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Social Media For beginners
How to use it to benefit your
business
Who are we? Online GuruBased in Bootle and Liverpool
Since 2006
What do we do?Websites/Mobile/ResponsiveSet up social mediaTrain social mediaManage social mediaEmail MarketingPPC/SEO
Clients?Hotels/RestaurantsLocal and National retailersLegal/financial/medicalFranchisors/franchiseesAssociations/BodiesAny local businesses
“We build bespoke online strategies for businesses”
Aims of this session
To give you an overall insight into the main Social Media players
To show you best practice and etiquette
To alert you to features/functionality
To motivate you to give it a go!!
Over 20% of your social media followers
will visit your website
First Things First
Keywords What are they? Words that describe
your business, products, services, location etc
Why are they used? Search engines Social media Any internet search
How best to find your keywords?
Brainstorm amongst you and your staff Ask family and friends for their input Enter words on Google Keyword Planner
Taking time to find your relevant keywords could be the difference
between success and failure
What is Social Media? It’s the process of gaining website traffic
or attention through social media sites. Improved communication for prospects
and current clients Increased brand awareness A platform to launch new products and
services Boost sales
It's BLOGGING on a massive scale
The Power Of Blogging
Set up a blog on your website
Eg: Post regular interesting news Link to and from Social Media Each page to have unique URL
A Blog gives your followers A REASON to visit your
Website, to read your post and MAYBE look further
Fail to plan, plan to fail!! P for PLATFORM
Where are my people hanging out? O for OBJECTIVE
What do I hope to achieve? Leads, sales, brand awareness etc?
S for STRATEGY
What shall I talk about? How often? Who will do this? T for TECHNOLOGY
What software/gadgets/analytics shall I use?
Social media etiquette
Act as you would at a cocktail party/networking event!
But WHAT shall I talk about? Your business history (Brand)
Your products/services Special offers/promotions/events Your team (new, b'days, good performers) Your sector Local area news and events Latest BREAKING news Cartoons/videos/sayings Celebrities in the news Direct to your Blog posts
Be Humourous
ALL WENT
VIRAL!!
Which Platform Should I Use ?
32% of 15 million UK users use Twitter daily
Brand awarenessDrive traffic to website
Drive traffic to FacebookBuild momentum &
excitement
Twitter Stuff
Maximum of 140 characters per tweetso use a URL shortener
Username up to 15 characters
Biography up to 160 characters
Only 1 account per username
Only 1 account per email address
You can change name and username
Cannot assign an admin so maybe use an app to be safe?
Where to type your tweet (2)
Crafting a tweet
Type your Tweet into the box on the left side of home, or click the blue “compose new Tweet” button in the top navigation bar. Make sure your update is fewer than 140 characters.
Use @ to include someone in the tweet. (optional)
Use # to highlight a word or phrase. (optional)
Add a photo from PC by clicking camera icon (Gallery)
Remaining characters show up as a number below the box.
Click the Tweet button to post the Tweet to your profile.
You will immediately see your Tweet in the timeline on your homepage
Retweets (RT)
RT other peoples tweets too
Trending Topics
Other Stuff
Hover over tweets on your homepage to......
Retweet a message
Favourite a message
Reply to a message
Follow FridayEg: #ff @seftonchamber @investsefton @onlineguru2u
Twitter Connect
Twitter Direct Messages
Questions??
77% of the UK population have an active profile
Profile, Page or Group?Twice daily posts - topical interesting relevant
Facebook favours text over images/videosRespond quickly
No more than 25% sales messagesAbout us keywords
Like suppliers pagesUse @ in posts for shares
Use # in postsSponsored posts
Proof read before posting!!
Facebook stuff
FACEBOOK PAGE
Making a post
Scheduling a post
Facebook Features
Check-InReviewsOffersEventsTabs
QUESTIONS?
How to build up followers?
All printing material/signage to include social media names
Emails to include social media links
Email marketing contests
Links from your website
Interactions
Shares/retweets of interesting posts
Google +Best for SEO & Segmentation
Globally No.2 Social Media site. Are you ready??
Google + Business Pages and Personal Profiles
Integrate with Google PlacesPost to circles
Integrate with other Google products
Helps with your Google rankingHangouts may see the demise
of Skype
Google+ Circles
Google + Hangout
Google +
Questions??
Linked In
Best for Networking and Finding Leads
11 Million Profiles In The UK – 23% of Workers
Linked In Features
Post from profile or page
Great for search pre meeting
Linked InDo’s and Don’ts
Current pictureUse keywords in Biography
(120)Add contact details
List landing pages for websites
Get recommendationsJoin groups where targets
areRespond to people who
viewed profile
Linked In Profile
Linked In Business Page
QUESTIONS??
Pinterest – Best for Mobile / Visual
29% of UK users (2.2m) are in the highest income bracket
Other Platforms................
Analytics
Which platform or platforms are the right
ones for you?
What to do now?
P.O.S.T Platforms Objective Strategy
Technology
FREE
ONE HOUR CONSULTATI
ON
TO ALL ATTENDEES
See Phil or Nick
Thanks for your attention
We look forward to interacting on Social
Media with you!@onlineguru2u
