To be good user experience folks, we need to crack open some psych 101 textbooks, learn what motivates people and then bake these ideas into our designs.
Text of The Art & Science of Seductive Interactions
The Art & Science of Seductive INTERACTIONS STEPHEN P. ANDERSON
STEPHEN P. ANDERSON poetpainter.com I help businesses with Product Strategy & Design needs
STEPHEN P. ANDERSON poetpainter.com I help businesses with @stephenanderson Product Strategy & Design needs
asional quick occ nces to the refere > The Art & Science of Seductive INTERACTIONS
Q: Why did this work?
Q: Why did this work? levels rewards
Q: Why did this work? levels rewards
hold that thought...
+ great product does ne in usability testing no obvious problems
+ - great product high bounce rate does ne in low adoption usability testing not enough no obvious registered users problems undifferentiated from the competition
+ - Im a great app, if people would just get to know me... great product high bounce rate does ne in low adoption usability testing not enough no obvious registered users problems undifferentiated from the competition
Seduction
Seduction the process of deliberately enticing a person to engage in some sort of behavior, frequently sexual in nature
Seduction the process of deliberately enticing a person to engage in some sort of behavior, frequently sexual in nature
GETTING TO FIRST BASE
HOW DO I ... GET PEOPLE TO SPEND MORE THAN 2 MINUTES WITH OUR SERVICE GETTING TO FIRST BASE
HOW DO I ... GET PEOPLE TO SPEND MORE THAN 2 MINUTES WITH OUR SERVICE STAND OUT FROM THE COMPETITION GETTING TO FIRST BASE
HOW DO I ... INCREASE # OF GET PEOPLE TO SPEND REGISTERED USERS MORE THAN 2 MINUTES WITH OUR SERVICE STAND OUT FROM THE COMPETITION GETTING TO FIRST BASE
HOW DO I ... INCREASE # OF GET PEOPLE TO SPEND REGISTERED USERS MORE THAN 2 MINUTES INCREASE USAGE WITH OUR SERVICE STAND OUT FROM & ADOPTION THE COMPETITION GETTING TO FIRST BASE
2008 Research for a MUSIC APPLICATION
IN THE ROOM? NY BETA-JUNKIES DO WE HAVE A
A Few... hey, check this out! Lots of... meh...
iLikeT M
(What I expected) List your favorite bands, separated by commas:
x10
USER GOALS iLike gained lots of I had a great data about my musical time clicking tastes & preferences bands I like
Q: Why did this work?
Q: Why did this work? ack loop feedb ctions will modify Our a sequent results sub
Q:iosity did this work? Why cur
Q:iosity did this work? Why cur visual imager y
Q:iosity did this work? Why cur visual imager y rn ion te it at gn po ec r
Q:iosity did this work? Why cur visual imager y recog nition rn ion over re te it at gn call po ec r
But wait, theres more!
USER GOALS iLike gained lots of I had a great data about my musical time playing tastes, preferences & music games knowledge
Q: Why did this work?
nsor y se rience this work? eQ: e xpWhy did
nsor y se rience this work? eQ: e xpWhy did points
nsor y se rience this work? eQ: e xpWhy did points ls e v le
nsor y se rience this work? eQ: e xpWhy did points ls e v le appro priate challe nge
Did you notice... It wasnt the usability that makes it great?
ckse: ui ci Q er What do we know about people? x E
ckse: ui ci Q er What do we know about people? x E we're curious we're also afraid of change we seek out patterns we like to order and organize things we're intensely self-centered we're lazy we're highly visual thinkers and learners we like to be the hero of the story we respond to our name and other first person cues we don't like to make choices, but we like choice we like to be in control (and we like to be guided) we find novelty and surprise interesting ...and so on
http://www.ickr.com/photos/laurafries/172143362/
social proo f People follow t he lead of similar others.
social proo f People follow t he lead of similar others.
ckse: ui ci Q er What do we know about people? x E we're curious we're also afraid of change we seek out patterns we like to order and organize things we're intensely self-centered we're lazy we're highly visual thinkers and learners we like to be the hero of the story we respond to our name and other first person cues we don't like to make choices, but we like choice we like to be in control (and we like to be guided) we find novelty and surprise interesting ...and so on
ckse: ui ci Q er What do we know about people? x E we're curious we're also afraid of change we seek out patterns we like to order and organize things we're intensely self-centered we're lazy we're highly visual thinkers and learners we like to be the hero of the story we respond
