The visual principles of harmony, unity, contrast, emphasis, variety, balance, proportion, repetition, texture and movement (and others) are widely recognized and practiced, even when they arent formally articulated. But creating a good design doesnt automatically mean creating a good experience. In order for us to cultivate positive experiences for our users, we need to establish a set of guiding principles for experience design. Guiding principles are the broad philosophy or fundamental beliefs that steer an organization, team or individuals decision making, irrespective of the project goals, constraints, or resources. Whitney will share a universally-applicable set of experience design principles that we should all strive to follow, and will explore how you can create and use your own guiding principles to take your site or product to the next level.
Transcript
Design Principles:The Philosophy of UX Whitney Hess @whitneyhess http://whitneyhess.com whitney@whitneyhess.com
Hi, Im Whitney Hess User Experience Designer Consultant New Yorker @whitneyhess
stakeholderweb analytics storyboards interviews sketching surveys A/B testing prototyping ow diagramsWhat we usually talk about when we talk about UX wireframes scenarios sitemaps personas card sorts heuristic evaluationusability testing user research
User Experience is the establishment of a philosophy about how to treat people
Visual Design is the establishment of a philosophy about how to make an impact
L e t s do t h good designt o ge is the r ! =good experience
Principles of Experience Design
Principles of Experience 1. Stay out of peoples way. 2. Create a hierarchy that matches peoples needs. 3. Limit distractions. 4. Provide strong information scent. 5. Provide signposts and cues. 6. Provide context. 7. Use constraints appropriately. 8. Make actions reversible. 9. Provide feedback. 10. Make a good rst impression.
Ten principles that contributeFocus on people their lives, their work, theirdreams.Every millisecond counts.Simplicity is powerful.Engage beginners and attract experts.Dare to innovate.Design for the world.Plan for todays and tomorrows business.Delight the eye without distracting the mind.Be worthy of peoples trust.Add a human touch.
Ten principles that contributeFocus on people their lives, their work, theirdreams.Every millisecond counts.Simplicity is powerful.Engage beginners and attract experts.Dare to innovate.Design for the world.Plan for todays and tomorrows business.Delight the eye without distracting the mind.Be worthy of peoples trust.Add a human touch. http://www.google.com/corporate/ux.html
Windows User Experience Design PrinciplesReduce concepts to increase condence.Small things matter, good and bad.Be great at look and do.Solve distractions, not discoverability.UX before knobs and questions.Personalization, not customization.Value the life cycle of the experience.Time matters, so build for people on the
Windows User Experience Design PrinciplesReduce concepts to increase condence.Small things matter, good and bad.Be great at look and do.Solve distractions, not discoverability.UX before knobs and questions.Personalization, not customization.Value the life cycle of the experience.Time matters, so build for people on the http://msdn.microsoft.com/en-us/library/dd834141.aspx
Burning ManKeep good company.Notice the ordinary.Preserve the ephemeral.Design not for the elite but for themasses.Explain it to a child.Get lost in the content.Get to the heart of the matter.Never tolerate OK anything.Remember your responsibility as astoryteller.Zoom out.Switch.Prototype it.Pun.Make design your life and life, your
Charles and RayKeep good company.Notice the ordinary.Preserve the ephemeral.Design not for the elite but for themasses.Explain it to a child.Get lost in the content.Get to the heart of the matter.Never tolerate OK anything.Remember your responsibility as astoryteller.Zoom out.Switch.Prototype it.Pun.Make design your life and life, your http://www.amazon.com/Fifteen-Things-Charles-Ray-Teach/dp/193031700X
Burning Man Radical Inclusion. Gifting. Decommodication. Radical Self-reliance. Radical Self- expression. Communal Effort. Civic Responsibility. Leaving No Trace. Participation. Immediacy.
The Starbucks Make it your own. Everything matters. Surprise and delight. Embrace resistance. Leave your mark.
The Starbucks Make it your own. Everything matters. Surprise and delight. Embrace resistance. Leave your mark. http://www.starbucksexperience.net/excerpts.html
What areyour companys principles?
Steps to Crafting YourOwn Design Principles 1. Research available principles for competitors and related organizations (even aspirational) 2. Gather, list and print out the business goals, user needs and brand attributes 3. Brainstorm with key collaborators across capabilities and functions 4. Narrow down to no more than 10, preferably 7 5. Ensure they dont conict or overlap
1. Does it come directly from research?2. Does it help you say No most of the time?3. Does it distinguish your design from your competitors?4. Is it something you might reverse in a future release?5. Have you evaluated it for this project? http://www.uie.com/articles/creating-design-principles/
When to Use YourDesign Principles 1. During the project kickoff meeting 2. When prioritizing features 3. Brainstorming sessions 4. Design critiques 5. Stakeholder presentations 6. Resolving conict 7. Postmortems 8. Web metrics analysis
User Experience is the establishment of a philosophy about how to treat people
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