found that:• ‘IT has a direct positive impact on life

satisfaction, even when controlling for income and other factors known to be important in determining well-being’

Source: The Information Dividend: Why IT makes you ‘happier’, BCS, The Chartered Institute for IT by Trajectory Partnership, September 2010

88% people feel more confident79% think they are more independent

• after they have got help to use the internet

UK online centres progression survey Oct – Dec 2011

A “Bigger Life”

• The question is not how can we use technology …..

… it’s what do we want to achieve and how can

technology help us to achieve it?

• "It used to cost government over £10 to process a driving license application or a self-assessment tax form. Online, the

cost is less than £2."

• George Osborne 16.05.2011

•Nobody comes in and asks to use online Government Services …But 43% do shift

What can I do?

•digitalhousinghub.ning.com

Inspirational Case Studies

Hyde Group - The Hyde Group runs a sheltered housing scheme of 48 properties in rural Chichester. Under the Government’s ‘Get Digital’ programme, it ran training for 23 residents from late-60s to mid-90s on two computers. They used Skype, watched videos, sent emails, and have now set up a computer club to keep their skills up. Training took place in the Britannia Court Gardens’ wifi-connected communal area so it generated interest among other residents,some of whom popped along to learn new skills on their own laptops. PCs are available for use at all times and result in increased social contact with friends and family.

• What can I do?

• Leadership: Engage your senior managers• Strategy: Where does digital inclusion & digital by default fit

in your strategy?– Alongside a back-office or web strategy– Alongside a community or employment programme

• Plan: Embed this into other plans, have small realistic goals• Persuading residents, help is at hand: Centres, go-on

website, volunteers & resources, campaigns• Everything is on the hub!

lots of provisos, beta launch July 2012

alpha, draft, not final

Expanding our deliverables

•Digital Champions: family & volunteers

The magic ingredient is PEOPLE

•Thank You• kevin@ukonlinecentres.com• @kevinamclean on twitter• www.ukonlinecentres.com• www.go-on.co.uk